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 Japan Box-Office: On Hiatus 
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
Corpse wrote:
268,000 (Limited Edition Blu-ray) at ¥9,900 ($89.92) = ¥2,653,200,000 ($24.1 million)
218,000 (Standard DVD) at ¥3,300 ($29.97) = ¥719,400,000 ($6.5 million)
486,000 = ¥3,372,600,000 ($30.6 million).

But correct me if I'm off, somekindofthing, this is your field. :thumbsup:

Listed MSRP on websites includes sales tax (the rate of which has changed over time), so I typically use the MSRP without tax for consistency. And the RE DVD is ¥3500 (¥3850 with tax).

268,000 (LE BD) at ¥9,000 = ¥2,412,000,000
218,000 (RE DVD) at ¥3,500 = ¥763,000,000
486,000 = ¥3,175,000,000

Very roughly speaking the production committee takes home a little over half of the pre-tax MSRP (the rest being the retailer and such), so they made ¥1.6bn just on these two versions in just one day.

I can't begin to guess what the RE BD and LE DVD sold, seeing as how the actual breakdown is already pretty different from what I was expecting. (Or to be more exact, it's pretty similar to what I would have expected in a total vacuum, but very different from what Amazon was indicating). There's a gigantic range pf possibilities, but I have a feeling the LE DVD will be closer to the RE DVD than the RE BD is to the LE BD. ...Maybe? Or it could be the opposite lol.


Wed Jun 16, 2021 4:37 pm
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Post Re: Japan Box-Office: WKND Actuals (06/12-13); Charts Update
Bumping this post to this page so it doesn't go unnoticed and can be reference much easier. Thanks for all the data!

And it's very important to remember, too, that we're discussing a home video release in 2021 matching/beating the best selling home video releases of old. Japan is still a market where physical copies of media still sells well, but like everywhere else, the digital era has cut into those numbers, especially over the last few years.

Demon Slayer's first week on home video *could* be enough to crack the all-time top 5 lifetime sales chart. In 2021.

somekindofthing wrote:
With Kimetsu's opening week clearly set to be one of the highest in the Oricon DVD/BD era, I figure people are already interested in where it could potentially end up on the all-time lifetime charts. Obviously we won't know that from first week data, but we'll have a decent idea within a few months.

But first let's look at the week one competition more precisely. It needs:
1.42m to beat Sen to Chihiro (DVD-only)
1.56m to beat Frozen
2.??m to beat Sen to Chihiro (DVD+VHS)

As mentioned in my previous post, we don't have weekly numbers for VHS for Sen to Chihiro, at least not in anything I've dug up online. We do know it sold 1,654,955 VHS on the 2002 yearly charts, i.e. across its first 18 weeks. The DVD sold 69% of its 2002 total in week 1, so if the VHS performed similarly its opening week would have been about 1.14m, for a 2.55m total. Even if VHS was dramatically less front-loaded than DVD for some reason, we're still far beyond 2m. Probably 2.3m at least.

Note: This is barring some non-animated release I'm totally unaware of, but the only possible competition would be some monstrously enormous live concert release, and while I'm no expert in those, I don't think any have ever gotten that high.

So what about lifetime sales? I recently did some digging to get as complete data as I could on the Ghibli films. I don't track western animation at all, but Frozen, Finding Nemo and maybe Monsters Inc. are the only competition for Kimetsu there:

4,226,784 - Sen to Chihiro no Kamikakushi [VHS/DVD/BD]
2,543,545 - Frozen [BD]
2,250,000 - Finding Nemo [VHS/DVD/BD] (*estimate thru early 2017)
2,031,523 - Tonari no Totoro [VHS/Beta/LD/VHD/DVD/BD]
1,550,000 - Monsters Inc. [VHS/DVD/BD] (*estimate thru mid 2016)
1,537,139 - Mononoke-hime [VHS/LD/DVD/BD]
1,397,473 - Howl no Ugoku Shiro [DVD/BD]
1,145,885 - Tenkuu no Shiro Laputa [VHS/Beta/LD/VHD/DVD/BD]

• All should be accurate as of their most recent Oricon ranking, except where noted. The estimated ones will have added a small trickle of sales since the dates stated, but nothing too significant.
• Re-releases are included in the above totals.

