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 HK 5/11 THU: GOTG 3 holds at #1 on a quiet week 
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Post Re: HK 4/4 WED: Titanic opening day wild; Buff pulls away
Doesn't look too good for Titanic. Yeah, it might make more than other re-releases but that's like saying a dollar is more than a penny.

Titans or Hunger Games will end up with about $250m OS, maybe a bit more. Titanic makes less than those movies on their 2nd or 3rd weeks.

Hopefully it does better in other markets.

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Wed Apr 04, 2012 2:39 pm
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Post Re: HK 4/4 WED: Titanic opening day wild; Buff pulls away
Nazgul9 wrote:
Doesn't look too good for Titanic. Yeah, it might make more than other re-releases but that's like saying a dollar is more than a penny.

It's headed for about $600,000-$700,000 OW, maybe more because tickets are 40-45% more expensive than a regular 3D movie. That early projection OW is really good for a re-release here. That projected OW also doesn't include Tuesday sneaks/Wednesday OD and Monday holiday.

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Wed Apr 04, 2012 2:44 pm
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Post Re: HK 4/4 WED: Titanic opening day wild; Buff pulls away
Thursday adm.(so far)April 5
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff7,9949,340+16.8%-46.9%
2Titanic 3D--5,224---28.6%
3The Lorax (3D Can.)--4,702----
4Mirror Mirror (Eng.)--4,658----
5Wrath of the Titans 3D3,6903,375-8.5%-56.7%
Really good for Love in the Buff. Titanic is doing well. The Lorax and Mirror Mirror should both pass Titanic today. Weak for Wrath of the Titans.

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Wed Apr 04, 2012 11:35 pm
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Post Re: HK 4/4 WED: Titanic opening day wild; Buff pulls away
Is Love in the Buff a spin-off of Love in the Puff in 2010?

Happy to see that three local releases are leading the pack in Spring.


Thu Apr 05, 2012 12:38 am
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Post Re: HK 4/4 WED: Titanic opening day wild; Buff pulls away
It's the sequel to Love in a Puff.

This has been a banner year for local movies. Last year, only 4 local movies made more than 2m and they combine for a $13,587,136 total.

This year has already eclipsed last year's tally with 5 films (A Simple Life, The Viral Factor, I Love Hong Kong 2012, Nightfall and Love in the Buff) all reaching 2m and it's only the beginning of April! Those 5 films will combine for more than last year's gross when all is said and done.

I think Love in the Buff will make over 4m now. It has very good WOM and I don't think Battleship will destroy its legs that much.

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Thu Apr 05, 2012 1:44 am
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Post Re: HK 4/4 WED: Titanic opening day wild; Buff pulls away
Thursday adm.April 5
RankTitleLWTWWKD % chgQD % chg% chg from Tue.% chg from Fri.
1Love in the Buff18,66224,394+30.7%-43.7%-18.8%-1.4%
2Mirror Mirror (Eng.)--11,833------
3The Hunger Games7,41110,357+39.8%-43.6%-19.5%-29.5%
4Titanic 3D--8,989---22.3%--
5The Lorax (3D Can.)--8,523------
Really good for Love in the Buff. It's only down 1% from last Friday. It also would have been very close to or passed 2m on Thursday. Good opening for Mirror Mirror. The Hunger Games increased nicely. Titanic is still doing awesome. The Lorax did about expected.

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Thu Apr 05, 2012 1:16 pm
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Post Re: HK 4/5 THU: Love in the Buff #1; Avengers/Battleship upd
Battleship: Pre-selling in IMAX started yesterday and already peak showtimes are about 15-20% full. It is headed towards a weekend above 1m.

The Avengers: Pre-selling has started at 1 theater today. 2 tickets have been bought. Ticket prices cost more than a regular 3D release. OW is expected to be in the 2-3m range.

