Yes, it'll continue to improve slightly until around 9PM I expect. It needs to a sell-rate at the end of the day to be above 82% (I'm estimating 82.6%) to increase over last Sunday. It's still possible. I'm just saying don't be disappointed IF it fails to increase over last Sunday.

Yes. It's so far ahead of everything right now, that it might only begin to have numbers comparable to the highest numbers of other films in its fourth week.

I thought even managing a good hold was already crazy given how big the opening weekend already was, so definitely not disappointed even if it fails to increase. Although so far it seems like it might do just that, it just got another 20 mins at 93.5% attendance. Jesus, lol.

Good Lord these last updates...It might just slip ahead of last Sunday with the 3 pm update.

#RecordsSlayer
#RecordsTrain
Don't want to brag about it but I had a hunch since yesterday that this might happen and we will see a Sunday increase from yesterday and last Sunday. This would mean it would break its own record of 2nd biggest day of all time

3 pm update:

568,705 (-0.35%)

*570,706 last week

Some media just reported it already broke the 10B milestone

Must be true with so many pre-sales for the day.

4 pm update:

634,885 (-1.60%)

*645,209 last week

The sell-rate for Demon Slayer is nearly 87% as of this writing. How is that even possible lol. At this point I'm starting to think that the first of the month discount next Sunday might actually be a net negative to it (boxoffice-wise only, obviously it's great that fans can watch and rewatch it cheaply). It can't realistically do much better than this so cheaper tickets just mean lower revenue which means that Sunday could end being lower in Yen than Saturday that weekend despite that boost. A weekday discount would've been much better.

It reminds me of how back in 2015, TFA had a weird first week pattern (talking about the US here, not Japan) where its Tuesday dropped from Monday despite the discount (not that unusual for big openers since Mnday has spillover) but then the wednesday increased over Tuesday, which is very unusual outside of holidays and the like. The commonest explanation back then was that all of those days were at near full capacity so discounting tickets actually ended up in a slight drop.

It has slowed down a lot rn, definitely not gonna beat last sunday but it should still be up a decent bit from yesterday.

Can you provide us some links for the media? Thanks.

Just saw the new PV and yeah, extremely spoilery. That character was there and a lot of shots from the fight as well, even some shots from the end of it. New key visual is about the fight as well so I guess they're just going all out with spoilers now lol.

These numbers still have me,



Once I wake up completely I'll have some stuff to share.

Agafin had a very important point I'll elaborate on, too.

Just saw the new trailer too.....
Some fight scence..... maybe they think that more fight scences can make people want to see it more

Not watching the new trailer. LOL. I know what happens in this film by being a manga reader, and they've cleverly kept all of it out of the marketing up to this point, and want to see how it goes in the movie first.

The manga is great, but ufotable's adaptation of it so far has been even better. Anime can match their source material just fine, but they rarely improve on it, but ufotable has done just that with Demon Slayer thus far.

I JUST SAW THE TRAILER!!!! Props to Ufotable for the god tier adaptation, that's all I'm gonna say.

This is a great point regarding next Sunday. From around 11am-8pm, this movie has been selling 80/90% (some hours are over 90%) of all its record number of seating nationwide. And then it ends the day with a sell-rate between 70-80% from the early morning showings and late-night showings keeping the sell-rate below its peak in the 85/90+ range.

Therefore, the only way to "improve" is to also achieve 80/90%+ sell-rates in the early morning (7-9am) and late-night (after 9pm) hours. While not impossible, it's like almost asking for the impossible. What it's doing already is very near impossible and essentially at the limits of what a film can do at the box-office. Weird analogy in my head just occurred, but it's like getting a car to go 200mph when it's geared for 180mph. I don't know if that's possible, and I don't know cars well, but maybe that analogy helps. LOL.

