Battleship has moved from May 1 to April 12. The Bourne Legacy will come out August 9. Check the first post for full details.

	Friday adm.	(so far)			February 24
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Underworld: Awakening 3D	--	5,153	--	+4.8%
2	Hugo 3D	--	2,497	--	+29.6%
3	This Means War	3,370	1,921	-43.0%	+50.9%
4	Safe House	--	1,843	--	+39.8%
5	The Lady	2,311	1,510	-34.7%	--

	Friday adm.				February 24
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Underworld: Awakening 3D	--	8,739	--	+3.6%
2	This Means War	10,048	5,476	-45.5%	+57.0%
3	Safe House	--	4,563	--	+34.9%
4	Hugo 3D	--	4,406	--	+49.6%
5	Mr. & Mrs. Gambler	7,146	3,607	-49.5%	+25.8%

Ok for Underworld. Solid for This Means War. Average for Safe House. Disappointing for Hugo. Mr. & Mrs. Gambler is doing good so far this weekend.

	Saturday adm.	(so far)			February 25
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Underworld: Awakening 3D	--	7,265	--	+41.0%
2	Hugo 3D	--	4,012	--	+60.7%
3	This Means War	4,055	2,633	-35.1%	+37.1%
4	Safe House	--	2,288	--	+24.1%
5	Mr. & Mrs. Gambler	2,660	1,719	-35.4%	--

	Saturday adm.				February 25
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Underworld: Awakening 3D	--	13,176	--	+50.8%
2	Hugo 3D	--	9,916	--	+125.1%
3	This Means War	16,677	9,227	-44.7%	+68.5%
4	Safe House	--	7,794	--	+70.8%
5	Mr. & Mrs. Gambler	12,848	5,402	-58.0%	+49.8%

	Weekend Projections			February 23
Rank	Title	TW (est.)	% chg	Total (est.)
1	Underworld: Awakening	$405,000		$405,000
2	Love	$270,000		$350,000
3	This Means War	$206,500	-49.0%	$775,000
4	Safe House	$200,000		$200,000
5	Hugo	$135,000		$135,000

It was short-lived but it looks like this will be the last weekend where I'll be giving out weekend projections/estimates. Variety and HK Film Art website are the only 2 (that I know of) that publishes full week totals (instead of up to Sunday with BOM/Mysinablog). Unfortunately, Variety has blocked access to non-subscribers and official weekly estimates from the HK film website are hardly ever updated on time.

The only film that stood out to me was Love. So far, it's been a hit in all places it was released. Underworld 4 had a discouraging opening weekend. 1m probably will not happen. This Means War had a nice drop. Apparently, it had OK WOM here. I heard people say that it was funny. Safe House opened to average numbers. Hugo was the big loser this weekend. Terrible for it. It's entirely possible it could miss the top 5 if Mr. & Mrs. Gambler had a solid weekend increase.

Sometimes you can get around Variety's blocked pages by doing a Google search for the exact page you want. I also think it's possible by pasting the exact url to the page you want to see in the search bar. The page may go dark with their subscription pop-up, but you can still see the info you need. Basically, you can avoid it by not going to the page directly from their site. At least this was possible a year or two ago for me.

I have the exact link bookmarked but when it takes me to the HK page, they give me weekend data for France. WTF?

	Sunday adm.				February 26
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Underworld: Awakening 3D	--	13,894	--	+5.4%
2	Love	--	10,244	--	--
3	Hugo 3D	--	10,215	--	+3.0%
4	This Means War	14,213	7,357	-48.2%	-20.3%
5	Safe House	--	7,254	--	-6.9%

	Weekend adm.			Feb 23-26
Rank	Title	LW	TW	% chg
1	Underworld: Awakening 3D	--	44,246	--
2	Hugo 3D	--	27,482	--
3	This Means War	46,439	25,548	-45.0%
4	Safe House	--	22,993	--

	Weekend Estimates			February 23
Rank	Title	TW (est.)	% chg	Total (est.)
1	Underworld: Awakening	$425,000		$425,000
2	Love	$310,000		$390,000
3	Safe House	$200,000		$200,000
4	This Means War	$190,000	-53.1%	$758,500
5	Hugo	$180,000		$180,000

Love finally enters the admissions chart on Sunday.

I think Underworld: Awakening did enough to take #1 overall for the weekend. As much as the $80,000 sneaks for Love will help, I still think U:A will come out ahead when those included in this weekend's totals. The big Sunday for Love will close the gap a bit. Safe House did OK, all things expected. Realistically, this wasn't destined for a breakout nor was it going to flop badly. This Means War had a pretty good drop. It will be able to pass $900,000. Hugo has been bumped up quite a bit from projections due to a second place admissions finish on Sunday. In terms of expectations, it still has the stigma of being a huge disappointment although it's not a disaster unlike before.

February 23 Weekend actuals/totals

1 Underworld Awakening - $448,470 (weekend actual)
2 This Means War - $776,822
3 Mr. & Mrs. Gambler - $587,249
4 Love - $272,208/$352,088 (weekend actual)
5 Hugo In 3D - $188,867 (weekend actual)
6 Safe House - $182,074 (weekend actual)
7 The Lady - $502,083
8 Romancing in Thin Air - $1,135,371
9 The Artist - $103,809/$114,469 (weekend actual)
10 Extremely Loud & Incredibly Close - $171,038

Those totals for Love and The Artist includes Valentine's Day sneaks. No real major changes in terms of money-making, however, Hugo did manage to slip by Safe House for 4th this weekend.

Release Date	Movie Title	Awards Season
March 1	Ghost Rider: Spirit of Vengeance Love is Not Blind The Allure of Tears The Devil Inside Zindagi Na Milegi Dobara	We Need to Talk About Kevin A Separation
March 8	John Carter	The Iron Lady
March 9		A Simple Life
March 15	Love Strikes Nightfall
March 16	Marrying Mr. Perfect
March 22	The Hunger Games Jack & Jill Love Lifting The Second Woman	Tinker Tailor Soldier Spy
March 29	Wrath of the Titans Love in the Buff

Interesting month ahead with 2 weekends with potential for upsets.

