September 19-25 Actuals (Total)

1. Lan Kwai Fong - $860,842
2. 3 Idiots - $606,909
3. One Day - $897,891
4. Apollo 18 - $172,155 <- weekend actual
5. Insidious - $395,349
6. Colombiana - $165,949 <- weekend actual
7. Paradise Kiss - $134,609/$144,823 <- weekend and total actuals
8. Midnight in Paris - $447,373
9. Mayday 3DNA - $237,951
10. Bridesmaids - $185,422

Pacific Place
New	Holdovers	Leaving
Johnny English Reborn - 6 showings	Apollo 18 - 1 showing (▼ 5)
1911 - 3 showings	Colombiana - 3 showings (▼ 5)
Spy Kids: All the Time in the World 4D (Eng.) - 5 showings	The Help - 2 showings (▼ 5)
Abduction - 6 showings	Zookeeper - 1 showing (▼ 5)
	Bridesmaids - 1 showing (▼ 2)
	Midnight in Paris - 1 showing (▼ 3)
	One Day - 1 showings (▼ 2)
	3 Idiots - 3 showings (▼ 5)
	Jane Eyre - 1 showing (-)

Palace IFC
New	Holdovers	Leaving
Johnny English Reborn - 5 showings	The Help - 4 showings (▼ 5)	Bridesmaids
1911 - 3 showings	Pina 3D - 2 showings (▼ 5)	One Day
Spy Kids: All the Time in the World 4D (Eng.) - 3 showings	Midnight in Paris - 2 showings (▼ 6)
Sleeping Bueaty - 3 showings	3 Idiots - 3 showings (▼ 5)

Palace APM
New	Holdovers	Leaving
Johnny English Reborn - 7 showings	3 Idiots - 4 showings (▼ 5)	Insidious
1911 - 3 showings	Apollo 18 - 1 showing (▼ 6)	Mayday 3DNA
The Sorcerer and the White Snake - 4 showings	Colombiana - 1 showing (▼ 6)	Contagion
Shark Night 3D - 6 showings	Paradise Kiss - 1 showing (▼ 6)	Midnight in Paris
Spy Kids: All the Time in the World 4D (Chi.) - 5 showings	Zookeeper - 1 showing (▼ 5)	One Day
Abduction - 6 showings	Lan Kwai Fong - 1 showing (▼ 5)

The One
New	Holdovers	Leaving
Johnny English Reborn - 9 showings	Paradise Kiss - 1 showing (▼ 5)	Apollo 18
1911 - 3 showings	Lan Kwai Fong - 1 showing (▼ 4)	Colombiana
The Sorcerer and the White Snake - 3 showings	Insidious - 1 showing (-)	Zookeeper
Shark Night 3D - 4 showings	3 Idiots - 5 showings (-)	Bridesmaids
Spy Kids: All the Time in the World 4D (Chi.) - 3 showings		Mayday 3DNA
Abduction - 5 showings		Midnight in Paris
		One Day

Times Square
New	Holdovers	Leaving
Johnny English Reborn - 8 showings	One Day - 1 showing (▼ 3)	Apollo 18
1911 - 3 showings		The Help
The Sorcerer and the White Snake - 4 showings		Paradise Kiss
Shark Night 3D - 4 showings		Lan Kwai Fong
Spy Kids: All the Time in the World 4D (Eng.) - 2 showings		Insidious (Tue.)
		Midnight in Paris

Festival Walk
New	Holdovers	Leaving
Johnny English Reborn - 6 showings	3 Idiots - 4 showings (▼ 5)	Apollo 18
1911 - 3 showings	Colombiana - 1 showing (▼ 5)	Bridesmaids
The Sorcerer and the White Snake - 3 showings	Paradise Kiss - 2 showings (▼ 5)	Insidious
Shark Night 3D - 3 showings	The Help - 3 showings (▼ 5)	Mayday 3DNA
Spy Kids: All the Time in the World 4D (Chi.) - 3 showings	Zookeeper - 1 showing (▼ 5)	Overheard 2
Spy Kids: All the Time in the World 4D (Eng.) - 2 showings	Midnight in Paris - 1 showing (▼ 3)
Abduction - 6 showings	One Day - 1 showing (▼ 2)

