I tried to find some more objective information on it, and I found this article about the 2004 DVD sales vs box office. This is just domestic. I think maybe later in the article it talks about international numbers more. Here's the link and the first couple of paragraphs. For the US, using my rather poor math skills, that would be approximately a 30/70 split, wouldn't it?

2004 home video wrap
Sales and rentals of DVD and VHS piled up $29.95 in revenues.


By Brett Sporich
Now that more than 75% of North American households own at least one DVD player, home video generated about $25.95 billion in total consumer spending from the sales and rental of movies on DVD and VHS last year, according to an independent survey conducted by The Hollywood Reporter.

That compares with a North American (U.S. and Canada) boxoffice take that industry sources estimate as high as $10.2 billion for the year. The Hollywood Reporter has projected 2004 U.S.-only boxoffice at $9.53 billion (HR 1/3). Canada's theatrical boxoffice on average is about 7% of the U.S. total, giving credence to the $10.2 billion North American estimate. The MPAA usually announces its tabulation of U.S. boxoffice figures in March at ShoWest.

Consumers spent about $22.5 billion buying and renting home videos during 2003, making it a phenomenal year of growth for the home video industry (HR 1/6/04).

Of the $25.95 billion generated from sales and rental of home video product last year, about $16 billion came from DVD sales. That compares with $14.3 billion in DVD software sales during 2003 (HR 1/6/04).

Meanwhile, total consumer spending on the sale and rental of movies on VHS fell more than 50% last year, generating about $3.3 billion compared with about $6.5 billion raised during 2003 and relegating the elderly format to a mere 1.3% of the overall annual home video market.

http://www.hollywoodreporter.com/thr/te ... 1000761271

that article with figures sheds more light on the industry. Thanks dude.

If you mean me, I'm no dude. :???: I'm a dudette.

That puts the revenue at about a 1:2.5 ratio.

Not the 1:4 ratio he had it at.

Like I said, I'm math-challenged, so I may have this wrong; I don't think in terms of ratios, just percentages. The first article stated that "less than 20%" of revenues came from ticket sales, while the figures in the second article seem to indicate it's more like 30%. I know that is statistically significant, but the point is made either way. Also the second article, at least the part I quoted, was only for domestic numbers. I don't think the first article restricted itself to that. Either way, I think the lesson is the same.