I agree with the sentiment until the last sentence. It's not grossing less than The Hunger Games, but it does lose those casual movie-goers who are not attached to batman movies and thought about going with their friends or as a family but now are hesitant because they can't really enjoy the movie anymore with the association to the tragedy and the discussion it would bring up.

I think it will pass $450M with ease, but probably not $500M. That is what I thought it would do months ago

Shut the hell up Manny. Your arguments make zero sense. Quit trolling around pointing out 'faulty' logic in everyone else's points.

Such a depressing weekend . I REALLY wanted more for TDKR, but conisidring the turn of events who knows where it's headed anymore. It got an A Cinemascore which is good news, but I definitely don't expect WOM to be on the same level as TDK. Hopefully it recovers somewhat today, but it looks like TA is safe as the DOM boxoffice winner of the year.

my response to that is


http://trololololololololololo.com/


Anyways I think one part of the box office we always miss out on is regional differences. Believe it or not, many times a film does better in certain parts of the country then others.

To me the scope of the cultural impact of this event is so big that It did cost TDKR at least $100m in gross if not double and who knows the short and long terms impact for moviegoing in general for other films. the Olympics starting next weekend has suddenly become a big variable because now people have a major source of media entertainment alternative to the cinema.

We've seen a lot of third films drop a lot from the breakout second film due to indifference, but this is the first time for a third film that a cultural event causes negativity much worse than indifference, we have to adjust the box office expectations drastically.

I think a lot of the hit from the tragedy could be sub-conscience tbh. It might not be so much that people actively think "I don't want to go because of the tragedy" as much as it just takes the shine out of the new Batman movie... it's not as much a cultural phenomenom moment to go to TDKR because of this. Even WOKJ is shockingly subdued about TDKR now

I actually sorta agree with this. I'm seeing the movie this afternoon, but I can't help be a little less excited than I was a few days ago. Which, of course, has nothing to do with the film itself and everything to do with me.

I don't know. This is is just so foreign to our normal comprehension of how a movie behaves. There seemed to be just too many returned tickets last night for this movie to be able to recover in the next few days or even next few weeks. If this movie makes $150m this weekend or less it could have a 2.0 multiplier or something like it. I don't think anything is too low to contemplate at the moment.

Another reason I have not seen mentioned is that people might stay away from TDKR as a way of punishing the film or filmakers for their perceived involvement in the shooting. It may not be logical or make sense to many of us, but for an individual to make a decision to take a stand against Hollywood violence which they may view as being the impulse for this act. I think this film will suffer from guilt by association in too many people's minds.

We are in uncharted territory in how a film behaves after an event like this and any pessimistic projection seems plausible at the moment.

There are so many variables in going to a movie, and many we can't articulate since they are subliminal. Anything that takes away a film's positive buzz will hurt the film in some form. If it is affecting people like Libs and other hardcore fillmgoers it must be impacting a substantial amount of others that are more casual fans.

Remembering my psychiatric background, I was just thinking if the things could get more scary, shocking and bizarre...
Imagine, the shooter turned out to be BKB - going on a killing spree in desperate attempt to destroy the film's chances at taking all-time OW box-office record from The Avengers, with reports of him screaming "I AM CAPTAIN AMERICA!" and "BAN THIS, BITCHES!".
I won't be surprised if the shooter is indeed one of the many BKBs out there - social outcasts turned lonely Internet trolls.

I don't think that is what Torrino is trying to post to you. I like you Manny, but this weekend you stated you would not gloat about TDKR not doing well. You seem to be going out of your way in trying to make non important points about TDKR not doing well. We all know that films can do well in Texas or the midwest and bomb in the South or Northeast. What we don't know was exactly how yesterday's differences were affected by the shooting. DC and LA might have had minimal impact, while Canada and the midwest were impacted by 20-25%. Maybe every region was down 5-15% due to the shooting. We don't know what exactly happened yesterday, because of the events.

We are all shook up about Aurora in different ways, and this is our haven from the outside world. Some of us might be a little more short or less forgiving than usual. So, could you be mindful of others.

Last point, would it kill you write in complete and coherent sentences? I should not have to channel Turing and break out my Enigma codebreaker to decipher your posts.

Well if it appears I was gloating, I was not and if it appeared so, I apologize.

I dont expect much. Hard to know if the 77 number is right or not, but it seems quite low.

The shootings were a huge buzzkill; the enthusiasm went from epic proportions to minimal in the blink of an eye.

this is going to be a very interesting run because i think many people will still be seeing it.

In a way I am glad to have been one of those who saw the film before the shooting...

So no studio is reporting this weekend then?

This whole let's make a dramatic scene out of a tragedy bullshit has gotten so unbearably bad. Hopefully that number is really low, but if WB actually doesn't report anything then we'll have to wait till monday to know? What the fucking fuck is wrong with people?!

12 people dying in colorado that you don't know or don't care about shouldn't have anything to do with a movie that happened to be playing during the time of the shooting. let's be real here, it's all political bullshit. Yeah people died in a shooting, life sucks, but shit happens and it shouldn't have much of an effect on anyone outside of colorado. Asshole point of view or not, it's the truth.

Just because we don't "know" these people does not give you a right to dictate how people should be responding to an event like this.

I mean, yeah, I'm all in favor of not letting fear run your life and I'm certainly not about to start avoiding the movies. But people are allowed to respond to a traumatic event like this, especially one that hits so close to home for a lot of people, in any way they should see fit.

And you should learn to get some sensitivity.

Who were you before, Psilocybin?

I'll trust whatever numbers come in on Monday. And the movie deserves all the money it can get. It is a masterpiece.

No, because apparently doing is disrespectful.

Plastering the murderer's smiling picture all over the place is important news, but releasing some numbers on the internet would just cause the families of those dead too much sadness. Good thing they can watch endless coverage on every detail of who the murderer is and what he was like pre-spree killing without being put through the trauma of seeing a DKR trailer on NBC.

And, just to clarify, I'm not pissed off that we have to wait for Monday for figures or that DKR's weekend will be somewhat deflated. It's the complete catering to the shooter's goals dressed up in "respect" (for the dead and/or family of dead) that kind of infuriates me.

The shooting should very much have a widespread effect as far as gun control, security, approach of mental illness etc. are concerned. On a society-wide scale, yes.

It should NOT have an effect on fucking TV spots of a movie, box-office reporting etc. That's insane and, IMO, essentially an admission of some sort of guilt that does not exist.

Hopefully the movie has good staying power. It's not only brilliant but also a totally satisfying crowd pleaser. I haven't seen such a positive reaction to an ending in a long time.

I think I do have the right to "dictate" as you so call it in this situation seeing as the movie obviously has nothing to do with this and therefore people should not be taking this out on TDKR. And no, this isn't close to home for a lot of people, it's close to home for the people in colorado.

Maybe I should paint my nails and watch twilight, too... Unless you're some overly compassionate fool, there is NO reason to give nearly enough of a fuck to actually change your day around due to some random people dying in fucking colorado.