Langham Place
New	Holdovers	Leaving
Johnny English Reborn - 9 showings	Colombiana - 1 showing (▼ 5)	Zookeeper
1911 - 3 showings	Paradise Kiss - 2 showings (▼ 6)	Apollo 18
The Sorcerer and the White Snake - 6 showings	One Day - 2 showings (▼ 4)	My Kingdom
Shark Night 3D - 7 showings	Lan Kwai Fong - 2 showings (▼ 6)	Mayday 3DNA
Abduction - 6 showings	Insidious - 1 showing (▼ 3)	Bridesmaids
		Overheard 2

Most of the holdovers got slashed heavily. Surprisingly, a few places only cut a couple of movies this week. I'm guessing they want to have a wider selection for the holiday weekend. 3 Idiots is the star holdover with peak showtimes heading into its 5th weekend.

September 29 Predictions -- Starting next week, I will not be writing articles on weekend predictions. I'll be gone for a month with only limited internet access during that period.

"3 Idiots"'s box office performance is just crazy. This just proves that a film with a running time of over 2 hours and with DVDs released for like forever can still pull in audiences if given the right release pattern. Word-of-mouth buzz will take care of the rest.

This is getting interesting. If the Observatory issues Tropical Cyclone Signal #8 (like a tropical storm warning in the US), many people will just stay home and exchange their tickets for a later date. If the #8 signal happens, buses/trains/minivans are all suspended and fewer taxis are out during a storm. This means the admissions on Thursday will be severely affected and this could spread into Friday as well. I wouldn't put it past Saturday to see increases above 200%.

	Thursday adm.	(so far)		September 29
Rank	Title	LW	TW	% chg
1	Johnny English Reborn	--	8,271	--
2	Shark Night 3D	--	2,009	--
3	The Sorcerer and the White Snake	--	1,249	--
4	3 Idiots	1,757	1,103	-37.2%
5	1911	--	931	--

October Release Dates

Release Date	Movie Title
October 6	Real Steel What's Your Number? The Days of Noah 2: Apocalypse Point Blank Osamu Tezuka's Buddha: The Great Departure The 33D Invader Death Bell 2: Bloody Camp
October 13	Friends with Benefits The Thing Seeking Justice Mural The Woman Knight of Mirror Lake Love You You The Change-Up Toast
October 20	Life Without Principle You are the Apple of My Eye Crazy Stupid Love Fright Night Paranormal Activity 3
October 22	The Lion King (re-release)
October 27	In Time Don't Be Afraid of the Dark Dream House The First Grader Warrior Footloose

October 6 will be Real Steel's week. It's getting the IMAX treatment and should do fairly well, opening with about $600,000. What's Your Number could do over $200,000. The 33D Invader will generate some buzz with its Category III rating so I'm sure it will do better than the other 3 movies.

October 13 has a lot of openers and there a lot of possibilities for the #1 spot here including a repeat by Real Steel. Mural could do decent business. Friends with Benefits should debut somewhere in the top 5. After many delays, Mirror Lake finally heads into theaters. The Thing probably won't do much given all the competition from horror/thriller movies. Toast seems like an arthouse movie.

October 20 will be the most interesting week, in my opinion. You've got a new Lau Ching Wan movie, which was shown at the Venice Film Festival, a Taiwanese romance hit movie, two horror movies and a Hollywood romance movie. And with The Lion King re-release coming out on that Saturday, it will be a crazy weekend in October. The Lau Ching Wan movie should dominate as Lau Ching Wan is fresh from his Overheard 2 hit and being featured at the Venice Film Festival should score some viewers. Paranormal Activity 3 won't do too much although it will have the upper hand this time against Fright Night unlike last year when it went toe-to-toe with Saw and lost. You are the Apple of My Eye will do fairly well. It could even lead to a 2nd place finish. Crazy Stupid Love might not do well with it competing against Apple of My Eye but it should still put up OK numbers. I have no idea what The Lion King will do.

