Optics are interesting that AMC and Taylor pretty much will deliver the biggest OW possibly of the year if it materializes past Barbie and not have actors or studios involved.

Watch Taylor become a billionaire by the end of the year if she isn't one already. That concert tour doing $1B+ and likely getting 80% of box office revenue I'd bet and it's going to be a nice Christmas for her!

Tayla already scaring The Exorcist into moving is so funny.

Yeah I'm upping this.

*Insert Mother of God jpg*

She wasn't THIS big a few years ago, what the hell happened since COVID? I feel like she went from being a really big pop star/celebrity but one that still felt like 'just another star', to a Michael Jackson level megastar that has people in a frenzy over the last couple years. Was it the re-recordings saga? The alt folky albums she did with the guy from The National? The tour?

I thought about this too. How did she get THIS big? Think her dealings with Kanye, Scooter resonate with a lot of people who have dealt with challenging people but she's managed to stay positive. Post pandemic an overly positive happy experience resonates.

But #1 reason is she's understated incredibly business savvy or surrounds herself by incredibly smart people. Taylor's business acumen feels like a Warren Buffet type in her industry.

The pandemic ironically made her huge. Folklore/evermore made her more respected as an artist, and the rerecordings helped people check out her older albums. The tour has been a constant on tiktok for months. Perfect storm.

Guys, we are about to witness whats the maximum capacity of theaters really is.

This will sell out 100% of all showings it gets. It wouldnt shock me if AMC has nothing but Taylor that weekend.

It's gonna be a fucking MONSTER. And yes I am IN

The announcement broke the /boxoffice reddit lmfao ive been trying to enter but it keeps crashing. Lmfao

Anyone saying $200 OW is not likely clearly has no idea the pull that Taylor Swift has in 2023. The Eras Tour is THE pop culture phenomenon of our lifetime. She’s as big as Michael Jackson right now and is only getting BIGGER as the days go on.

My one issue there is that most of the $200M+ openers got there with Thursday previews, and not only will this movie not have Thursday previews, but its Friday showtimes don't even start until 6pm. So even with the surcharges it would need to be at Endgame levels to go that high.

But $150M OW is certainly possible. Not sure I'd predict it yet but it's possible.

I hope they at least let the shows start early on Friday. That will let friday have as many shows as sat/sun. Currently it has slightly more than half of weekend shows.

According to that indiewire article, Keyser Soze posted, AMC (domestic distributor), Cinemark (international distributor), and a few others knew about this plan before the press release. So the major studios (Disney, Warner Brothers, Paramount, Universal) were not informed. So the movie theaters must be hoping Swift's Tour doesn't sell too many tickets that forces them to cut screens for other films that were already booked for October 2023. Otherwise a breach in contract could invite legal trouble for the movie theaters.

Her directorial debut is gonna be huge as well whenever that happens lol

Apple should really move up Killers of the Flower Moon to the same weekend to recreate Barbenheimer buzz.

Barbenheimer buzz can’t be forced

I'll join the 300 Million club.

Easily in the $300m club, which to me is worst case scenario floor, Average movie ticket price is $10.53 which is 53% of $19.89. Let’s say 20% of the audience is under 18 at $13.13, that still makes avg ticket price $18.54. Taylor Swift only needs to gross $170m equivalent in usual movie ticket price for $300m equivalent ($10.53/$19.89*$300m). So if it sells same amount of tickets as say Sound of Freedom, that would already be over $300m.

How long is Eras playing for? 1 week? 2 weeks? Or no limit?

I am in for 300m club as well. I am expecting over half that number OW itself. Friday shows start at 6PM in US(in Canada its starting earlier) but sat/sun already are at blockbuster level show times and I have not tracked any movies that have sold so many tickets. It has sold over 800K tickets already over 3 days !!! ATP is over $20 as premium formats are even more expensive. Plus as other chains started their sales later, they will take some time to ramp up. I am expecting AMC ratio to be lower as smaller chains ATP would be like 2x normal movies !!! I am expecting Sat/Sun to hit over 60m each.

My guess is it will do so well for theaters that it will continue to play past Christmas into winter break holidays, Cinemas will not be able to resist the higher profit margin on Swift-branded popcorn and soda versus their regular concession sales, giving them another incentive to play the movie as long as possible.

I doubt WB consulted with theaters on the Dune shift and studios pretty much threw theaters under the bus on their streaming platforms probably with little notice during the pandemic so I feel like AMC will be able to get it through. There's a strike so there's a dearth of product in the fall anyway.

Lastly, AMC is a meme stock and if studios raise a public stink about it and go at AMC they also have to deal with Swifties if they spoke negatively about the film's release. So AMC will be fine I think!

finished the day at 398934 and 8.32m !!! simply nuts for sure.

I didn't even read this thread fully. I was thinking it was for 300 opening weekend. I'd be in for that. Crazy, but I don't think it's impossible. So 300+ total is a no brainer to me.

It's in theaters for 4 weekends. Not showing during the week. So that should soften the weekend drops a bit.

I think Taylor's rise to Michael status has been largely because she is a content generating machine in the Age of Content. There's never any point in time that Taylor Swift is not in the news for something or another. It could be a new album, a remake of an old album, a gigantic world tour and the resulting backlash against ticketmaster, romances and feuds with other celebrities, pictures of cats and now this movie. She's always gaining new fans and yet has somehow never done anything to alienate the old ones.