Saturday				June 11
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Now You See Me 2	--	30,524	--	+61.6%
2	Warcraft	--	25,339	--	+33.9%
3	Angry Birds	14,864	14,676	-1.3%	+81.5%
4	The Conjuring 2	1,511	10,772	+612.9%	+82.4%
5	The Jungle Book	21,246	9,017	-57.6%	+92.1%
6	X-Men: Apocalypse	13,484	3,843	-71.5%	+44.7%
7	Teenage Mutant Ninja Turtles: Out of the Shadows	9,204	2,402	-73.9%	+58.3%
8	Sing Street	--	919	--	+59.8%
9	A Perfect Day	1,213	869	-28.4%	+27.6%
10	The Taste of Youth	1,320	526	-60.2%	+64.4%

Strong from Now You See Me 2. It was one of only 2 films in the top 5 to decrease by less than 10% from the Thursday holiday while the 3 other films dipped by more than 20%. Warcraft had a really poor Saturday increase, the 2nd worst of the top 10. Even strong reviews are not generating much interest outside the niche market. Very good hold for Angry Birds. Excellent increase for The Conjuring 2. It also eased just 2% from Thursday's admissions. It is shaping up to be one of the best horror openings in recent memory.

	Sunday adm.	(so far)			June 12
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Warcraft	--	12,647	--	-3.7%
2	Now You See Me 2	--	11,344	--	-10.0%
3	Angry Birds	8,723	10,294	+18.0%	+58.1%
4	The Jungle Book	11,221	4,714	-58.0%	+40.9%
5	The Conjuring 2	508	2,949	+480.5%	+2.4%
6	X-Men: Apocalypse	5,251	1,454	-72.3%	+3.3%
7	Teenage Mutant Ninja Turtles: Out of the Shadows	3,265	1,110	-66.0%	+20.0%
8	Weeds on Fire	--	362	--	--
9	Sing Street	--	285	--	-13.6%
10	Brother Bajranji	--	221	--	-11.6%

Bad for Warcraft. Yikes for Now You See Me 2. Very strong once again for Angry Birds. Solid increase for The Jungle Book. Very good increase for The Conjuring. Horror films typically see a decrease with Sunday pre-sales so to increase at all is really good.

Independence Day 2 is looking like a huge disaster in the making with very slow 3D ticket sales at most locations. It is doing worse than Star Wars 7 did at its weaker theaters. Lower ticket prices will keep this below 3m OW for sure.

I think it will pick up eventually but early pre-sales are not encouraging.

OW prediction: 2.3m

There's a chance that it might miss 2m if ticket sales do not materialize. I also wonder if theaters will switch over to 2D this weekend?

Even worse news for Independence Day 2 is that it will shockingly lose IMAX showtimes to The Legend of Tarzan the following week.

	Thursday adm.	(so far)		June 23
Rank	Movie	LW	TW	% chg
1	Independence Day 2	--	14,586	--
2	Alice Through the Looking Glass	--	2,159	--
3	Now You See Me 2	--	1,186	--
4	The Conjuring 2	--	480	--
5	Warcraft	--	464	--
6	Kidnap Ding Ding Don	--	385	--
7	Angry Birds	--	273	--
8	The Man Who Knew Infinity	--	248	--
9	The Jungle Book	--	188	--
10	The Little Death	--	99	--

Not a very strong start for Independence Day 2. It has begun with less than double the admissions of Star Wars 7's opening Thursday pre-sales. It has a user rating of 4.4/5 from moviegoers this morning. Poor for Alice. Not that bad for Now You See Me 2. Decent enough for The Conjuring 2. Awful for Warcraft.

	Thursday			June 23
Rank	Movie	LW	TW	% chg
1	Independence Day 2	--	31,444	--
2	Alice Through the Looking Glass	--	6,253	--
3	Now You See Me 2	--	4,396	--
4	The Conjuring 2	--	2,694	--
5	Kidnap Ding Ding Don	--	1,415	--
6	Warcraft	--	1,407	--
7	Angry Birds	--	1,030	--
8	The Man Who Knew Infinity	--	685	--
9	The Jungle Book	--	540	--
10	Sing Street	--	396	--

Much better for Independence Day 2. It bested X-Men: Apocalypse's OD admissions by 13.2% but Apocalypse had additional surcharges that Independence Day 2 did not get. Its opening day score from users is still at a 4.4/5. Not good for Alice 2. Now You See Me 2 looks OK. Fantastic for The Conjuring 2. It already passed 1m and the original's total last week and it could be looking at a 1.3-1.5m finish. Kidnap Ding Ding Don edged out Warcraft for #5. Kidnap Ding Ding Don has resonated with early viewers and has spawned a 4.5/5 rating from opening day moviegoers. Warcraft had a terrible hold and it will leave theaters soon.

	Friday adm.	(so far)			June 24
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Independence Day 2	--	17,256	--	+18.3%
2	Alice Through the Looking Glass	--	3,445	--	+59.6%
3	Now You See Me 2	--	1,890	--	+59.4%
4	The Conjuring 2	--	873	--	+81.9%
5	Warcraft	--	622	--	+34.1%
6	Kidnap Ding Ding Don	--	583	--	+51.4%
7	Angry Birds	--	457	--	+67.4%
8	The Man Who Knew Infinity	--	380	--	+53.2%
9	The Jungle Book	--	216	--	+14.9%
10	Sing Street	--	164	--	--

Weak increase for Independence Day 2. OK increases for Alice 2 and Now You See Me 2. Strong increase for The Conjuring 2. Bad increase for Warcraft.

