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 Studios make early Super Bowl plans 
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Orphan

Joined: Thu Jun 09, 2005 5:47 pm
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Post Studios make early Super Bowl plans
http://adage.com/superbowl10/article?article_id=141168

Quote:
Universal Pictures
Buy: At least one spot, although the studio declined to comment on its Super Bowl activity.
Creative: Upcoming films the studio is slated to release next year include "The Wolfman" in February; a "Robin Hood" remake in May; and "Despicable Me" in July.

Viacom's Paramount Pictures
Buy: Three ads in the first and second quarters
Creative: Paramount will promote February's "Shutter Island," May's "Iron Man 2" and July's "The Last Airbender," a film from M. Night Shayamalan.

Walt Disney Pictures
Buy: At least one spot, although the studio declined to comment on its Super Bowl activity.
Creative: The studio is slated to release Tim Burton's "Alice in Wonderland" in March; "Prince of Persia: Sands of Time" in May; and Pixar's "Toy Story 3" in June.


Wed Dec 30, 2009 10:32 pm
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Killing With Kindness
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Post Re: Studios make early SuperBowl plans
paramount's lineup owns the rest 10 to 0

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Fri Jan 01, 2010 1:16 am
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Post Re: Studios make early SuperBowl plans
Iron Man 2 should benefit big time from a Superbowl spot.

Robin Hood really really needs to deliver the goods there.

I'm hoping for an A-Team spot...

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Fri Jan 01, 2010 1:18 am
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Killing With Kindness
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Post Re: Studios make early SuperBowl plans
Dr. Lecter wrote:
Iron Man 2 should benefit big time from a Superbowl spot.

Robin Hood really really needs to deliver the goods there.


I'm hoping for an A-Team spot...

it looks like gladiator in a different era, I don't think any amount of advertising will get me to see it.

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Fri Jan 01, 2010 1:21 am
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Post Re: Studios make early SuperBowl plans
Not saying that these movies should get spots or are worthy of them but these are 'big' movies which have no trailers:

9th April
The Losers (Warner Bros)

23rd April
Wall Street 2 (Fox)

12th June
The A Team (Fox)

18th June
Jonah Hex (Warner Bros)

30th June
Eclipse (Summit)

7th July
Predators (Fox)

30th July
Little Fockers (Universal)

2 Warner movies, 3 Fox movies, Eclipse doesn't actually need one and one for Universal.
Far behind already considering almost everything else in Jan-Jul have trailers out.
Pretty sure no one knows that Wall Street 2 and Little Fockers are coming and then the others have possibly zero awareness.

Toy Story 3 is going to murder Jonah Hex, different demographics or not.

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Fri Jan 01, 2010 9:16 am
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Post Re: Studios make early SuperBowl plans
A-Team would really benefit from an SB spot.

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Fri Jan 01, 2010 10:38 am
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Post Re: Studios make early SuperBowl plans
Sometimes fox start their marketing campaign for a film just 3 months before the release date. However, most of the time they do great job and I am sure A-team and Predators will have a solid campaign.

The only big movie & small movie on Fox's list that should have a trailer by now is Wall Street 2 and Diary of a Wimpy Kid as both release in April.


Fri Jan 01, 2010 2:11 pm
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Post Re: Studios make early SuperBowl plans
The Magnus wrote:
A-Team will benefit.

Iron Man 2 will steal the show.



Dunno, I remember everyone thinking Transformers 2 would last year, but then everyone saw Star Trek.

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