March 8 will feature the big budget action blockbuster in John Carter and it will open against 2 films that have picked up awards for Best Actress. The Iron Lady will also open alongside A Simple Life which gets a Friday release. The Meryl Streep film will pick up viewers from Oscar followers but the race for #1 will be between John Carter and A Simple Life. Even without 3D and losing a day in the weekend, A Simple Life has already begun pre-selling and so far ticket sales have been excellent. With the recent spate of 3D releases floating in the half a million range, John Carter could fall into that category while A Simple Life could breeze by with 2 screens. John Carter will get IMAX but anticipation has been low. Most are awaiting The Hunger Games which will follow Carter 2 weeks after.

March 15 will be pretty open as only one local release will make any push for the top 5. Nightfall is another crime drama that has seen similar films of its ilk open and close with pretty successful numbers in the summer. The Beast Stalker got a winter release back in 2008 and it did well ending with over 1m. Nightfall aiming towards that number in this kind of climate will be very good. It does face A Simple Life which will probably dominate screens and will cut into Nightfall's opening weekend.

The Hunger Games release will the only weekend of March that is clear cut. It will begin on top and with a weekend over 1m.

March 29 is another weekend to look at. Wrath of the Titans will square off against the sequel to the local hit Love in a Puff. The first Titans had scathingly bad word of mouth and dropped 70% after Easter weekend. The second one is expected to drop a bit and may do less than half than what its predecessor finished with. Add on to it the competition from The Hunger Games and this could fall into the John Carter category. Love in a Buff, meanwhile, should see a huge spike in its opening from the first one. I could see this making over $500,000 on opening weekend and possibly winning the March 29 weekend.

I'll talk about the March 1 weekend in my next post.

Pacific Place
New	Holdovers	Leaving
Ghost Rider: Spirit of Vengeance 3D - 4 showings	Safe House - 5 showings (-)	Extremely Loud & Incredibly Close
A Separation - 5 showings	The Artist - 6 showings (-)	Moneyball
The Devil Inside - 3 showings	Underworld: Awakening 3D - 5 showings (-)	The Ides of March
	My Week with Marilyn - 1 showing (▼ 3)
	This Means War - 2 showings (▼ 6)
	Beauty & the Beast 3D - 1 showing (-)
	The Lady - 2 showings (▼ 3)
	War Horse - 1 showing (-)
	The Descendants - 1 showing (-)

Palace APM
New	Holdovers	Leaving
Ghost Rider: Spirit of Vengeance 3D - 6 showings	Hugo 3D - 1 showing (▼ 5)	This Means War
Love is Not Blind - 7 showings	Love - 6 showings (▼ 7)	Romancing in Thin Air
The Allure of Tears - 3 showings	Safe House - 4 showings (▼ 6)
The Devil Inside - 6 showings	The Lady - 5 showings (▼ 6)
	The Artist - 3 showings (▼ 5)
	Underworld: Awakening 3D - 4 showings (▼ 7)
	Mr. & Mrs. Gambler - 1 showing (▼ 5)

Ghost Rider and Love is Not Blind will compete for #1. Sales have been sluggish for both films, moreso for Ghost Rider 2. Zindagi is getting some support from UA but tickets have been very slow moving. The Allure of Tears hasn't looked good at all. A Separation is playing well at the limited locations it is showing at. Can't say the same for We Need To Talk About Kevin. Holdover The Artist is looking extremely good but only at the theaters that it is still playing at in its 2nd weekend. Love also seems to be holding well but it might be cutting into Love is Not Blind's business. Hugo's been up and down so far. While it has gotten cut in some places, the theaters giving this another week have shown higher demand after the Oscars. The Lady continues to hold strong.

Update

Hugo and The Artist are seeing Oscar bumps this weekend. Love is holding well. Love is Not Blind and Ghost Rider 2 are not exciting people much. Underworld 4 is down about 55-60% from opening weekend.

Pre-selling for John Carter has started. On its first day, it's been doing ok. It will probably sell about 65-70% of seats for the showtimes during peak hours.

The Iron Lady, A Simple Life and Nightfall have also started pre-selling in advance of their release date. The Iron Lady is looking OK so far at Broadway. A Simple Life is about a week and half away from release and it's already 30% full at most UA locations. Nightfall has just started with pre-selling but hasn't done much. I expect ticket sales to pick up next week.

Honourable mention - Harry Potter and the Deathly Hallows Part 2

The final installment of Harry Potter opened with a gigantic $3,640,758 coming in $600,000 bigger than the opening weekend from Half Blood Prince with 2.97m. Besides setting the record for opening weekend for a Harry Potter movie, it also took away one record from Transformers. That record was the biggest opening day for a non-holiday or weekend which Harry Potter just managed to squeeze out with a $790,625 start. It dropped to #2 in its 2nd weekend but took in another $1.7m. Its gross zipped up to 6.7m and Part 2 of the Deathly Hallows passed Order of the Phoenix to become the highest grossing movie in the franchise. It alternated between good and horrible holds for the remainder of its run before closing with 9.8m.

8. Mr. Popper's Penguins



Released: July 7
OW - $919,768
Total - $2,494,058

Sandwiched between two juggernauts, it seemed like the July 7 weekend was destined for mediocrity. That never materialized due to the surprise opening weekend from Mr. Popper's Penguins. The kid friendly film brought in kids and adults alike with its family story, a recognizable actor in Jim Carrey, but most importantly, cute CGI penguins. The movie also capitalized on the big/small factor akin to what Gulliver's Travels achieved in December 2010. All those factors helped in its opening weekend as it garnered the best PSA of that weekend with a whopping $16,424. Tracking its admissions on opening weekend, it was the individual winner and displaced the 3D version of Transformers 3. It wasn't able to defeat the combined admissions total of Transformers 3 but it saw an outstanding Sunday, increasing 5% from Saturday. Take a look at its opening weekend admissions below.

	Mr. Popper's Penguins
Thursday	28,289
Friday	30,289
Saturday	56,921
Sunday	59,544
Total	175,043

It opened in 37 theaters and scored a $25,028 PTA. That was only behind Rise of the Planet of the Apes and X-Men: First Class for the highest PTA for a non-3D release of the 2011 summer. As much as its first weekend surprised people, it still had obstacles to come.

Although armed with a very good opening weekend, Mr. Popper's Penguins had the daunting task of going up against the finale of the Harry Potter series in its 2nd weekend. It remained unfazed though as it enjoyed the best hold of any wide release that week. Down a incredible 52%, this passed 2m by the end of its 2nd week. The release of Harry Potter might have allowed some breathing room the next weekend but it wasn't the case in Hong Kong.