		Weekly Gross (Mon-Sun)							Jun 6-12
LW	TW	Title	Last Week (HKD)	This Week (HKD)	Days in release	% chg	Total (HKD)	This Week (USD)	Total (USD)
--	1	Now You See Me 2	--	$13,872,940	4	--	$13,872,940	$1,792,414	$1,792,414
--	2	Warcraft	--	$9,289,242	4	--	$9,289,242	$1,200,190	$1,200,190
3	3	Angry Birds	$3,890,404	$6,590,476	11	+69.4%	$10,480,880	$851,504	$1,354,153
1	4	The Jungle Book	$8,181,292	$4,744,100	18	-42.0%	$22,492,909	$612,948	$2,906,134
--	5	The Conjuring 2	$378,140	$3,736,389	4	+888.1%	$4,114,529	$482,749	$531,606
2	6	X-Men: Apocalypse	$7,340,750	$3,023,617	25	-58.8%	$48,252,777	$390,658	$6,234,366
4	7	Teenage Mutant Ninja Turtles 2	$2,679,200	$1,887,860	11	-29.5%	$4,567,060	$243,915	$590,074
RE	8	A Perfect Day	--	$393,540	18	--	$764,542	$50,846	$98,780
9	9	Brother Bajranji	$408,574	$355,433	18	-13.0%	$1,013,864	$45,922	$130,993
10	10	The Taste of Youth	$385,456	$326,717	11	-15.2%	$1,170,243	$42,212	$151,198

Good start for Now You See Me 2 as it knocks out its original's OW with a 5-day weekend. Decent start for Warcraft. Solid rebound for Angry Birds. OK hold for The Jungle Book. Nice opening for The Conjuring 2.

		Weekly Gross (Mon-Sun)							Jun 13-19
LW	TW	Title	Last Week (HKD)	This Week (HKD)	Days in release	% chg	Total (HKD)	This Week (USD)	Total (USD)
1	1	Now You See Me 2	$13,872,940	$8,727,950	11	-37.1%	$22,598,970	$1,127,670	$2,919,837
--	2	Alice Through the Looking Glass	--	$6,787,349	4	--	$6,793,959	$876,940	$877,794
2	3	Warcraft	$9,289,242	$5,885,142	11	-36.6%	$15,173,489	$760,373	$1,960,448
5	4	The Conjuring 2	$3,736,389	$3,951,066	11	+5.7%	$8,061,800	$510,486	$1,041,602
3	5	Angry Birds	$6,590,476	$2,932,816	18	-55.5%	$13,413,696	$378,926	$1,733,079
4	6	The Jungle Book	$4,744,100	$1,730,528	25	-63.5%	$24,223,437	$223,588	$3,129,722
6	7	X-Men: Apocalypse	$3,023,617	$883,392	32	-70.8%	$49,139,564	$114,136	$6,348,941
7	8	Teenage Mutant Ninja Turtles 2	$1,887,860	$332,673	18	-82.4%	$4,899,733	$42,982	$633,056
RE	9	Sing Street	--	$280,738	23	--	$554,114	$36,271	$71,592
10	10	The Taste of Youth	$326,717	$274,077	18	-16.1%	$1,444,320	$35,411	$186,609

Poor week-to-week drops for Now You See Me 2 and Warcraft even with the holiday. Alice 2 had a soft opening. Strong hold for Conjuring 2. Ok for Angry Birds but The Jungle Book, X-Men: Apocalypse, TMNT 2 all had terrible holds.

	Top 50 Films of All Time (Hong Kong)
Rank	Movie	HK Gross	US Gross
1	Avatar*	$178,029,440	$22,964,414
2	Avengers: Age of Ultron	$133,061,397	$17,121,674
3	Titanic**	$114,939,000	$14,826,276
4	Captain America: Civil War*	$113,419,011	$14,653,989
5	Iron Man 3	$106,389,801	$13,723,457
6	Transformers 4	$98,196,851	$12,601,288
7	The Avengers	$96,705,670	$12,474,280
8	Jurassic World	$96,295,976	$12,357,355
9	Toy Story 3	$89,364,118	$11,527,276
10	Transformers 3	$84,703,797	$10,926,131
11	Star Wars: The Force Awakens*	$81,701,193	$10,512,900
12	The Dark Knight Rises	$80,269,966	$10,354,201
13	Minions	$78,404,191	$10,088,659
14	Monsters University	$77,407,664	$9,984,987
15	Harry Potter and the Deathly Hallows Part 2	$76,785,999	$9,904,797
16	Inside Out	$66,016,979	$8,494,734
17	Batman v Superman: Dawn of Justice	$62,972,176	$8,121,848
18	The Amazing Spider-Man	$61,983,852	$7,995,435
19	Jurassic Park	$61,898,795	$7,943,275
20	You Are the Apple of My Eye	$61,857,826	$7,938,017
21	Kung Fu Hustle	$61,278,697	$7,863,699
22	Shaolin Soccer	$60,739,847	$7,794,550
23	Ip Man 3	$60,261,407	$7,715,835
24	Furious 7	$59,634,515	$7,674,814
25	The Dark Knight	$58,524,393	$7,531,944
26	Inception	$58,380,823	$7,513,467
27	Deadpool	$58,332,555	$7,535,722
28	The Lost World: Jurassic Park	$58,231,885	$7,494,299
29	Police Story 4: First Strike	$57,518,795	$7,402,526
30	Rumble in the Bronx	$56,912,536	$7,324,502
31	Captain America: The Winter Soldier	$56,552,117	$7,278,117
32	The Mermaid	$56,224,292	$7,263,365
33	Infernal Affairs	$55,057,176	$7,085,722
34	Spider-Man 3	$55,016,986	$7,080,550
35	The Amazing Spider-Man 2	$54,692,104	$7,038,738
36	Mission Impossible: Rogue Nation	$52,970,115	$6,817,122
37	God of Gamblers Returns	$52,541,028	$6,761,900
38	Harry Potter and the Order of the Phoenix	$52,417,858	$6,746,048
39	Zootopia	$51,854,341	$6,699,696
40	Interstellar	$51,786,434	$6,664,786
41	CJ7	$51,440,832	$6,620,307
42	X-Men: Days of Future Past	$50,768,991	$6,533,843
43	Ant-Man	$50,719,129	$6,526,283
44	Justice, My Foot!	$49,884,734	$6,420,042
45	Independence Day	$49,380,096	$6,355,096
46	X-Men: Apocalypse*	$49,373,753	$6,379,199
47	Alls Well Ends Well	$48,992,188	$6,305,173
48	Lust, Caution	$48,758,480	$6,275,095
49	Transformers: Revenge of the Fallen	$48,115,274	$6,192,316
50	Life of Pi	$47,334,447	$6,091,826

