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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 67041
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 Re: TV Ads/Marketing Budget thread Then again, it depends if it gets awards buzz. The ad spend will increase by a lot of that's the case.
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| Wed Nov 25, 2015 10:44 am |
 
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_axiom
The Wall
Joined: Wed Jan 26, 2005 10:50 am
Posts: 16163
Location: Croatia
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Re: TV Ads/Marketing Budget thread Yes. I was just about to say that if they decide to push it for awards then they will spend a lot more $$$$$.
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| Wed Nov 25, 2015 10:47 am |
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Dr. Lecter
You must have big rats
Joined: Sat Oct 16, 2004 4:28 pm
Posts: 92093
Location: Bonn, Germany
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Re: TV Ads/Marketing Budget thread I really wonder where Variety gets all these numbers from. It sems unlikely that studios release them.
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| Wed Nov 25, 2015 10:53 am |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 67041
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Re: TV Ads/Marketing Budget thread Dr. Lecter wrote: I really wonder where Variety gets all these numbers from. It sems unlikely that studios release them. They're estimated, and they are from ISpot.tv. Variety has little to do with it. _________________STOP UIGHUR GENOCIDE IN XINJIANG
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| Wed Nov 25, 2015 11:32 am |
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Dr. Lecter
You must have big rats
Joined: Sat Oct 16, 2004 4:28 pm
Posts: 92093
Location: Bonn, Germany
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Re: TV Ads/Marketing Budget thread So I assume ISpot.tv records the number of commercials shown for a particular movie during particular stretches of television, multiplies it by the known cost of ads on those channels and extrapolates the numbers from that?
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| Wed Nov 25, 2015 12:36 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 67041
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Re: TV Ads/Marketing Budget thread I really do not know, but that sounds about right. Though I am sure there is more to it than that.
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| Wed Nov 25, 2015 8:16 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 67041
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Re: TV Ads/Marketing Budget thread So this week Creed has 1,000 airings for $4.4m, and Star Wars can only get 359 airings for $7.15m. Warner Bros. are really making their money work for them. Also with In the Heart of the Sea (735 airings for $5.5m).
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| Wed Dec 02, 2015 1:50 am |
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Thegun
On autopilot for the summer
Joined: Thu Oct 21, 2004 10:14 pm
Posts: 21641
Location: Walking around somewhere
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Re: TV Ads/Marketing Budget thread That just means spreading airings across means nothing for limited films or blockbusters. SW cost the much as it went for more event airings. Creed did it right though. Great job! Though its in theaters now, you can't really compare it to a film 3 weeks away.
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| Wed Dec 02, 2015 2:21 am |
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mark66
Extraordinary
Joined: Thu Dec 15, 2005 2:41 pm
Posts: 13041
Location: Augsburg (2,038 years young)
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Re: TV Ads/Marketing Budget thread Why isn't this thread updated more often? Latest ad spends: 1) $5.00m WTF ($13.79m total) 2) $4.45m Zootopia ($20.20m) 3) $4.26m Gods of Egypt ($15.92m) 4) $4.07m London Has Fallen ($17.30m) 5) $4.03m 10 Cloverfield Lane ($6.19m) http://variety.com/2016/more/news/whisk ... 201720025/
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| Thu Mar 03, 2016 8:16 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 67041
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Re: TV Ads/Marketing Budget thread mark66 wrote: Why isn't this thread updated more often? Nobody is stopping you.  _________________STOP UIGHUR GENOCIDE IN XINJIANG
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| Thu Mar 03, 2016 11:51 pm |
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mark66
Extraordinary
Joined: Thu Dec 15, 2005 2:41 pm
Posts: 13041
Location: Augsburg (2,038 years young)
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Re: TV Ads/Marketing Budget thread 1) $4.54m/$13.93m ALLEGIANT 2) $3.95m/$10.58m MY BIG FAT 2 3) $3.94m/$15.36m CLOVERFIELD LANE 4) $3.01m/$24.06m BvS 5) $2.81m/$8.55m MIRACLES FH http://variety.com/2016/more/news/alleg ... 201729926/
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| Mon Mar 21, 2016 6:34 pm |
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_axiom
The Wall
Joined: Wed Jan 26, 2005 10:50 am
Posts: 16163
Location: Croatia
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Re: TV Ads/Marketing Budget thread At least they didn't waste money on Allegiant's marketing. BvS marketing will just explode.
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| Mon Mar 21, 2016 7:45 pm |
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Thegun
On autopilot for the summer
Joined: Thu Oct 21, 2004 10:14 pm
Posts: 21641
Location: Walking around somewhere
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Re: TV Ads/Marketing Budget thread BVS has a lot of sponsors and product placement though. There are so many films now that get 50-100 million alone from that. Those Turkish Airlines Super Bowl spots for instance weren't paid for by WB at all. I've seen a few car/ watch/ and clothing commercials as well.