July 21 saw Mr. Popper's Penguins handed its biggest challenge yet. What do you get when you combine a big sequel that is coming off glowing reviews from the first one but is direct competition for Mr. Popper's audience? You realize that you've just been given the ultimate test in Kung Fu Panda 2. The sequel to the beloved hit didn't stop Mr. Popper's Penguins though. Popper's delivered a respectable 56% decline and increased its earnings to $2.21m.

A slight reprieve occurred on the July 28 weekend when only 1 release battled for the top 5. By Popper's 4th weekend though, it was showing signs of fatigue. It took in another $93,000 and was up to 2.395m by Sunday. It suffered a 52% decrease with little new competition, signaling the beginning of the end of its run in Hong Kong as audiences' attention had already turned to Kung Fu Panda 2. It passed 2.4m by Monday.

5th weekend saw the releases of Captain America/The Smurfs duke it out for #1. Even though The Smurfs ended up in 2nd place, its impact on Mr. Popper's Penguins was far more significant. Popper's nosedived 66% with only a $31,000 weekend and its total inched up to 2.47m. Would it be able to glide past 2.5m?

Nope, it had to settle for a shade under 2.5m in its 6th weekend after it collapsed 83% due to Cars 2 coming out.

Overall, its performance was outstanding. It opened to an unexpected number then had solid holds the next few weekends. While it drowned near the end, it was shocking to see that something coming out between 2 high profile releases could open well, hold great and ride off into the cold with a solid total.

	Thursday adm.	(so far)		March 1
Rank	Title	LW	TW	% chg
1	Ghost Rider: Spirit of Vengeance 3D	--	3,353	--
2	Underworld: Awakening 3D	4,916	2,421	-50.8%
3	Love is Not Blind	--	1,809	--
4	Love	--	967	--
5	Hugo 3D	1,926	918	-52.3%

Ghost Rider 2 might only start with $300,000. That would be down from the original's opening even with 3D. Underworld had a good drop. It remains to be seen if this drop will extend to the weekend. Love is not Blind did poorly. It was affected by Love which is holding nicely. Hugo is going to have a good hold this weekend.

March, April and Summer blockbuster schedules updated.

								Feb. 23 WKD
Rank	Film Title	Distributor	Weekend BO	Weeks	Theaters	Per Theater Average	% change	B.O. Cume
1	Underworld Awakening	Sony Int'l	$448,415	1	33	$13,588		$613,951
2	Love	Intercontinental	$351,418	1	28	$12,551		$455,629
3	Hugo	Paramount Int'l	$189,743	1	20	$9,487		$280,048
4	Safe House	Universal Int'l	$182,021	1	26	$7,001		$238,249
5	This Means War	Fox Int'l	$169,995	2	35	$4,857	-58%	$803,152
6	Mr. & Mrs. Gambler	Newport Ent.	$149,862	2	29	$5,168	-51%	$647,124
7	Artist, The	Edko	$114,428	1	17	$6,731		$179,506
8	Lady, The	Golden Scene	$71,298	3	13	$5,484	-47%	$527,344
9	Romancing In Thin Air	Media Asia	$52,297	3	30	$1,743	-74%	$1,145,768
10	Extremely Loud & Incredibly Close	Warner Bros Int'l	$47,507	2	15	$3,167	-48%	$184,609

I managed to work around the Variety issue for now. No telling if or when it reverts back to subscription only page again.

Underworld had a respectable opening. It had the 3D prices to inflate its opening weekend but Underworld has never had a strong following here. If you compare the grosses of the vampire franchises here and Malaysia or Singapore, you'll see that the mythological creatures play much stronger in those territories. It's partially the reason why the studios dump Twilight on Christmas weekend as opposed to day-date almost everywhere else.

Love had an exceptional opening. Score another hit for Taiwan. Even though Hugo clawed its way into 3rd, it's the most disappointing opener this week. It had 3D but kids weren't interested in this fantasy. It'll end with a good total though because of the recognition from the Oscars. Over 600k is in play here. Safe House opened tepidly but after the slew of action movies, its OW gross was bound to be hit. This Means War had a very good drop. $950,000 would be very good for it. Mr. & Mrs. Gambler had an excellent drop. It faced heavy competition but it looks headed toward $800,000. The Artist opened decently. It'll pass $400,000 and may flirt with $500k. The Lady had another small decline. It could hit 600,000 before it's done. Romancing in Thin Air just can't seem to hold at all. It'll end close to 1.2m. Mediocre for Extremely Loud & Incredibly Close. It is destined for $200,000.

	Thursday adm.			March 1
Rank	Title	LW	TW	% chg
1	Ghost Rider: Spirit of Vengeance 3D	--	6,655	--
2	Underworld: Awakening 3D	8,437	3,944	-53.3%
3	Love is Not Blind	--	3,845	--
4	Love	--	3,121	--
5	The Devil Inside	--	2,552	--

		Thursday Actuals						March 1
LW	TW	Title	Last Thu. (USD)	Thursday (USD)	% chg	Theaters	Days	Total
--	1	Ghost Rider: Spirit of Vengeance	--	$54,477	--	32	1	$54,477
1	2	Underworld: Awakening	$82,246	$29,025	-64.7%	33	8	$643,369
2	3	Love	$41,940	$25,402	-39.4%	28	8	$482,243
--	4	Love is Not Blind	--	$24,398		28	1	$27,077
--	5	The Devil Inside	--	$21,453		20	1	$21,453
7	6	The Artist	$13,815	$18,975	+37.4%	16	8	$198,570
6	7	Hugo	$18,003	$17,030	-5.4%	21	8	$296,566
--	8	A Separation	--	$10,065		5	1	$10,065
4	9	This Means War	$29,187	$9,376	-67.9%	30	15	$850,887
3	10	Safe House	$30,600	$9,101	-70.3%	27	8	$247,568

Journey 2: The Mysterious Island	$4,533,576
3 Idiots	$3,017,287
The Flowers of War	$1,330,993
Romancing in Thin Air	$1,149,952
The Descendants	$681,095
Mr. & Mrs. Gambler	$653,601
War Horse	$535,916
The Lady	$533,262

Disgustingly bad for Ghost Rider 2. It'll open to less than the original even with 3D prices. Underworld Awakening has already passed Evolution to become the highest money-making film in the franchise. It should end up with 800-850k with a huge drop coming next weekend. Love is doing extremely well. Poor for Love is Not Blind. It was hurt by Love. Decent enough for The Devil Inside. It's going for a little above 100k for the weekend. The Artist had a nice Oscar bump. Similar for Hugo. Wonderful for A Separation. It'll hit a $10,000 PTA in its opening weekend. Harsh drops for This Means War and Safe House.

