July 16 Rankings (in gross)

1. Ant Man
2. Minions - $300,000 (-56%, Thursday actual)/$6,040,226
3. Monster Hunt
4. Terminator: Genisys
5. Ted 2
6. Poltergeist
7. Jurassic World
8. The Young and Prodigious T.S. Spivet
9. My Voice, My Life
10. San Andreas

Minions passes 6m in 8 days. In addition, it also nabbed the biggest animated OD/OW from Monsters University last week with over $675k/$3.5m (not including previews).

No other figures have been released yet.

July 16 Rankings (in gross)

1. Ant Man - $410,890 (Thursday actual)
2. Minions - $300,000 (-56%, Thursday actual)/$6,040,226
3. Monster Hunt - $83,462 (Thursday actual)

	Friday				July 17
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Ant-Man	--	39,212	--	+4.3%
2	Minions	--	35,614	--	+22.0%
3	Monster Hunt	--	9,249	--	+6.9%
4	Terminator: Genisys	--	4,508	--	+24.2%
5	Ted 2	--	1,557	--	--
6	Poltergeist	--	1,463	--	--
7	Jurassic World	--	1,380	--	--
8	The Young and Prodigious T.S. Spivet	--	859	--	--
9	San Andreas	--	169	--	--
10	SPL II	--	111	--	--

Minions had a much better Friday...partially due to less Saturday/Sunday showtimes than normal. Still, Ant-Man pulled ahead by the afternoon and zoomed ahead at night.

	Saturday adm.	(so far)			July 18
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Minions	--	30,324	--	--
2	Ant-Man	--	29,192	--	--
3	Monster Hunt	--	3,906	--	--
4	Inside Out	--	3,488	--	--
5	Terminator: Genisys	--	2,199	--	--
6	Jurassic World	--	735	--	--
7	Poltergeist	--	525	--	--
8	Ted 2	--	497	--	--
9	The Young and Prodigious T.S. Spivet	--	399	--	--
10	San Andreas	--	101	--	--

Good for Minions but it will lose to Ant-Man today. Ant-Man still has a lot of seats to fill whereas Minions saw decreased showtimes and smaller screens. Not great for Monster Hunt. Inside Out is doing OK with sneaks.

	Saturday				July 18
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Ant-Man	--	60,799	--	+55.1%
2	Minions	--	54,287	--	+52.4%
3	Monster Hunt	--	13,578	--	+46.8%
4	Inside Out	--	6,616	--	--
5	Terminator: Genisys	--	5,335	--	+18.3%
6	Jurassic World	--	1,843	--	+33.6%
7	Poltergeist	--	1,421	--	-2.9%
8	Ted 2	--	1,217	--	-21.8%
9	The Young and Prodigious T.S. Spivet	--	1,141	--	+32.8%
10	San Andreas	--	332	--	+96.4%

Great increase for Ant-Man. Good rebound for Minions. Not all that great for Monster Hunt. Solid sneaks for Inside Out. It is improving on last week's admissions by a bit. Huge fall for Terminator this weekend.

	Sunday adm.	(so far)			July 19
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Minions	--	36,676	--	+20.9%
2	Ant-Man	--	32,582	--	+11.6%
3	Monster Hunt	--	5,901	--	+51.1%
4	Inside Out	--	4,354	--	+24.8%
5	Terminator: Genisys	--	3,011	--	+36.9%
6	Jurassic World	--	1,100	--	+49.7%
7	Ted 2	--	653	--	+31.4%
8	The Young and Prodigious T.S. Spivet	--	514	--	+28.8%
9	Poltergeist	--	379	--	-27.8%
10	Magic Mike (special screening)	--	124	--	--

Very good increase for Minions but Ant-Man might still win in admissions today even with the Sunday animation effect + less late night admissions on Sunday. Monster Hunt had a huge bump. Good for Inside Out. It should be able to do at least 7,500 admissions today.

