I don't know. One of the sites is wrong but which one is it?

	Wednesday adm.				June 19
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Now You See Me	16,704	14,396	-13.8%	-37.7%
2	World War Z	--	9,704	--	--
3	The Hangover 3	18,963	4,104	-78.4%	-19.4%
4	After Earth	17,921	3,098	-82.7%	-32.4%
5	Switch	6,350	1,498	-76.4%	-34.1%
6	So Young	1,923	1,475	-23.3%	-21.9%
7	American Dreams in China	4,897	1,077	-78.0%	-37.9%
8	Miracle in Cell No. 7	--	1,048	--	-25.5%
9	Fast & Furious 6	7,448	980	-86.8%	-40.2%
10	Pee Mak Phra Khanong	3,636	937	-74.2%	-28.5%

Powerful for Now You See Me. Good for World War Z's opening day. It wasn't enough to beat Battleship/Sherlock Holmes 2/Fast & Furious 6's opening Wednesday night shows but that's a good number. Zombies aren't that popular in HK though The Walking Dead might be starting to turn public opinion of it. Early reviews are coming in hot with lots of good scores posted. Awful for Hangover 3, After Earth and Switch. Good hold for So Young. Not good for American Dreams in China. Very good for Miracle in Cell No. 7. Woah for Fast & Furious 6. Blech for Pee Mak Phra Khanong.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Fast & Furious 6	11,537	21,137	23,621	41,162	41,206	138,663
World War Z	9,704					9,704
Gap	-1,833	-22,970	-46,591	-87,753	-128,959

I thought it might be interesting to compare World War Z with Fast & Furious 6. World War Z will lose to Fast & Furious 6 in admissions but it could end up being much closer than general expectations.

Monsters University preview

	Thursday adm.	(so far)			June 20
Rank	Title	LW	TW	WKD % chg	QD % chg
1	World War Z	--	9,504	--	+194.0%
2	Now You See Me	3,408	2,719	-20.2%	-2.3%
3	The Hangover 3	1,630	760	-53.4%	-48.1%
4	HK: Forbidden Super Hero	--	394	--	--
4	American Dreams in China	384	394	+2.6%	+0.8%
6	After Earth	1,637	353	-78.4%	-67.3%
7	To The Wonder	--	321	--	--
8	Switch	1,119	298	-73.4%	-45.4%
9	Fast & Furious 6	289	242	-16.3%	--
10	The Great Gatsby	242	221	-8.7%	--
11	So Young	763	216	-71.7%	-54.4%
12	A Late Quartet	--	197	--	--
13	Miracle in Cell No. 7	219	172	-21.5%	--
14	Pee Mak Phra Khanong	199	150	-24.6%	-40.9%
15	Thomas & Friends: Blue Mountain Mystery		132	--	--
16	Rita's Last Fairy Tale	--	122	--	--
17	Star Trek Into Darkness	--	105	--	--
18	The Sapphires	--	96	--	--
19	Ernest & Celestine	--	95	--	--
20	Liar Game: Reborn	--	69	--	--

Very good for World War Z. Good hold for Now You See Me but it will fall harder today. Hangover 3 didn't get overrun by World War Z. HK: Forbidden Super Hero previews place in the top 5. Great hold for American Dreams in China. Really bad for After Earth. OK for To the Wonder. Switch is a failure for Andy Lau. Blind Detective is out in 2 weeks. That one should do better. Pretty good for Fast & Furious 6 and The Great Gatsby.

A couple of sellouts were reported for World War Z this morning.



3 PM: World War Z is BLOWING UP. It has broken through 20,000 admissions. Might have to re-think Man of Steel's OW next week.

Some news to report:

Richard Linklater's Before trilogy got some sneak previews and sold out within 30 minutes.

World War Z update

It's going to pass 30,000 admissions today. It'll probably end with 33,000 admissions.

Man of Steel update

This is inching closer toward 60% capacity in IMAX.

World War Z dominated the pack on Thursday with more than 31,000 admissions. Full update later.

A tropical storm is edging toward HK. Signal No. 3 has already been raised. Strong winds and heavy rain are expected for the weekend. It's unlikely that Signal No. 8 will be put up but there's always a chance if the storm takes a sudden turn north. Admissions will be affected. In what way I am not sure. Typhoons always gives me headaches.

