Monday adm.	(so far)			May 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Super Mario Bros. Movie	--	9,270	--	+16.3%
2	Marry My Dead Body	--	5,457	--	-18.5%
3	Mad Fate	--	3,937	--	-18.0%
4	Over My Dead Body	--	3,082	--	+14.2%
5	The Pope's Exorcist	--	852	--	-15.6%
6	A Light Never Goes Out	--	702	--	+17.0%
7	Lost Love	--	678	--	+38.4%
8	A City of Sadness	--	638	--	+6.2%
9	Suzume	--	452	--	-26.0%
10	Twelve Days	--	425	--	--

Holiday Monday brought some more coin in pre-sales for Mario while both Marry My Dead Body and Mad Fate declined 18% from Sunday.

Part 2 of Guardians of the Galaxy 3 pre-sales

Palace APM
	Guardians of the Galaxy Vol. 3	(all v.)
Day	Time	Seats sold	Seats available	% filled
May 3	10:30 AM	60	286	20.98%
	10:45 AM	3	48	6.25%
	11:30 AM	18	167	10.78%
	1:20 PM	17	286	5.94%
	1:30 PM	1	48	2.08%
	2:15 PM	7	167	4.19%
	3:20 PM	4	114	3.51%
	4:10 PM	20	286	6.99%
	4:15 PM	8	48	16.67%
	5:00 PM	9	167	5.39%
	7:00 PM	70	286	24.48%
	7:05 PM	30	48	62.50%
	7:45 PM	19	167	11.38%
	9:10 PM	8	98	8.16%
	9:50 PM	14	286	4.90%
	9:55 PM	9	48	18.75%
Total		297	2550	11.65%

GOTG 3 moved less than 100 admissions since last check 2 days ago. One day before it opens and it is only above 11% for the entire day. At this point, it looks like Guardians of the Galaxy 3 will begin with 8,500-9,500 admissions on Wednesday.

Part 3 of Guardians of the Galaxy 3 pre-sales

Palace APM
	Guardians of the Galaxy Vol. 3	(all v.)
Day	Time	Seats sold	Seats available	% filled
May 3	10:30 AM	94	286	32.87%
	10:45 AM	4	48	8.33%
	11:30 AM	24	167	14.37%
	1:20 PM	17	286	5.94%
	1:30 PM	4	48	8.33%
	2:15 PM	9	167	5.39%
	3:20 PM	6	114	5.26%
	4:10 PM	21	286	7.34%
	4:15 PM	14	48	29.17%
	5:00 PM	7	167	4.19%
	7:00 PM	73	286	25.52%
	7:05 PM	30	48	62.50%
	7:45 PM	40	167	23.95%
	9:10 PM	18	98	18.37%
	9:50 PM	16	286	5.59%
	9:55 PM	13	48	27.08%
Total		390	2550	15.29%

Compared to its performance yesterday from 2 days ago, it did have a somewhat noticeable jump. Going up almost 3.5% with total admissions the day before release should see it have a satisfactory walk-in rate.

	Wednesday adm.	(so far)			May 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	14,351	--	--
2	Marry My Dead Body	--	1,883	--	--
3	Mad Fate	--	689	--	--
4	The Super Mario Bros. Movie	--	598	--	--
5	Over My Dead Body	--	391	--	--
6	To Catch A Killer	--	205	--	--
7	A City of Sadness	--	204	--	--
8	Twelve Days	--	164	--	--
9	A Light Never Goes Out	--	118	--	--
10	The Pope's Exorcist	--	109	--	--

While it begins -26.7% below Ant-Man 3's OD number, it does have a $15-30 extra charge in regular theaters. In IMAX, prices are around $175-$180 on average for an adult ticket.