	Weekend Projections			July 16
Rank	Movie	LW	TW	% chg
1	Ant-Man	$2,070,000	--	$2,070,000
2	Minions	$1,760,000	-50.8%	$7,500,000
3	Monster Hunt	$460,000	--	$460,000
4	Terminator: Genisys	$180,000	-77.0%	$5,663,000
5	Inside Out	$150,000	+25.0%	$270,000

Great opening for Ant-Man. Disappointing for Minions. It's well behind Monsters University's 2nd weekend but is still over $700,000 ahead in total gross. Next week will decide whether it crosses 10m or not. Monster Hunt did poorly. Terminator was terminated this weekend and Inside Out is gaining momentum ahead of its release next week.

That's great opening for Ant-Man. Blue how is the WoM for this in HK?

What about Monster Hunt? Is the WoM not as good there? Its doing gangbusters in mainland China...not sure what happened in HK.

Its a smart move to get WoM out for IO.

Extremely good WOM for Ant-Man. Better than most blockbusters.

Monster Hunt is a mainland film so people here are naturally not going to watch it. People that have seen it are giving good reviews for the most part.

	Sunday				July 19
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Ant-Man	--	62,014	--	+2.0%
2	Minions	--	54,954	--	+1.2%
3	Monster Hunt	--	15,953	--	+17.5%
4	Inside Out	--	7,655	--	+15.7%
5	Terminator: Genisys	--	5,741	--	+7.6%
6	Jurassic World	--	2,055	--	+11.5%
7	Ted 2	--	1,317	--	+8.2%
8	The Young and Prodigious T.S. Spivet	--	1,255	--	+10.0%
9	Poltergeist	--	1,051	--	-26.0%
10	San Andreas	--	339	--	+2.1%

	Weekend adm.			July 16-19
Rank	Movie	LW	TW	% chg
1	Ant-Man	--	199,612	--
2	Minions	--	174,050	--
3	Monster Hunt	--	47,429	--
4	Terminator: Genisys	--	19,213	--
5	Inside Out	--	14,271	--

	Weekend Estimates			July 16
Rank	Movie	LW	TW	% chg
1	Ant-Man	$2,115,000	--	$2,115,000
2	Minions	$1,735,000	-51.5%	$7,475,000
3	Monster Hunt	$450,000	--	$450,000
4	Terminator: Genisys	$180,000	-77.0%	$5,663,000
5	Inside Out	$150,000	+25.0%	$270,000

Ant-Man increased on Sunday which affected its gross by more than $40,000 from projections. WOM is sinking in fast. This is heading north of 5m.

Minions had a much weaker Sunday increase than expected. Next week, it should crumble at the hands of Inside Out although there's still a chance at 10m. There will be no direct competition on July 30 but the yearly Doraemon release is out the first week of August. That is telling since the distributor usually only move Doraemon films to August if they expect too much competition.

Monster Hunt was a huge letdown. It got premium showtimes at Broadway/AMC (the biggest theater chain in HK) with 2 screens this weekend but it lagged behind the admissions of both Ant-Man and Minions.

Terminator: Genisys went down in flames this week but it has had a pretty great run.

Inside Out is gaining steam but the admissions are a tad worrisome. The admissions numbers look a bit low which suggest a softer opening next weekend. From what I saw, it did not record a sellout at all the past 2 weekends but the uptick in admissions this week is encouraging. Weak Minions WOM has also helped and should play a slight role in next week's opening.

We checked out Festival Walk's AMC. Not a bad cinema, but no where near as nice as MCL Telford. Oldish seats, plain cement walls, pretty expensive in general, and the quality of the image/sound is just not up to scratch. I really don't think there is a better cinema in Hong Kong for the price range than MCL Telford.

Monster Hunt is largely a Hong Kong production, financed and produced by EDKO Film, owner of Broadway Cinema (That explains why it is getting advantageous screen count from the theater chain). The production team is mostly from Hong Kong and Hollywood. Director Raman Hui has worked as supervising animator in Dreamworks' Shrek and Antz. It gets a summer release date (most foreign releases do not open in summer) in mainland China because it has a co-production status.

By the way, the WOM in Hong Kong is pretty bad.