October 27 looks to be In Time's week to shine. Dream House and Afraid of the Dark will be competing against themselves and Paranormal Activity 3 and Fright Night from last week. The First Grader looks like an arthouse flick while Warrior looks to do very little business due to the subject matter. Footloose could be a strong hit ala Step Up.

Edit: Typhoon Signal #8 will be issued by 5:30 AM. All transportation services are shut down although taxis will still run depending on the driver. Thursday's box office is looking pretty bleak at this point.

Well, I stand corrected. The typhoon brought lots of wind and rain and the best OD numbers for a #1 movie since Harry Potter and the Deathly Hallows Part 2. In fact, all of the films saw a huge increase throughout the day into final numbers.

	Thursday adm.			September 29
Rank	Title	LW	TW	% chg
1	Johnny English Reborn	--	57,796	--
2	Shark Night 3D	--	11,335	--
3	The Sorcerer and the White Snake	--	9,727	--
4	3 Idiots	3,298	8,716	+164.3%
5	Abduction	--	4,500	--

Missing: Spy Kids: All the Time in the World

Incredible gains for the top 4 from pre-sales to final numbers. Have a look at the Thursday multipliers below.

Thursday multipliers

1. Johnny English Reborn - 6.99
2. Shark Night - 5.64
3. The Sorcerer and the White Snake - 7.79
4. 3 Idiots - 7.90

Spectacular number for Johnny English Reborn. Should it continue this track, it is on its way to 1.8-2m OW. Of course, it remains to be seen whether the typhoon accelerated demand or if this gave tourists/people across the city to do something to pass the time.

Shark Night opened to fantastic numbers. Lowest that it should do for the weekend is about $250,000. That number could rise to about $400,000 depending on how many students flocked to this.

The Sorcerer and the White Snake did quite well. Clearly, the period epic got sampling from curious people who noticed its inclusion into the Venice Film Festival. Combine that with the starpower of Jet Li and Raymond Lam and you've got yourself a relatively good opening day.

3 Idiots continues to shine. That whopping 165% increase looks to have been the work of the typhoon as people treated it as a day off to go and socialize. It's well on its way to another increase possibly finishing with a weekend over $200,000.

Solid for Abduction. This is looking at a $110,000 target for the weekend.

Spy Kids was not listed. Thursday actuals will give us a better idea of where it's headed this weekend.

There's always some movie that doesn't do well on these types of weeks. This time it looks to be 1911. It could debut with less than $100,000 for the weekend which given its ultra wide release would be extremely poor and give Love in Space a run for their money with the worst PSA for an ultra-wide release this year.

Thursday rankings

1 Johnny English Reborn
2 Shark Night 3D
3 Sorcerer and the White Snake, The
4 4D Spy Kids: All the Time in the World
5 3 Idiots
6 1911
7 Abduction
8 Paradise Kiss
9 Help, The
10 Lan Kwai Fong

The rankings above are the actual rankings for Thursday. For some reason, the website that publishes the Thursday actuals missed some of the top 10 this week including Johnny English Reborn.

		Thursday Actuals						September 29
LW	TW	Title	Last Thu. (USD)	Thursday (USD)	% chg	Theaters	Days	Total
--	1	Shark Night	--	$92,273	--	28	1	$92,273
--	2	The Sorcerer and the White Snake	--	$60,510	--	36	1	$60,510
5	3	3 Idiots	$15,769	$42,458	+169.2%	14	29	$715,334
--	4	1911	--	$31,838	--	36	1	$31,838
4	5	Paradise Kiss	$18,685	$11,839	-36.6%	15	8	$205,333
10	6	The Help	$6,715	$9,536	+42.0%	5	8	$77,000
1	7	Lan Kwai Fong	$29,690	$9,370	-68.4%	14	15	$945,934
3	8	Colombiana	$24,529	$9,323	-62.0%	19	8	$242,550
6	9	One Day	$13,114	$8,410	-35.9%	14	22	$944,729
9	10	Midnight in Paris	$7,561	$7,961	+5.3%	6	22	$481,695