In an attempt to bolster ticket sales, Golden Harvest is promoting cheap Wednesdays with all regular and IMAX showings of every film including Guardians of the Galaxy 3 discounted. Prices of regular showings for GOTG 3 vary depending on the theater with Wednesday showings reduced by $35-$65. The sole IMAX at GH has also slashed its prices by $50 for the entire day. Admissions at GH are heavily skewed towards Wednesday as Thursday sales have been quite slow at most locations. We may see a drop of 50-60% tomorrow in pre-sales due to this development.

	Top 50 Films of All Time (Hong Kong)
Rank	Movie	HK Gross	US Gross
1	Avengers: Endgame*	$221,895,530	$28,441,141
2	Avatar**	$178,248,295	$22,846,719
3	Avengers: Infinity War***	$153,301,337	$19,649,179
4	Avatar: The Way of Water*	$144,296,203	$18,382,659
5	Avengers: Age of Ultron****	$133,061,397	$17,054,953
6	A Guilty Conscience*	$121,567,056	$15,487,073
7	Spider-Man: No Way Home	$121,002,669	$15,509,343
8	Titanic*****	$115,306,690	$14,779,269
9	Captain America: Civil War******	$112,654,686	$14,439,353
10	Top Gun: Maverick	$107,702,455	$13,722,109
11	Iron Man 3	$106,389,801	$13,636,360
12	Transformers: Age of Extinction	$98,196,851	$12,586,240
13	The Avengers	$96,705,670	$12,395,110
14	Jurassic World	$96,295,976	$12,342,598
15	Toy Story 3	$89,364,118	$11,454,117
16	Jurassic Park: Fallen Kingdom	$88,649,003	$11,362,459
17	Toy Story 4	$88,537,419	$11,348,156
18	Spider-Man: Far From Home	$84,788,927	$10,867,699
19	Transformers: Dark of the Moon	$84,703,797	$10,856,787
20	Warriors of Future	$81,888,311	$10,495,917
21	Star Wars: The Force Awakens	$81,701,193	$10,410,906
22	The Dark Knight Rises	$80,269,966	$10,288,488
23	Minions	$78,404,191	$10,049,345
24	Table for Six	$77,745,064	$9,904,357
25	Monsters University	$77,407,664	$9,906,164
26	Harry Potter and the Deathly Hallows Part 2	$76,785,999	$9,841,935
27	Captain Marvel	$76,043,088	$9,746,714
28	Aquaman	$75,625,663	$9,693,211
29	Incredibles 2	$71,205,663	$9,126,684
30	Train to Busan	$68,004,629	$8,716,396
31	Beauty and the Beast	$67,232,357	$8,617,411
32	Cold War 2	$66,244,171	$8,490,751
33	Inside Out	$66,016,979	$8,461,631
34	Spider-Man: Homecoming	$65,760,306	$8,428,733
35	Doctor Strange in the Multiverse of Madness	$65,484,607	$8,343,235
36	Black Panther	$63,312,121	$8,114,940
37	Shang-Chi and the Legend of the Ten Rings	$63,079,202	$8,085,086
38	Anita	$62,519,889	$8,013,397
39	Batman v Superman: Dawn of Justice	$62,286,926	$7,983,537
40	The Amazing Spider-Man	$61,983,852	$7,944,691
41	Jurassic Park	$61,898,795	$7,933,789
42	You Are the Apple of My Eye	$61,862,731	$7,929,167
43	Joker	$61,497,005	$7,882,290
44	Kung Fu Hustle	$61,278,697	$7,854,309
45	Shaolin Soccer	$60,739,847	$7,785,243
46	Mission Impossible: Fallout	$60,449,812	$7,748,068
47	Ip Man 3	$60,261,407	$7,723,919
48	Doctor Strange	$59,793,472	$7,663,942
49	Aladdin	$59,754,798	$7,658,985
50	Furious 7	$59,634,515	$7,643,568

* - without re-release (Re-release included: $223,089,935 HK)
** - without re-release (Re-release included: $183,411,471 HK)
*** - without re-release (Re-release included: $154,700,588 HK)
**** - without re-release (Re-release included: $133,072,933 HK)
***** - without re-release (Re-release included: $128,003,033 HK)
****** - without re-release (Re-release included: $113,470,676 HK)
* - still in release

Updated through May 1.