It does not matter if it is largely a Hong Kong production. People still view it as a Mainland film because it has mainland ties and is co-produced by them. Again, people that have seen the movie have been quite positive of the film. People that haven't seen the film are going to say it's bad without even watching it.

Thursday schedules

Broadway/AMC

Festival Walk
New	Holdovers	Leaving
Inside Out 3D Cantonese - 5 showings	Ant-Man 3D - 9 showings (▼ 12)	Poltergeist
Inside Out 3D English - 7 showings	Ant-Man - 2 showings (=)
Insidious: Chapter 3 - 4 showings	Monster Hunt 3D - 1 showing (=)
Magic Mike XXL - 3 showings	Monster Hunt - 6 showings (▼ 9)
Paris Holiday - 2 showings	Minions 3D Cantonese - 2 showings (▼ 5)
	Minions Cantonese - 3 showings (▲ 2)
	Minions 3D English - 3 showings (▼ 6)
	Minions English - 2 showings (=)
	The Young and Prodigious T.S. Spivet - 1 showing (▼ 2)
	Ted 2 - 1 showing (▼ 3)
	Terminator: Genisys - 1 showing (▼ 3)
	Jurassic World - 1 showing (▼ 2)

Inside Out occupies the 2nd largest screen (tied with Minions) but it gets 2 screens at this theater. Most of the other Broadway/AMC theaters have given IO only 1 screen which is a little bit surprising considering how well Pixar has done in the past.

Pixar (all in HKD)

Toy Story - $16,817,085
A Bug's Life - $13,992,420
Toy Story 2 - $35,732,127
Monsters Inc. - $25,777,970
Finding Nemo - $31,894,016
The Incredibles - $33,790,632
Cars - $15,026,845
Ratatouille - $25,257,320
Wall-E - did not publish; around 17m
Up - $33,295,722
Toy Story 3 - $89,364,118
Cars 2 - did not publish; a little more than $18,417,145
Brave - did not publish
Monsters University - $77,372,721

Ant-Man still occupies the biggest screens everywhere with some opting to give it another small screen while Minions drops to the 3rd-5th biggest screen depending on the theater. Where Minions will hurt this weekend is the drop in seats (60-70% fall) and the drop in prices with more 2D showings available. Monster Hunt retains a smaller screen at this theater chain due to them owning the movie.

Other openers include Insidious Chapter 3, Magic Mike XXL and Paris Holiday.

UA

Cine Moko
New	Holdovers	Leaving
Inside Out 3D Cantonese - 8 showings	Ant-Man 3D IMAX - 6 showings	Monster Hunt
Paris Holiday - 4 showings	Ant-Man 3D Atmos - 4 showings (=)	Minions English
Insidious: Chapter 3 - 2 showings	Ant-Man 3D - 2 showings (=)	Terminator: Genisys
	Ant-Man Atmos - 1 showing (=)	Poltergeist
	Minions 3D Cantonese - 5 showings (▼ 6)
	Minions Cantonese - 1 showing (▼ 4)
	Ted 2 - 1 showing (▼ 2)

1-2 screens for Inside Out at UA but Ant-Man still gets the biggest screens everywhere. Sporadic wide openers like Magic Mike XXL, Paris Holiday will steal away showtimes. Insidious is not being widely supported at UA.

Minions will be shown on one screen here for the most part although a couple have dropped this down to 1-3 showtimes.

MCL

Inside Out gets 2 screens everywhere and gets the biggest screens to boot. Ant-Man also gets 2 screens. Minions gets half day or full day showtimes.

I'd view it as a HK film, if I had to. Just because I wouldn't think China could make visual effects so good.

So essentially IO and Ant-Man are fighting for biggest screens and Minions is going to bleed with not only competition but a big theater drop this weekend.

July 16 Weekend Actuals

1. Ant-Man - $2,242,756
2. Minions - $1,879,287 (-47.5% without previews)/$7,619,287
3. Monster Hunt - $441,142/$460,340
4. Terminator: Genisys - $3,709,146
5. Inside Out - $191,099/$342,322
Poltergeist - $425,753
Ted 2 - $3,764,746
Jurassic World - $12,332,378
The Young and Prodigious T.S. Spivet - $112,833
San Andreas - $5,012,266

Note: Please ignore Terminator: Genisys's total in previous posts. I got that figure from The-Numbers which is inaccurate.

