Most important number to pay attention to this weekend:
Quote:
Nearly 90 percent of Top Gun 2‘s Friday audience was over the age of 25, including 67 percent over age 35, 45 percent over 45 and 21 percent over 55.
What Spidy did for the under 34 set TGM is doing for the older audience set. 90% over 25 to drive these levels of box office returns and 45% over 45 on an opening day??? Demo split was 57% male / 43% female. What was the last movie to see 67% over 35 pull a $50M opening day??!!
The Lost City showed older females were willing to come back for the right movie but this is super promising of how much room TGM can still go. Only 10% under 25 on Friday tells me that if it becomes a zeitgeist watercooler movie it will skew younger in future weeks. It's super odd since the last two years movies started younger demo skewing with older audiences likely going in future weeks.
Based on these demographics split, there's a huge audience that hasn't even showed up to see this yet! It's going to be printing $$$ for a while.