		Weekly Gross (Mon-Sun)								Apr 24-30
LW	TW	Title	LW (HKD)	TW (HKD)	Days	% chg	Total (HKD)	LW (USD)	TW (USD)	Total (USD)
1	1	The Super Mario Bros. Movie	$6,003,372	$4,954,654	26	-17.5%	$44,907,751	$764,883	$631,179	$5,720,855
--	2	Marry My Dead Body	--	$3,587,891	4	--	$4,541,510	--	$457,066	$578,548
3	3	Mad Fate	$2,962,028	$3,494,876	11	+18.0%	$6,456,904	$377,388	$445,216	$822,553
2	4	Over My Dead Body	$3,628,479	$2,196,097	27	-39.5%	$20,302,545	$462,300	$279,763	$2,586,367
4	5	The Pope's Exorcist	$1,410,827	$1,188,675	11	-15.7%	$2,599,502	$179,752	$151,426	$331,153
5	6	John Wick: Chapter 4	$1,323,499	$739,929	39	-44.1%	$34,110,162	$168,625	$94,260	$4,345,337
--	7	Twelve Days	--	$597,539	4	--	$616,494	--	$76,121	$78,535
6	8	A Light Never Goes Out	$693,865	$489,620	18	-29.4%	$2,260,559	$88,404	$62,373	$287,975
8	9	Lost Love	$550,059	$476,245	60	-13.4%	$6,635,601	$70,082	$60,669	$845,317
--	10	To Catch A Killer	--	$427,116	4	--	$427,116	--	$54,410	$54,410

It looks like Saturday was not inflated and they used the $30 average ticket price around the city for the day's gross. A lot of holdovers saw beneficial results with very good week-to-week holds.

Super Mario will get close to 6m this weekend or might even pass it on Sunday while Marry My Dead Body and Mad Fate will pass 1m sometime this weekend.

Wednesday Estimates

1. Guardians of the Galaxy 3 - $313,944 (opening day estimate)
2. Marry My Dead Body - $56,448/$765,000
3. Mad Fate - $23,902/$905,000
4. The Super Mario Bros. Movie - $16,135/$5,776,000
5. Over My Dead Body - $9,441/$2,618,000

That is a decent opening day for Guardians of the Galaxy 3. It is looking at an opening weekend around 1.8m which would be on par with Guardians of the Galaxy 2.

It has good word of mouth to start with a 4.1/5 rating and an 8.9/10 rating from users.

	Thursday adm.	(so far)			May 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	7,589	--	-47.1%
2	Marry My Dead Body	3,677	1,375	-62.6%	-27.0%
3	Mad Fate	1,568	735	-53.1%	+6.7%
4	The Super Mario Bros. Movie	1,315	477	-63.7%	-20.2%
5	Born to Fly	--	421	--	--
6	Over My Dead Body	882	415	-52.9%	+6.1%
7	Ran	--	163	--	--
8	The Pope's Exorcist	371	162	-56.3%	+48.6%
9	A City of Sadness	472	155	-67.2%	-5.5%
10	To Catch A Killer	336	142	-57.7%	-30.7%

Not quite a 50% drop in pre-sales on Thursday but still a significant decline for Guardians of the Galaxy 3. With Cinema Day finished and Guardians of the Galaxy 3 opening, all holdovers saw at least a 50% drop week-to-week.