* - without re-release (Re-release included: $183,411,471 HK)
** - without re-release (Re-release included: $128,003,033 HK)
* - still in release

Updated as of June 23, 2016.

2012 falls out of the top 50 with X-Men: Apocalypse entering.

Captain America 3 is $1.5m HK away from Titanic but it won't pass Titanic for #3 all time. Zootopia finishes its run with an incredible $51.8m HK although it will certainly fall out of the top 40 by the end of this summer. X-Men: Apocalypse is less than $1.5m HK away from Days of Future Past and it will take some leggy results for Apocalypse to surpass DOFP's total. It looks like it will finish less than $1m HK away from DOFP's total.

Avatar is still #1 in HK, wow. Thought will all the inflation and overall progress of the market it would have been surpassed by now.

Don't see Apocalypse getting ahead of DOFP but it will very close in the end. Decent total for Zootopia. Pretty shit legs in face of competition for CA3.

Avatar was a monster in HK. Its total probably won't be passed in the next 5 years with the exception of Avatar 2. Avengers 2 couldn't even come within 5m of Avatar. I don't see Avengers 3 cracking 20m even if it raises its IMAX prices to Star Wars 7 levels.

Zootopia had a great total despite facing Batman v Superman on opening weekend. Captain America 3's legs were super disappointing especially since the May holiday was counted into its opening weekend.

	Friday				June 24
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Independence Day 2	--	34,384	--	+9.3%
2	Alice Through the Looking Glass	--	8,535	--	+36.5%
3	Now You See Me 2	--	5,448	--	+23.9%
4	The Conjuring 2	--	3,348	--	+24.3%
5	Kidnap Ding Ding Don	--	1,656	--	+17.0%
6	Warcraft	--	1,648	--	+17.1%
7	Angry Birds	--	1,295	--	+25.7%
8	The Man Who Knew Infinity	--	939	--	+37.1%
9	The Jungle Book	--	634	--	+17.4%
10	Sing Street	--	496	--	+25.3%

Independence Day 2 came very close to doubling its pre-sales. Alice 2 had a weak hold. Now You See Me 2 seems to be fading. Very good hold for The Conjuring 2. Kidnap Ding Ding Don and Warcraft finished with the exact same gap as Thursday.

	Saturday adm.	(so far)			June 25
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Independence Day 2	--	30,965	--	+79.4%
2	Alice Through the Looking Glass	--	5,491	--	+59.4%
3	Now You See Me 2	--	2,613	--	+38.3%
4	Angry Birds	--	1,539	--	+236.8%
5	The Conjuring 2	--	1,178	--	+34.9%
6	Warcraft	--	907	--	+45.8%
7	Kidnap Ding Ding Don	--	671	--	+15.1%
8	The Man Who Knew Infinity	--	491	--	+29.2%
9	The Jungle Book	--	465	--	+115.3%
10	Weeds on Fire	--	290	--	--

Independence Day 2 had a nice increase. Decent increase for Alice 2. With Independence Day 2 getting 2 or 3 screens, Now You See Me 2 did not increase that much. Huge increase for Angry Birds. The Conjuring 2 had an OK increase. Warcraft also saw a diminished increase on Saturday.

	Saturday				June 25
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Independence Day: Resurgence	--	57,362	--	+66.8%
2	Alice Through the Looking Glass	--	13,542	--	+58.7%
3	Now You See Me 2	--	8,932	--	+64.0%
4	The Conjuring 2	--	4,263	--	+27.3%
5	Angry Birds	--	3,707	--	+186.3%
6	Warcraft	--	2,836	--	+72.1%
7	Kidnap Ding Ding Don	--	1,717	--	+3.7%
8	The Man Who Knew Infinity	--	1,374	--	+46.3%
9	The Jungle Book	--	1,153	--	+81.9%
10	Sing Street	--	671	--	+35.3%

Decent for Independence Day 2. Disappointing increase for Alice 2. Now You See Me 2 had a nice increase. The Conjuring 2 had an OK increase but another solid hold week to week. Angry Birds had a big increase.

	Weekend Projections			June 23
Rank	Movie	TW	% chg	Total
1	Independence Day: Resurgence	$2,455,000		$2,455,000
2	Alice Through the Looking Glass	$515,000	-41.3%	$1,660,000
3	Now You See Me 2	$330,000		$3,460,000
4	The Conjuring 2	$160,000		$1,320,000
5	Angry Birds	$125,000		$1,900,000

These are ballpark figures for the top 5.