That's one reason this kind of info isn't that reliable. It really only gives one side to a much bigger story that is widely undocumented publicly.
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| Mon Mar 21, 2016 7:59 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm
Posts: 36923
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Re: TV Ads/Marketing Budget thread Yeah there is no way only $24m would have been spent on BvS's TV ad campaign.
I am surprised at that number for MBFGW2.
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| Tue Mar 22, 2016 1:54 am |
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mark66
Extraordinary
Joined: Thu Dec 15, 2005 2:41 pm
Posts: 13041
Location: Augsburg (2,038 years young)
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Re: TV Ads/Marketing Budget thread 1) $4.99m/$29.08m BvS 2) $4.24m/$14.79m MY BIG FAT 2 3) $3.66m/$17.45m ALLEGIANT 4) $3.58m/$4.49m BARBERSHOP 3 5) $3.23m/$11.71m MIRACLES FH http://variety.com/2016/more/news/batma ... 201736568/
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| Tue Mar 29, 2016 8:24 am |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm
Posts: 36923
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Re: TV Ads/Marketing Budget thread Seems pretty aggressive for Barbershop 3.
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| Tue Mar 29, 2016 11:06 am |
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Thegun
On autopilot for the summer
Joined: Thu Oct 21, 2004 10:14 pm
Posts: 21641
Location: Walking around somewhere
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Re: TV Ads/Marketing Budget thread It's marketing has been good especially through the tournament.
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| Tue Mar 29, 2016 11:09 am |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm
Posts: 36923
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Re: TV Ads/Marketing Budget thread Hmm great thanks. Didn't knew they were promoting it heavily. Might open to decent numbers.
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| Tue Mar 29, 2016 11:12 am |
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Thegun
On autopilot for the summer
Joined: Thu Oct 21, 2004 10:14 pm
Posts: 21641
Location: Walking around somewhere
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Re: TV Ads/Marketing Budget thread The first two adjust to 30-33, I think this should be in there, but at least 25 OW
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| Tue Mar 29, 2016 11:15 am |
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mark66
Extraordinary
Joined: Thu Dec 15, 2005 2:41 pm
Posts: 13041
Location: Augsburg (2,038 years young)
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Re: TV Ads/Marketing Budget thread 05/31: http://variety.com/2016/more/news/centr ... 201785736/1) $4.94m/$8.76m Central Intelligence 2) $4.90m/$23.08m X6 3) $4.39m/$24.37m TMNT2 4) $4.12m/$23.01m AIW2 5) $4.07m/$8.82m NYSM2
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| Sun Jun 05, 2016 5:03 pm |
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mark66
Extraordinary
Joined: Thu Dec 15, 2005 2:41 pm
Posts: 13041
Location: Augsburg (2,038 years young)
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Re: TV Ads/Marketing Budget thread 06/06: http://variety.com/2016/more/news/now-y ... 201789437/1) $5.39m/$14.19 NYSM2 2) $5.16m/$9.49m ID4 2 3) $4.97m/$17.96m Warcraft 4) $4.36m/$28.73m TMNT2 5) $4.25m/$7.54m Free State of Jones
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| Fri Jun 17, 2016 9:24 am |
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mark66
Extraordinary
Joined: Thu Dec 15, 2005 2:41 pm
Posts: 13041
Location: Augsburg (2,038 years young)
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Re: TV Ads/Marketing Budget thread 06/20: http://variety.com/2016/more/news/the-s ... 201799211/1) $6.17m/$19.85m Pets 2) $5.87m/$24.74m ID4 2 3) $5.71m/$21.54m Central Intelligence 4) $5.51m/$16.64m Free State of Jones 5) $5.19m/$14.79m BFG
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| Tue Jun 21, 2016 2:59 pm |
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Chippy
KJ's Leading Pundit
Joined: Tue Oct 12, 2004 4:45 pm
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Re: TV Ads/Marketing Budget thread Surprised Suicide Squad didn't make the lists with all the ads during the Finals.
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| Tue Jun 21, 2016 3:01 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm
Posts: 36923
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Re: TV Ads/Marketing Budget thread So much money for Free State of Jones.
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| Tue Jun 21, 2016 10:17 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 67041
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Re: TV Ads/Marketing Budget thread Free State of Jones needs to attract its target audience. It has $50m invested, so another $16m on advertising is nothing, especially when all movies usually spend at least $10m anyway.
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| Wed Jun 22, 2016 12:42 am |
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