	Thursday adm.				June 20
Rank	Title	LW	TW	WKD % chg	QD % chg
1	World War Z	--	31,412	--	+223.7%
2	Now You See Me	17,613	13,664	-22.4%	-5.1%
3	The Hangover 3	6,334	2,421	-61.8%	-41.0%
4	After Earth	5,635	1,055	-81.3%	-65.9%
5	American Dreams in China	1,360	998	-26.6%	-7.3%
6	Pee Mak Phra Khanong	1,390	849	-38.9%	-9.4%
7	Fast & Furious 6	1,640	828	-49.5%	-15.5%
8	Miracle in Cell No. 7	897	815	-9.1%	-22.2%
9	Switch	3,075	813	-73.6%	-45.7%
10	So Young	1,917	732	-61.8%	-50.4%
11	To The Wonder	--	540	--	--
12	The Great Gatsby	597	488	-18.3%	--
13	A Late Quartet	--	439	--	--
14	HK: Forbidden Super Hero	--	422	--	--
15	Ernest & Celestine	--	204	--	--
16	The Sapphires	--	201	--	--
17	Star Trek Into Darkness	--	194	--	--
18	Thomas & Friends: Blue Mountain Mystery	--	190	--	--
19	Searching for Sugar Man	--	155	--	--
20	Rita's Last Fairy Tale	--	128	--	--

		Thursday Actuals						June 20
LW	TW	Movie	Last Thu. (USD)	Thursday (USD)	% chg	Screens	Days	Total
--	1	World War Z	--	$335,165	--	89	2	$451,184
1	2	Now You See Me	$127,516	$106,995	-16.1%	63	8	$1,793,135
2	3	The Hangover 3	$45,081	$16,758	-62.8%	48	15	$1,420,586
5	4	Fast & Furious 6	$12,880	$7,476	-42.0%	19	30	$3,066,764
4	5	Switch	$21,896	$6,703	-69.4%	37	9	$226,881
6	6	Pee Mak Phra Khanong	$11,205	$6,445	-42.5%	22	36	$1,255,581
3	7	After Earth	$39,929	$6,316	-84.2%	46	15	$1,365,154
8	8	American Dreams in China	$8,372	$5,800	-30.7%	17	22	$550,444
9	9	Miracle in Cell No. 7	$5,924	$5,672	-4.3%	15	8	$94,104
7	10	So Young	$10,948	$4,254	-61.1%	15	8	$134,066

Freaking insane for World War Z. This breakout is brought to you by Brad Pitt's Chanel commercial. There is a wide range where World War Z can finish opening weekend due to the typhoon. I have put it down for anywhere between 1.8-2.4m. What a great hold for Now You See Me. World War Z owns the stage and Now You See Me survives anyway. 2m will be broken this weekend and 3m is locked. Both movies having superb opening weekends is not good news for Man of Steel.

Hangover 3 dropped off with World War Z on the map but it will get to 1.5m even if it has to crawl there when Man of Steel opens. It'll end as a slight disappointment for failing to meet Hangover 2's total. Fast & Furious 6 had a pretty good hold. It'll get to 3.1m. Total disaster for Switch. This is doing worse than Future X-Cops. It will be Andy Lau's lowest grossing feature in HK. Pee Mak Phra Khanong is still doing well. It will get to $10m HK. After Earth fell off the face of the Earth in rapid fashion. This clunker won't get to 1.5m. Another very good hold for American Dreams in China. Amazing WOM for Miracle in Cell No. 7 has sparked its 2nd weekend, easing just 4%. It will pass at least $150,000. So Young is not grabbing Hong Kong audiences. This Mainland hit will not make it to $200,000.