	Friday adm.	(so far)			May 5
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	11,113	--	+46.4%
2	Marry My Dead Body	3,127	2,119	-32.2%	+54.1%
3	Mad Fate	2,795	980	-64.9%	+33.3%
4	The Super Mario Bros. Movie	2,088	881	-57.8%	+84.7%
5	Over My Dead Body	1,255	512	-59.2%	+23.4%
6	Born to Fly	--	429	--	+1.9%
7	A City of Sadness	449	234	-47.9%	+51.0%
8	The Pope's Exorcist	487	218	-55.2%	+34.6%
9	A Light Never Goes Out	261	210	-19.5%	--
10	To Catch A Killer	360	153	-57.5%	+7.7%

Good increase for Guardians of the Galaxy 3. It has been cutting down on Ant-Man 3's pre-sales lead from 5,000+ on Wednesday to just 3,100 today. This day-to-day increase bodes well for a sizable weekend jump.

	Saturday adm.	(so far)			May 6
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	22,056	--	+98.5%
2	Marry My Dead Body	40,853	6,472	-84.2%	+205.4%
3	The Super Mario Bros. Movie	57,443	2,051	-96.4%	+132.8%
4	Mad Fate	25,284	1,555	-93.8%	+58.7%
5	Over My Dead Body	20,225	772	-96.2%	+50.8%
6	Born to Fly	--	649	--	+51.3%
7	A City of Sadness	--	314	--	+34.2%
8	A Light Never Goes Out	4,778	296	-93.8%	+41.0%
9	The Pope's Exorcist	6,938	215	-96.9%	-1.4%
10	Aftersun	--	179	--	--

Strong increase for Guardians of the Galaxy 3. Ant-Man 3's lead in pre-sales over GOTG 3 continues to shrink. No Cinema Day meant extreme drops for all holdovers. The only holdover to escape an 85% decline from last Saturday was Marry My Dead Body.

	Sunday adm.	(so far)			May 7
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	22,932	--	+4.0%
2	Marry My Dead Body	6,698	5,860	-12.5%	-9.5%
3	The Super Mario Bros. Movie	7,970	2,807	-64.8%	+36.9%
4	Mad Fate	4,802	1,568	-67.3%	+0.8%
5	Over My Dead Body	2,698	856	-68.3%	+10.9%
6	Born to Fly	--	845	--	+30.2%
7	A City of Sadness	601	307	-48.9%	-2.2%
8	The Pope's Exorcist	1,009	294	-70.9%	+36.7%
9	A Light Never Goes Out	600	224	-62.7%	-24.3%
10	Aftersun	--	177	--	-1.1%

Good for Guardians of the Galaxy 3. Excellent hold for Marry My Dead Body.

	Weekend Projections			May 7
Rank	Movie	TW	% chg	Total
1	Guardians of the Galaxy Vol. 3	$2,110,000		$2,110,000

That would be the biggest OW of the Guardians of the Galaxy franchise and also its first 2m OW in the series. It also would come out ahead of Ant-Man 3's OW. After tracking in the 1-1.5m OW range for quite a while, GOTG 3 really came back starting with one day to go and beyond. From what I could tell, GOTG 3 eclipsed 55,000 admissions on both Saturday and Sunday.

	Weekend Estimates			May 7
Rank	Movie	TW	% chg	Total
1	Guardians of the Galaxy Vol. 3	$2,110,000		$2,110,000
2	Marry My Dead Body	$330,000	-27.8%	$1,095,000
3	The Super Mario Bros. Movie	$160,000	-69.8%	$5,936,000
4	Mad Fate	$155,000	-46.6%	$1,060,000
5	Over My Dead Body	$57,500	-65.2%	$2,675,500

No adjustment for Guardians with estimates. Marry My Dead Body had a great hold despite Cinema Day inflating last weekend's grosses. Conversely, Mario took a large tumble after it benefited greatly from the increase in showtimes on Cinema Day. Both Marry My Dead Body and Mad Fate passed 1m this weekend while it will take a little bit longer for Mario to reach 6m. It will definitely happen by next weekend. Over My Dead Body also saw a steep drop after Cinema Day weekend.