If we exclude re-releases, the list thins out a bit:

4,117,611 - Sen to Chihiro no Kamikakushi [2002 VHS/DVD]
2,509,929 - Frozen [2014 BD]
1,820,000 - Finding Nemo [2002 VHS/DVD] (*estimate thru early 2017)
1,375,090 - Howl no Ugoku Shiro [2005 DVD]
1,077,143 - Mononoke-hime [1998 VHS/LD]

• Totoro and Laputa did almost all of their known sales long after their initial releases in the 80s. Ditto for 1990's Majo no Takkyuubin, which is at 883k. This is also true of Nausicaa, which I have at 980k but no data is available for its original 1984 release. Monsters Inc. comes in around 800k without re-releases.


If Kimetsu indeed does a million in its first week, the obviously it'll have no problem topping Mononoke's initial release, as well as Howl's. That means it'll pretty easily also pass Howl and Laputa's lifetimes even without needing re-releases. Anything beyond that depends on legs. But I think #4 for initial releases and #7 including re-releases is the floor.

One massive caveat: sales from the early 2000s and especially pre-DVD are seriously under-reported versus the real publisher shipment numbers. So are sales today, but not to the same extent. The early Ghibli titles are particularly egregious examples. According to the JP Wikipedia entries, Totoro's 1997 VHS release had reached 1.9 million through 2003; however, the available data we have only covers 479,626 of that. Laputa's 1998 VHS is indicated as having moved 1 million as of 2003, but we only see 187,651. Sen to Chihiro's overall total is at least 5.5 million when you factor in the gap of 700k VHS copies and 600k DVDs versus the publisher data.

All this to say, once we start talking about all-time rankings, we are comparing wildly different things over a period of decades. Our "reported numbers" are incomplete, and to varying degrees over time. I think comparing Kimetsu to Frozen makes for a generally "fair" comparison, as Frozen did almost all of its lifetime sales in its initial release, and Oricon's accuracy in 2014 was probably comparable to today. Kimetsu is also likely to sell only a small percentage of its lifetime sales through future re-releases, just like Frozen. But the early-00s Ghibli (and presumably Pixar) titles would show much higher numbers if they were covered with similar levels of accuracy as Kimetsu is going to be covered today.

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Japan Box Office

“Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.”
“We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.”
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”
“You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.”
"Paper is dead without words / Ink idle without a poem / All the world dead without stories."


Wed Jun 16, 2021 4:56 pm
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Angels & Demons

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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
It seems that Mugen Train will establish a new record soon. I wonder if the committee will use this fortune to reinvest in the production of future KNY seasons/movies or the executives will treat themselves lavish lifestyles :oops:

With this pace, newcomer mangaka and animators may need to establish a shrine for Kimetsu no Yaiba. Therefore, they can come and pray for the success of their new series/anime.


Wed Jun 16, 2021 5:31 pm
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KJ's Leading Idiot

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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
Couldn't top the lifetime grosses of Top 5 home media earners on day 1. Such a flop, I blame piracy for this.


Wed Jun 16, 2021 7:22 pm
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Post Re: Japan Box-Office: WKND Actuals (06/12-13); Charts Update
Corpse wrote:
And it's very important to remember, too, that we're discussing a home video release in 2021 matching/beating the best selling home video releases of old. Japan is still a market where physical copies of media still sells well, but like everywhere else, the digital era has cut into those numbers, especially over the last few years.


Yep, it's this weird situation where it has one huge advantage and one huge disadvantage compared to the giants of decades past.

The advantage is that it's 2021... The sales numbers will be considerably more complete and accurate than in the past, when a very large portion of sales are "lost" to underreporting and/or lack of accessible data.