Next Sunday, a national discount day, will possibly push the daily sell-rate up from 70-80% to 80-85% (by increasing the sell-rate in the early morning), and might result in its best single day in admissions as a result if the available seating meets the demand. But with this does come a sharp drop to its average ticket price for the day, likely being 10% (or even closer to 15%) less due to the discount day.

So admissions will possibly go up next Sunday and give it its best single day yet there, but revenue will be down comparably versus its biggest days so far. There's usually a "balance" on discount days, where it increases a film's admissions enough that it offsets any loss in revenue (and can even increase in revenue if the admission increase is high enough), but that's not as doable at this level of performance since the admissions can't grow much higher than they already are.

Could (Would) theaters just decide next Sunday to limit screen times a bit to lessen the financial blow or are they happy enough with concession sales?

I don't think there's any worry of the impact it'll have financially. I mean, if we assume it does similar (or better) admissions next Sunday as the past two Sundays due to the discount day, that's still going to be the biggest non-Demon Slayer single day ever in revenue, so...

Regarding concessions, I've mentioned this a few times but it can be overlooked easily enough since the thread is busy: Concessions consist of ONLY drinks in Japan. Food isn't allowed since that results in people having their masks off more frequently. It also helps by preventing congestion near the concession stand.

The current moviegoer, since reserving your seat is common practice, has very minimal interaction with anyone at theaters right now besides those they sit beside. Reserve your seat online. Go to the designated theater and showing (early). Watch the movie and leave.

And I haven't read anything about theaters struggling in Japan, especially since reopening back in June. They only experienced roughly an 8-week shutdown. It also helps though that most chains in the country, including the two largest, are owned by other companies.

Toho Cinemas, the second biggest chain (but busiest), in particular are doing perfectly well since Toho (biggest distributor in the country) owns them and profit off their own films basically. Toho (the distributor) has lead in market share every year since 2008, usually accounting for 30-40% of the yearly box-office. And Demon Slayer is a co-Toho distributed film with Aniplex.

And Aeon Cinemas, the largest chain, is owned by AEON, Asia's largest retailer. They own a wide array of supermarkets and malls, and operate the most shopping malls in Japan (where most of their theaters are located). Shopping malls are still popular in Japan.

Toho and Aeon account for ~55% of the nation's screens (and two-thirds of their business). These are the two biggest examples, as such, but many other smaller-medium sized chains are owned by a separate company. There aren't many independently owned theaters in the country.

Ok so the 2nd weekend already ended.
Any reason if this movie will fall off cliff since tomorrow (week 3)

Are you asking if it'll fall off a cliff starting tomorrow, or did you forget to include your reason for why it might drop off a cliff in your spoiler tag?

Either way, it's not dropping off a cliff. This second weekend further supports that. Second weekends ARE among the best during a film's run, a big film especially, but they don't suddenly collapse afterwards, and this series has reached a level of recognizability and high interest now among the general public that it's going to keep going for awhile longer. Not saying it won't start to "slow" in a week or two, but it won't be sudden or anything like that.

-Weekly national broadcasts in primetime of the anime until December will open the film (and manga) to new readers and viewers.
-New manga readers (all the volumes tripled in sales last week, selling over 1.7 million copies cumulatively for the week (72 million! now in 2020) will also open the film to new viewers.

Second Sunday Estimate: ¥1,525,000,000 ($14.6 million) / 1,145,000 admissions. (Off just 9% versus last Sunday.) A 74.5% sell-rate.

-Second Biggest Sunday ever, after its own opening Sunday.
-Third Biggest Single-Day ever, after its own opening Saturday and Sunday.
-4th time a film has sold over 1 million admissions in one-day, after its own first three times on its opening Saturday and Sunday, and yesterday.
-Its Second Sunday is nearly 60% higher than the old non-Demon Slayer biggest Sunday record.

Weekend Estimates and a lot of chart updates and such coming up soon.

One more question about the presale system in Japan. Do they often reveal the presale number for weekdays? Or just for weekend?