	Friday adm.	(so far)			June 21
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	World War Z	--	12,836	--	+35.1%
2	Now You See Me	6,089	5,746	-5.6%	+111.3%
3	The Hangover 3	2,701	1,086	-59.8%	+42.9%
4	American Dreams in China	688	614	-10.8%	+55.8%
5	After Earth	2,191	400	-81.7%	+13.3%
6	Badges of Fury	--	365	--	--
7	The Great Gatsby	--	343	--	+55.2%
8	So Young	996	338	-66.1%	--
9	Switch	1,360	292	-78.5%	-2.0%
10	To The Wonder	--	286	--	-10.9%

	Friday				June 21
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	World War Z	--	36,313	--	+15.6%
2	Now You See Me	24,163	19,096	-21.0%	+39.8%
3	The Hangover 3	8,564	2,914	-66.0%	+20.4%
4	American Dreams in China	1,597	1,376	--	+37.9%
5	After Earth	7,427	1,192	--	+13.0%
6	Miracle in Cell No. 7	1,349	966	-28.4%	+18.5%
7	Badges of Fury	--	939	--	--
8	Switch	3,501	860	-75.4%	+5.8%
9	So Young	2,562	831	--	+13.5%
10	Fast & Furious 6	1,799	817	-54.6%	-1.3%

After Friday...

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Fast & Furious 6	11,537	21,137	23,621	41,162	41,206	138,663
World War Z	9,704	31,412	36,313			77,429
Gap	-1,833	8,442	21,134	-20,028	-61,234

Did I say World War Z was going to lose to Fast & Furious 6 in admissions? Hahahaha. I will never say anything bad about that Brad Pitt Chanel commercial ever again.

Its insane for WWZ to outgross FF6.

The Brad Pitt Chanel ad is great. Everytime I go to Kowloon Bay I see his face.

	Saturday adm.	(so far)			June 22
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	World War Z	--	23,811	--	+85.5%
2	Now You See Me	12,074	8,733	-27.7%	+52.0%
3	The Hangover 3	3,678	1,120	-69.5%	+3.1%
4	American Dreams in China	1,277	561	-56.1%	-8.6%
5	Miracle in Cell No. 7	592	438	-26.0%	--
6	So Young	1,124	424	-62.3%	+25.4%
7	After Earth	2,624	395	-84.9%	-1.3%
8	Badges of Fury	--	340	--	-6.8%
9	To The Wonder	--	337	--	+17.8%
10	The Great Gatsby	531	288	-45.8%	-16.0%

Phenomenal for World War Z. Now You See Me is looking great too. Theaters have been placing them on 3/4/5 screens altogether. The rest of the films weren't so lucky.

Hangover 3 had a very weak increase. Huge decrease for American Dreams in China. Wonderful for Miracle in Cell No. 7. Not good for So Young. After Earth is dying quicky. Awful for Badges of Fury. Not bad for To the Wonder. The Great Gatsby keeps on fighting.

Now that I think about it more, WWZ outgrossing FF6 isn't that preposterous. The Fast and Furious series is not as popular in HK as South East Asia and WWZ is a disaster film. Other disaster flicks like 2012 have done well but I thought that zombies would hurt World War Z.

6 PM: World War Z is going to finish around 61,000 admissions today. Now You See Me is pushing for 27.5-28k.

	Saturday				June 22
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	World War Z	--	64,800	--	+78.4%
2	Now You See Me	42,287	29,616	-30.0%	+55.1%
3	The Hangover 3	12,971	3,597	-72.3%	+23.4%
4	American Dreams in China	3,478	1,986	-42.9%	+44.3%
5	Miracle in Cell No. 7	2,429	1,756	-27.7%	+81.8%
6	After Earth	10,192	1,249	-87.7%	+4.8%
7	Fast & Furious 6	3,847	1,097	-71.5%	+34.3%
8	So Young	3,498	1,091	-68.8%	+31.3%
9	Badges of Fury	--	1,070	--	+14.0%
10	The Great Gatsby	1,549	842	-45.6%	--

Very strong for World War Z. It will be the 2nd highest OW of the year with 2.1-2.2m. Now You See Me also played very well with general audiences. Pretty bad for Hangover 3. Good for American Dreams in China. Extremely good for Miracle in Cell No. 7. After Earth collapsed hard. Fast & Furious 6 dove hard but will get to 3.1m by Wednesday. So Young is not pulling people in. WOM is also lukewarm at best. Badges of Fury is being ignored by audiences but those that have shown up are giving it great WOM. The Great Gatsby is holding OK.

