Thegun wrote:
Ah, so the thread title is wrong then.
nah, title is fine.
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| TV Ads/Marketing Budget thread http://www.worldofkj.com/forum/viewtopic.php?f=12&t=76851 |
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| Author: | publicenemy#1 [ Sun Mar 01, 2015 4:44 am ] |
| Post subject: | TV Ads/Marketing Budget thread |
http://variety.com/author/ispot-tv/ Like the production budgets thread, I think this would be a cool idea as this shows how much each studio spends on TV spots. They post these every Wednesday. |
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| Author: | publicenemy#1 [ Sun Mar 01, 2015 4:46 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
http://variety.com/2015/biz/news/top-tv ... 201441165/ Week ending on 2/25: 1. Run All Night - $11 million (13.7m) 2. Focus - $9.7 million (31.7m) 3. McFarland, USA - $5.9 million (20.3m) 4. Unfinished Business - $4.2 million (12.2m) 5. Hot Tub Time Machine - $4.7 million (18.4m) lol @ Hot Tub Time Machine. It won't even make half of that this weekend. |
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| Author: | Algren [ Sun Mar 01, 2015 7:09 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Awesome. I never knew they posted this! What do the numbers in brackets mean? |
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| Author: | mark66 [ Sun Mar 01, 2015 7:14 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
publicenemy#1 wrote: http://variety.com/author/ispot-tv/ Like the production budgets thread, I think this would be a cool idea as this shows how much each studio spends on TV spots. They post these every Wednesday. I added this thread to INTL B.O. and Other Notable Threads |
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| Author: | mark66 [ Sun Mar 01, 2015 7:15 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Algren wrote: What do the numbers in brackets mean? |
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| Author: | Algren [ Sun Mar 01, 2015 7:33 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Ah ok, so that's the total advertising spend. Nice. |
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| Author: | publicenemy#1 [ Mon Mar 02, 2015 7:15 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Totally random, but was ASM2's marketing budget really $190 million? jfkldafjks although I guess that was WW. |
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| Author: | publicenemy#1 [ Thu Mar 05, 2015 3:35 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Week ending on 3/4: 1. Focus - $8.7 million ($40.3 m) 2. Run All Night - $8 million (21.5m) 3. Chappie - $5.7 million (21.5m) 4. Unfinished Business - $5.5 million (17.7m) 5. Cinderella - $5 million (12.2m) http://variety.com/2015/data/news/warne ... 201445427/ |
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| Author: | publicenemy#1 [ Thu Mar 12, 2015 12:28 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Week ending on 3/11: 1. Get Hard - $10.4 million ($13.4m) 2. Run All Night - 9.6 million (31.1m) 3. Home - 7.1 million (9.2m) 4. Chappie - 4.6 million (25.9m) 5. Cinderella - 4.1 million (16.8m) http://variety.com/2015/data/news/get-h ... 201449958/ |
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| Author: | Algren [ Sat Mar 14, 2015 1:26 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Cinderella is keeping its advertising costs so low. But I suppose that doesn't include the Frozen short, which is basically a long advertisement for Frozen 2, and was essentially a marketing tool for Cinderella. |
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| Author: | MGKC [ Sat Mar 14, 2015 10:27 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
It blows my mind how many of these moves' marketing budget is more than their total box office run. Studios are really banking on them making it up on the back end somehow. |
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| Author: | Algren [ Sat Mar 14, 2015 10:46 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Don't believe too much of what you see here. They most likely buoyed these marketing spends with the fact that they were advertising on networks already owned by the studio. In these cases, that marketing figure will actually be $0.00, apart from when it comes to paying individuals that participated on the understanding that they would receive a percentage of the profits. |
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| Author: | publicenemy#1 [ Thu Mar 19, 2015 1:42 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Week ending on 3/18: 1. Get Hard - $8 million ($21.3m) 2. Run All Night - 7.4 million (38.4m) 3. Home - 6 million (15.2m) 4. The Gunman - 5.3 million (13.1m) 5. Cinderella - 5.1 million (21.9m) http://variety.com/2015/data/news/get-h ... 201454594/ Guess Insurgent will show up next week? Weird. |