Ant-Man had a monster opening. Theaters had to add screens or shift this to the biggest theater on the weekend. It'll easily pass 5m and has a shot at 6m.

Minions did not have a great hold. It had all the elements of repeating on top with a good drop but word of mouth is pretty bad for this one. As of Tuesday, it stands at $8,067,323.

Monster Hunt had a poor opening. Though Broadway/AMC put this on 2 screens, it did not come close to selling out prime showtimes.

Terminator: Genisys fell hard this weekend but it has put up a good total in HK.

Inside Out has already crossed $300,000 in just previews. It will make more than 1.5m next weekend.

Jurassic World has done a fantastic job. Total stands at $12,342,292 after Tuesday.
__________________________________________________
Mission Impossible: Rogue Nation will get sneak previews on July 29.

	Thursday adm.	(so far)		July 23
Rank	Movie	LW	TW	% chg
1	Ant-Man	--	7,650	--
2	Inside Out	--	7,517	--
3	Minions	--	4,599	--
4	Monster Hunt	--	778	--
5	Magic Mike	--	694	--
6	Insidious: Chapter 3	--	512	--
7	Paris Holiday	--	471	--
8	Terminator: Genisys	--	234	--
9	Jurassic World	--	165	--
10	Ted 2	--	101	--

These numbers look a bit low for both Ant-Man and Inside Out. Ant-Man had huge walk-ins last week so it is likely to continue this weekend. Inside Out should have good walk-ins but Ant-Man should take Thursday/Friday.

Minions pre-sales look OK so far but the transition from 3D to 2D and smaller screens means less walk-in seats available and lower gross. WOM has been terrible and with another animation picture in play, walk-ins will be lower.

Bad for Monster Hunt.

Magic Mike is doing well with the 7 PM showtimes but other showings have been slow.

IO will win this weekend right? Do you see Ant-Man winning this weekend by any chance?

People seemed to love both Ant-Man and Terminator Genisys when I saw them last weekend. I was too busy laughing my ass off in Ted 2 to see whether others were enjoying it.

It's not a lock that IO will win this weekend. There's lots of factors to consider since the admissions are quite close. Some theaters have given Ant-Man more 2D showings this weekend while Inside Out has the standard 3D showtimes almost everywhere. I would like to see Thursday actuals first before deciding which film will be #1. Another thing to take into account is the weekend surge for Inside Out.

	Thursday			July 23
Rank	Movie	LW	TW	% chg
1	Ant-Man	37,587	20,859	-44.5%
2	Inside Out	--	17,165	--
3	Minions	29,195	12,372	-57.6%
4	Monster Hunt	8,649	4,254	-50.8%
5	Insidious: Chapter 3	--	3,116	--
6	Paris Holiday	--	1,851	--
7	Magic Mike	--	1,741	--
8	Terminator: Genisys	3,629	1,002	-72.4%
9	Ted 2	--	474	--
10	Jurassic World	--	386	--

Good hold for Ant-Man. The drop in gross should be higher due to theaters switching more Ant-Man showtimes to 2D. Inside Out had an OK opening. The walk-ins were a little disappointing though. It should make over $200,000 opening day. Opening day + previews word of mouth has been stellar so far. It has gotten a 4.8/5 rating from users. Minions had a decent hold in admissions despite the direct competition from Inside Out, however, many theaters switched many Minions showtimes to 2D this week. It'll be interesting to see how hard it fell in gross. Monster Hunt had a decent hold. Some theaters dropped Monster Hunt this week so to only fall half in admissions is not bad. Insidious, Paris Holiday, Magic Mike did not do much damage. Huge but expected tumble for Terminator: Genisys.