	Friday adm.	(so far)			March 2
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Ghost Rider: Spirit of Vengeance 3D	--	3,596	--	+7.2%
2	Underworld: Awakening 3D	5,153	2,844	-44.8%	+17.5%
3	Love is Not Blind	--	2,165	--	+19.7%
4	Love	--	1,899	--	+96.4%
5	Hugo 3D	2,497	1,820	-27.1%	+98.3%

	Friday adm.				March 2
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Ghost Rider: Spirit of Vengeance 3D	--	6,512	--	-2.1%
2	Love is Not Blind	--	5,521	--	+43.6%
3	Love	--	5,157	--	+65.2%
4	Underworld: Awakening 3D	8,739	4,572	-47.7%	+15.9%
5	Hugo 3D	4,406	3,384	-23.2%	--

Weak for Ghost Rider 2. Love is Not Blind was really affected by Love. Love is continuing to show strength. Sub-50% weekend drop assured. Underworld: Awakening won't have good drops but it at least has the comfort of knowing that it's the highest moneymaking film in the franchise. 2nd weekend gain for Hugo will happen this weekend.

	Weekend Projections			March 1
Rank	Title	TW (est.)	% chg	Total (est.)
1	Ghost Rider: Spirit of Vengeance	$300,000		$300,000
2	Hugo	$218,000	+15%	$498,000
3	Underworld: Awakening	$170,000	-62%	$784,000
4	Love	$170,000	-37%	$625,000
5	The Artist	$145,000	+45%	$325,000

Updated weekend projections

	Saturday adm.	(so far)			March 3
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Hugo 3D	4,012	5,276	+31.5%	+189.9%
2	Ghost Rider: Spirit of Vengeance 3D	--	5,233	--	+45.5%
3	Underworld: Awakening 3D	7,265	3,056	-57.9%	+7.5%
4	Love is Not Blind	--	2,250	--	+3.9%
5	Love	--	2,228	--	+17.3%

	Saturday adm.				March 3
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Ghost Rider: Spirit of Vengeance 3D	--	11,801	--	+81.2%
2	Hugo 3D	9,916	11,243	+13.4%	+232.2%
3	Love	--	8,401	--	+62.9%
4	Love is Not Blind	--	8,159	--	+47.8%
5	Underworld: Awakening 3D	13,176	5,974	-54.7%	+30.7%

Ghost Rider 2 had a nice increase although its weekend will be awful. Massive spike for Hugo. Good for the two 'Love' films. Extremely poor for Underworld: Awakening.

	Weekend Projections			March 1
Rank	Title	TW (est.)	% chg	Total (est.)
1	Ghost Rider: Spirit of Vengeance	$300,000		$300,000
2	Hugo	$218,000	+15%	$498,000
3	Love	$170,000	-37%	$625,000
4	Underworld: Awakening	$155,000	-65%	$769,000
5	The Artist	$145,000	+45%	$325,000

No changes except for Underworld: Awakening. Terrible legs for the vampire film. Love is Not Blind is aiming somewhere between $140,000-$150,000 for the weekend.

Very big weekend coming up next week.

3 Idiots finally ends its run after an astonishing 27 weekends in release. That has to be a record.

More on that August 2 weekend. It seems that Fox was scared that Paramount's GI Joe 2 would rake over the competition (probable). What I can't understand is why they want Abe Lincoln to go into a crowded weekend. Most likely, 2 films will move but which 2, I am still not sure yet. Dreamworks keeps changing dates with Madagascar. Total Recall is set for release there. Not too sure about Brave yet. It could get moved to middle of August.

Again, big weekend upcoming. I will have more on that later.

	Sunday adm.	(so far)			March 4
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Hugo 3D	--	5,659	--	+7.3%
2	Ghost Rider: Spirit of Vengeance 3D	--	5,398	--	+3.2%
3	Underworld: Awakening 3D	--	3,218	--	+5.3%
4	Love is Not Blind	--	2,093	--	-7.0%
5	Love	--	1,791	--	-19.6%

	Sunday adm.				March 4
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Ghost Rider: Spirit of Vengeance 3D	--	11,131	--	-5.7%
2	Hugo 3D	10,215	10,352	+1.3%	-7.9%
3	Love is Not Blind	--	6,635	--	-18.7%
4	Love	10,244	5,846	-42.9%	-30.4%
5	Underworld: Awakening 3D	13,894	5,191	-62.6%	-13.1%

	Weekend adm.			Mar 1-4
Rank	Title	LW	TW	% chg
1	Ghost Rider: Spirit of Vengeance 3D	--	36,099	--
2	Hugo 3D*	27,482	27,079	-1.5%
3	Love is Not Blind	--	24,160	--
4	Love	--	22,525	--
5	Underworld: Awakening 3D	44,246	19,681	-55.5%

*The Hugo admissions number for this week is an estimate.

	Weekend Estimates			March 1
Rank	Title	TW (est.)	% chg	Total (est.)
1	Ghost Rider: Spirit of Vengeance	$300,000		$300,000
2	Hugo	$210,000	+11%	$490,000
3	Love	$170,000	-37%	$625,000
4	Love is Not Blind	$150,000		$153,000
5	Underworld: Awakening	$145,000	-68%	$759,000

Poor for Ghost Rider 2. Hugo had a solid increase especially since it didn't win any big Oscar awards. Good 2nd weekend for Love. Love is Not Blind would have done better if it wasn't released so soon after another romance movie. Alarming Sunday admissions hold for Underworld drops it down to 5th.

John Carter will have some tough competition this week. The Iron Lady and A Simple Life are both expected to rank in the top 3. The Iron Lady is playing wide (more than 20 theaters) but A Simple Life is getting almost every theater and will be going ultra wide. John Carter will match A Simple Life and will be going ultra wide as well.

