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Black Friday Numbers
http://www.worldofkj.com/forum/viewtopic.php?f=12&t=76024		 Page 1 of 2
Author:  mark66 [ Sat Nov 29, 2014 10:02 am ]
Post subject:  Black Friday Numbers
Official Estimates:
$24,100,000 Mockingjay I
$10,500,000 Penguins
$7,740,000 BH6
$6,600,000 IS
$6,200,000 HB2
$3,400,000 D&DT
$1,900,000 Theory of Everything

$181,130 The Imitation Game (4 theaters)

Early Estimates first (DLH):

$24.4m Mockingjay I
$10.4m Penguins
$7.75m BH6
$6.7m IS
$6.0m HB2
$3.4m D&DT
$1.8m Theory of Everything

$177,000 The Imitation Game (4 theaters)

http://deadline.com/2014/11/hunger-game ... 201301187/
Author:  publicenemy#1 [ Sat Nov 29, 2014 10:36 am ]
Post subject:  Re: Black Friday Numbers
Imitation Game will get 100k average, impressive. I hope that Mockingjay number sticks.
Author:  zwackerm [ Sat Nov 29, 2014 10:38 am ]
Post subject:  Re: Black Friday Numbers
That is really strong for everything except the openers.

Mockingjay may match the first two's multipliers after all, even though it will likely still be number 2 for the year, which is still very disappointing.

Big Hero 6 is essentially a lock for 200 million now, as is Interstellar for 175 million. Could Oscar noms push it past 200 million?

But both openers are such turkeys, which I guess is appropriate. Penguins is barely going to out gross Rise of the Guardians, which is a result few saw coming. The fact it won't be making 40 million over its five day weekend is absolutely pathetic. Will Dreamworks ever get out of their slump?

But Horrible Bosses 2 is doing even worse. Its 5 day won't just be less than the firsts 3 day opening, it will be 33% less, which is also a result few saw coming, especially with its decent pre sales. 70 million at best is not a result Warner Bros. was hoping for.
Author:  Algren [ Sat Nov 29, 2014 10:44 am ]
Post subject:  Re: Black Friday Numbers
Interstellar!!! :D
Author:  Algren [ Sat Nov 29, 2014 11:04 am ]
Post subject:  Re: Black Friday Numbers
Magnus wrote:
Mockingjay seems certain now to fall somewhere between 315m-325m. Obviously that's a big total but there's no denying that it's disappointing. It'll be interesting to see if LGF goes to 3D to ensure that part II is considerably bigger. I'm still perplexed how the franchise just lost a big chunk of its audience given the WOM of the first two. Even if the marketing for this was less exciting, one would assume that anyone who saw the first two in theaters and liked it would show up for this.

Maybe they did, but perhaps the people that saw the first two multiple times only saw Mockingjay once.
Author:  zwackerm [ Sat Nov 29, 2014 11:05 am ]
Post subject:  Re: Black Friday Numbers
Algren wrote:
Maybe they did, but perhaps the people that saw the first two multiple times only saw Mockingjay once.


That would explain bad legs, but not opening.
Author:  Algren [ Sat Nov 29, 2014 11:06 am ]
Post subject:  Re: Black Friday Numbers
Magnus wrote:
BH6 keeps on rolling. Looking at a 210m-220m finish depending how it does over Christmas. Unless Exodus breaks out, it'll end up as the #8 film of the year, giving Disney half of the top 8.
Disappointing for me as I was expecting Frozen #2. But I suppose it's actually a great total, and one that DreamWorks cannot seem to reach recently.
Author:  zwackerm [ Sat Nov 29, 2014 11:08 am ]
Post subject:  Re: Black Friday Numbers
Algren wrote:
Magnus wrote:
BH6 keeps on rolling. Looking at a 210m-220m finish depending how it does over Christmas. Unless Exodus breaks out, it'll end up as the #8 film of the year, giving Disney half of the top 8.
Disappointing for me as I was expecting Frozen #2. But I suppose it's actually a great total, and one that DreamWorks cannot seem to reach recently.