Independence Day 2 had an OK opening weekend. It's not the massive opening weekend that most expected from ID2 when it was first announced but it's bigger than 2012's OW and in line with The Day After Tomorrow's OW. Interest wasn't super high as the muddy trailers featuring world destruction did not generate much reaction with the general public.

For Alice 2, Independence Day 2 did not land the knockout punch for all the other films so Alice 2 in general had a good hold considering the circumstances. Now You See Me 2 is very close to the original's total and it will pass it by Wednesday at the latest. The Conjuring 2 had a very nice hold. Angry Birds has clawed back from the dead from its opening weekend. 2m is on the way.

	Sunday adm.	(so far)			June 26
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Independence Day: Resurgence	--	32,115	--	+3.7%
2	Alice Through the Looking Glass	--	7,109	--	+29.5%
3	Now You See Me 2	--	2,931	--	+12.2%
4	Angry Birds	--	2,699	--	+75.4%
5	The Conjuring 2	--	955	--	-18.9%
6	Warcraft	--	949	--	+4.6%
7	The Jungle Book	--	813	--	+74.8%
8	Kidnap Ding Ding Don	--	762	--	+13.6%
9	The Man Who Knew Infinity	--	714	--	+45.4%
10	Heidi	--	243	--	--

OK for Independence Day 2. Good for Alice. Decent for Now You See Me 2. Very strong increase for Angry Birds. The Conjuring 2 finally had a horror-like hold on Sunday.

	Sunday				June 26
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Independence Day: Resurgence	--	53,123	--	-7.4%
2	Alice Through the Looking Glass	--	14,294	--	+5.6%
3	Now You See Me 2	--	7,709	--	-13.7%
4	Angry Birds	--	5,600	--	+51.1%
5	The Conjuring 2	--	3,487	--	-18.2%
6	Warcraft	--	2,350	--	-17.1%
7	Kidnap Ding Ding Don	--	1,767	--	+2.9%
8	The Man Who Knew Infinity	--	1,639	--	+19.3%
9	The Jungle Book	--	1,614	--	+40.0%
10	Sing Street	--	583	--	-13.1%

Independence Day 2 finished off the weekend with a medium sized dip. Alice 2 saw a smaller Sunday increase than past weeks. Huge Sunday drops for Now You See Me 2 and The Conjuring 2. Superstar increase for Angry Birds.

	Weekend adm.			Jun 23-26
Rank	Movie	LW	TW	% chg
1	Independence Day: Resurgence	--	176,313	--
2	Alice Through the Looking Glass	--	42,624	--
3	Now You See Me 2	--	26,485	--
4	The Conjuring 2	--	13,792	--
5	Angry Birds	--	11,632	--
6	Warcraft	--	8,241	--
7	Kidnap Ding Ding Don	--	6,555	--
8	The Man Who Knew Infinity	--	4,637	--
9	The Jungle Book	--	3,941	--
10	Sing Street	--	2,146	--

	Weekend Estimates			June 23
Rank	Movie	TW	% chg	Total
1	Independence Day: Resurgence	$2,455,000		$2,455,000
2	Alice Through the Looking Glass	$515,000	-41.3%	$1,630,000
3	Now You See Me 2	$330,000		$3,460,000
4	The Conjuring 2	$160,000		$1,315,000
5	Angry Birds	$125,000		$1,900,000

Totals were readjusted with numbers coming in otherwise no changes in weekend figures.
________________________________________________
The Secret Life of Pets is looking like it could surprise this weekend. Early pre-sales are quite strong.

Angry Birds seem to have shown great legs after than poor opening. Blue is it because of WoM?

It's a cross between that and also because there is zero competition.

	Thursday adm.	(so far)		June 30
Rank	Movie	LW	TW	% chg
1	The Secret Life of Pets	--	10,727	--
2	Independence Day: Resurgence	14,586	7,512	-48.5%
3	The Legend of Tarzan	--	5,005	--
4	Alice Through the Looking Glass	2,159	1,572	-27.2%
5	Now You See Me 2	1,186	794	-33.1%
6	The Handmaiden	--	710	--
7	The Conjuring 2	480	343	-28.5%
8	Eye in the Sky	--	338	--
9	The Man Who Knew Infinity	248	262	+5.6%
10	Angry Birds	273	177	-35.2%

Good start for The Secret Life of Pets. It will handily win this weekend. A bit of a shock to see Independence Day 2 already losing to Pets and that's not a very good hold. It will drop heavily after the holiday. Poor start for The Legend of Tarzan. OK holds for Alice 2 and Now You See Me 2. Mild opening day pre-sales for The Handmaiden.

The Secret Life of Pets will be getting upgraded tomorrow and on Saturday while Independence Day 2 loses screens/showtimes.

	Thursday			June 30
Rank	Movie	LW	TW	% chg
1	The Secret Life of Pets	--	22,110	--
2	Independence Day: Resurgence	31,444	17,114	-45.6%
3	The Legend of Tarzan	--	13,211	--
4	Alice Through the Looking Glass	6,253	3,792	-39.4%
5	Now You See Me 2	4,396	2,801	-36.3%
6	The Handmaiden	--	2,063	--
7	The Conjuring 2	2,694	1,625	-39.7%
8	Eye in the Sky	--	1,012	--
9	The Man Who Knew Infinity	685	656	-4.2%
10	Warcraft	1,407	516	-63.3%

Good opening day for The Secret Life of Pets. Its opening day score is a 3.9/5. Ouch for Independence Day 2. It should have held better than that on a half holiday. Flat for The Legend of Tarzan. Opening day users weren't impressed either and have only given an average mark of 3.0/5. Alice 2 and Now You See Me 2 saw middling holds.