A Simple Life, however, has had 2 weeks of pre-selling and it has done terrific business so far. Almost all Friday night shows at each theater are well ahead of the individual theater's traditional selling periods. (ie. almost full with 4 days to go) Even very slow pre-selling theaters are doing better than normal. A look into A Simple Life's opening day sales at Langham Place.

Langham Place
	A Simple Life
Day	Time	Seats sold	Seats available	% filled
Mar. 9	12:20 PM	33	202	16.3%
	2:40 PM	3	202	1.5%
	5:00 PM	20	202	9.9%
	7:20 PM	202	202	100.0%
	9:40 PM	135	202	66.8%
	10:00 PM	37	191	19.4%
	12:00 AM	13	202	6.4%
Total		443	1403	31.6%

10 PM show was newly added yesterday. Friday Midnight is looking very good. Business has been phenomenal for A Simple Life at UA theaters. It is also doing well at Broadway/AMC theaters.

Festival Walk
	A Simple Life
Day	Time	Seats sold	Seats available	% filled
Mar. 9	10:50 AM	64	354	18.1%
	1:00 PM	30	354	8.5%
	3:10 PM	28	354	7.9%
	5:20 PM	35	354	9.9%
	7:20 PM	88	156	56.4%
	10:00 PM	112	354	31.6%
Total		357	1926	18.5%

I expect A Simple Life to get another screen at all theaters. It is looking dominant and will win this weekend with ease even with only a 3-day start.

The Iron Lady has been holding its own. While it is not expected to challenge for the top 2, it will enjoy a solid weekend. Meryl Streep is pretty popular here.

John Carter looks to be leaning toward being a solid hit. After the latest stinker in Ghost Rider 2, early pre-selling suggests that it will finish a distant #2.

Thursday schedules

Palace IFC
New	Holdovers	Leaving
John Carter 3D - 3 showings	A Separation - 4 showings (▼ 5)	Extremely Loud & Incredibly Close
The Iron Lady - 8 showings	We Need to Talk About Kevin - 1 showing (▼ 5)	La Délicatesse
	Hugo 3D - 1 showing (▼ 3)	Moneyball
	The Artist - 5 showings (▼ 6)	The Lady
	My Week with Marilyn - 1 showing (-)	The Descendants

Pacific Place
New	Holdovers	Leaving
John Carter 3D - 6 showings	A Separation - 4 showings (▼ 5)	Ghost Rider: Spirit of Vengeance 3D
The Iron Lady - 10 showings	Safe House - 3 showings (▼ 5)	The Devil Inside
	The Artist - 5 showings (▼ 6)	My Week with Marilyn
	Underworld: Awakening 3D - 1 showing (▼ 5)	War Horse
	This Means War - 1 showing (▼ 3)	The Descendants
	Beauty & the Beast 3D - 1 showing (-)
	The Lady - 1 showing (▼ 2)

Palace APM
New	Holdovers	Leaving
John Carter 3D - 7 showings	Ghost Rider: Spirit of Vengeance 3D - 5 showings (▼ 6)	The Allure of Tears
The Iron Lady - 7 showings	Love is Not Blind - 6 showings (▼ 7)	Mr. & Mrs. Gambler
	The Devil Inside - 5 showings (▼ 6)	Safe House
	Hugo 3D - 3 showings (▲ 2)	Underworld: Awakening 3D
	Love - 1 showing (▼ 5)	Romancing in Thin Air
	The Lady - 1 showing (▼ 2)
	The Artist - 4 showings (▲ 3)

Festival Walk
New	Holdovers	Leaving
John Carter 3D - 6 showings	Ghost Rider: Spirit of Vengeance 3D - 1 showing (▼ 6)	The Flowers of War
The Iron Lady - 9 showings	A Separation - 5 showings (-)	This Means War
	Love is Not Blind - 4 showings (▼ 6)	Safe House
	Hugo 3D - 5 showings (-)	Underworld: Awakening 3D
	The Artist - 4 showings (▼ 6)
	Extremely Loud & Incredibly Close - 1 showing (-)
	The Lady - 2 showings (▼ 4)
	My Week with Marilyn - 3 showings (▼ 5)
	The Descendants - 1 showing (-)

The One
New	Holdovers	Leaving
John Carter 3D - 7 showings	Ghost Rider: Spirit of Vengeance 3D - 1 showing (▼ 5)	The Devil Inside
The Iron Lady - 11 showings	Love is Not Blind - 4 showings (▼ 6)	La Délicatesse
	Hugo 3D - 2 showings (-)	Mr. & Mrs. Gambler
	Love - 2 showings (▼ 5)	My Week with Marilyn
	The Artist - 4 showings (▼ 5)	This Means War
	Underworld: Awakening 3D - 1 showing (▼ 2)	Romancing in Thin Air
	The Lady - 1 showing (▼ 2)	The Descendants

Broadway/AMC seem to be supporting The Iron Lady over John Carter. Meryl Streep has a lot of clout here. The Iron Lady has been doing well in the business district. Not so in the more rural areas. John Carter seems to be doing alright all around. Biggest holdover winners are Hugo, The Artist and A Separation. Biggest losers are Underworld: Awakening, Ghost Rider 2 and Love.

Langham Place
New	Holdovers	Leaving
John Carter 3D - 10 showings	Ghost Rider: Spirit of Vengeance 3D - 4 showings (▼ 6)	The Allure of Tears
The Iron Lady - 6 showings	The Devil Inside - 2 showings (▼ 4)	Safe House
	Mr. & Mrs. Gambler - 3 showings (▼ 4)
	Underworld: Awakening 3D - 4 showings (▼ 7)
	Love is Not Blind - 3 showings (▼ 5)
	Zindagi Na Milegi Dobara - 3 showings (-)
	Love - 3 showings (▼ 6)
	Hugo 3D - 2 showings (-)
	This Means War - 1 showing (▼ 3)

UA is a different story. John Carter is being given more showtimes than The Iron Lady. The Iron Lady is only getting half of UA's theaters. John Carter looks good at UA so far.

Tomorrow, I'll be posting Friday schedules to include A Simple Life's opening day showtimes.

March 8 Predictions
Please check it out and feel free to bash me for my predictions.

Friday schedules

* All holdover showings in brackets are from Wednesday.