12. Pee Mak Phra Khanong - 679 (-72.9%)
13. Switch - 674 (-86.0%)

Switch and Pee Mak Phra Khanong both decreased from Friday admissions and saw To the Wonder pass by them on Saturday. Pee Mak Phra Khanong's best day was on Thursday and have seen its weekly drops spiral out of control going from -40% on Thursday to -57% on Friday to now -73% on Saturday. It needs to stabilize or it might just miss 10m HK.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Fast & Furious 6	11,537	21,137	23,621	41,162	41,206	138,663
World War Z	9,704	31,412	36,313	64,800		142,229
Gap	-1,833	8,442	21,134	44,772	3,566

It beat Fast & Furious 6's opening weekend admissions in 3 days. Wow.

	Sunday adm.	(so far)			June 23
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	World War Z	--	26,711	--	+12.2%
2	Now You See Me	12,724	9,930	-22.0%	+13.7%
3	The Hangover 3	2,684	971	-63.8%	-13.3%
4	American Dreams in China	1,430	623	-56.4%	+11.1%
5	Miracle in Cell No. 7	887	484	-45.4%	+10.5%
6	So Young	1,166	454	-61.1%	+7.1%
7	Badges of Fury	--	421	--	+23.8%
8	Thomas & Friends: Blue Mountain Mystery	744	420	-43.5%	--
9	After Earth	2,954	415	-86.0%	+5.1%
10	To The Wonder	--	397	--	+17.8%

Excellent numbers for the top 2.

Your blog is unavailable in China.

I've gotten hits from people in China though. ??

	Sunday				June 23
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	World War Z	--	62,886	--	-3.0%
2	Now You See Me	36,744	28,315	-22.9%	-4.4%
3	The Hangover 3	8,705	3,013	-65.4%	-16.2%
4	American Dreams in China	3,302	1,877	-43.2%	-5.5%
5	Miracle in Cell No. 7	2,430	1,663	-31.6%	-5.3%
6	After Earth	9,026	1,206	-86.6%	-3.4%
7	Badges of Fury	--	1,203	--	+12.4%
8	Thomas & Friends: Blue Mountain Mystery	1,659	948	-42.9%	--
9	So Young	2,606	900	-65.5%	-17.5%
10	Fast & Furious 6	3,851	892	-76.8%	-18.7%

	Weekend adm.			Jun 20-23
Rank	Movie	LW	TW	% chg
1	World War Z	--	195,411	--
2	Now You See Me	120,807	90,691	-24.9%
3	The Hangover 3	36,574	11,945	-67.3%
4	American Dreams in China	9,737	6,237	-35.9%
5	Miracle in Cell No. 7	7,105	5,200	-26.8%
6	After Earth	32,280	4,702	-85.4%
7	Fast & Furious 6	11,137	3,634	-67.4%
8	So Young	10,583	3,554	-66.4%
9	Badges of Fury	--	3,212	--
10	Switch	15,756	3,061	-80.6%
11	Pee Mak Phra Khanong	7,521	2,902	-61.4%

Killer admissions for World War Z. Now You See Me did great. Hangover 3 got pushed aside by the top 2. Although #4-#11 were spread out in admissions, in gross it was a lot closer. Less than $20,000 separated all 8 films from each other. Very good hold for American Dreams in China. Exceptional for Miracle in Cell No. 7. After Earth was teared apart by negative reaction and competition. Not good for Badges of Fury.

	Weekend Estimates			June 20
Rank	Movie	TW	% chg	Total
1	World War Z	$2,050,000		$2,166,000
2	Now You See Me	$710,000	-44.7%	$2,396,000
3	The Hangover 3	$82,000	-70.2%	$1,485,000
4	American Dreams in China	$38,000	-40.6%	$582,000
5	Miracle in Cell No. 7	$35,000	-43.4%	$123,000

June 20 Weekend Estimates

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Fast & Furious 6	11,537	21,137	23,621	41,162	41,206	138,663
World War Z	9,704	31,412	36,313	64,800	62,886	205,115
Gap	-1,833	8,442	21,134	44,772	66,452

Huge stuff for World War Z.

