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 Which SB spot will help its film the most? 
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Joined: Sat Dec 27, 2008 4:48 am
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Post Re: Which SB spot will help its film the most?
Magnus wrote:
Yeah, Super 8 IMO was a clear winner. The ad has buzz and that's what is most important. It's not about selling the film to audiences to see it tomorrow but selling the initial concept. Once you have people intrugied, then the rest of the marketing becomes a lot easier.

Also, it is hitting a very specific demo which is what it needs. Get the young adult/adult males to rush out on OW and then spread WOM. The film is aiming for a performance more like 40m/160m than 60m/150m. District 9 IMO is a good comparison for it.

I may off-base, but it feels like there is way more potential than that. I could honestly see 55/210 or so if it is as effective as the early ads indicate.

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Mr. R wrote:
Malcolm wrote:
You seem to think threatening violence against people is perfectly okay because you feel offended by their words, so that's kind of telling in itself.

Exactly. If they don't know how to behave, and feel OK offending others, they get their ass kicked, so they'll think next time before opening their rotten mouths.


Sat Feb 12, 2011 4:39 am
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Joined: Sun Oct 24, 2004 9:54 am
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Location: Melbourne Australia
Post Re: Which SB spot will help its film the most?
Michael A wrote:
Magnus wrote:
Yeah, Super 8 IMO was a clear winner. The ad has buzz and that's what is most important. It's not about selling the film to audiences to see it tomorrow but selling the initial concept. Once you have people intrugied, then the rest of the marketing becomes a lot easier.

Also, it is hitting a very specific demo which is what it needs. Get the young adult/adult males to rush out on OW and then spread WOM. The film is aiming for a performance more like 40m/160m than 60m/150m. District 9 IMO is a good comparison for it.

I may off-base, but it feels like there is way more potential than that. I could honestly see 55/210 or so if it is as effective as the early ads indicate.


Thats true. If it breaks out and clicks with auds, it will indeed break out.

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Sat Feb 12, 2011 6:14 am
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