Palace APM
New	Holdovers	Leaving
John Carter 3D - 7 showings	Ghost Rider: Spirit of Vengeance 3D - 2 showings (▼ 6)	The Allure of Tears
The Iron Lady - 7 showings	Love is Not Blind - 4 showings (▼ 7)	Mr. & Mrs. Gambler
A Simple Life - 12 showings	The Devil Inside - 1 showing (▼ 6)	Safe House
	Hugo 3D - 1 showing (▼ 2)	Underworld: Awakening 3D
	Love - 1 showing (▼ 5)	Romancing in Thin Air
	The Artist - 2 showings (▼ 3)	The Lady

The One

New

The Iron Lady - 12 showings

A Simple Life - 12 showings

No schedule for John Carter on Friday just yet but I'm guessing its the same as Thursday's.

Now for some fun fun fun...

The ONE
	A Simple Life					The Iron Lady
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold/available	Seats available	% filled
Mar. 9	11:00 AM	89	163	54.6%	Mar. 9	12:05 PM	8	163	4.9%
	12:10 PM	7	111	6.3%		1:35 PM	4	111	3.6%
	1:10 PM	8	163	4.9%		2:00 PM	8	163	4.9%
	2:20 PM	6	111	5.4%		3:55 PM	12	163	7.4%
	3:20 PM	36	163	22.1%		4:30 PM	4	111	3.6%
	4:00 PM	6	163	3.7%		5:50 PM	20	163	12.3%
	5:30 PM	29	163	17.8%		6:25 PM	4	111	3.6%
	6:10 PM	11	163	6.7%		7:50 PM	112	163	68.7%
	8:20 PM	52	163	31.9%		8:20 PM	9	111	8.1%
	9:50 PM	125	163	76.7%		9:50 PM	80	163	49.1%
	10:30 PM	25	163	15.3%		10:20 PM	7	111	6.3%
	12:00 AM	6	163	3.7%		11:50 PM	4	163	2.5%
Total		400	1852	21.6%	Total		272	1696	16.0%

A Simple Life is clearly out in front. What's most noticeable is that while The Iron Lady had a 1 week headstart, A Simple Life ticket sales are robust and outpacing The Iron Lady's. Even though A Simple Life only has one 7 PM showtime, it is in front of The Iron Lady with other showtimes, more specifically, the afternoon ones. I'll be doing more of these throughout the week.

More Friday schedules

Note: All holdover showtimes in brackets is from Wednesday.
Note 2: All openers' showtimes in brackets is from Thursday.

Palace IFC
New	Holdovers	Leaving
John Carter 3D - 3 showings (-)	A Separation - 3 showings (▼ 5)	Extremely Loud & Incredibly Close
The Iron Lady - 6 showings (▼ 8)	We Need to Talk About Kevin - 1 showing (▼ 5)	La Délicatesse
A Simple Life - 7 showings	Hugo 3D - 1 showing (▼ 3)	Moneyball
	The Artist - 4 showings (▼ 6)	The Lady
	My Week with Marilyn - 1 showing (-)	The Descendants

Pacific Place
New	Holdovers	Leaving
John Carter 3D - 5 showings (▼ 6)	A Separation - 3 showings (▼ 5)	Ghost Rider: Spirit of Vengeance 3D
The Iron Lady - 7 showings (▼ 10)	Safe House - 3 showings (▼ 5)	The Devil Inside
A Simple Life - 4 showings	The Artist - 5 showings (▼ 6)	My Week with Marilyn
		War Horse
		The Descendants
		Underworld: Awakening 3D (Thu.)
		This Means War (Thu.)
		Beauty & the Beast 3D (Thu.)
		The Lady (Thu.)

Palace APM
New	Holdovers	Leaving
John Carter 3D - 7 showings (-)	Ghost Rider: Spirit of Vengeance 3D - 2 showings (▼ 6)	The Allure of Tears
The Iron Lady - 7 showings (-)	Love is Not Blind - 4 showings (▼ 7)	Mr. & Mrs. Gambler
A Simple Life - 12 showings	The Devil Inside - 1 showing (▼ 6)	Safe House
	Hugo 3D - 1 showing (▼ 2)	Underworld: Awakening 3D
	Love - 1 showing (▼ 5)	Romancing in Thin Air
	The Artist - 2 showings (▼ 3)	The Lady

Festival Walk
New	Holdovers	Leaving
John Carter 3D - 6 showings (-)	A Separation - 3 showings (▼ 5)	The Flowers of War
The Iron Lady - 11 showings (▲ 9)	Love is Not Blind - 3 showings (▼ 6)	This Means War
A Simple Life - 9 showings	Hugo 3D - 2 showings (▼ 5)	Safe House
	The Artist - 4 showings (▼ 6)	Underworld: Awakening 3D
	The Lady - 1 showing (▼ 4)	Ghost Rider: Spirit of Vengeance 3D (Thu.)
		Extremely Loud & Incredibly Close (Thu.)
		My Week with Marilyn (Thu.)
		The Descendants (Thu.)

Hollywood
New	Holdovers	Leaving
John Carter 3D - 6 showings	Ghost Rider: Spirit of Vengeance 3D - 2 showings (▼ 6)	Love
The Iron Lady - 6 showings	Love is Not Blind - 5 showings (▼ 6)	Safe House
A Simple Life - 10 showings	The Allure of Tears - 1 showing (▼ 3)	This Means War
	Underworld: Awakening 3D - 1 showing (▼ 5)	Romancing in Thin Air
	Mr. & Mrs. Gambler - 3 showings (-)	New Perfect Two
	The Lady - 1 showing (▼ 2)

A Simple Life is dominating right now. It might even add more shows later. Theaters are holding back some showtimes at night. The Iron Lady getting more screens doesn't mean much. It lost the biggest screen to A Simple Life so it's getting compensated with 2 screens for the full day. It will lose some seats from Thursday (about 80) per showing.

March and April schedules updated.

	Thursday adm.	(so far)		March 8
Rank	Title	LW	TW	% chg
1	The Iron Lady	--	6,487	--
2	John Carter 3D	--	3,830	--
3	Hugo 3D	918	1,170	+27.5%
4	Ghost Rider: Spirit of Vengeance 3D	3,353	967	-71.2%
5	Love is Not Blind	1,809	756	-58.2%

Excellent for The Iron Lady. This could challenge The Devil Wears Prada for the 2nd biggest OW of a Meryl Streep movie in HK. John Carter was a no-show. So disappointing. I can't imagine it doing any worse in walk-ins than Ghost Rider 2. Great drop for Hugo. It's not going to last though. It will get dumped with 1 showtime starting tomorrow. Who knows what will happen this weekend. Ghost Rider looks decent by Ghost Rider standards but it's getting cut in the majority of theaters tomorrow. It'll have worse drops as the weekend progresses. Love is Not Blind looks OK for now but that will change tomorrow.