The disadvantage is, uh, that it's 2021... Physical media is an industry on life support. Kimetsu hit a critical mass of popularity that's allowed it to bypass some of the usual reluctance to spend money on discs, but I have no doubt it's still taking a hit compared to what it could theoretically sell if DVD/BDs were still at their peak (around the mid-late 00s, at least for anime).

My assumption is that the disadvantage is bigger than the advantage, though I can't speculate as to how much.


Wed Jun 16, 2021 7:53 pm
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Star Trek XI

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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
IDK @corpse, may be I am being Disney biased or you bit against but Cruella is doing OK.

Week 0 - 28,400,320
Week 1 - 126,224,880
Week 2 - 113,904,370 (-10%)

3rd Weekend - 45,662,660 (-21%)

Week drop seems like will be high teens around 92M ish, so around 360M by end of week. 20% weekly drops will lead it to 725M.


Thu Jun 17, 2021 11:32 am
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KJ's Leading Idiot

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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
But there will be some weekends it will drop higher specially when new movies enter and it drops out of Top 10 theaters will start abandoning it.


Thu Jun 17, 2021 7:37 pm
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Wall-E

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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
https://gamebiz.jp/?p=298606

June 15
BD Limited Edition: 268,490
DVD Limited Edition: 115,499
BD normal version: 201,895
Normal DVD version: 218,195
Total: 804,079

June 16
BD Limited Edition: 30,0007
DVD Limited Edition: 20,751
BD normal version: 50,881
DVD Normal Edition: 71,507
Total: 173,146

June 17
BD Limited Edition: 12,549
DVD Limited Edition: 8,609
BD normal version: 33,609
DVD Normal Edition: 42,178
Total: 96,945

Cumulative from June 15th to 17th: 1,074,170

Smashed frozen on day 1, but it doesnt seem to have the same legs.


Fri Jun 18, 2021 6:12 am
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KJ's Leading Idiot

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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
1m in three days what a joke from this complete flopist movie of all time. So what if digital media is bigger now specially in this environment, Sony already took care of that months back with it's piracy debacle.


Fri Jun 18, 2021 6:24 am
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
Is it available online for sale? or just Physical version.


Fri Jun 18, 2021 7:51 am
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
JustLurking wrote:
https://gamebiz.jp/?p=298606

June 15
BD Limited Edition: 268,490
DVD Limited Edition: 115,499
BD normal version: 201,895
Normal DVD version: 218,195
Total: 804,079

June 16
BD Limited Edition: 30,0007
DVD Limited Edition: 20,751
BD normal version: 50,881
DVD Normal Edition: 71,507
Total: 173,146

June 17
BD Limited Edition: 12,549
DVD Limited Edition: 8,609
BD normal version: 33,609
DVD Normal Edition: 42,178
Total: 96,945

Cumulative from June 15th to 17th: 1,074,170

Smashed frozen on day 1, but it doesnt seem to have the same legs.


do we know if this is oricon's numbers or does it include everything? could not find aniplex annoucment (it says aniplex revealed on the article) .


Fri Jun 18, 2021 8:03 am
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
charlie jat wrote:
Is it available online for sale? or just Physical version.


I'm not sure of the numbers and that data but there is definitely a digital version released for the movie from June 22.


Fri Jun 18, 2021 8:24 am
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
Japan is physical release only.

I don't know when it'll be released digitally in Japan. I don't think it has a date yet.

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Japan Box Office

“Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.”
“We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.”
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”
“You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.”
"Paper is dead without words / Ink idle without a poem / All the world dead without stories."


Fri Jun 18, 2021 11:11 am
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
Thanks for the numbers, JustLurking!