	Friday adm.	(so far)			July 24
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Ant-Man	--	10,636	--	+39.0%
2	Inside Out	--	8,875	--	+18.1%
3	Minions	--	7,118	--	+54.8%
4	Monster Hunt	--	1,196	--	+53.7%
5	Magic Mike	--	951	--	+37.0%
6	Insidious: Chapter 3	--	679	--	+32.6%
7	Paris Holiday	--	644	--	+36.7%
8	Terminator: Genisys	--	370	--	+58.1%
9	Jurassic World	--	158	--	-4.2%
10	The Young and Prodigious T.S. Spivet	--	86	--	--

Solid increase for Ant-Man. Worrying increase for Inside Out. Maybe the exceptional word of mouth will draw people in. Wonderful jump for Minions and Monster Hunt.

Damn!! that does not look so-hot for IO.

BTW Blue how is IO doing compared to rest of Pixar movies? Also for Thursday will IO win in gross?

Thursday Actuals (July 23)

1. Ant-Man - $258,758 (-37.0%)/$3,486,773
2. Inside Out - $232,882/$576,143
3. Minions - $135,848 (-54.7%)/$8,409,656
4. Monster Hunt - $36,500 (estimate, -56.3%)/$711,586
5. Insidious: Chapter 3 - $31,051

Great hold for Ant-Man. Inside Out did alright. Minions held decently but will it continue to hold up this weekend? Monster Hunt did a nice job. Insidious 3 is off to a slow start but it will pick up this weekend especially with the strong word of mouth.

	Friday				July 24
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Ant-Man	39,212	25,108	-36.0%	+20.4%
2	Inside Out	--	18,932	--	+10.3%
3	Minions	35,614	14,644	-58.9%	+18.4%
4	Monster Hunt	9,249	5,051	-45.4%	+18.7%
5	Insidious: Chapter 3	--	3,425	--	+9.9%
6	Magic Mike	--	2,160	--	+24.1%
7	Paris Holiday	--	1,854	--	+0.2%
8	Terminator: Genisys	4,508	1,097	-75.7%	+9.5%
9	Jurassic World	1,380	383	-72.2%	-0.8%
10	Ted 2	1,557	359	-76.9%	-24.3%

Strong increase for Ant-Man. It increased more than 2,000 admissions with walk-ins from its Thursday walk-ins on Friday. Though Inside Out had the lowest increase of the top 3, it had more walk-ins than pre-sales and still rose 10% from its 18% increase in pre-sales this morning from yesterday morning. Minions had a deceiving increase as last Friday it added more than 6,000 admissions from Thursday while it only mustered 2,000 today. Minions was the only one of the top 3 to decrease in Friday walk-ins from its Thursday walk-in tally. Surprising fall for Monster Hunt. Insidious 3 is benefiting from great word of mouth.

	Showtimes
	Ant-Man	Inside Out	Minions
Pacific Place
Friday	7	10	5
Saturday	9	12	5
Biggest Screen?	Yes	Yes	No
Palace APM
Friday	10	7	9
Saturday	8	9	11
Biggest Screen?	Yes	No	No
The One
Friday	12	11	6
Saturday	13	12	7
Biggest Screen?	Yes* (1.5)	Yes* (1.5)	No
Festival Walk
Friday	11	11	11
Saturday	10	14	9
Biggest Screen?	Yes	Yes	No
Palace IFC
Friday	7	10	4
Saturday	9	10	4
Biggest Screen?	Yes	Yes	No
Cityplaza
Friday	12	11	9
Saturday	12	13	7
Biggest Screen?	Yes	Yes	Yes
Cine Times
Friday	13	10	11
Saturday	16	9	8
Biggest Screen?	Yes	Yes	No
Cine Moko
Friday	8 (no IMAX)	7	7
Saturday	8 (no IMAX)	7	10
Biggest Screen?	Yes	Yes
STAR Cinema
Friday	22	15	15
Saturday	23	16	11
Biggest Screen?	Yes	Yes	No
The Grand Cinema
Friday	22	15	15
Saturday	23	16	11
Biggest Screen?	Yes	Yes	No
GH Whampoa
Friday	10	7	9
Saturday	10	9	10
Biggest Screen?	Yes	Yes	No

For the most part, Ant-Man and Inside Out are gaining showtimes or staying flat on Saturday while theaters are divided on Minions showtimes on Saturday. Some will decrease while others will give it more.