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Fri Apr 06, 2012 12:06 am
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Post Re: HK 4/5 THU: Love in the Buff #1; Avengers/Battleship upd
Thursday actuals (accurate to the HK$ thousands)

1. Love in the Buff - $178,992 (+25.1%)/$2,029,441
2. Titanic 3D - $86,277/$215,048
3. Mirror Mirror - $81,126/$155,813
4. The Hunger Games - $73,399 (+14.3%)/$1,856,887
5. Wrath of the Titans - $65,673 (-37.5%)/$1,028,885
6. The Lorax - $63,098
7. Man on a Ledge - $33,480
8. Nightfall - $23,178 (-14.9%)/$2,091,251
9. A Simple Life - $19,315 (-27.2%)/$3,246,332
10. Pleasant Goat and Big Bad Wolf 4 - $7,855

Guilty of Romance - $2,317
Bollywood: The Greatest Love Story Ever Told - $1,416

Ratios for the top 5

Love in the Buff - 7.34
Titanic - 9.60
Mirror Mirror - 6.85
The Hunger Games - 7.09
The Lorax - 7.40

Great for Love in the Buff. It'll pass 3.5m and could hit 4m. Titanic is doing well. It's going to triple or quadruple the most recent OWs of 3D re-releases and may hit $650k-700k for the 5-day weekend (including Tuesday sneaks). Mirror Mirror also showed some muscles. It could land somewhere within the realm of $500,000-$600,000 for the 4-day (including special screenings). Solid increase for The Hunger Games. I think it will end with about 2.7-2.8m. It will depend on how much it makes the rest of the holidays and how badly Battleship affects it on Wednesday. Wrath of the Titans will experience a loss of showtimes this weekend. It'll finish somewhere around 1.4-1.5m. Battleship will swallow up most of its remaining showtimes. The Lorax did alright. It'll pull some good grosses throughout the weekend. It might be aiming for about $550,000 for the 4-day. Man on a Ledge is headed for a $200,000 4-day weekend. Nightfall held up ok. It'll likely finish with 2.3m. A Simple Life could be headed for 3.4-3.5m if there is no resurgence from the Hong Kong Film Awards next week. If, however, it dominates and bags the major categories, it might see an uplift in screens and showtimes which could see its final tally balloon to over 4m. Pleasant Goat might be headed towards a $75,000 weekend.

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Fri Apr 06, 2012 11:57 am
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Post Re: HK 4/5 THU: Love in the Buff 178k; Avengers/Battleship u
The Avengers has started pre-selling for April 26 and in some places April 27 at a handful of theaters today. Battleship, on the other hand, has started pre-selling for Wednesday shows only at 2 locations. I have never seen advanced ticketing this far ahead for a tentpole release. It's even gotten advanced ticketing in the business district location which rarely happens.

Friday adm.(so far)April 6
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff11,56316,814+45.4%+80.0%
2Mirror Mirror (Eng.)--8,793--+88.8%
3The Lorax (3D Can.)--7,600--+61.6%
4Titanic 3D--6,728--28.8%
5The Hunger Games5,9365,537-6.7%--

Friday adm.April 6
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff24,73740,223+62.6%+64.9%
2Mirror Mirror (Eng.)--18,821--+59.1%
3The Hunger Games14,69015,415+4.9%+48.8%
4The Lorax (3D Can.)--14,263--+67.3%
5Titanic 3D--12,031--+33.8%
I badly underestimated a lot of the holdovers this weekend. Love in the Buff's 4-day may see a slight increase from last weekend. Its 7-day could increase 70-80% from last weekend and its total may reach almost 3m after Easter Monday. Mirror Mirror is picking up steam. The Hunger Games's low increase Friday isn't great and it might finish the weekend either slightly down or flat from last week. It really depends on how much it falls today and tomorrow. The Lorax rebounded after an underwhelming Thursday. Titanic has been growing. It'll see its biggest grosses today and tomorrow.