If The Iron Lady can get 6,400 with opening day pre-sales, A Simple Life should begin with over 30,000 admissions on Friday. A Simple Life might be able to get to 45,000-50,000 for the day tomorrow...maybe even more if theaters decide to give it more showtimes.

If you really want to see how bad A Simple Life is taking down the competition, look no further.

Palace APM
	A Simple Life					The Iron Lady					John Carter
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
					Mar. 8	12:00 PM	143	286	50.0%	Mar. 8	12:30 AM (Wed. MN)	68	286	23.8%
						2:00 PM	24	286	8.4%		12:05 PM	29	167	17.4%
						3:55 PM	30	286	10.5%		2:30 PM	26	167	15.6%
						5:50 PM	28	286	9.8%		3:50 PM	18	114	15.8%
						7:50 PM	98	286	34.3%		5:00 PM	26	167	15.6%
						8:20 PM	12	98	12.2%		7:30 PM	52	167	31.1%
						9:50 PM	27	286	9.4%		9:55 PM	28	167	16.8%
						11:50 PM	23	286	8.0%		12:25 AM	24	167	14.4%
					Total		385	2100	18.3%	Total		271	1402	19.3%
Mar. 9	11:00 AM	216	286	75.5%	Mar. 9	12:00 PM	17	167	10.2%	Mar. 9	12:20 PM	21	114	18.4%
	12:00 PM	39	112	34.8%		2:00 PM	4	167	2.4%		2:45 PM	18	114	15.8%
	1:10 PM	24	286	8.4%		3:55 PM	6	167	3.6%		3:50 PM	16	98	16.3%
	2:10 PM	8	112	7.1%		5:50 PM	6	167	3.6%		5:10 PM	18	114	15.8%
	3:20 PM	37	286	12.9%		7:45 PM	69	167	41.3%		7:35 PM	31	114	27.2%
	4:20 PM	9	112	8.0%		9:45 PM	29	167	17.4%		10:00 PM	21	114	18.4%
	5:30 PM	45	286	15.7%		11:45 PM	4	167	2.4%		12:25 AM	16	114	14.0%
	7:40 PM	224	286	78.3%
	8:15 PM	75	112	67.0%
	9:50 PM	168	286	58.7%
	10:25 PM	14	112	12.5%
	12:05 AM	30	286	10.5%
Total		889	2562	34.7%	Total		135	1169	11.5%	Total		141	782	18.0%
					2-day total		520	3269	15.9%	2-day total		412	2184	18.9%

This is the full day schedule for John Carter, The Iron Lady and A Simple Life at Palace APM.

A Simple Life is killing it with strong Friday night sessions. Even APM's morning session is almost full. For a Friday, that is fantastic. Even better is that it still has one more full day to go to sell the remaining 70 seats. At other theaters, morning sessions for A Simple Life are almost full at about 80% of the locations giving it a morning showtime. Night shows are selling out at most theaters while others are exhibiting stronger than usual sales. If we go back to APM's admissions, afternoon showtimes for A Simple Life are impressive. The 3:20 and 5:30 showtimes in particular are showing us the strength of A Simple Life in general. The solid pre-selling at night filters into the afternoon which is causing The Iron Lady's and John Carter's numbers to look bad.

Friday's 889 admissions for A Simple Life is more than 6x better than both John Carter or The Iron Lady's Friday alone. With the 2-day totals for The Iron Lady and John Carter, A Simple Life is almost doubling both movies with 1 less day.

You might have noticed John Carter's stable numbers of % filled for each showtime. Well, for 3D releases, theaters allocate a number of seats where those are not available to be sold. They mark those as 'sold seats' when in reality, they are empty. I did some quick calculations here on John Carter's opening day and John Carter's actual % of seats filled on opening day is only 4.9% (minus Wed. midnight showing).

We've got our first Friday morning sell-out for A Simple Life.


Usually morning shows get full right before the showtime starts so this sellout is a huge surprise.

Another morning showtime at this theater is sold out as well. That one is very impressive given that it's in the morning and it's full price for adults (except for seniors). The picture above is where everyone gets a discount to see it in the morning (not the same one). Both showtimes sold out before noon Thursday.

Weekend Showtimes
A Simple Life
	Friday	Saturday
iSquare	6 (1 MN)	15 (2 MN)
Langham Place	13 (4 MN)	13 (2 MN)
Windsor Cinema	10 (2 MN)	12 (2 MN)
Pacific Place	4	8 (1 MN)

If A Simple Life can get to 50,000 admissions on Friday, Saturday should be in the 75,000-80,000 range with those kinds of showtimes.

								Mar. 1 WKD
Rank	Film Title	Distributor	Weekend BO	Weeks	Theaters	Per Theater Average	% change	B.O. Cume
1	Ghost Rider: Spirit Of Vengeance	Deltamac	$302,101	1	32	$9,441		$302,101
2	Hugo	Paramount Int'l	$200,720	2	20	$10,036	+6%	$480,768
3	Love	Intercontinental	$179,594	2	28	$6,414	-49%	$635,223
4	Underworld Awakening	Sony Int'l	$173,177	2	35	$4,948	-61%	$787,128
5	Love is Not Blind	Edko	$146,214	1	28	$5,222		$146,214
6	Artist, The	Edko	$124,795	2	14	$8,914	+9%	$304,301
7	Devil Inside, The	Paramount Int'l	$122,132	1	20	$6,107		$122,132
8	This Means War	Fox Int'l	$83,280	3	29	$2,872	-51%	$886,433
9	Safe House	Universal Int'l	$62,539	2	26	$2,405	-66%	$300,788
10	Mr. & Mrs. Gambler	Newport Ent.	$55,697	3	25	$2,228	-63%	$702,821

Ugly for Ghost Rider 2. Very nice increase for Hugo. After a below par opening weekend, its run will save it from being a disappointment. It's headed toward $700,000-$750,000. Great hold for Love. It should be able to pass $750,000 and possibly $800,000. OK decrease for Underworld 4. On its way to $900,000. Poor start for Love is Not Blind. Superb increase for The Artist. With Valentine's Day sneaks taken out from last weekend, it is up 24%. Respectable opening for The Devil Inside. Good hold for This Means War. Will pass $900,000 on Monday or Tuesday. Safe House had a weak hold. $350,000 is possible. Mr. & Mrs. Gambler will pass $725,000.