After 3 Days:

Day 1
Limited BD @¥9,000: 268,490 = ¥2,416,410,000 ($21.9 million)
Limited DVD @¥8,000: 115,499 = ¥923,992,000 ($8.4 million)
Regular BD @¥4,000: 201,895 = ¥807,580,000 ($7.3 million)
Regular DVD @¥3,500: 218,195 = ¥763,682,500 ($6.9 million)
Total: 804,079 = ¥4,911,664,500 ($44.5 million)

Day 2
Limited BD @¥9,000: 30,007 = ¥270,063,000 ($2.5 million)
Limited DVD @¥8,000: 20,751 = ¥246,008,000 ($2.2 million)
Regular BD @¥4,000: 50,881 = ¥203,524,000 ($1.8 million)
Regular DVD @¥3,500: 71,507 = ¥250,274,500 ($2.3 million)
Total: 173,146 = ¥969,869,500 ($8.8 million)

Day 3
Limited BD @¥9,000: 12,549 = ¥112,941,000 ($1.0 million)
Limited DVD @¥8,000: 8,609 = ¥68,872,000 ($624,000)
Regular BD @¥4,000: 33,609 = ¥134,436,000 ($1.2 million)
Regular DVD @¥3,500: 42,148 = ¥147,518,000 ($1.3 million)
Total: 96,945 = ¥463,767,000 ($4.2 million)

3-Day Total: 1,074,170 = ¥6,345,301,000 ($57.5 million) :zonks:

Ninth best-selling home video release ever (and sixth excluding re-releases), I believe, after just 3 days already. :thumbsup: And the revenue total is truly ridiculous, and I believe may be above the first week sales record (in revenue). And this doesn't include the sales on uftotable's webstore.

The limited editions look like they'll be largely gone by the end of the week.

_________________
Japan Box Office

“Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.”
“We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.”
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”
“You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.”
"Paper is dead without words / Ink idle without a poem / All the world dead without stories."


Fri Jun 18, 2021 11:39 am
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Angels & Demons

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Post Re: Japan Box-Office: Demon Slayer BD/DVD 3-Day Breaks 1m Co
How much money does the committee normally put in their pockets from the home release?

I remember you mentioned that the budget of the movie had been around $7 million (I assume it did not count marketing expenses). Hence, in just 3 days, the revenue is more than 8 times the cost. Let's hope the staff is well-paid. They deserve to have higher salary and bonuses. Not like Gotouge with only $20k for the rights.


Fri Jun 18, 2021 12:13 pm
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Post Re: Japan Box-Office: Demon Slayer BD/DVD 3-Day Breaks 1m Co
MSFK wrote:
How much money does the committee normally put in their pockets from the home release?

Roughly half of the pre-tax MSRP, though that's a broad generalization and presumably varies from production to production.

MSFK wrote:
Let's hope the staff is well-paid.

Staff generally doesn't make any extra money even if the thing they create becomes a huge hit. As a studio ufotable is on the production committee, and has their own shop, and thus should theoretically be in a better position than most studios. And from what I understand, while ufotable isn't immune from the bad labor practices that are the norm in the industry, they're still one of the more tolerable workplaces, I guess? But as for whether the higher-ups at the studio will be spreading the wealth in a way that reflects the true value of everyone's labor... I don't recommend getting your hopes up.

Anyway, the production committee for the TV series was small, only three members:
Aniplex
Shueisha
ufotable

Order generally reflects highest to least financial investment in the production. I assume it's the same order and composition for the film, but I don't recall for sure. Aniplex as the disc publisher (and overall main investor behind the anime) is going to see most of the DVD/BD revenue.


Fri Jun 18, 2021 2:38 pm
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
KNYtracker777 wrote:
do we know if this is oricon's numbers or does it include everything? could not find aniplex annoucment (it says aniplex revealed on the article) .


Those June 15 numbers match Oricon's article, so the rest should all be Oricon numbers.

I'm thinking maybe 1.4m first week, based on this? The reporting period runs through Sunday the 20th so it has three more days left, and the weekend should be pretty good for in-store purchases. I would *think* Thursday the 17th would be its lowest day, normally.

