Deadline reports 7m previews for It Ends With Us. Does not say if these previews include Wednesday.

Deadline is saying the other previews aren't included in the 7m. Borderlands did $1.32m. Oof.

Think It Ends With Us and Deadpool will be within 10m of each other.

Early shows are 1.9m according to Charlie and it will be rolled into Friday number today. Amazing for the movie and its doing it without any PLF.

50 Shades made 8.6 previews and made 85, although in February.

Early Deadline Friday #s:
It Ends With Us - 23.2
Deadpool - 15
Borderlands - 4

Hopefully It Ends with Us isn’t so front loaded that it misses 100m

Is this the first time a husband and wife were starring separately in the top 2 films of the weekend?

$15M true Friday is better than I thought. Maybe it won't be as frontloaded as 50 Shades after all.

The movie should have good WoM among its target audience. Think it'll drop big next weekend but have decent legs.

Despicable Me 4 looks like it may finish sort of close to 2 and Minions 2, very good legs and impressive it still made that much against Inside Out.

Deadpool should end around 10m behind Inside Out 2, I think it would’ve beaten it if release dates were switched (more summer weekday s)

24m for It Ends With Us while 4m for Borderlands... lol

Is this Ryan Reynolds' wife's biggest hit?

8.8m for Borderlands. Lol

It Ends With Us probably would've been more fun with less presales. 50 mil!

! I swung way too big with my prediction ($78m) based on the hype, but $50m is pretty amazeballs for this, romantic dramedy about domestic violence.

I nailed the Borderlands number though! Terrible, despite how hard they were trying to recreate GotG in the marketing.

Deadpool passes a billion. Kudos, took a little less than 5 years for a new film to take over Joker as the biggest R film of all time. Don't think Joker 2 will pass the first but I guess we will see.

Kinda shocked Trap had a drop below 60%.

It Ends With Us manages to stay above 50m. Impressive.

Fault in Our Stars legs gets it to $130m. Think it'll have better legs than that.

This just shows Blake Lively could've been a much bigger movie star over the last decade. Since Gossip Girl she's one of those white women that other white women want to be. Like Reese Witherspoon was in the 2000s, and JLaw was for a brief moment.

Reynolds and Lively could open a romcom to good numbers

Blake Lively should do a movie with Glen Powell. That sounds like $$$

Yes, good observation. She is the modern day Nicole Kidman.

Empire is saying 6.2m monday for it ends. Insane hold after crazy Sunday hold. Probably going for 150m+ domestic.

So the return of romcoms, disaster movies, female-led drama, with comebacks from Pixar, MCU and Will Smith. But a misfire on westerns!

Also cool that it's the first husband/wife at #1 and #2 at the box office in 34 years since Bruce/Demi. Blake really hasn't been in enough to gauge box office but pulling off $50M even if fan driven content is huge.