Overheard 2 - $3,081,054
Cars 2 - $2,442,508
Contagion - $850,771
Insidious - $435,418
Johnny English Reborn - $297,925
Mayday 3DNA - $257,143

Johnny English, however, did enough to rank in the top 10 highest grossing active movies in just 1 day even though it's not in the table. With an opening day total close to $300,000, it is heading for a 1.2-1.4m weekend. Target admissions for the holiday Saturday is 75,000.

Shark Night is doing great numbers. It could land somewhere in the $300,000-$350,000 range for the weekend.

Good number for The Sorcerer and the White Snake. $270,000 could be in store this weekend.

Spy Kids isn't listed but it came in at #4 for the day. It should roll out with a $230,000 start.

Un-freaking-believable for 3 Idiots. 169% increase in its 5th Thursday. It will pass $850,000 this weekend and be over a 10 multiplier. Geez. $220,000 is possible.

1911 actually turned in an OK performance. It should lead off with $140,000 this weekend.

Abduction didn't do half bad either. It should beat Remember Me's OW and crack $100,000 for the weekend. $120,000 could happen.

Pretty good for Paradise Kiss. It might see a slight drop this weekend of about -15%.

The Help should increase this week. A $60,000 weekend would be tremendous in just 5 theaters.

Lan Kwai Fong suffered a major blow this weekend. It could come in with about $55,000 and push it closer to the 1m mark.

	Friday adm.	(so far)			September 30
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	--	14,549	--	+75.9%
2	3 Idiots	2,875	2,824	-1.8%	+156.0%
3	Shark Night 3D	--	2,144	--	+6.7%
4	The Sorcerer and the White Snake	--	1,597	--	+27.9%
5	1911	--	803	--	-13.7%

	Friday adm.				September 30
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	--	43,072	--	-25.5%
2	Shark Night 3D	--	6,696	--	-40.9%
3	3 Idiots	6,199	6,520	+5.2%	-25.2%
4	The Sorcerer and the White Snake	--	6,149	--	-36.8%
5	Abduction	--	2,637	--	-41.4%

Looks like people really used the typhoon as a day off yesterday. Big daily drops all around.

Johnny English posted a strong drop. It is already over $500,000 in just 2 days. Shark Night crashed but that is to be expected. It really didn't hold up that well but it is still on course for at least a $300,000 weekend. Incredible for 3 Idiots. There are no words. The Sorcerer and the White Snake did OK and it could overtake Shark Night in admissions on Saturday/Sunday. Abduction dropped hard. It should have held up much better but it will still cross $100,000 for the weekend.