Though perhaps sales have moved more heavily online (and thus those preorders reported on the 15th) during the last year. And I have no idea if the brick and mortar stock situation is good or bad.


Last edited by somekindofthing on Fri Jun 18, 2021 2:47 pm, edited 1 time in total.



Fri Jun 18, 2021 2:40 pm
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
somekindofthing wrote:
KNYtracker777 wrote:
do we know if this is oricon's numbers or does it include everything? could not find aniplex annoucment (it says aniplex revealed on the article) .


Those June 15 numbers match Oricon's article, so the rest should all be Oricon numbers.

its pretty weird then,isn't this aniplex press release?

https://prtimes.jp/main/html/rd/p/00000 ... 16356.html


Fri Jun 18, 2021 2:46 pm
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Post Re: Japan Box-Office: Demon Slayer Blu-ray/DVD Release Day
KNYtracker777 wrote:
somekindofthing wrote:
Those June 15 numbers match Oricon's article, so the rest should all be Oricon numbers.
its pretty weird then,isn't this aniplex press release?
https://prtimes.jp/main/html/rd/p/00000 ... 16356.html

It is an Aniplex press release, and I was *super* confused by that initially (hence the much-edited post I just deleted where I wondered what the heck was going on and whether Oricon was going to use Aniplex data lol), but I just confirmed with ultimatemegax that the press release says it is indeed Aniplex using Oricon numbers.

"本日確定の6月17日付オリコンデイリーBlu-rayランキングおよび同DVDランキングにて、限定版・通常版を合わせて累積売上枚数1,074,170枚となりました。"

I presume at some point Aniplex will want to do a press release with their own numbers to brag about some milestone or other it will hit, but it seems we need to wait longer for that, if it happens at all. Maybe at 2 million if it gets there.


Fri Jun 18, 2021 3:16 pm
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Post Re: Japan Box-Office: Demon Slayer BD/DVD 3-Day Breaks 1m Co
Aniplex is referencing Oricon's sales figures in their report.

And while I really don't think this is having hardly any impact, it might be worth mentioning that capacity limits are in place until June 20th for larger shopping areas (such as malls) and larger stores. The numbers speak for themselves against this having any sort of impact, but if we do see any unexpected sales from June 20th onward (Sunday sales being higher than Saturday, for example, which I'd presume would be unusual), it could be a factor to consider.

I also wonder about any stock issues that stores in and around Tokyo (or even in rural areas, considering its mainstream appeal) could be experiencing. I have little doubt Aniplex shipped enough to meet the demand given they knew it was going to be huge, but some specific locations could still be hit with stocking issues. Whenever a big video game launches, for example, like a new Monster Hunter or Dragon Quest (that can sell 1.5/2 million copies in the first week), despite knowing how well those sell and supply presumably being plentiful to match the demand, there are still frequent reports of some stores selling out in just days and the initial shipment hitting 90%+ sold out status. There is just a general supply and demand issue in Japan in the first week or two a lot of the time with certain things like this. (Which could be a marketing strategy to generate more buzz.)

_________________
Japan Box Office

“Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.”
“We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.”
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”
“You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.”
"Paper is dead without words / Ink idle without a poem / All the world dead without stories."


Fri Jun 18, 2021 5:21 pm
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Post Re: Japan Box-Office: Demon Slayer BD/DVD 3-Day Breaks 1m Co
Corpse wrote:
Aniplex is referencing Oricon's sales figures in their report.

And while I really don't think this is having hardly any impact, it might be worth mentioning that capacity limits are in place until June 20th for larger shopping areas (such as malls) and larger stores. The numbers speak for themselves against this having any sort of impact, but if we do see any unexpected sales from June 20th onward (Sunday sales being higher than Saturday, for example, which I'd presume would be unusual), it could be a factor to consider.