	Saturday adm.	(so far)			July 25
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Ant-Man	29,192	17,661	-39.5%	+66.0%
2	Inside Out	3,488	16,229	+365.3%	+82.9%
3	Minions	30,324	11,848	-60.9%	+66.5%
4	Monster Hunt	3,906	2,069	-47.0%	+73.0%
5	Insidious: Chapter 3	--	1,158	--	+70.5%
6	Magic Mike	--	1,150	--	+20.9%
7	Paris Holiday	--	960	--	+49.1%
8	Terminator: Genisys	2,199	665	-69.8%	+79.7%
9	Jurassic World	735	244	-66.8%	+54.4%
10	The Young and Prodigious T.S. Spivet	399	214	-46.4%	+148.8%

Very nice hold for Ant-Man. I see it hitting 40,000 admissions today. Inside Out will be a fierce competitor but should lose out to Ant-Man on both Saturday and Sunday in admissions. Bad hold for Minions. Ok for Monster Hunt. Strong increase for Insidious 3.

That seems to be a really good hold for Ant-Man.

IO is not doing as well as Monsters University or Toy Story 3 but it wasn't expected to. This movie is a hard sell to parents/kids anyway. The animation movies that have done really well are ones that have something for parents/children to grab onto. Toys. Monsters. Minions. This movie, however? Feelings.

	Saturday				July 25
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Ant-Man	60,799	46,214	-24.0%	+84.1%
2	Inside Out	6,616	37,674	+469.4%	+99.0%
3	Minions	54,287	24,610	-54.7%	+68.1%
4	Monster Hunt	13,578	8,080	-40.5%	+60.0%
5	Insidious: Chapter 3	--	4,888	--	+42.7%
6	Paris Holiday	--	3,237	--	+74.6%
7	Magic Mike	--	2,903	--	+34.4%
8	Terminator: Genisys	5,335	2,412	-54.8%	+119.9%
9	The Young and Prodigious T.S. Spivet	1,141	670	-41.3%	--
10	Ted 2	1,217	630	-48.2%	+75.5%

Amazing hold for Ant-Man. Excellent increase for Inside Out. Decent for Minions but it almost had the biggest fall of the top 10 today. Good hold for Monster Hunt. Positive word of mouth is propelling this film. Nice for Insidious 3. Paris Holiday jumped up nicely after yesterday's flat stay. Magic Mike had a depressed Saturday increase. Huge jumps for Terminator and The Young and Prodigious T.S. Spivet. Ted 2 did alright on Saturday.

Aside from Ant-Man, most of Friday's big increasers from Thursday had lower Saturday jumps.

	Sunday adm.	(so far)			July 26
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Inside Out	4,354	25,546	+486.7%	+57.4%
2	Ant-Man	32,582	22,813	-30.0%	+29.2%
3	Minions	36,676	17,001	-53.6%	+43.5%
4	Monster Hunt	5,901	3,307	-44.0%	+59.8%
5	Insidious: Chapter 3	--	1,241	--	+7.2%
6	Terminator: Genisys	3,011	1,157	-61.6%	+74.0%
7	Paris Holiday	--	1,110	--	+15.6%
8	Magic Mike	--	1,001	--	-13.0%
9	Jurassic World	1,100	431	-60.8%	+76.6%
10	The Young and Prodigious T.S. Spivet	514	240	-53.3%	+12.1%

Wow. That's a big jump from Saturday pre-sales. Over 9,000 admissions more than Saturday. Despite Minions having a 4,000 admissions gap last week, I see Inside Out remaining competitive with Ant-Man for #1 with the possibility of winning Sunday. Great hold for Ant-Man. Not bad for Minions. Another big increase for Monster Hunt. Insidious 3 did pretty well for a horror movie.