September 22 Actuals

1 1 Lan Kwai Fong Gala $186,821 -64.5% 34 -1 $5,495 $859,572 2
2 N Apollo 18 Cable $171,631 - 33 - $5,201 $171,631 1
3 N Colombiana Panasia $164,984 - 29 - $5,689 $164,984 1
4 6 3 Idiots EDKO $161,847 +26.7% 14 - $11,561 $607,423 4
5 N Paradaisu kisu (Paradise Kiss) Intercontinental $144,487 - 19 - $7,605 $144,487 1
6 3 One Day Lark $109,985 -46.9% 29 -2 $3,793 $899,031 3
7 2 Insidious n/a $95,617 -57.6% 32 -3 $2,988 $394,449 2
8 7 Midnight in Paris Golden Scene $61,571 -43.6% 14 -2 $4,398 $447,949 3
9 N Zookeeper Sony $61,086 - 18 - $3,394 $61,086 1
10 8 Bridesmaids EDKO $50,445 -51.2% 10 - $5,045 $185,661 2
11 N The Help Disney $49,530 - 7 - $7,076 $49,530 1
12 4 Mayday 3DNA Deltamac $47,241 -69.2% 17 -5 $2,779 $238,502 2
13 N My Kingdom (2011) Intercontinental $25,944 - 12 - $2,162 $25,944 1
14 9 Sit yan fung wan 2 (Overheard 2) Newport $23,811 -59.9% 23 -10 $1,035 $3,074,888 6
15 11 Pina EDKO $22,141 -44.4% 2 - $11,071 $78,987 2
16 10 Horrible Bosses WB $19,776 -56.1% 16 -4 $1,236 $865,765 5
17 5 Contagion WB $16,678 -89.0% 16 -23 $1,042 $846,994 3
18 N Demon 2 n/a $10,013 - 4 - $2,503 $10,013 1
19 16 The Smurfs Sony $4,564 -33.2% 5 -3 $913 $2,265,931 8
20 15 Rise of the Planet of the Apes Fox $2,685 -72.1% 4 -5 $671 $3,074,495 7
21 18 Hoshi o ou kodomo Intercontinental $2,585 -55.8% 1 -1 $2,585 $30,583 3
22 20 Cars 2 Disney $2,164 -42.3% 4 -2 $541 $2,445,372 7
23 12 Treasure Hunt Newport $2,078 -90.0% 4 -8 $520 $155,121 3
24 14 Love in Space Fox $1,537 -85.3% 2 -21 $769 $153,450 3
25 21 Harry Potter and the Deathly Hallows (Part Two) WB $1,492 -56.0% 2 - $746 $9,866,229 11
26 17 Jane Eyre (2011) Lark $1,386 -79.7% 2 -1 $693 $83,243 4
27 19 Final Destination 5 WB $1,101 -78.8% 1 -3 $1,101 $1,182,716 6
28 22 Cowboys & Aliens Intercontinental $453 -72.9% 1 -1 $453 $726,880 5
29 23 Bad Teacher Sony $260 -83.0% 1 -1 $260 $215,623 4
30 25 Wasao Golden Scene $103 -90.5% 1 -1 $103 $141,211 5

I'm surprised Lan Kwai Fong came in at #1 as it only ranked 4th with actuals on Sunday. Both Apollo 18 and Colombiana had mild starts. Paradise Kiss did extremely well. Zookeeper flopped. The Help did pretty good. Overheard 2 passes Apes for 8th biggest film of the year.

	Saturday adm.	(so far)			October 1
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	--	31,225	--	+114.6%
2	3 Idiots	4,032	6,610	+63.9%	+134.1%
3	Shark Night 3D	--	3,978	--	+85.5%
4	The Sorcerer and the White Snake	--	3,202	--	+100.5%
5	1911	--	1,310	--	+63.1%

	Saturday adm.				October 1
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	--	93,348	--	+116.7%
2	3 Idiots	12,010	17,464	+45.4%	+167.9%
3	Shark Night 3D	--	11,885	--	+77.5%
4	The Sorcerer and the White Snake	--	11,331	--	+84.3%
5	Abduction	--	4,496	--	+70.5%

Excellent number for Johnny English Reborn. Extremely impressive for 3 Idiots. 5th weekend and it is still growing. Ok for Shark Night but good for The Sorcerer and the White Snake. Atrocious for Abduction. It couldn't even beat its own typhoon-inflated Friday number.

	Sunday adm.	(so far)			October 2
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	--	27,563	--	-11.7%
2	3 Idiots	5,269	6,631	+25.8%	+0.3%
3	Shark Night 3D	--	3,865	--	-2.8%
4	The Sorcerer and the White Snake	--	3,157	--	-1.4%
5	1911	--	1,616	--	+23.4%

	Sunday adm.				October 2
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	--	75,316	--	-19.3%
2	3 Idiots	12,170	14,517	+19.3%	-16.9%
3	Shark Night 3D	--	9,149	--	-23.0%
4	The Sorcerer and the White Snake	--	8,588	--	-24.2%
5	Abduction	--	3,641	--	-19.0%