June 20 Weekend Actuals

1. World War Z - $2,207,350 (opening weekend actual)
2. Now You See Me - $2,393,016
3. The Hangover 3 - $1,496,924
4. American Dreams in China - $585,360
Miracle in Cell No. 7 - $123,776
Fast & Furious 6 - $3,094,417
After Earth - $1,393,777
Switch - $247,553
Pee Mak Phra Khanong - $1,273,868

To the Wonder - $15,472 (opening weekend actual)
Ernest & Celestine - $11,217 (opening weekend actual)

World War Z increased from estimates. Great for Now You See Me. Hangover 3 will pass 1.5m today. American Dreams in China keeps chugging along. Miracle in Cell No. 7/Fast & Furious 6/After Earth are really close in gross this week, less than $1,000 between them, therefore, I have removed their placements. Terrible for Switch. Pee Mak Phra Khanong needs only $15,000 or so for 10m HK. It'll get there.

What blogging sites aren't banned in China?

Man of Steel article is updated. Opening weekend and total predictions have been lowered.

Despicable Me 2 update

Weekend sneak previews are out at MCL. So far pre-sales have looked OK.

Monsters University update

Advanced booking for Monsters University July 11 weekend is online at UA. First day of pre-sales have looked stronger than Man of Steel's in 4 days. Even better news is that so far only UA club members can buy tickets.

Let's see how Man of Steel is doing with 2 days to go.

Palace APM
	Man of Steel 3D					Man of Steel
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jun. 27	9:00 AM	28	286	9.79%	Jun. 27	9:00 AM	4	112	3.57%
	9:25 AM	4	167	2.40%		12:00 PM	4	167	2.40%
	11:35 AM	14	286	4.90%		1:40 PM	4	112	3.57%
	2:10 PM	14	286	4.90%		4:20 PM	4	112	3.57%
	2:35 PM	4	167	2.40%		7:00 PM	9	112	8.04%
	3:20 PM	4	98	4.08%		9:35 PM	4	112	3.57%
	4:45 PM	16	286	5.59%		12:55 AM	4	167	2.40%
	5:10 PM	4	167	2.40%
	7:20 PM	44	286	15.38%
	7:45 PM	4	167	2.40%
	9:55 PM	19	286	6.64%
	10:20 PM	4	167	2.40%
	12:30 AM	14	286	4.90%
Total		173	2935	5.89%	Total		33	894	3.69%
Jun. 28	9:00 AM	15	286	5.24%	Jun. 28	9:00 AM	4	112	3.57%
	9:25 AM	4	167	2.40%		12:00 PM	4	167	2.40%
	11:35 AM	14	286	4.90%		1:40 PM	4	112	3.57%
	2:10 PM	14	286	4.90%		4:20 PM	4	112	3.57%
	2:35 PM	4	167	2.40%		7:00 PM	4	112	3.57%
	3:20 PM	4	98	4.08%		9:35 PM	14	112	12.50%
	4:45 PM	14	286	4.90%		12:55 AM	4	167	2.40%
	5:10 PM	4	167	2.40%
	7:20 PM	27	286	9.44%
	7:45 PM	4	167	2.40%
	9:55 PM	27	286	9.44%
	10:20 PM	4	167	2.40%
	12:30 AM	14	286	4.90%
Total		149	2935	5.08%	Total		38	894	4.25%

Awful numbers for Man of Steel. Even The Amazing Spider-Man had much better pre-sales. Oh, and those 4's and 14's you see in the seats sold section means that they have actually sold 0 tickets for that showtime. They block off a set of seats for all houses and bigger houses have more seats that aren't available for purchase.

I'll check back on Man of Steel's pre-sales on Wednesday.

Man of Steel's advanced ticketing release pattern is so strange. MCL released pre-selling 2 weeks ago like any other blockbuster. Broadway/AMC started pre-selling 4 days ago and UA started pre-selling for Man of Steel the usual way for movies, 2 days in advance.