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Sat Apr 07, 2012 12:03 am
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Post Re: HK 4/5 THU: Love in the Buff 178k; Avengers/Battleship u
Saturday adm.(so far)April 7
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff16,11713,648-15.3%-18.8%
2Mirror Mirror (Eng.)--8,008---8.9%
3Titanic 3D--6,854--+1.9%
4The Lorax (3D Can.)--5,980---21.3%
5The Hunger Games6,4264,853-24.5%-12.4%
Really good drop for Love in the Buff. Fantastic hold for Mirror Mirror. Superb for Titanic. That doesn't look good for The Lorax. Mild drop for The Hunger Games.

Pre-selling for The Avengers is now up and running at all Broadway/AMC locations. IMAX has already started advanced ticketing for The Avengers although schedules have not been posted online.

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Sat Apr 07, 2012 11:32 am
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Post Re: HK: Titanic increases from Good Friday; Proj: Buff #1
Saturday adm.April 7
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff43,24030,982-28.3%-23.0%
2Mirror Mirror (Eng.)--18,608---1.1%
3The Hunger Games22,11513,036-41.1%-15.4%
4Titanic 3D--12,449--+3.5%
5The Lorax (3D Can.)--10,561---26.0%


Weekend ProjectionsApril 5
RankTitleTW (est.)% chgTotal (est.)
1Love in the Buff$890,000-1.1%$2,740,000
2Mirror Mirror$440,000$510,000
3Titanic 3D$435,000$565,000
4The Hunger Games$350,000-25.8%$2,130,000
5The Lorax$320,000$320,000
Love in the Buff badly outdid its nearest competitors and doubled their grosses this Easter weekend. It will be the 2nd local film of the season to pass 3m when it does it sometime Tuesday. 2nd place will come down to the wire with Mirror Mirror and Titanic deadlocked. Mirror Mirror and Titanic both enjoyed a very good Saturday and Sunday as Mirror Mirror dropped lightly but Titanic impressed a bit more by increasing on Saturday. Both should debut with over $500,000 for the 4-day (including sneaks). After a decent start, The Hunger Games has held well although this weekend doesn't look as great last weekend when it dropped 35% in the face of 2 openers and no holidays. Even though it doesn't look as good, the 26% decline is still a decent hold and it might be enough to send The Hunger Games past 2.5m. The Lorax didn't play well with kids this weekend. Looks like kids are holding out for something better.

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Sun Apr 08, 2012 10:47 am
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Post Re: HK: Titanic increases from Good Friday; Proj.: Buff #1
I thought this was interesting.

Quote:
Shift squeezes Hong Kong screens
Culture changes, real estate boom cut into plex muscle
By Clifford Coonan
'Flying Swords of Dragon Gate'

Hong Kong co-production 'Flying Swords of Dragon Gate' has become one of the biggest hits on the mainland, with box office north of $80 million.
BEIJING -- Hong Kong cinema is legendary the world over, famous for its depiction of gangsters, its gritty urban dramas, its tales of destiny and revenge, laced with chopsocky and humor.

But trying to watch Hong Kong's finest movies is getting tougher in the city-state, where a rising real estate market has seen the number of cinemas fall by more than 60% in less than two decades, prompting some leading figures in the biz to express their concern that exhibition in Hong Kong is headed for a crisis in an economy more and more driven by tourists from the mainland.

...

"As an industry, we are re-examining (ourselves)," says Albert Lee, chief executive of Emperor Motion Pictures. "In the early 1990s, we had 140,000 seats, now there are just over 40,000. All of this has a ripple effect."

The statistics aren't pretty. In 1993, there were 119 cinemas, with 188 screens and a total of 121,885 seats. By 2003, there were 57 cinemas with 188 screens and 52,440 seats. And by July, there were 47 cinemas with 204 screens and 39,674 seats.

Between 1993 and 2011, the number of cinemas has dropped by 60%, and seats by 67.4%. Only screen counts increased during the period, by 8.5%.


...

In the past, cinema-starved mainland tourists in Hong Kong might take in a film but in the last few year, China's screen count has boomed. Lee notes that on the mainland, real estate companies like Wanda are building shopping malls that include film theaters because they bring in consumers.

