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 TV Ads/Marketing Budget thread 
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Post TV Ads/Marketing Budget thread
http://variety.com/author/ispot-tv/

Like the production budgets thread, I think this would be a cool idea as this shows how much each studio spends on TV spots. They post these every Wednesday.


Sun Mar 01, 2015 4:44 am
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Post Re: TV Ads/Marketing Budget thread
http://variety.com/2015/biz/news/top-tv ... 201441165/

Week ending on 2/25:
1. Run All Night - $11 million (13.7m)
2. Focus - $9.7 million (31.7m)
3. McFarland, USA - $5.9 million (20.3m)
4. Unfinished Business - $4.2 million (12.2m)
5. Hot Tub Time Machine - $4.7 million (18.4m)

lol @ Hot Tub Time Machine. It won't even make half of that this weekend.


Sun Mar 01, 2015 4:46 am
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Post Re: TV Ads/Marketing Budget thread
Awesome. I never knew they posted this!

What do the numbers in brackets mean?

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Sun Mar 01, 2015 7:09 am
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Post Re: TV Ads/Marketing Budget thread
publicenemy#1 wrote:
http://variety.com/author/ispot-tv/

Like the production budgets thread, I think this would be a cool idea as this shows how much each studio spends on TV spots. They post these every Wednesday.

I added this thread to
INTL B.O. and Other Notable Threads

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Sun Mar 01, 2015 7:14 am
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Post Re: TV Ads/Marketing Budget thread
Algren wrote:
What do the numbers in brackets mean?
Cume...

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Sun Mar 01, 2015 7:15 am
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Post Re: TV Ads/Marketing Budget thread
Ah ok, so that's the total advertising spend. Nice.

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Sun Mar 01, 2015 7:33 am
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Post Re: TV Ads/Marketing Budget thread
Totally random, but was ASM2's marketing budget really $190 million? jfkldafjks although I guess that was WW.


Mon Mar 02, 2015 7:15 pm
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Post Re: TV Ads/Marketing Budget thread
Week ending on 3/4:
1. Focus - $8.7 million ($40.3 m)
2. Run All Night - $8 million (21.5m)
3. Chappie - $5.7 million (21.5m)
4. Unfinished Business - $5.5 million (17.7m)
5. Cinderella - $5 million (12.2m)
http://variety.com/2015/data/news/warne ... 201445427/


Thu Mar 05, 2015 3:35 am
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Post Re: TV Ads/Marketing Budget thread
Week ending on 3/11:
1. Get Hard - $10.4 million ($13.4m)
2. Run All Night - 9.6 million (31.1m)
3. Home - 7.1 million (9.2m)
4. Chappie - 4.6 million (25.9m)
5. Cinderella - 4.1 million (16.8m)
http://variety.com/2015/data/news/get-h ... 201449958/


Thu Mar 12, 2015 12:28 pm
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Post Re: TV Ads/Marketing Budget thread
Cinderella is keeping its advertising costs so low. But I suppose that doesn't include the Frozen short, which is basically a long advertisement for Frozen 2, and was essentially a marketing tool for Cinderella.

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Sat Mar 14, 2015 1:26 am
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Post Re: TV Ads/Marketing Budget thread
It blows my mind how many of these moves' marketing budget is more than their total box office run. Studios are really banking on them making it up on the back end somehow.


Sat Mar 14, 2015 10:27 am
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Post Re: TV Ads/Marketing Budget thread
Don't believe too much of what you see here. They most likely buoyed these marketing spends with the fact that they were advertising on networks already owned by the studio. In these cases, that marketing figure will actually be $0.00, apart from when it comes to paying individuals that participated on the understanding that they would receive a percentage of the profits.

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Sat Mar 14, 2015 10:46 am
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Post Re: TV Ads/Marketing Budget thread
Week ending on 3/18:
1. Get Hard - $8 million ($21.3m)
2. Run All Night - 7.4 million (38.4m)
3. Home - 6 million (15.2m)
4. The Gunman - 5.3 million (13.1m)
5. Cinderella - 5.1 million (21.9m)
http://variety.com/2015/data/news/get-h ... 201454594/

Guess Insurgent will show up next week? Weird.


Thu Mar 19, 2015 1:42 am
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Post Re: TV Ads/Marketing Budget thread
Wow, Run All Night really went all out.