	Friday adm.	(so far)			July 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Secret Life of Pets	--	29,852	--	+178.3%
2	Independence Day: Resurgence	17,256	17,657	+2.3%	+135.1%
3	The Legend of Tarzan	--	9,261	--	+85.0%
4	Alice Through the Looking Glass	3,445	4,840	+40.5%	+207.9%
5	Now You See Me 2	1,890	1,818	-3.8%	+129.0%
6	Angry Birds	457	1,388	+203.7%	+684.2%
7	The Handmaiden	--	933	--	+31.4%
8	Me Before You	--	842	--	--
9	The Man Who Knew Infinity	380	713	+87.6%	+172.1%
10	Eye in the Sky	--	641	--	+89.6%

Strong for The Secret Life of Pets. Bad for Independence Day 2. Very weak pre-sales increase for Tarzan. Decent week-to-week hold for Alice 2. Disaster for Now You See Me 2. Incredible increase for Angry Birds.
_____________________________________
Cold War 2 has gotten early pre-selling and is already more than 70% full in select theaters over 1 week out. It is going to be a massive player this summer and will be aiming for around a 2m 3-day OW next week.

		Thursday Actuals						June 30
LW	TW	Movie	Last Thu. (USD)	Thu. (USD)	% chg	Theaters	Days	Total
--	1	The Secret Life of Pets	--	$272,048	--	--	1	$272,048
1	2	Independence Day: Resurgence	$437,071	$220,229	-49.6%	--	8	$3,368,220
--	3	The Legend of Tarzan	--	$154,160	--	--	1	$154,160
2	4	Alice Through the Looking Glass	$75,036	$44,783	-40.3%	--	15	$1,865,475
3	5	Now You See Me 2	$54,070	$33,892	-37.3%	--	23	$3,705,042
--	6	The Handmaiden	--	$20,727	--	--	1	$20,727
4	7	The Conjuring 2	$29,903	$16,787	-43.9%	--	22	$1,437,971
--	8	Eye in the Sky	--	$10,363	--	--	1	$10,363
8	9	The Man Who Knew Infinity	$8,014	$7,455	-7.0%	--	8	$82,910
6	10	Warcraft	$15,336	$6,678	-56.5%	--	22	$2,259,298

Good opening day for Secret Life of Pets. It is headed for 1.5m this weekend. Independence Day 2 had a terrible hold. 4m will happen by this weekend but 5m is looking iffy. The Legend of Tarzan had an average start. Alice 2, Now You See Me 2 and The Conjuring 2 didn't have good holds. Mild start for The Handmaiden. Horrible opening day for Eye in the Sky. Great hold for The Man Who Knew Infinity. Disaster for Warcraft.

	Friday				July 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Secret Life of Pets	--	48,560	--	+119.6%
2	Independence Day: Resurgence	34,384	33,393	-2.9%	+95.1%
3	The Legend of Tarzan	--	19,600	--	+48.4%
4	Alice Through the Looking Glass	8,535	9,299	+9.0%	+145.2%
5	Now You See Me 2	5,448	5,325	-2.3%	+90.1%
6	The Handmaiden	--	2,822	--	+36.8%
7	Angry Birds	1,295	2,414	+86.4%	--
8	The Conjuring 2	3,348	1,991	-40.5%	+22.5%
9	The Man Who Knew Infinity	939	1,651	+75.8%	+151.7%
10	Eye in the Sky	--	1,637	--	+61.8%

All family friendly films at least doubled their Thursday admissions. The Secret Life of Pets rode on the lack of kid movies out and stormed to an even bigger lead over Independence Day 2 on Friday. Poor for Independence Day 2 to decrease on the holiday from its opening Friday's admissions. Terrible increase for The Legend of Tarzan. Mediocre increase for Alice 2. Not good for Now You See Me 2. The Handmaiden had the 2nd worst increase of the top 10 but boasts the best score of the openers this week with a 4.6/5. Angry Birds quintupled its Thursday admissions with Secret Life of Pets and Independence Day 2 controlling more than 60% of screens combined. The holiday did not do any favors for The Conjuring 2 but it is nearing 1.5m.

	Saturday adm.	(so far)			July 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Secret Life of Pets	--	16,936	--	-43.3%
2	Independence Day: Resurgence	30,965	11,320	-63.4%	-35.9%
3	The Legend of Tarzan	--	6,474	--	-30.1%
4	Alice Through the Looking Glass	5,491	2,586	-52.9%	-46.6%
5	Now You See Me 2	2,613	1,110	-57.5%	-38.9%
6	The Handmaiden	--	704	--	-24.5%
7	Eye in the Sky	--	640	--	-0.2%
8	Angry Birds	1,539	519	-66.3%	-62.6%
9	The Conjuring 2	1,178	463	-60.7%	--
10	The Man Who Knew Infinity	491	429	-12.6%	-39.8%

Big crash for most films after the holiday. Kids films saw the biggest declines with Angry Birds shedding more than 60% of Friday's pre-sales. Every wide holdover registered a decline of over 50% week-to-week but the good news is that walk-ins will account for more of today's admissions so this will work out better for the openers than most of the holdovers.

Cold War 2 will get some IMAX 3D screenings beginning on Friday. Pre-sales have looked OK.

Theaters have begun pre-selling for next week's Finding Dory previews at some UA/GH locations. At UA, one theater is reporting a showtime over 45% full with only 1.5 days of pre-selling. GH locations are reporting strong ticket sales in 2D and a decent amount in 3D. From these early indications, it will challenge Minions for highest grossing animation OW of all time.

