MIAMI_BKB wrote:
Nebs wrote:
http://www.worldofkj.com/forum/viewtopic.php?t=21689
Sorry, didn't see it, however, before I call it a day and get some sleep from working all night I have to ask: What was it about TITANIC and the Year 1997 when it came out that caused it to have the legs it did to enable it to gross that freak of Nature box office of 600 Million that no movie 9 years later has managed to do so yet, even through ticket inflation and more theatres and screens now including IMAX??? Is it because back then, the term "FRONTLOADED" didn't exist or movie's weren't being released to DVD as quick as they do today or what??Actually BKB, it was a freak back then even. The fact that it grossed almost $140m more than the previous No.1 makes it all the more incredible and harder to catch.
It had many things going for it.
1. Attracted women, men, kids and elderly - every market segment. Everyone wanted to see it .
2. One of the rare occurences (at the time) of great special effects and quality story
3. Romance for women, made em cry at the end
4. Action for men
5. Had alot of negative publicity in the two years up to its release. This created awareness and then the publicity became positive.
6. Weak competition in the first quarter of 1998
7. Repeat viewings. No DVD (It was in its infancy at the time) to cut theatrical short.
8. Great release date.
9. Awards and Oscars added more $$$
10. Its phenomenonal success was widely reported in the media and this bread more success
Everything came together for it.