	Monday adm.				June 24
Rank	Title	LW	TW	WKD % chg	QD % chg
1	World War Z	--	27,343	--	-56.5%
2	Now You See Me	--	12,737	--	-55.0%
3	The Hangover 3	--	1,498	--	-50.3%
4	Badges of Fury	--	818	--	-32.0%
5	Miracle in Cell No. 7	--	732	--	-56.0%
6	American Dreams in China	--	682	--	-63.7%
7	After Earth	--	642	--	-46.8%
8	So Young	--	568	--	-36.9%
9	Fast & Furious 6	--	548	--	-38.6%
10	Pee Mak Phra Khanong	--	526	--	--

Summer is upon us. Liking those admissions for World War Z and Now You See Me.

Thursday schedules

Palace APM
New	Holdovers	Leaving
Man of Steel 3D - 13 showings	Badges of Fury - 2 showings (=)	So Young
Man of Steel - 7 showings	World War Z 3D - 2 showings (▼ 8)	Switch
Epic (3D Can.) - 3 showings	World War Z - 6 showings (▼ 13)	After Earth
Epic (Can.) - 3 showings	Now You See Me - 5 showings (▼ 7)	The Hangover 3
		American Dreams in China
		Fast & Furious 6
		Pee Mak Phra Khanong

Olympian City
New	Holdovers	Leaving
Man of Steel 3D - 7 showings	Badges of Fury - 3 showings (=)	Switch
Man of Steel - 11 showings	World War Z 3D - 1 showing (▼ 7)	After Earth
Epic (3D Can.) - 1 showing	World War Z - 6 showings (▼ 10)	The Hangover 3
Epic (Can.) - 4 showings	Now You See Me - 4 showings (▼ 7)	American Dreams in China
	Thomas & Friends: Blue Mountain Mystery - 1 showing (=)	Populaire

Cityplaza
New	Holdovers	Leaving
Man of Steel 3D - 14 showings	World War Z 3D - 5 showings (▼ 8)	So Young
Man of Steel - 2 showings	World War Z - 2 showings (▼ 5)	The Hangover 3
Epic (Can.) - 3 showings	Now You See Me - 5 showings (▼ 9)	The Sapphires
		American Dreams in China

It's OK for Man of Steel but I think most industry watchers expected more showings. Most theaters have put Man of Steel on 3 screens with a few outliers giving 4 at night. Pre-sales have not been good at all. It should recover enough to snatch the #2 OW of 2013 away from World War Z.

Epic begins Hollywood's animation block this summer. Theaters don't seem enthused by it and viewers are waiting for Monsters University to come out. Big mistake by FOX to release it against Man of Steel. They should have forgone the summer release strategy and put it up earlier. Now it has to deal with Man of Steel opening weekend, Despicable Me 2 next weekend and Monsters University the week after. There won't be time to create legs with direct competition and blockbusters towering over it. Pre-sales have looked bad.

Badges of Fury has been showing everyday since last Friday at most locations but some theaters have opted not to show it after its weekend sneaks. Weekend previews were not reported so it looks like they want to roll the previews into opening weekend to make the number look better.

Holdovers crumbled under the weight of Superman. Those near the bottom of last week's top 10 have been effectively crushed by the openers and superb holdovers in World War Z and Now You See Me.

World War Z is getting 1 screen at most places and will be trying for 1m again this week.

Now You See Me has been left on 1 screen due to its great opening and 2nd weekend.

Thursday schedules

I've taken a brief look at Man of Steel's pre-sales at a few locations. Very disappointing ticket sales overall. 2D is doing better than 3D but viewers will be forced to watch 3D once 2D gets full.

Taking another peek at Man of Steel's pre-sales...