Part 1 of Cold War 2 pre-sales

The ONE
	Cold War 2
Day	Time	Seats sold	Seats available	% filled
Jul. 8	9:00 AM	30	163	18.40%
	11:05 AM	23	163	14.11%
	1:10 PM	4	163	2.45%
	3:15 PM	23	163	14.11%
	5:20 PM	19	163	11.66%
	7:25 PM	107	163	65.64%
	9:30 PM	123	163	75.46%
Total		329	1141	28.83%

Very strong pre-sales are being registered at The ONE with about a week to go. Cold War 2 will march to a bigger opening day pre-sales number than the original and all signs point to a very strong opening weekend. If it matches Cold War's walk-in admissions ratio, it will take in more than 2m OW next weekend in just 3 days.

	Saturday				July 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Secret Life of Pets	--	37,708	--	-22.3%
2	Independence Day: Resurgence	57,362	23,012	-59.9%	-31.1%
3	The Legend of Tarzan	--	16,651	--	-15.0%
4	Alice Through the Looking Glass	13,542	6,193	-54.3%	-33.4%
5	Now You See Me 2	8,932	4,070	-54.4%	-23.6%
6	The Handmaiden	--	2,773	--	-1.7%
7	Eye in the Sky	--	1,772	--	+8.2%
8	The Conjuring 2	4,263	1,568	-63.2%	-21.2%
9	The Man Who Knew Infinity	1,374	1,261	-8.2%	-23.6%
10	Angry Birds	3,707	872	-76.5%	-63.9%

Widespread decreases on Saturday after coming off the Friday holiday. Out of the top 5, The Secret Life of Pets had a very solid decline. The Legend of Tarzan had a correction with Friday's low increase. Moviegoers checked out of watching Independence Day 2 and had the worst hold of any film on Saturday besides 2 family friendly/animated kids films. Sharp decline for Alice 2 on Saturday though what must come up on Friday must come down the day after. Now You See Me 2 is slowing down.

	Weekend Projections			June 30
Rank	Movie	TW	% chg	Total
1	The Secret Life of Pets	$1,825,000		$1,825,000
2	Independence Day: Resurgence	$1,190,000	-51.5%	$4,335,000
3	The Legend of Tarzan	$760,000		$760,000
4	Alice Through the Looking Glass	$305,000	-40.8%	$2,125,000
5	Now You See Me 2	$190,000	-42.4%	$3,860,000

This weekend saw a decent haul from all films combined. This might be the biggest last weekend of June apart from the last two Transformers films that released during the same weekend in past years.

The Secret Life of Pets surprised with Independence Day 2 dropping the ball last weekend. In fact this summer season has been anything but kind to most films. While there have been some very decent totals from X-Men: Apocalypse, Jungle Book, Now You See Me 2, there hasn't been a film apart from Captain America 3 that blew all the doors down and is a major hit compared to its own expectations. The Secret Life of Pets hopes to change that but it will face insurmountable obstacles the next 2 weeks. Cold War 2 opens next Friday and it is widely expected to command 2 or even maybe 3 screens. Finding Dory will begin its HK onslaught with sneaks starting next Saturday. From the looks of it, most places will be giving it 1 screen for the entire day which means The Secret Life of Pets will be out of 3 screens at the least. It will need an undeniably strong hold if it has any chance of pushing past 6m. 5m is possible but it really depends on next week. The week after Finding Dory, Central Intelligence and Three will all fight for screens and with Finding Dory alone rummaging for 3-4 screens, there really is no room for The Secret Life of Pets to survive in that hostile climate. 1.8m is a very good start though and should not be overlooked.

Independence Day 2 crumbled under the weight of expectations. For theater operators, the expectation was that Independence Day 2 would be victorious in winning a 2nd weekend but poor word of mouth sunk in and it never recovered even with this week's holiday. 5m is probably going to happen even with the dried up admissions in the next few days but it is a very poor hold especially with the holiday falling on a Friday.

The Legend of Tarzan tried to be the other foil but it never really took off with The Secret Life of Pets dominating families and couples while Independence Day 2 played to the male crowd. That being said, it performed in line with expectations. It won't have any time for legs as its the #3 movie this weekend so theaters will be looking to cut its showtimes heavily for Cold War 2 next weekend.

Alice 2 and Now You See Me 2 both saw mediocre holds. For Alice 2, it surpasses 2m while Now You See Me 2 beams toward 4m.

	Sunday adm.	(so far)			July 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Secret Life of Pets	--	20,944	--	+23.7%
2	Independence Day: Resurgence	32,115	10,600	-67.0%	-6.4%
3	The Legend of Tarzan	--	7,688	--	+18.8%
4	Alice Through the Looking Glass	7,109	2,870	-59.6%	+11.0%
5	Now You See Me 2	2,931	1,192	-59.3%	+7.4%
6	Angry Birds	2,699	834	-69.1%	+60.7%
7	Eye in the Sky	--	700	--	+9.4%
8	The Handmaiden	--	681	--	-3.3%
9	The Man Who Knew Infinity	714	432	-39.5%	+0.7%
10	The Conjuring 2	955	417	-56.3%	-9.9%

Strong increase for Pets. Terrible for Independence Day 2. Quite good for Legend of Tarzan. Icky holds for Alice 2 and Now You See Me 2.

