Sharing is caring and when it comes to the late, great Mister Rogers people care a lot. That’s the lesson learned today from the trailer launch for the TriStar Pictures release A Beautiful Day In the Neighborhood (which stars Tom Hanks and opens Nov. 22). The digital launch was a clear viral victory with 36.4 million views in the first 24 hours of release and 59.8 million after two days, but the more interesting aspect of the success is the sentimental wave that carried the trailer to that far-reaching digital constituency.

Fans were engaging the trailer in a big way both by sharing and engaging in social conversations, most of which were dominated by personal tributes to the gentle pioneer of children’s television. People were talking about their feelings, and what’s more Mister Rogers than that? The trailer sparked 163,000 social conversations in its first day, in fact, which is roughly double the total posted by fan-favorite Spider-Man: Into the Spider-Verse.

The trailer’s social media share rate was on par with superhero movies like Venom and Spider-Man: Homecoming. Trailer views don’t count toward box-office receipts nor do they provably predict opening weekend performance but the launch success is a nod to. the fact that Rogers is still a beloved figure even 18 years after his farewell episode of Mister Rogers’ Neighborhood.