At least there is plenty of room for Zootopia and Moana to go up from here.
Author:  publicenemy#1 [ Sat Nov 29, 2014 11:15 am ]
Post subject:  Re: Black Friday Numbers
Yeah, a 100 million drop in total is really strange for what looked like a very consistent franchise. I think the people who didn't show up for Mockingjay were the people who were ambivalent/apathetic to the first two films. A good amount of those people will probably show up for Part 2 but 400 million looks a lot harder than it did a year ago.
Author:  mark66 [ Sat Nov 29, 2014 11:26 am ]
Post subject:  Re: Black Friday Numbers
$6,200,000 HB2
Author:  mark66 [ Sat Nov 29, 2014 11:27 am ]
Post subject:  Re: Black Friday Numbers
$181,130 THE IMITATION GAME
Author:  publicenemy#1 [ Sat Nov 29, 2014 11:29 am ]
Post subject:  Re: Black Friday Numbers
HB2 would've been better in the summer. Could've opened this past July, especially since Sex Tape flopped.
Author:  mark66 [ Sat Nov 29, 2014 11:38 am ]
Post subject:  Re: Black Friday Numbers
$10,500,000 PENGUINS
Author:  mark66 [ Sat Nov 29, 2014 11:49 am ]
Post subject:  Re: Black Friday Numbers
$24,100,000 Mockingjay I
$7,740,000 BH6
$3,400,000 D&DT
Author:  mark66 [ Sat Nov 29, 2014 12:01 pm ]
Post subject:  Re: Black Friday Numbers
$6,600,000 IS
Author:  Libs [ Sat Nov 29, 2014 12:41 pm ]
Post subject:  Re: Black Friday Numbers
BOM:

1 THE HUNGER GAMES: MOCKINGJAY PART 1 24.10 192.71 (-56.3%)
2 PENGUINS OF MADAGASCAR 10.50 20.70 (new; $2,790 PTA from 3,764 theaters)
3 BIG HERO 6 7.74 156.18 (+74%)
4 INTERSTELLAR 6.60 137.89 (+56.4%)
5 HORRIBLE BOSSES 2 6.20 13.51 (new; $1,837 PTA from 3,375 theaters)
6 DUMB AND DUMBER TO 3.40 67.31 (-21.6%)
7 THE THEORY OF EVERYTHING 1.90 6.42 (+370.8%; $2,369 PTA from 802 theaters)
8 GONE GIRL 1.00 159.29 (+25%)
9 BIRDMAN 0.74 16.09 (+45.3%)
10 ST. VINCENT 0.72 38.28 (+12.3%)

FURY 0.66 81.01 (+20.7%)
THE IMITATION GAME 0.18 0.18 (new; $45,250 PTA from 4 theaters)

http://www.boxofficemojo.com/daily/char ... -28&p=.htm
Author:  Algren [ Sat Nov 29, 2014 12:45 pm ]
Post subject:  Re: Black Friday Numbers
Magnus wrote:
Algren wrote:
Magnus wrote:
Mockingjay seems certain now to fall somewhere between 315m-325m. Obviously that's a big total but there's no denying that it's disappointing. It'll be interesting to see if LGF goes to 3D to ensure that part II is considerably bigger. I'm still perplexed how the franchise just lost a big chunk of its audience given the WOM of the first two. Even if the marketing for this was less exciting, one would assume that anyone who saw the first two in theaters and liked it would show up for this.

Maybe they did, but perhaps the people that saw the first two multiple times only saw Mockingjay once.


multiple viewings would generally show with legs (only a really really small group of crazies will see a film multiple times on opening week). Mockingjay isn't having any worse legs than HG/CF. It just opened significantly lower.

There is a clear loss sizable audience with Mockingjay and it's hard to pinpoint who these people are and why they didn't show up.
Franchise fatigue, just like all franchises. The Hunger Games is not solely made up of fans. It has a portion of casual viewers too. A mix of less casual spectators, plus less multiple views by the die hard crazies means that the overall + opening were hit.
Author:  publicenemy#1 [ Sat Nov 29, 2014 12:50 pm ]
Post subject:  Re: Black Friday Numbers
Theory of Everything's pta down $500 from last Friday, terrific.
Author:  Flava'd vs The World [ Sat Nov 29, 2014 1:10 pm ]
Post subject:  Re: Black Friday Numbers
Horrible Bosses is embarrassing. I'm sure it will recapture its budget and all that, but this was a huge missed opportunity.
Author:  Algren [ Sat Nov 29, 2014 1:16 pm ]
Post subject:  Re: Black Friday Numbers
Flava'd vs The World wrote:
Horrible Bosses is embarrassing. I'm sure it will recapture its budget and all that, but this was a huge missed opportunity.