I also wonder about any stock issues that stores in and around Tokyo (or even in rural areas, considering its mainstream appeal) could be experiencing. I have little doubt Aniplex shipped enough to meet the demand given they knew it was going to be huge, but some specific locations could still be hit with stocking issues. Whenever a big video game launches, for example, like a new Monster Hunter or Dragon Quest (that can sell 1.5/2 million copies in the first week), despite knowing how well those sell and supply presumably being plentiful to match the demand, there are still frequent reports of some stores selling out in just days and the initial shipment hitting 90%+ sold out status. There is just a general supply and demand issue in Japan in the first week or two a lot of the time with certain things like this. (Which could be a marketing strategy to generate more buzz.)


From what I'm aware of with games, a lot of JP companies don't meet demand for shipments of video games for the first week. They like to continually keep it a little out-of-stock to appear like it's in high demand to catch people who are seeing lines and such to wonder "I wonder why they're in line. Must be something good."

In contrast, anime sales are heavily heavily heavily frontloaded, especially with online sales as you saw with the first day's amount. Those are primarily online pre-orders shipping out to people. There's not usually stocking issues in stores with home video media like there is with video games.


Fri Jun 18, 2021 10:06 pm
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Post Re: Japan Box Office: Weekend Estimates (06/19-20)
Weekend Estimates (06/19-20):
01 (---) ¥250,000,000 ($2.3 million), 0, ¥315,000,000 ($2.9 million), The Fable II (Shochiku) NEW
02 (01) ¥192,000,000 ($1.7 million), -42%, ¥980,000,000 ($8.9 million), Mobile Suit Gundam: Hathaway (Shochiku) WK2
03 (03) ¥176,000,000 ($1.6 million), -28%, ¥1,480,000,000 ($13.5 million), Rurouni Kenshin: The Final Chapter - The Beginning (Warner Bros.) WK3
04 (04) ¥145,000,000 ($1.3 million), -24%, ¥620,000,000 ($5.6 million), Character (Toho) WK2
05 (02) ¥122,000,000 ($1.1 million), -54%, ¥9,345,000,000 ($85.5 million), Evangelion 3.0+1.0: Thrice Upon a Time (Toho/Toei/Khara) WK15
06 (05) ¥x76,000,000 ($690,000), -23%, ¥3,840,000,000 ($35.2 million), Rurouni Kenshin: The Final Chapter - The Final (Warner Bros.) WK9
07 (---) ¥x75,000,000 ($680,000), 0, ¥105,000,000 ($0.95 million), A Quiet Place 2 (Toho-Towa) NEW
08 (---) ¥x55,000,000 ($500,000), 0, ¥x65,000,000 ($0.59 million), Hinomaru Soul: Behind the Scenes (Toho) NEW
09 (06) ¥x50,000,000 ($455,000), -35%, ¥7,055,000,000 ($65.0 million), Detective Conan: The Scarlet Bullet (Toho) WK10
10 (---) ¥x35,000,000 ($315,000), 0, ¥x50,000,000 ($0.45 million), Mortal Kombat (Warner Bros.) NEW
11 (07) ¥x32,000,000 ($290,000), -38%, ¥150,000,000 ($1.4 million), Nikuko of the Fishing Harbor (Asmik Ace) WK2
12 (08) ¥x27,000,000 ($245,000), -41%, ¥385,000,000 ($3.5 million), Cruella (Disney) WK4
13 (09) ¥x25,000,000 ($225,000), -43%, ¥655,000,000 ($5.9 million), Hell's Garden (Warner Bros.) WK5


Good start for The Fable II, which suffered from at least two delays over the last year. Based on my estimates, its opening weekend is only about 15-20% below its predecessor.

A Quiet Place 2 experienced around a 30% decline from its predecessor's opening weekend, but considering the first one was actually a bit of a breakout in the market, this isn't too bad. And I'm being a little conservative here, too, so it may end up coming in a little higher.

Mortal Kombat bombed, but not because of HBO Max (which doesn't exit in Japan). Without looking it up, I don't believe the franchise is particularly well-known or popular in the market if I base this on the video game sales. Definitely more of a western-style appeal here that wouldn't translate well in the market.