The massive expansion in the number of cinemas has fueled a film boom, as the growing middle classes add going to the movies to their lifestyle options.

...

This exhibition surge on the mainland has been to Hong Kong's benefit, since many of the films were made with Hong Kong money or expertise. Moreover, the mainland offers an exponentially larger audience pool.

"From a business point of view, there is no reason why we should not be looking at China," Lee says.

Still, the diminishing number of local screens does not augur well for Hong Kong filmgoers. Until the early 1970s, the British government, which ran Hong Kong until 1997, considered cinema seats "essential recreational services" like swimming pools or libraries. There was a quota of one cinema seat for every 82 or 83 people.

"Many areas now do not have cinemas at all. This is very worrying," says Nansun Shi, executive director of Film Workshop and widely recognized as a key player in the Hong Kong biz. "If Hong Kong claims to have creative industries, the engine of which is film as one of its major industries going forward, we would have to address the issue of diminishing cinemas."
...

Full article here.

That is sad and fascinating at the same time. It amazes me that HK can pull in such big numbers with only 47 theaters. No wonder it usually has the highest PTA's of any country for a blockbuster release opening weekend.

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Sun Apr 08, 2012 1:48 pm
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Post Re: HK: Titanic increases from Good Friday; Proj.: Buff #1
Sunday adm.(so far)April 8
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff14,95110,699-28.4%-21.6%
2Mirror Mirror (Eng.)--7,065---11.8%
3Titanic 3D--6,997--+2.1%
4The Lorax (3D Can.)--5,567---6.9%
5Wrath of the Titans 3D9,5243,811-60.0%--

Sunday adm.April 8
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff36,28425,891-28.6%-16.4%
2Mirror Mirror (Eng.)--17,685---5.0%
3Titanic 3D--11,999---3.6%
4The Hunger Games16,88011,054-34.5%-15.2%
5The Lorax (3D Can.)--10,069---4.7%

Weekend adm.Apr 5-8
RankTitleLWTW% chg
1Love in the Buff122,923121,490-1.2%
2Mirror Mirror--66,947--
3The Hunger Games61,09649,862-18.4%
4Titanic 3D--45,468--
5The Lorax (3D Can.)--43,416--

Weekend EstimatesApril 5
RankTitleTW (est.)% chgTotal (est.)
1Love in the Buff$880,000-2.2%$2,730,000
2Mirror Mirror$440,000$510,000
3Titanic 3D$435,000$565,000
4The Hunger Games$360,000-23.6%$2,140,000
5The Lorax$320,000$320,000

Easter had less of an effect this year with the Ching Ming holiday falling in the vicinity of the Easter holidays. Box office should be down from the last 2 Easters as most people took Thursday off and created a 6-day holiday for themselves to go elsewhere.

Love in the Buff fell slightly from projections although a 2% drop is still excellent. The Hunger Games got bumped up a tad.

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Mon Apr 09, 2012 12:41 am
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Post Re: HK: Titanic increases from Good Friday; Proj.: Buff #1
Quote:
The weekend’s No. 5 title, Dr. Seuss’ The Lorax, elicited $11.8 million from some 4,000 situations in 49 territories, lifting its international gross total to $59 million. Universal’s 3-D animation adapted from the classic children’s book opened in seven markets including Hong Kong where it played just 34 venues, and drew $386,000 for a per-site average of nearly $11,500

If that's the case then there should upward adjustments for all movies. The Hunger Games could fall below 20% while Love in the Buff might have increased. Titanic and Mirror Mirror could see weekends of over $500,000.

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Mon Apr 09, 2012 5:26 am
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Post Re: HK: Titanic increases from Good Friday; Proj.: Buff #1
Honourable mention - The Tree of Life

It was expected that this movie of arthouse flavour wouldn't do much while audiences clamored for more Hollywood movie extravaganzas but it showed its mettle opening weekend. The Tree of Life posted a magnificent $136,000 from 10 theaters for a PTA of more than $13,600. It held well for 5 more weekends after that, dropping less than 50% in each of those weekends. It finished with more than a 3 multiplier, well above what a typical arthouse release usually makes.