	Sunday				July 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Secret Life of Pets	--	40,492	--	+7.4%
2	Independence Day: Resurgence	53,123	20,684	-61.1%	-10.1%
3	The Legend of Tarzan	--	17,014	--	+2.2%
4	Alice Through the Looking Glass	14,294	6,333	-55.7%	+2.3%
5	Now You See Me 2	7,709	3,565	-53.8%	-12.4%
6	The Handmaiden	--	2,448	--	-11.7%
7	Eye in the Sky	--	1,645	--	-7.2%
8	Angry Birds	5,600	1,370	-75.5%	+57.1%
9	The Conjuring 2	3,487	1,302	-62.7%	-17.0%
10	The Man Who Knew Infinity	1,639	1,032	-37.0%	-18.2%

The Secret Life of Pets continued its dominance over Independence Day 2 by almost doubling its Sunday admissions. Decent for Tarzan.

	Weekend adm.			Jun 30-Jul 3
Rank	Movie	LW	TW	% chg
1	The Secret Life of Pets	--	148,870	--
2	Independence Day: Resurgence	176,313	94,203	-46.6%
3	The Legend of Tarzan	--	66,476	--
4	Alice Through the Looking Glass	42,624	25,617	-39.9%
5	Now You See Me 2	26,485	15,761	-40.5%
6	The Handmaiden	--	10,106	--
7	The Conjuring 2	13,792	6,486	-53.0%
8	Eye in the Sky	--	6,066	--
9	The Man Who Knew Infinity	4,637	4,600	-0.8%

	Weekend Estimates			June 30
Rank	Movie	TW	% chg	Total
1	The Secret Life of Pets	$1,825,000		$1,825,000
2	Independence Day: Resurgence	$1,190,000	-51.5%	$4,335,000
3	The Legend of Tarzan	$760,000		$760,000
4	Alice Through the Looking Glass	$305,000	-40.8%	$2,125,000
5	Now You See Me 2	$190,000	-42.4%	$3,860,000

So IDR will end up at 90% drop from the original in HK??

Independence Day: Resurgence will finish around 20% behind the original.

Early Friday schedules

Note: The number of showtimes in parentheses for holdovers is from Wednesday.

Broadway/AMC

Palace APM
New	Holdovers	Leaving
Cold War 2 - 29 showings	The Handmaiden - 1 showing (▼ 3)	The Secret Life of Pets (3D Can. - Wed.)
	The Legend of Tarzan - 3 showings (▼ 9)	Independence Day: Resurgence
	The Secret Life of Pets (Can.) - 7 showings (▼ 9)	Kidnap Ding Ding Don
	Independence Day: Resurgence - 2 showings (▼ 7)	The Conjuring 2
	Alice Through the Looking Glass - 2 showings (=)	Warcraft
		Now You See Me 2

That was unexpected. This type of scheduling is only reserved for the biggest of tentpoles usually superhero movies. Pre-sales don't match the supply that Broadway/AMC is giving out on Friday. I'll need to see other theater chains first before giving out a full assessment. I definitely see Cold War getting at least 2 screens and I can see it getting 3 screens at theaters that have more screens, however handing out 5 screens to Cold War at other theater chains won't be happening.

Due to this surprising development, there were massive holdover cuts on Friday, most shocking going to Independence Day 2. Some theaters have completely axed Independence Day 2 on Friday and it looks like Thursday will be its last day in those theaters. The Secret Life of Pets gets nearly full day showtimes although it gets severely slashed at night. The Legend of Tarzan drops down to 1 showtime at some locations. The rest of the holdovers will only get a couple of showtimes at best if theaters decide to hold onto them for another week.

More Friday schedules are coming out and at MCL/GH, both have opted to show Cold War 2 on 2 screens. The disparity between Broadway/AMC and MCL/GH will be stretched further with UA expected to give it 2 screens as well.

	Thursday adm.	(so far)		July 7
Rank	Movie	LW	TW	% chg
1	Independence Day: Resurgence	7,512	3,754	-50.0%
2	The Secret Life of Pets	10,727	3,592	-66.5%
3	The Legend of Tarzan	5,005	2,636	-47.3%
4	Alice Through the Looking Glass	1,572	587	-62.7%
5	The Taste of Youth	--	455	--
6	Now You See Me 2	794	342	-56.9%
7	The Handmaiden	710	250	-64.8%
8	Eye in the Sky	338	242	-28.4%
9	The Man Who Knew Infinity	262	191	-27.1%
10	The Conjuring 2	343	130	-62.1%

Missing: Cold War 2

These drops wouldn't be so bad if there wasn't a big movie coming out on Friday. Also with the one-two punch of Cold War 2 opening on Friday and Finding Dory sneaks starting on Saturday, they will deliver huge blows to every holdover this weekend.

Palace APM
	Cold War 2
Day	Time	Seats sold	Seats available	% filled
Jul. 8	9:00 AM	130	286	45.45%
	9:30 AM	69	167	41.32%
	10:30 AM	92	114	80.70%
	11:05 AM	57	286	19.93%
	11:45 AM	18	167	10.78%
	12:35 PM	7	114	6.14%
	1:10 PM	22	286	7.69%
	1:40 PM	4	98	4.08%
	2:00 PM	4	167	2.40%
	2:35 PM	8	114	7.02%
	3:15 PM	50	286	17.48%
	3:45 PM	4	98	4.08%
	4:05 PM	4	167	2.40%
	4:40 PM	11	114	9.65%
	5:20 PM	43	286	15.03%
	6:10 PM	9	167	5.39%
	6:40 PM	23	98	23.47%
	7:25 PM	202	286	70.63%
	7:30 PM	57	112	50.89%
	7:55 PM	51	98	52.04%
	8:30 PM	61	114	53.51%
	8:45 PM	55	98	56.12%
	9:30 PM	187	286	65.38%
	9:35 PM	54	112	48.21%
	10:25 PM	34	167	20.36%
	10:35 PM	16	114	14.04%
	10:50 PM	6	98	6.12%
	11:35 PM	36	286	12.59%
	12:30 AM	6	167	3.59%
Total		1320	4953	26.65%

Cold War 2 is powering through at Broadway/AMC but at other theater chains, ticket sales are a bit chillier. The 9 AM shows at Palace APM are bit busier than the 11 AM morning shows because seniors get an early morning discount. Afternoon shows are slow but night sales is really helping offset the low ticket sales from the afternoon. Cold War 2's doing better business 2 days out than Captain America 3 but that came out on a Wednesday vs. Friday for Cold War 2.

