No family movie has made over 60 million yet in theaters (Cruella is a PG-13 film categorized as a crime comedy.) That's pretty firm evidence right there. People might be bold enough to see movies on their own or with friends, date etc. They all have choices, kids are at the mercy of their parent's decision, and most won't make it. I mean that's just common knowledge. I wouldn't take my niece or nephew to the movies yet, there are plenty of other options for them (Also kids forget movies almost immediately after they see them.) I've been to the theaters again though, but if I didn't like the size of the crowd or anything, I'd probably pass myself.