5. Mission Impossible: Ghost Protocol

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Released: December 15
OW - $1,303,500
Total - $5,704,387 (4.38 multiplier)


Looking to rejuvenate his career, Tom Cruise went back to his old faithful in the Mission Impossible series. Mission Impossible: Ghost Protocol hoped to be Tom Cruise's meal ticket back towards being an A-lister but it faced some extreme challenges along the way. Set for a December 15 release date in Hong Kong, its release date was pitted against the Sherlock Holmes sequel. This battle is akin to the 'Battle of the MANs' in April 2010 when Iron Man 2 and Ip Man 2 cornered every theater in the market that weekend. The two 'Man' sequels combined for more than 3.25m and dominated the box office with a 90.6% market share and it was expected that something similar would happen with Impossible/Holmes.

There were some concerns that with the Mission Impossible series seeing its grosses sliding down ever since the first one made 5.4m that the 4th one would make even less. Needless to say, the 2nd one easing to 4.6m and the 3rd only capturing 3.9m didn't calm fears much. Also, the first Sherlock Holmes made 3m in Hong Kong and sequels usually trend upwards. All of those fears were put to rest on opening weekend as Mission Impossible calmly took the weekend over its rival by over $200,000. Opening weekend admissions saw the Mission Impossible film go back and forth with Sherlock Holmes 2. Thursday saw it field a 3,500 admissions advantage over Holmes. Thursday actuals would put it over $210,000 as IMAX helped it wipe out Sherlock Holmes' opening Wednesday advantage in 1 fell swoop. Friday would see its lead shrink to less than 1,000 with Sherlock Holmes jumping over 50%. Saturday was its best day of the weekend with 53,809 admissions but Sherlock Holmes leapfrogged it with a 100 admissions win. It came roaring back on Sunday with only a 2.5% drop while Holmes blew away 13.5% of its Saturday business and marked Sunday with an impressive 5,700 admissions lead. It sported a 10,000 admissions triumph over Sherlock Holmes 2's opening weekend in the 4-day period and carried its admissions win into gross. It opened with $1,303,500, ahead of Knight & Day but behind MI3, which made over 2m in the summer.

Christmas weekend saw 4 new openers but they were no match for Mission Impossible. MI4 remained atop the leaderboard besting the opening weekend of Twilight: Breaking Dawn Part 1 and the 2nd weekend of Sherlock Holmes 2. It performed admirably in admissions where on Thursday it eased 10% from opening day with 21,987 admissions. That hold was fantastic considering Breaking Dawn stormed to #1 with over 36,000 admissions. Actuals would see it slip only 25% in gross and behind Breaking Dawn by $25,000, only a small gap compared with its big 13,000 one in admissions. It sunk Breaking Dawn Part 1 on Friday, stealing away the #1 spot by just 10 tickets and increased 2% from its opening Friday. It continued to strengthen on Christmas Eve and Christmas Day, increasing on both days. Saturday saw it pump up to 57,476, gaining 7% week-to-week. It saw another jump on Sunday, up 14% and managing to post its best admissions day on Christmas. Its weekend admissions was up 6% to 172,055 but it couldn't achieve a similar hold in gross, instead falling 12%. Outside of the weekend, MI4 held steady while Breaking Dawn started to fade as December 26 and 27 saw great holds. It passed 3m on Monday and by the end of the week, it had already doubled Knight & Day's gross and placed in the top 10 of the year.

Weaker competition allowed it to rule a 3rd weekend as it had the best admissions drop of the top 5. Turning Point 2 opened but to little fanfare as MI4 scored another weekend of over 100,000 admissions and stumbled only 29% with an $838,000 weekend. It not only passed 4m after the weekend but took MI3 down. After its 3rd week, it stood at an astonishing 4.9m, killing MI2 and it was just a few hundred thousands away from the big kahuna, the first Mission Impossible.