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| Author: | Algren [ Thu Mar 19, 2015 11:04 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Wow, Run All Night really went all out. |
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| Author: | publicenemy#1 [ Fri Mar 27, 2015 4:02 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
http://variety.com/2015/data/news/furio ... 201459097/ week ending on 3/25: 1. Get Hard - $11.7 million ($33.1m) 2. Furious 7- 7.4 million (15.9m) 3. Insurgent - 6.1 million (21.3m) 4. Mission Impossible: Rogue Nation - 6.1 million (6.1m) 5.The Gunman - 5.3 million (18.4m) Strange that they gave MI5 that much TV $ this early. |
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| Author: | zwackerm [ Fri Mar 27, 2015 4:13 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
No Home? I saw lots of ads for it during ABC's comedy block. |
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| Author: | Thegun [ Fri Mar 27, 2015 4:14 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
It's probably the cost of the teaser, the teaser of the teaser, and the poster, and 6.1 million is the total of a few months worth of work combined. |
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| Author: | publicenemy#1 [ Fri Mar 27, 2015 4:19 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Thegun wrote: It's probably the cost of the teaser, the teaser of the teaser, and the poster, and 6.1 million is the total of a few months worth of work combined. Huh? That 6.1 million is the total cost of what the studio paid for networks to air the teaser. |
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| Author: | Thegun [ Fri Mar 27, 2015 5:05 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Ah, so the thread title is wrong then. I assumed it was also the aspects of marketing. Do they include the deductions/ Cross promotions/ Sponsors as well or is do they just have the amount that it would cost to air the ads? |
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| Author: | publicenemy#1 [ Sat Mar 28, 2015 2:19 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
Thegun wrote: Ah, so the thread title is wrong then. nah, title is fine.
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| Author: | Algren [ Sat Mar 28, 2015 2:22 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
The title is wrong. It should be "TV Marketing Spend thread". Using the forward slash is making it seem like this is the TV and Marketing Budget thread, which it isn't. |
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| Author: | publicenemy#1 [ Thu Apr 02, 2015 1:13 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
week ending on 4/1: 1. Get Hard - $8.9 million ($41.8m) 2. Furious 7- 7.4 million (23.7m) 3. Home - 4.5 million (24.7m) 4. It Follows - 3.6 million (3.6m) 5.Paul Blart Mall Cop 2 - 3.5 million (5m) http://variety.com/2015/data/news/get-h ... 201463344/ |
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| Author: | mark66 [ Wed Apr 15, 2015 10:35 pm ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
2015 so far (not final tally, but the last tally inside the Top Five): 2014 holdover: $53.8m American Sniper (WB) 1) 44.8m Get Hard (WB) 2) 40.3m Focus (WB) 3) 40.0m Jupiter Ascending (WB) 4) 38.7m Kingsman (Fox) 5) 38.4m Run All Night (WB) 6) 30.7m Fast & Furious (Uni) |
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| Author: | publicenemy#1 [ Thu Apr 16, 2015 2:38 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
week ending on 4/15: 1. Paul Blart 2 - $6 million ($17.1m) 2. Longest Ride- 2.7 million (17.7m) 3. Monkey Kingdom - 2.4 million (5m) 4. Age of Adaline - 2.2 million (7.9m) 5. Avengers: Age of Ultron - 2 million (11.5m) http://variety.com/2015/data/news/paul- ... 201472160/ |
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| Author: | publicenemy#1 [ Thu Apr 16, 2015 2:40 am ] |
| Post subject: | Re: TV Ads/Marketing Budget thread |
mark66 wrote: 2015 so far (not final tally, but the last tally inside the Top Five): 2014 holdover: $53.8m American Sniper (WB) 1) 44.8m Get Hard (WB) 2) 40.3m Focus (WB) 3) 40.0m Jupiter Ascending (WB) 4) 38.7m Kingsman (Fox) 5) 38.4m Run All Night (WB) 6) 30.7m Fast & Furious (Uni) Yeesh at WB. Run All Night didn't even manage to gross that much lol. Guess with Sniper they are able to give more money to all their films but like last year they sure do overspend. |
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