Palace APM
	Man of Steel 3D					Man of Steel
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jun. 27	9:00 AM	40	286	13.99%	Jun. 27	9:00 AM	70	112	62.50%
	9:25 AM	22	167	13.17%		12:00 PM	9	167	5.39%
	11:35 AM	20	286	6.99%		1:40 PM	8	112	7.14%
	2:10 PM	18	286	6.29%		4:20 PM	10	112	8.93%
	2:35 PM	4	167	2.40%		7:00 PM	33	112	29.46%
	3:20 PM	6	98	6.12%		9:35 PM	21	112	18.75%
	4:45 PM	16	286	5.59%		12:55 AM	4	167	2.40%
	5:10 PM	4	167	2.40%
	7:20 PM	56	286	19.58%
	7:45 PM	16	167	9.58%
	9:55 PM	26	286	9.09%
	10:20 PM	4	167	2.40%
	12:30 AM	14	286	4.90%
Total		246	2935	8.38%	Total		155	894	17.34%
Jun. 28	9:00 AM	15	286	5.24%	Jun. 28	9:00 AM	20	112	17.86%
	9:25 AM	16	167	9.58%		12:00 PM	8	167	4.79%
	11:35 AM	14	286	4.90%		1:40 PM	4	112	3.57%
	2:10 PM	14	286	4.90%		4:20 PM	8	112	7.14%
	2:35 PM	4	167	2.40%		7:00 PM	66	112	58.93%
	3:20 PM	4	98	4.08%		9:35 PM	76	112	67.86%
	4:45 PM	14	286	4.90%		12:55 AM	4	167	2.40%
	5:10 PM	4	167	2.40%
	7:20 PM	33	286	11.54%
	7:45 PM	19	167	11.38%
	9:55 PM	43	286	15.03%
	10:20 PM	9	167	5.39%
	12:30 AM	14	286	4.90%
Total		203	2935	6.92%	Total		186	894	20.81%

Disastrous pre-sales. I wonder if 2m is even still on the table. Viewers are shifting toward non-3D now but 3D is still beating 2D in sales.

For those that can't access my blog, I have re-posted the June 27 Weekend Predictions here.

2013 Records updated.

Estimated theater counts for June 27 weekend

Opening

Man of Steel - 40+ (Super Saturated)
Epic - 30+ (Very wide)
Midsummer Formula - 26 (Wide)
Hunter x Hunter: Phantom Rouge - <10 (Limited)

Holdovers

Badges of Fury - 17 (Semi-wide)
World War Z - 40+ (Super Saturated)
Now You See Me - 30+ (Very Wide)

The rest - <10 (Limited)

Previews

Blind Detective - 30+ (Very wide)
Despicable Me 2 - 30+ (Very wide)

Here we go...

	Thursday adm.	(so far)		June 27
Rank	Movie	LW	TW	% chg
1	Man of Steel	--	12,350	--
2	World War Z	9,504	3,876	-59.2%
3	Epic	--	2,256	--
4	Now You See Me	2,719	1,624	-40.3%
5	Badges of Fury	--	251	--
6	Faust	--	101	--
7	American Dreams in China	394	89	-77.4%
8	Miracle in Cell No. 7	172	84	-51.2%
9	The Hangover 3	760	72	-90.5%
10	So Young	216	68	-68.5%

Trainwreck for Man of Steel but walk-ins could help it recover. I'm not going to say it's a flop until I see final numbers. Looks like World War Z and Now You See Me had a hand in muting Man of Steel's admissions. Also, the dark tone of the movie did not help.

World War Z held OK. Most films will drop heavier with finals. Epic isn't doing so great. It had better Thursday pre-sales than Rio but worse than The Smurfs. Despicable Me 2 will cut into its increase this weekend so there will be no chance of a 100-200% increase on Saturday. Now You See Me held well but it will fall harder once the day is finished. Terrible for Badges of Fury. One worthy note: Miracle in Cell No. 7 had a good hold.

How does Man of Steel's opening day pre-sales compare to other blockbusters?

Movie	OD adm.	% diff
Man of Steel	12,350
Iron Man 3	46,074	-73.2%
Iron Man 2	31,977	-61.4%
The Dark Knight Rises	38,750	-68.1%
The Amazing Spider-Man	32,580	-62.1%
The Avengers	47,317	-73.9%
Transformers 3	44,161	-72.0%
Harry Potter 7-2	62,089	-80.1%
Toy Story 3	32,294	-61.8%
Pirates 4	21,559	-42.7%
Shrek 3	49,634	-75.1%
The Hobbit	18,440	-33.0%
Mission Impossible 4	24,390	-49.4%

Painful. -73% from Iron Man 3, -74% from The Avengers and -62% from the much beleaguered The Amazing Spider-Man OD pre-sales. It didn't even beat Mission Impossible 4 or The Hobbit's OD pre-sales and that disappointed as well.