Joined: Mon Oct 25, 2004 12:07 pm Posts: 14737 Location: The Present (Duh)
A Beautiful Day in the Neighborhood $125M+ Club
Over 7 million views on YouTube, and over 15 million more on Facebook with over 300,000 shares - and those are just the official posts. My own sharing of the trailer on Facebook has received more reactions than any trailer posting I've made in a while. Hanks can still be a draw in a quality movie, and I think that combined with the love for Mister Rogers, multiplied by potential awards season love, is gonna make this a very leggy hit.
Last edited by Jonathan on Thu Jul 25, 2019 2:04 pm, edited 1 time in total.
Thu Jul 25, 2019 12:52 pm
Flava'd vs The World
The Kramer
Joined: Sat Oct 23, 2004 11:36 am Posts: 23695 Location: Classified
Re: A Beautiful Day in the Neighborhood $125M+ Club
Yup this is gonna be a big hit. Should open to $25M easy if its wide and then an Oscar run will carry it to $125-175M.
Re: A Beautiful Day in the Neighborhood $125M+ Club
in + an oscar nomination
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Re: A Beautiful Day in the Neighborhood $125M+ Club
Heck yeah, in. I think it has a 50% chance at beating Mary Poppins Returns.
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Thu Jul 25, 2019 1:50 pm
zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm Posts: 20302 Location: Where they shot Knock at the Cabin
Re: A Beautiful Day in the Neighborhood $125M+ Club
Minimum it will do as well as Saving Mr. Banks. With actual Oscar level buzz and reception the sky is the limit. But it will have to be an actual great movie.
Thu Jul 25, 2019 3:18 pm
Jonathan
Begging Naked
Joined: Mon Oct 25, 2004 12:07 pm Posts: 14737 Location: The Present (Duh)
Re: A Beautiful Day in the Neighborhood $125M+ Club
Quote:
Sharing is caring and when it comes to the late, great Mister Rogers people care a lot. That’s the lesson learned today from the trailer launch for the TriStar Pictures release A Beautiful Day In the Neighborhood (which stars Tom Hanks and opens Nov. 22). The digital launch was a clear viral victory with 36.4 million views in the first 24 hours of release and 59.8 million after two days, but the more interesting aspect of the success is the sentimental wave that carried the trailer to that far-reaching digital constituency.
Fans were engaging the trailer in a big way both by sharing and engaging in social conversations, most of which were dominated by personal tributes to the gentle pioneer of children’s television. People were talking about their feelings, and what’s more Mister Rogers than that? The trailer sparked 163,000 social conversations in its first day, in fact, which is roughly double the total posted by fan-favorite Spider-Man: Into the Spider-Verse.
The trailer’s social media share rate was on par with superhero movies like Venom and Spider-Man: Homecoming. Trailer views don’t count toward box-office receipts nor do they provably predict opening weekend performance but the launch success is a nod to. the fact that Rogers is still a beloved figure even 18 years after his farewell episode of Mister Rogers’ Neighborhood.
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