Mission Impossible 4 would pass 5m on the start of its 4th weekend but The Girl with the Dragon Tattoo snatched #1 away from it, ending its 3 week reign as the boss. The end of the holidays meant that movies could no longer be seen at any time of day and 7/8 holdovers in the top 10 declined 60% or higher including Mission Impossible 4. It still had the 2nd best hold with a 60% drop and held a $7,500 PTA in its 4th weekend. After 28 days, it came in just a hair shy of 5.4m.

It enjoyed the best hold of the top 5 on its 5th weekend, off 47% to 5.57m. It spent another weekend in the top 5 and ran past the original Mission Impossible, finally clinching the victory in 32 days.

Chinese New Year came on MI4's 6th weekend but it came with a price. 9 new openers filled theaters, 8 of them landing in the top 10 as the big holiday sees many studios put a big movie there to make money off of the Lunar New Year holidays. As a result, MI4 screen counts and showtimes nosedived and it was only left with 7 theaters, down from 39 its 5th weekend. It crumbled 87% to 5.655m.

The effects of having the Lunar New Year holidays on the weekdays bled into MI4's 7th weekend. Half of the movies saw blue including all of the top 5. Unfortunately to MI4's dismay, it did not see any increase itself. It went down 40% and lost another 5 screens in the process.

8th weekend saw it tumble 84% with 7 new movies coming out but it soldiered on past 5.7m.

Its final weekend saw it make $1,166 to close out its run with an amazing 5.704m.

A couple of uncertainties made people nervous about its box office prospects but it completely shattered and blew past any and all preconceived notions with its run. It not only took down Sherlock Holmes 2 in an epic battle but survived well throughout the holidays with superb holds thanks to great WOM. It also continued to solidify Tom Cruise's place as an action star in Asia and Mission Impossible 4 became Tom Cruise's biggest movie ever in Hong Kong.

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Mon Apr 09, 2012 8:44 am
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Post Re: HK: Titanic increases from Good Friday; Proj.: Buff #1
Easter Monday admissions

Monday adm.(so far)April 9
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff--7,970---25.5%
2Titanic 3D--5,958---14.8%
3Mirror Mirror (Eng.)--5,884---16.7%
4The Lorax (3D Can.)--4,777---14.2%
5Wrath of the Titans 3D--3,377----


Monday adm.April 9
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff--21,868---15.5%
2Mirror Mirror (Eng.)--15,737---11.0%
3Titanic 3D--10,840---9.7%
4The Hunger Games--10,345---6.4%
5The Lorax (3D Can.)--9,283---7.8%
Could Love in the Buff be starting to slow down? Mirror Mirror, Titanic and The Hunger Games all showed up well. The Lorax had a fairly good Easter Monday holiday as well.

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Mon Apr 09, 2012 12:25 pm
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Post Re: HK: Who wants to play Battleship?
Thursday actuals now in table format.
Thursday ActualsApril 5
LWTWTitleLast Thu. (USD)Thursday (USD)% chgTheatersDaysTotal
11Love in the Buff$143,113$178,737+24.9%508$2,028,934
--2Titanic 3D--$91,492--282$214,948
--3Mirror Mirror--$81,492--351$155,808
34The Hunger Games$64,189$73,676+14.8%3715$1,857,168
25Wrath of the Titans$105,159$65,526-37.7%428$1,028,327
--6The Lorax--$62,521--331$62,521
--7Man on a Ledge--$33,582--271$37,342
48Nightfall$27,242$23,528-13.6%1922$2,091,783
59A Simple Life$26,530$19,145-27.8%2528$3,246,935
--10Pleasant Goat & Big Bad Wolf 4--$7,840--182$23,178

John Carter$1,891,619
The Iron Lady$726,863
The Artist$430,116
The Devil Inside$235,587