	Weekend Projections			July 23
Rank	Movie	LW	TW	% chg
1	Ant-Man	$1,730,000	-22.9%	$4,930,000
2	Inside Out	$1,595,000	+734.7%	$1,940,000
3	Minions	$880,000	-53.2%	$9,155,000
4	Monster Hunt	$230,000	-47.9%	$905,000
5	Inisidous: Chapter 3	$160,000		$160,000

Great stuff from Ant-Man. This will be around 5.5m before Mission Impossible 5 opens. Wonderful opening for Inside Out after that low Thursday. It really found its way on the weekend. On the surface Minions held up quite well despite direct competition from Inside Out but looking at other holds this weekend, it seems it should have held even better. Monster Hunt was not left behind on its 2nd weekend despite facing a new opener and a huge holdover. Quite a good opening for Insidious 3 when the top 3 combined for more than 4m.

Over 40% drop for a non-sequel kid film is not good by any means. No need to spin it. I am talking about Monster Hunt.

The only one spinning Monster Hunt's numbers is you.

Monster Hunt under threat from 2 very big Hollywood kids' films and loss of several theaters manages to put up a hold in the 40-50% range. That is a very respectable hold. And FYI, I only referred to Monster Hunt as good when I was talking about its Saturday admissions hold which fell 40.5%. Just because it is not falling hard as you want it to or getting toxic word of mouth in Hong Kong doesn't mean you should discredit its run.

That's an amazing hold for Ant-Man. I do remember that generally in HK films drop big over second weekend.

	Sunday				July 26
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Ant-Man	62,014	45,120	-27.2%	-2.4%
2	Inside Out	7,655	42,405	+454.0%	+12.6%
3	Minions	54,954	26,228	-52.3%	+6.6%
4	Monster Hunt	15,953	9,689	-39.3%	+19.9%
5	Insidious: Chapter 3	--	4,662	--	-4.6%
6	Paris Holiday	--	3,166	--	-2.2%
7	Magic Mike	--	2,492	--	-14.2%
8	Terminator: Genisys	5,741	2,261	-60.6%	-6.3%
9	Jurassic World	2,055	815	-60.3%	+68.4%
10	The Young and Prodigious T.S. Spivet	1,255	460	-63.3%	-31.3%

Great for Ant-Man and Inside Out. OK for Minions. Good for Monster Hunt. Really good Sunday hold for Insidious 3. Decent hold for Paris Holiday. Awful for Magic Mike. Aside from Friday, Paris Holiday beat it on the other 3 days with it building a bigger gap on the weekend.

	Weekend adm.			July 23-26
Rank	Movie	LW	TW	% chg
1	Ant-Man	199,612	137,301	-31.2%
2	Inside Out	14,271	116,176	+714.1%
3	Minions	174,050	77,854	-55.3%
4	Monster Hunt	47,429	27,074	-42.9%
5	Insidious: Chapter 3	--	16,091	--
6	Paris Holiday	--	10,108	--
7	Magic Mike	--	9,296	--
8	Terminator: Genisys	19,213	6,772	-64.8%
9	Jurassic World	--	2,068	--
10	Ted 2	--	1,882	--

	Weekend Estimates			July 23
Rank	Movie	LW	TW	% chg
1	Ant-Man	$1,690,000	-24.7%	$4,890,000
2	Inside Out	$1,575,000	+724.2%	$1,920,000
3	Minions	$850,000	-54.7%	$9,125,000
4	Monster Hunt	$240,000	-45.6%	$915,000
5	Inisidous: Chapter 3	$160,000		$160,000

Sunday was overestimated for the top 3. Monster Hunt was slightly underestimated.

Its loss of 25% of the showtimes in the sophomore week was due to poor turnout. Even after the screen loss, its per showing performance was still not up to par. An average of 37 tickets sold per showing Thursday put it below Ant Man's 56 (week 2), Inside Out's 54 (week 1), and Minions' 48 (week 3). Its Yahoo Movies user rating is the worst of all wide releases. It has received 127 "up" votes and 134 "down" votes, compared to Ant Man's 184-171, Inside Out's 65-16, and Minions' 190-68. Hong Kong's box office is usually market-driven, not state-driven. And hard selling usually don't work there.