After Guardians of the Galaxy has opened:
Magnus wrote:
yeah its not going to have a 3.42 multiplier. CA2 had a 2.72 multiplier with only one major competitor (ASM2 on its 5th weekend) in its first six weekends.
Even with a 90m OW, I think 250m is near its max.
Magnus wrote:
seriously, you're predicting it to have just slightly less legs than SM1. sorry if I think that's crazy. one crazy thing (the huge OW breakout) doesn't mean another crazy thing is bound to happen.
GOTG surprised us by managing to open in the 90m-100m OW range that has become the standard for blockbusters this year. For whatever reasons, audiences have made that the OW range this year.
But I don't think its suddenly going to have all-time great legs even with strong WOM. I don't think you can argue its WOM is stronger than CA2 and that film as I said had significantly less competition (which matters in terms of screen/theater retention which is very important for the kind of legs you're predicting).
Yes, this is a non-sequel and that was a sequel but this also had higher previews which shows that it's really not acting like a true non-sequel.