Thursday schedules

Pacific Place
NewHoldoversLeaving
Battleship - 8 showingsThe Lorax (3D Eng.) - 5 showings (▼ 6)Nightfall
Shame - 5 showingsMan on a Ledge - 4 showings (▼ 6)Tinker Tailor Soldier Spy
Mirror Mirror (Eng.) - 7 showings (-)
Titanic 3D - 3 showings (▲ 2)
Wrath of the Titans 3D - 2 showings (-)
The Grey - 1 showing (▼ 2)
The Hunger Games - 3 showings (▼ 4)
The Iron Lady - 1 showing (-)


Olympian City
NewHoldoversLeaving
Battleship - 8 showingsThe Lorax (3D Can.) - 4 showings (▼ 5)Man on a Ledge
Sunny - 5 showingsMirror Mirror (Eng.) - 4 showings (▼ 5)Wrath of the Titans 3D
Pleasant Goat & Big Bad Wolf 4 - 1 showing (▼ 2)
The Soul of Bread - 5 showings (▲ 1)
Titanic 3D - 3 showings (-)
Love in the Buff - 6 showings (▼ 7)
The Hunger Games - 2 showings (-)
Nightfall - 1 showing (▼ 4)
A Simple Life - 1 showing (▲ 0)
The Iron Lady - 1 showing (-)


Festival Walk
NewHoldoversLeaving
Battleship - 10 showingsThe Lorax (3D Can.) - 1 showing (▼ 3)The Grey
The Lorax (3D Eng.) - 3 showings (-)
Man on a Ledge - 3 showings (▼ 5)
Mirror Mirror (Eng.) - 6 showings (-)
Titanic 3D - 3 showings (▼ 4)
Wrath of the Titans 3D - 1 showing (▼ 3)
Love in the Buff - 6 showings (▼ 10)
The Hunger Games - 4 showings (-)
Nightfall - 2 showings (▼ 4)
A Simple Life - 1 showing (-)
The Iron Lady - 2 showings (-)

Battleship is getting 2 screens at night but ticket sales are just ok at the moment. Shame is getting showtimes at 7 locations. Sunny has been booked for a semi wide release. The Soul of Bread moves off limited status and sees its showtimes increase on Thursday.

Love in the Buff gets 1 screen (down from 2) while Titanic retains almost all of its showtimes. Mirror Mirror also gets a reprieve with it down only a couple of showtimes. Wrath of the Titans is getting the boot in half of the theaters showing it right now. The Hunger Games also keeps most of its showtimes although it is gone from several theaters this week. The Lorax sees its half-full day showtimes down to actual half day showtimes (5 or 6 down to 3). Man on a Ledge loses an edge with theaters and is hanging on tight with 1 showtime per day.

April 12 Predictions

1. Battleship - $1,150,000 (including Wednesday previews)
2. Love in the Buff - $380,000 (-57.8%)
3. Mirror Mirror - $235,000 (-55.2%)
4. Titanic 3D - $200,000 (-65.5%)
5. The Hunger Games - $120,000 (-67.5%)

Battleship hasn't looked great but I suspect it will do exceptionally well with walk-ins. Love in the Buff might have slowed down the past few days but Battleship won't hit its main demographic that much. It'll be affected more by the loss of the holidays. All holdovers, not just Love in the Buff will see sloppy drops. Mirror Mirror is looking to have the strongest hold of the top 5 due to no other kids movies' challenging it at this time. Mirror Mirror has mixed WOM but The Lorax failed to do much last weekend so that will help with its drop this week. Titanic saw a fantastic opening (cue the dissenters) last weekend but the heavy drop this week will be due to the loss of holidays as well as 1 IMAX showtime. The Hunger Games will be in Battleship's direct line of fire so a huge dropoff for it is expected.