Phantom of the Opera has collected $379,965 from 232 showings so far. That is a Per Showing Average of $1,637.78 ($12,715 HK). Fantastic news!

More updates on A Simple Life's opening day.

Langham Place
	A Simple Life
Day	Time	Seats sold	Seats available	% filled
Mar. 9	10:50 AM	120	202	59.4%
	12:20 PM	78	202	38.6%
	2:40 PM	34	202	16.8%
	3:05 PM	13	202	6.4%
	5:00 PM	63	202	31.2%
	7:20 PM	202	202	100.0%
	9:40 PM	148	202	73.3%
	9:50 PM	122	180	67.8%
	10:00 PM	119	191	62.3%
	12:00 AM	30	202	14.9%
	12:20 AM	14	202	6.9%
	1:50 AM	0	180	0.0%
	2:15 AM	0	202	0.0%
Total		943	2571	36.7%

Festival Walk
	A Simple Life
Day	Time	Seats sold	Seats available	% filled
Mar. 9	10:50 AM	190	354	53.7%
	1:00 PM	40	354	11.3%
	2:00 PM	14	138	10.1%
	3:10 PM	57	354	16.1%
	4:10 PM	10	138	7.2%
	5:20 PM	90	354	25.4%
	7:20 PM	119	156	76.3%
	7:35 PM	102	127	80.3%
	9:30 PM	65	156	41.7%
	9:55 PM	218	354	61.6%
Total		905	2485	36.4%

Palace APM
	A Simple Life					The Iron Lady					John Carter
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Mar. 9	11:00 AM	276	286	96.5%	Mar. 9	12:00 PM	56	167	33.5%	Mar. 9	12:20 PM	31	114	27.2%
	12:00 PM	103	112	92.0%		2:00 PM	8	167	4.8%		2:45 PM	18	114	15.8%
	1:10 PM	30	286	10.5%		3:55 PM	6	167	3.6%		3:50 PM	16	98	16.3%
	2:10 PM	16	112	14.3%		5:50 PM	10	167	6.0%		5:10 PM	22	114	19.3%
	3:20 PM	43	286	15.0%		7:45 PM	97	167	58.1%		7:35 PM	72	114	63.2%
	4:20 PM	23	112	20.5%		8:20 PM	8	98	8.2%		10:00 PM	34	114	29.8%
	5:30 PM	62	286	21.7%		9:45 PM	46	167	27.5%		10:20 PM	16	98	16.3%
	7:40 PM	241	286	84.3%		11:45 PM	4	167	2.4%		12:25 AM	16	114	14.0%
	8:15 PM	84	112	75.0%
	9:50 PM	208	286	72.7%
	10:25 PM	66	112	58.9%
	12:05 AM	30	286	10.5%
	12:35 AM	4	112	3.6%
Total		1186	2674	44.4%	Total		235	1267	18.5%	Total		225	880	25.6%

Good numbers for A Simple Life at Langham Place and Festival Walk but ticket sales have slowed down a lot at both locations.

Strong sales for A Simple Life at Palace APM. It's doing 5 times the business of The Iron Lady and John Carter. John Carter is picking up slightly.

	Thursday adm.			March 8
Rank	Title	LW	TW	% chg
1	The Iron Lady	--	10,989	--
2	John Carter 3D	--	8,242	--
3	Love is Not Blind	3,845	2,126	-44.7%
4	Hugo 3D	--	1,762	--
5	Ghost Rider: Spirit of Vengeance 3D	6,655	1,546	-76.8%

The Iron Lady opened up a bigger lead in the afternoon but John Carter was furiously trying to come back at night. Love is Not Blind had a very good decline Thursday. Hugo had an excellent hold. Awful for Ghost Rider 2.

	Friday adm.	(so far)			March 9
Rank	Title	LW	TW	WKD % chg	QD % chg
1	A Simple Life	--	25,382	--	--
2	The Iron Lady	--	7,391	--	+13.9%
3	John Carter 3D	--	4,021	--	+5.0%
4	Hugo 3D	1,820	742	-59.2%	-36.6%
5	Love is Not Blind	2,165	677	-68.7%	-10.4%

Not quite the 30k start I had hoped for but that is still a very good pre-sales number. A Simple Life should be around 40-45k for the day. That number for A Simple Life is the highest opening day pre-selling number since Harry Potter 7-2 opened last summer. For comparison's sake, it has already beaten out Overheard 2's entire opening day admissions. Good increase for The Iron Lady. It'll be at 12-13k today. John Carter should crack 10k for the day. Decent hold for Hugo. Love is Not Blind got dropped like a hot potato.

	Showtimes
	John Carter	The Iron Lady	A Simple Life
Hollywood
Friday	6	6	11
Saturday	11	8	16
Biggest Screen?			Yes
Palace APM
Friday	8	8	13
Saturday	11	8	15
Biggest Screen?			Yes
The One
Friday	7	12	12
Saturday	9	13	16
Biggest Screen?	Split	Split	Split
Pacific Place
Friday	5	8	5
Saturday	4	13	8
Biggest Screen?			Yes
Palace IFC
Friday	3	6	7
Saturday	4	8	8
Biggest Screen?		Yes
Festival Walk
Friday	6	11	10
Saturday	8	12	10
Biggest Screen?			Yes
Olympian City
Friday	6	8	10
Saturday	8	12	15
Biggest Screen?		Split	Split
Langham Place
Friday	7	7	13
Saturday	9	8	17
Biggest Screen?			Yes
iSquare
Friday	6	5	6
Saturday	7	6	15
Biggest Screen?	IMAX only		Yes

A Simple Life is gaining a lot of the extra showtimes on the weekend. John Carter & The Iron Lady are picking up showtimes at different locations. John Carter will probably have to settle for 3rd in admissions this weekend. Gross, it should still come in 2nd.