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Thu Mar 19, 2015 11:04 am
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Post Re: TV Ads/Marketing Budget thread
http://variety.com/2015/data/news/furio ... 201459097/
week ending on 3/25:
1. Get Hard - $11.7 million ($33.1m)
2. Furious 7- 7.4 million (15.9m)
3. Insurgent - 6.1 million (21.3m)
4. Mission Impossible: Rogue Nation - 6.1 million (6.1m)
5.The Gunman - 5.3 million (18.4m)

Strange that they gave MI5 that much TV $ this early.


Fri Mar 27, 2015 4:02 pm
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Post Re: TV Ads/Marketing Budget thread
No Home? I saw lots of ads for it during ABC's comedy block.

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Fri Mar 27, 2015 4:13 pm
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Post Re: TV Ads/Marketing Budget thread
It's probably the cost of the teaser, the teaser of the teaser, and the poster, and 6.1 million is the total of a few months worth of work combined.

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Fri Mar 27, 2015 4:14 pm
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Post Re: TV Ads/Marketing Budget thread
Thegun wrote:
It's probably the cost of the teaser, the teaser of the teaser, and the poster, and 6.1 million is the total of a few months worth of work combined.

Huh? That 6.1 million is the total cost of what the studio paid for networks to air the teaser.


Fri Mar 27, 2015 4:19 pm
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Post Re: TV Ads/Marketing Budget thread
Ah, so the thread title is wrong then. I assumed it was also the aspects of marketing. Do they include the deductions/ Cross promotions/ Sponsors as well or is do they just have the amount that it would cost to air the ads?

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Fri Mar 27, 2015 5:05 pm
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Post Re: TV Ads/Marketing Budget thread
Thegun wrote:
Ah, so the thread title is wrong then.

nah, title is fine. :)


Sat Mar 28, 2015 2:19 am
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Post Re: TV Ads/Marketing Budget thread
The title is wrong. It should be "TV Marketing Spend thread". Using the forward slash is making it seem like this is the TV and Marketing Budget thread, which it isn't.

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Sat Mar 28, 2015 2:22 am
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Post Re: TV Ads/Marketing Budget thread
week ending on 4/1:
1. Get Hard - $8.9 million ($41.8m)
2. Furious 7- 7.4 million (23.7m)
3. Home - 4.5 million (24.7m)
4. It Follows - 3.6 million (3.6m)
5.Paul Blart Mall Cop 2 - 3.5 million (5m)
http://variety.com/2015/data/news/get-h ... 201463344/


Thu Apr 02, 2015 1:13 pm
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Post Re: TV Ads/Marketing Budget thread
2015 so far (not final tally, but the last tally inside the Top Five):

2014 holdover:
$53.8m American Sniper (WB)

1) 44.8m Get Hard (WB)
2) 40.3m Focus (WB)
3) 40.0m Jupiter Ascending (WB)
4) 38.7m Kingsman (Fox)
5) 38.4m Run All Night (WB)
6) 30.7m Fast & Furious (Uni)

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Wed Apr 15, 2015 10:35 pm
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Post Re: TV Ads/Marketing Budget thread
week ending on 4/15:
1. Paul Blart 2 - $6 million ($17.1m)
2. Longest Ride- 2.7 million (17.7m)
3. Monkey Kingdom - 2.4 million (5m)
4. Age of Adaline - 2.2 million (7.9m)
5. Avengers: Age of Ultron - 2 million (11.5m)
http://variety.com/2015/data/news/paul- ... 201472160/


Thu Apr 16, 2015 2:38 am
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Post Re: TV Ads/Marketing Budget thread
mark66 wrote:
2015 so far (not final tally, but the last tally inside the Top Five):

2014 holdover:
$53.8m American Sniper (WB)

1) 44.8m Get Hard (WB)
2) 40.3m Focus (WB)
3) 40.0m Jupiter Ascending (WB)
4) 38.7m Kingsman (Fox)
5) 38.4m Run All Night (WB)
6) 30.7m Fast & Furious (Uni)

Yeesh at WB. Run All Night didn't even manage to gross that much lol. Guess with Sniper they are able to give more money to all their films but like last year they sure do overspend.


Thu Apr 16, 2015 2:40 am
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