Good holds for the holdovers, overall. Of note: Evangelion 3.0+1.0: Thrice Upon a Time exceeded ¥9 billion. If the distributors really want it to reach ¥10 billion, they could let it play long enough to get there. It is a major milestone to achieve, so it's definitely worth it in this case, so we'll see what happens. Part one of the Rurouni Kenshin finale is closing in on ¥4 billion, and Detective Conan: The Scarlet Bullet exceeded ¥7 billion.

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Japan Box Office

“Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.”
“We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.”
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”
“You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.”
"Paper is dead without words / Ink idle without a poem / All the world dead without stories."


Sun Jun 20, 2021 12:35 pm
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Post Re: Japan Box-Office: Weekend Estimates (06/19-20)
Amazing for Evangelion. Conan is also chugging along nicely. Poor start for MK but I didn't expect much out of it from the market.

Very surprised that AQP2 didn't do better but straight-up horror movies don't exactly do huge numbers in the market.


Sun Jun 20, 2021 9:40 pm
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Post Re: Japan Box-Office: Weekend Estimates (06/19-20)
Per Oricon weekly rankings, Kimetsu no Yaiba: Mugen Ressha-hen first week sales: 1,310,783

351,326 RE BD
338,016 LE BD
456,909 RE DVD
164,532 LE DVD

Third best first week on record, first million opener in seven years, and almost certainly the last time we'll ever see a physical video disc debut over 1 million. Or reach a million at all, probably.

As for how much it'll end up selling, we should be able to very broadly ballpark after, say, 4 weeks. Anime is typically very front-loaded, and given this film is like the opposite of a "slow burn" release, it'll probably do a large majority of its lifetime sales in the first month.

It will rank for many, many, many, many weeks after that, especially given how low the thresholds are to rank most weeks, but with small amounts each time. Expect a very long but thin tail, mostly coming from the RE edition. As we can see, after the big lead for the BD LEs on day one, RE caught up and overtook it even on BD.


Tue Jun 22, 2021 10:08 am
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Post Re: Japan Box-Office: Weekend Estimates (06/19-20)
Indeed. Demon Slayer has given the market many multi-media records and other achievements that we'll likely never see broken or to occur again, at least in our lifetimes.

Here is its home video revenue breakdown, too, which is obviously the highest ever for a home video release after one week, and I also believe it's high enough to rank as the second highest ever in revenue on the lifetime sales chart behind Spirited Away.

Limited BD @¥9,000 ($81.54): 338,016 = ¥3,042,144,000 ($27.6 million)
Limited DVD @¥8,000 ($72.48): 164,532 = ¥1,316,256,000 ($11.9 million)
Regular BD @¥4,000 ($36.24): 351,326 = ¥1,405,304,000 ($12.7 million)
Regular DVD @¥3,500 ($31.71): 456,909 = ¥1,599,181,500 ($14.5 million)
Total: 1,310,783 = ¥7,326,885,500 ($66.4 million)

I like how we were discussing how it *could* earn more in its first week on home video that it earned over its opening weekend at the box office, then it more than doubles the 2-day and earns over 55% more than the 3-day. Thank God Japan doesn't release their films on streaming/digital, at least not until well, well after the physical home video release. I wonder what the rental figures are for Demon Slayer, any idea?

1,310,783 copies in the first week could be the highest in many years on a worldwide scale for a physical home video release, too. I don't have any data on this, but so much of the world has moved onto streaming and digital, that I'd be pretty surprised if any home video release moves over 1 million copies in a week anymore, anywhere. I'm guessing only big fanbase releases in the U.S. like the Star Wars movies, or perhaps major family films like Frozen II would be on the list.

_________________
Japan Box Office

“Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.”
“We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.”
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”
“You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.”
"Paper is dead without words / Ink idle without a poem / All the world dead without stories."


Tue Jun 22, 2021 1:28 pm
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