It didn't help that it opened on Thursday.
Author:  zwackerm [ Sat Nov 29, 2014 1:22 pm ]
Post subject:  Re: Black Friday Numbers
Algren wrote:
Magnus wrote:
Algren wrote:
Magnus wrote:
Mockingjay seems certain now to fall somewhere between 315m-325m. Obviously that's a big total but there's no denying that it's disappointing. It'll be interesting to see if LGF goes to 3D to ensure that part II is considerably bigger. I'm still perplexed how the franchise just lost a big chunk of its audience given the WOM of the first two. Even if the marketing for this was less exciting, one would assume that anyone who saw the first two in theaters and liked it would show up for this.

Maybe they did, but perhaps the people that saw the first two multiple times only saw Mockingjay once.


multiple viewings would generally show with legs (only a really really small group of crazies will see a film multiple times on opening week). Mockingjay isn't having any worse legs than HG/CF. It just opened significantly lower.

There is a clear loss sizable audience with Mockingjay and it's hard to pinpoint who these people are and why they didn't show up.
Franchise fatigue, just like all franchises. The Hunger Games is not solely made up of fans. It has a portion of casual viewers too. A mix of less casual spectators, plus less multiple views by the die hard crazies means that the overall + opening were hit.


Franchise fatigue happens when a film is significantly worse received than the previous film, like Shrek 3's effect on Shrek 4, or if the franchise's original storyline gets a spinoff, like The Hobbit. Catching fire was at least as well received as the original, if not better, and it is till the same unresolved story, so I don't think it is franchise fatigue.
Author:  David [ Sat Nov 29, 2014 1:30 pm ]
Post subject:  Re: Black Friday Numbers
This obviously could not impact the opening, but the financial drop is strangely borne out by the quality of the dreary, unevenly paced, profoundly uneventful film compared to the color and general zip of Catching Fire.
Author:  Jedi Master Carr [ Sat Nov 29, 2014 1:50 pm ]
Post subject:  Re: Black Friday Numbers
Magnus wrote:
Algren wrote:
Magnus wrote:
Mockingjay seems certain now to fall somewhere between 315m-325m. Obviously that's a big total but there's no denying that it's disappointing. It'll be interesting to see if LGF goes to 3D to ensure that part II is considerably bigger. I'm still perplexed how the franchise just lost a big chunk of its audience given the WOM of the first two. Even if the marketing for this was less exciting, one would assume that anyone who saw the first two in theaters and liked it would show up for this.

Maybe they did, but perhaps the people that saw the first two multiple times only saw Mockingjay once.


multiple viewings would generally show with legs (only a really really small group of crazies will see a film multiple times on opening week). Mockingjay isn't having any worse legs than HG/CF. It just opened significantly lower.

There is a clear loss sizable audience with Mockingjay and it's hard to pinpoint who these people are and why they didn't show up.


The only comparison is the drop between Chamber of Secrets and Prisoner of Azkaban but even that isn't nearly as bad. It is really strange to see that drop. Of course it happened a lot in the 80s and 90s with sequels but less often with franchises today.
Author:  Magic Mike [ Sat Nov 29, 2014 2:04 pm ]
Post subject:  Re: Black Friday Numbers
Great for The Imitation Game.

Very disappointing for Horrible Bosses 2.
Author:  Jack Sparrow [ Sat Nov 29, 2014 2:27 pm ]
Post subject:  Re: Black Friday Numbers
As expected poor start from HB2 and Penguins didn't do great either. MJ1 on the other hand is not loosing ground to CF's holds which could lead to a very interesting total very close to GoTG's. LG might push MJ1 past the $332m mark I believe if it crosses $329m.
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