The only real question for Cold War 2 is how will it fare at locations other than Broadway/AMC.

Cold War 2
Opening: July 8, 2016



The sequel to 2012's biggest local film of the year heats up theaters this weekend.

Rolling back to 2012, Cold War opened the week after Skyfall, the 3rd Daniel Craig James Bond film. Skyfall, as expected, began with a very good opening weekend in the winter season and had huge buzz with many thinking that it would play well into late November so it was a tough ask for Cold War to even match Skyfall's OW. Little did anyone expect, Cold War ramped up a good start on Thursday by tripling its pre-sales number with walk-ins. That opening day admissions number surprised and surpassed Skyfall's opening day admissions. The weekend played out pretty much the same with it eclipsing 80,000 admissions on Saturday and opening with over 1.6m. It did not rest on its laurels as it wiggled its way to 5.5m and passed Skyfall's total in the process.

Cold War 2 rams its way into theaters on Friday with major support from the leading theater chain. At Broadway/AMC, its home turf, this is playing like a tentpole with nearly 30 showtimes on offer. UA/MCL/GH aren't quite as excited and have dumped this on 2 screens. With nearly half the showtimes sequestered at one theater chain, Cold War 2 will have to defy expectations quickly if it wants to add showtimes at other theater chains this weekend.

Pre-sales are very strong at Broadway/AMC though the other theater chains have done relatively well since most of them did not give 2 weeks pre-selling that Broadway/AMC did. Walk-ins won't nearly be as strong as last time with upfront demand busting out at the gates but ticket sales are much more expensive than in 2012 and it has IMAX.

This weekend will be the highlighted by the opening of Cold War 2 but also the sneak previews of Finding Dory which will hinder Cold War 2's potential gross this weekend. Since theaters must allocate showings to Finding Dory, this will lessen the chance that Cold War 2 grabs significantly more showtimes on Saturday/Sunday.

Opening with over 600 showtimes on Friday, this will blow away the original's opening weekend even with a 3-day opening. Adding in Thursday previews, Cold War 2 will push off with 2.7m.

Legs will be a huge issue with Finding Dory expected to bring down animation records. In addition, early reviews don't seem to be as positive for Cold War 2 than they were for Cold War. The amount of competition on July 14 alone will impede Cold War 2's legs then you've got big movies like Star Trek Beyond and Ice Age: Collision Course still to come in July which are expected to open over 1.5m each. Over a 3 multiplier is out of the question with Finding Dory ready to slay the box office next weekend but it will pass the original's gross and 6m.

Opening weekend - $2,700,000
Total - $6,700,000 (2.48 multiplier)
_____________________________
Let's try this again.

	Thursday adm.	(so far)		July 7
Rank	Movie	LW	TW	% chg
1	The Secret Life of Pets	10,727	3,675	-65.7%
2	Independence Day: Resurgence	7,512	3,421	-54.5%
3	Cold War 2	--	3,288	--
4	The Legend of Tarzan	5,005	2,390	-52.2%
5	Me Before You	--	584	--
6	Alice Through the Looking Glass	1,572	560	-64.4%
7	Now You See Me 2	794	280	-64.7%
8	Eye in the Sky	338	256	-24.3%
9	The Handmaiden	710	246	-65.4%
10	Kamen Rider 1	--	168	--

Really big drops for most of the holdovers. Cold War 2's 10 PM Thursday previews look good.

Part 3 of Cold War 2's pre-sales

Palace APM
	Cold War 2
Day	Time	Seats sold	Seats available	% filled
Jul. 8	9:00 AM	193	286	67.48%
	9:30 AM	123	167	73.65%
	10:30 AM	92	114	80.70%
	11:05 AM	104	286	36.36%
	11:45 AM	44	167	26.35%
	12:35 PM	7	114	6.14%
	1:10 PM	22	286	7.69%
	1:40 PM	4	98	4.08%
	2:00 PM	8	167	4.79%
	2:35 PM	10	114	8.77%
	3:15 PM	61	286	21.33%
	3:45 PM	7	98	7.14%
	4:05 PM	10	167	5.99%
	4:40 PM	19	114	16.67%
	5:20 PM	55	286	19.23%
	6:10 PM	31	167	18.56%
	6:40 PM	50	98	51.02%
	7:25 PM	209	286	73.08%
	7:30 PM	78	112	69.64%
	7:55 PM	72	98	73.47%
	8:30 PM	81	114	71.05%
	8:45 PM	65	98	66.33%
	9:30 PM	199	286	69.58%
	9:35 PM	78	112	69.64%
	10:25 PM	75	167	44.91%
	10:35 PM	24	114	21.05%
	10:50 PM	16	98	16.33%
	11:35 PM	36	286	12.59%
	12:30 AM	8	167	4.79%
Total		1781	4953	35.96%

Cold War 2 has grown stronger in the early morning showtimes and at night with all peak showtimes at least 65% full. Early morning showtimes have jumped more than 100 admissions collectively since yesterday.