		Weekly Gross (Mon-Sun)								May 1-7
LW	TW	Title	LW (HKD)	TW (HKD)	Days	% chg	Total (HKD)	LW (USD)	TW (USD)	Total (USD)
--	1	Guardians of the Galaxy Vol. 3	--	$17,959,487	5	--	$17,959,487	--	$2,281,161	$2,281,161
2	2	Marry My Dead Body	$3,587,891	$4,629,908	11	+29.0%	$9,171,418	$457,066	$588,077	$1,164,926
1	3	The Super Mario Bros. Movie	$4,954,654	$3,468,618	33	-30.0%	$48,376,369	$631,179	$440,573	$6,144,625
3	4	Mad Fate	$3,494,876	$2,306,888	18	-34.0%	$8,763,792	$445,216	$293,014	$1,113,151
4	5	Over My Dead Body	$2,196,097	$1,321,421	34	-39.8%	$21,623,966	$279,763	$167,843	$2,746,613
5	6	The Pope's Exorcist	$1,188,675	$675,209	18	-43.2%	$3,274,711	$151,426	$85,763	$415,944
RE	7	A City of Sadness	--	$510,705	21	--	$850,469	--	$64,868	$108,024
6	8	John Wick: Chapter 4	$739,929	$470,456	46	-36.4%	$34,580,618	$94,260	$59,755	$4,392,329
7	9	Twelve Days	$597,539	$458,987	11	-23.2%	$1,075,481	$76,121	$58,299	$136,604
--	10	Born to Fly	--	$319,366	4	--	$319,366	--	$40,564	$40,564

Everything was severely underestimated but Guardians of the Galaxy 3 scores the franchise's biggest opening weekend ever and the first to record a 2m opening weekend.

	Thursday adm.	(so far)			May 11
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	7,589	3,713	-51.1%	--
2	Marry My Dead Body	1,375	1,001	-27.2%	--
3	Hypnotic	--	780	--	--
4	Evil Dead Rise	--	734	--	--
5	The Super Mario Bros. Movie	477	407	-14.7%	--
6	Flashover	--	405	--	--
7	Mad Fate	735	330	-55.1%	--
8	Aftersun	--	286	--	--
9	Social Distancing	--	219	--	--
10	Fragments of the Last Will	--	217	--	--

Decent hold for Guardians of the Galaxy 3.

	Friday adm.	(so far)			May 12
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	11,113	6,676	-39.9%	+79.8%
2	Marry My Dead Body	2,119	1,763	-16.8%	+76.1%
3	Hypnotic	--	860	--	+10.3%
4	Evil Dead Rise	--	663	--	-9.7%
5	The Super Mario Bros. Movie	881	642	-27.1%	+58.5%
6	Mad Fate	980	451	-54.0%	+36.7%
7	Flashover	--	419	--	+3.5%
8	Aftersun	--	283	--	-1.0%
9	Born to Fly	429	278	-35.2%	--
10	Fragments of the Last Will	--	250	--	+15.2%

Good recovery for Guardians of the Galaxy 3. It is potentially looking at a sub 40% drop this weekend.

at Born to Fly

Is it a wide release or only playing in a handful of cinemas?

Born To Fly

WKend - HK$199,371 / HK$727,449

Breakdown -
HK$53,745 - 19 TC/29 SC/38 shows | Friday
HK$87,318 - 20 TC/33 SC/38 shows | Saturday
HK$58,308 - 20 TC/30 SC/35 shows | Sunday

Thanks. But I've forgotten how many cinemas are in Hong Kong, lol. Is 20 cinemas a lot? I want to say that Hong Kong has about 50 cinemas in total. Is that way off?

More than 70 I guess. John Wick 4 got 62, Shazam 61... Screen Count may be 230+ or so

Ok, thanks.

So a count of 20 is a limited release. Born to Fly's numbers still feel quite pathetic - and even the fact it was given such a small release is funny. Either nervy officials worried that it would be embarrassed, or the fact that Hong Kongers just don't care about the Top Gun knock-off. Either way it's a fail for CCP propaganda.