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 Friday #s 
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Extraordinary
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Post Friday #s
Hustlers - 13.1
It Chapter 2 - 12.8
The Goldfinch - 870k


It 2 increasing 220% because of Friday the 13th. Will it drop today? Or increase a little

Hustlers # is terrific. The Cinemascore is concerning but hopefully it has enough steam to do 100m.


Sat Sep 14, 2019 11:18 am
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KJ's Most Embarssing Misspeller
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Post Re: Friday #s
SUB 1M FOR GOLDFINCH LOLLOLOLOLOL


Hustlers beating IT2 just for a single day is a big achievement on its own and not something I think anyone saw coming. Even if it stays flat on Saturday it will get to 34m for the weekend. 35m OW very much in play, which would make 100m a lot easier to achieve.

STX has been pretty spotty but their strategy of mid-budget, star driven films is showing some potential it seems. If Hustlers can actually get an award nod it could give it the validity it needs in the future to attract more stars to their projects.

Overall, any September weekend that has two films do 30m+ OW is a winning weekend even if the rest of the films are making peanuts. The addition of three new wide releases next weekend will be very welcomed given how little every non top-2 movie is making (though the fact that we follow that weekend with back to back weekends of only one wide release is stupid particulalry when November has SEVENTEEN wide releases coming. A film like Motherless Brooklyn would have benefitted from opening on a late September weekend when there's no big opener and no major holdovers)

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Sat Sep 14, 2019 11:45 am
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Post Re: Friday #s
The F13 factor may be bigger than I thought for IT2 after looking into it a bit more. The film likely would have just done 165% on Friday for a 10.6m day and a 33m weekend. I don't expect its weekend number to significanlty improve for what it should have done so i think best-case it has a slight increase today and drops 40% on Sunday for 34.5m weekend.

Unless Hustler is way more frontloaded than we think, the race for #1 will be very tight and probably come down to actuals.

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MadGez wrote:
Listen to Magnus he knows his shit.
Darth Indiana Bond wrote:
Magnus is right
trixster wrote:
magnus is my hero
Loyal wrote:
Dr. Lecter wrote:
Magnus is the fucking voice of reason.
That's scary.
bABA wrote:
fuck Magnus
zwackerm wrote:
You're incredibly overrated and and if they made a Pixar film about you it would gross less than The Good Dinosaur.


Sat Sep 14, 2019 11:54 am
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The Kramer
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Post Re: Friday #s
What happened to Downton Abbey? Theaters had it on Thursday, was that just a sneak peak?

Hustlers is probably the biggest non-Disney surprise breakout of the year? Should be able to pass The Upside with ~$36M opening weekend.

LMAO at Goldfinch. With a $40M budget too. I usually don’t like to root against movies this hard but the trailer was so annoying and its good to know I wasn’t alone in that feeling.

It 2 definitely felt the F13 effect. If It had opened this weekend It would have cleared $100M easy. But anytime you have a chance to compete with the return of the NFL you have to take it.


Sat Sep 14, 2019 12:04 pm
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Begging Naked

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Post Re: Friday #s
Magnus wrote:
The F13 factor may be bigger than I thought for IT2 after looking into it a bit more. The film likely would have just done 165% on Friday for a 10.6m day and a 33m weekend. I don't expect its weekend number to significanlty improve for what it should have done so i think best-case it has a slight increase today and drops 40% on Sunday for 34.5m weekend.

Unless Hustler is way more frontloaded than we think, the race for #1 will be very tight and probably come down to actuals.


The first It also had a Friday the 13th later in its run, and while the Friday was inflated, it still increased over 30% on Saturday. I think It will still increase 20-30% today and comfortably take #1 for the weekend.

But Hustlers is still the story of the weekend. It'll only be the THIRD non-franchise film this year to top $30 million, after two movies boosted by their brand-name directors (Us and OUATIH). All this movie had was what seeemd like an out-of-date star and some bomb-ass marketing. STX basically put all of their chips on this movie (moving 21 Bridges, My Spy, and PLAYMOBIL out of the way for it), and it paid off big time for it. The only concern going forward is if the B- Cinemascore means bad WOM and bad legs, but either way STX is making a profit off of this movie and possibly getting JLo an Oscar nomination, which practically makes them miracle workers.


Sat Sep 14, 2019 12:05 pm
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Post Re: Friday #s
I think the Hustlers Cinemascore might be a "You got chocolate in my peanut butter/you got peanut butter in my chocolate" deal. Like, I know it outright states "This is a movie about criminal strippers", but audiences may have been hoping for one more than the other. Also, without having seen it, it might be a darker movie than JLo fans are used to?


Sat Sep 14, 2019 12:54 pm
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Post Re: Friday #s
Great for Hustlers. It seems it hit the right buttons with the "strippers stealing from the Wall Street guys rigging the game and crashing the economy" jungle rule survival story.

Good Boys over/under $80m?

Hobbs and Shaw will likely beat John Wick 3.


Sat Sep 14, 2019 1:15 pm
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Post Re: Friday #s
Jonathan wrote:
Magnus wrote:
The F13 factor may be bigger than I thought for IT2 after looking into it a bit more. The film likely would have just done 165% on Friday for a 10.6m day and a 33m weekend. I don't expect its weekend number to significanlty improve for what it should have done so i think best-case it has a slight increase today and drops 40% on Sunday for 34.5m weekend.

Unless Hustler is way more frontloaded than we think, the race for #1 will be very tight and probably come down to actuals.


The first It also had a Friday the 13th later in its run, and while the Friday was inflated, it still increased over 30% on Saturday. I think It will still increase 20-30% today and comfortably take #1 for the weekend.




Looking at the similar September 13th weekend frame in 2013, Insidious 2 dropped 30% on Saturday (while IT/IT2/Nun all dropped 10%, showing that there was a big effect) and Conjuring only increased by 8.5% on Saturday (it was increasing by 50% on every other Saturday in its holdovers outside of this).

I think 20% would be a best-case increase for today for IT2.

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MadGez wrote:
Listen to Magnus he knows his shit.
Darth Indiana Bond wrote:
Magnus is right
trixster wrote:
magnus is my hero
Loyal wrote:
Dr. Lecter wrote:
Magnus is the fucking voice of reason.
That's scary.
bABA wrote:
fuck Magnus
zwackerm wrote:
You're incredibly overrated and and if they made a Pixar film about you it would gross less than The Good Dinosaur.


Sat Sep 14, 2019 2:11 pm
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Extraordinary
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Post Re: Friday #s
Lots of the August releases had decent legs. H&S is actually looking like it'll get a decent multiplier, even Scary Stories is doing a 3+ multiplier.


Sat Sep 14, 2019 2:24 pm
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Hold the door!
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Post Re: Friday #s
Hustlers isn’t going to have good WOM with that B- from Cinemascore.

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Sat Sep 14, 2019 3:47 pm
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Post Re: Friday #s
It’s probably just straight men disappointed that there wasn’t more stripping and Cardi b and Lizzo fans disappointed that they weren’t in it more. Queens J Lo and Constance are slayinggg :yes:


Sat Sep 14, 2019 5:15 pm
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