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Tue Apr 10, 2012 8:24 am
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Post Re: HK: Who wants to play Battleship?
Tuesday adm.April 10
RankTitleLWTWWKD % chgQD % chg
1Love in the Buff30,03511,230-62.6%-48.6%
2Titanic 3D--8,289---23.5%
3Mirror Mirror (Eng.)--7,771---50.6%
4The Hunger Games12,8595,159-59.9%-50.1%
5The Lorax (3D Can.)--4,705---49.3%

Love in the Buff suffered a huge drop without the holidays. Titanic did very well. Mirror Mirror had a good weekday. The Hunger Games fell somewhat harsh. The Lorax did excellent business for a children's film.

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Tue Apr 10, 2012 2:31 pm
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Post Re: HK: Who wants to play Battleship?
Wednesday adm.(so far)April 11
RankTitleLWTWWKD % chgQD % chg
1Battleship--4,345----
2Titanic 3D7,3133,422-53.2%--
3Love in the Buff17,6022,866-83.7%--
4The Lorax (3D Can.)--2,574----
5Wrath of the Titans 3D7,7891,894-75.7%--

That number is below Sherlock Holmes 2's opening Wednesday as well as Ip Man 2's. Total admissions for today could reach 12,000.

Not bad for Titanic although I expect starting tomorrow, it will even harder with the loss of 1 IMAX showtime. Buff is collapsing. The Lorax did moderate business. Terrible for Wrath of the Titans. The Hunger Games fell over 70% in admissions.

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Wed Apr 11, 2012 1:31 am
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Post Re: HK: Who wants to play Battleship?
^ That's not very good for Battleship. Wasn't last Wednesday a holiday? If so, the drops weren't so bad for the holdovers.


Wed Apr 11, 2012 2:12 am
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Post Re: HK: Who wants to play Battleship?
i.hope wrote:
^ That's not very good for Battleship. Wasn't last Wednesday a holiday? If so, the drops weren't so bad for the holdovers.

Those are only preview numbers for Battleship not full day. These previews are slightly below the other 2 releases I mentioned and it is heading for more than 1m OW.

The drops for holdovers don't seem that bad right now because Battleship only got night previews. They will drop even harder starting tomorrow.

April 5 Weekend/Total Actuals (up to Easter Sunday)

1. Love in the Buff - $2,727,143
2. The Hunger Games - $2,141,454
3. Wrath of the Titans - $1,292,882
4. Titanic 3D - $602,456 (weekend actual)
5. Mirror Mirror - $553,521/$566,400 (weekend actual)
6. The Lorax - $339,833 (weekend actual)
7. Nightfall - $2,190,664
8. A Simple Life - $3,335,147
9. Man on a Ledge - $156,254 (weekend actual)
10. The Grey - $156,360

Titanic and Mirror Mirror were underestimated. Very good for both. Weak for The Lorax. Horrible for Man on a Ledge.

Buff is headed for 3.7-3.8m. Hunger Games looks to finish with about 2.6-2.7m now. Wrath of the Titans will just barely make more than half of Clash's total.

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Wed Apr 11, 2012 5:16 am
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Post Re: HK: Who wants to play Battleship?
Bluebomb wrote:
The drops for holdovers don't seem that bad right now because Battleship only got night previews. They will drop even harder starting tomorrow.


Yes everything will drop 80+% because Hong Kong theaters can only show one movie over a weekend and specially with Battleship nobody wants to play (excuse me see) anything else.


Wed Apr 11, 2012 5:24 am
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Post Re: HK: Who wants to play Battleship?
Oh I see.

Crap, 1 million OW in US$? If true, this will be bigger than Fast Five.


Wed Apr 11, 2012 5:27 am
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Post Re: HK: Who wants to play Battleship?
Not really following your point here, Jack.

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Wed Apr 11, 2012 5:30 am
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Post Re: HK: Who wants to play Battleship?
Jack Sparrow wrote:
Bluebomb wrote:
The drops for holdovers don't seem that bad right now because Battleship only got night previews. They will drop even harder starting tomorrow.


Yes everything will drop 80+% because Hong Kong theaters can only show one movie over a weekend and specially with Battleship nobody wants to play (excuse me see) anything else.


Why? Most cinemas in HK are multiplexes.


Wed Apr 11, 2012 5:32 am
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