	Weekend adm.			Sept 29-Oct 2
Rank	Title	LW	TW	% chg
1	Johnny English Reborn	--	269,532	--
2	3 Idiots	33,677	47,217	+40.2%
3	Shark Night 3D	--	39,065	--
4	The Sorcerer and the White Snake	--	35,795	--
5	Abduction	--	15,274	--

September 29 Weekend Estimates

1. Johnny English Reborn - $1,375,000
2. Shark Night - $315,000
3. 3 Idiots - $230,000 (+42.1%)/$903,600
4. The Sorcerer and the White Snake - $220,000
X. Spy Kids: All the Time in the World - ($150,000-$275,000)
5. 1911 - $85,000
6. Abduction - $85,000

This weekend turned out a bit weaker than I had hoped for. Johnny English led all the way through and did pretty good numbers. Depending on actuals, it may even pass the original in just 1 weekend. Shark Night had a good opening weekend. 3 Idiots came through with another big increase as it will have its first (and maybe last) weekend over $200,000. Still, it will knock on 1m next weekend. The Sorcerer and the White Snake took full advantage of Jet Li and other HK stars and it led to a top 5 finish. A solid performance.

We still don't know where Spy Kids will end up. An opening below $150,000 would shock me given the number of theaters, 3D prices and number of chances kids had to see the film (Thurs/Sat/Sun) this weekend. It ended up above 3 Idiots on Thursday and final results could have Spy Kids opening at #3.

1911 bombed. All that's left is to decide if this film or Love in Space gets the title of the smallest opening this year for an ultra wide release.

Abduction didn't do well either. It never managed to beat Thursday's admissions. It missed tying Thursday admissions on Saturday by just 4 tickets. It looks like an opening below Remember Me for the werewolf.

Records will be updated after this weekend.

	Wednesday adm.				October 5
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	--	81,790	--	+98.1%
2	3 Idiots	--	18,090	--	+134.2%
3	The Sorcerer and the White Snake	--	10,584	--	+92.9%
4	Shark Night 3D	--	8,962	--	+32.5%
5	Colombiana	--	3,967	--	--

Admissions and % chg from Saturday holiday to Wednesday holiday

1. Johnny English Reborn: -11,558 adm. (-12.4%)
2. 3 Idiots: +626 adm. (+3.6%)
3. The Sorcerer and the White Snake: -747 adm. (-6.6%)
4. Shark Night: adm. -2923 adm. (-24.6%)

Really good for Johnny English Reborn. It has already passed 2m in 1 week and should be close to or at 2.1m. Out of this world for 3 Idiots...it increased from the Saturday holiday on Wednesday. That's incredible considering Wednesday night would be affected by people going back to work on Thursday. It has cleared 1m and 1.5m doesn't seem that far fetched. Very good for The Sorcerer and the White Snake. Troubling for Shark Night even with the standard horror frontloadedness.

Wednesday Estimates
1. Johnny English Reborn - $410,000
2. 3 Idiots - $88,000
3. Shark Night - $70,000
4. The Sorcerer and the White Snake - $65,000

Weekdays/Total Estimates (through 10/5/2011)
1. Johnny English Reborn - $725,000/$2,100,000
2. Shark Night - $163,500/$478,500
3. 3 Idiots - $140,000/$1,040,000
4. The Sorcerer and the White Snake - $117,500/$337,500

	Thursday adm.	(so far)			October 6
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	8,271	3,717	-55.1%	-88.1%
2	Real Steel	--	3,258	--	--
3	What's Your Number?	--	988	--	--
4	3 Idiots	1,103	976	-11.5%	-89.8%
5	Shark Night 3D	2,009	900	-55.2%	-77.8%

Quite a good drop for Johnny English. Extremely poor for Real Steel. This is playing ultra wide and a number of theaters are giving this two screens at night. Underwhelming performance. Awful for What's Your Number?. That is well below Larry Crowne's start. It might not even make $100,000 this weekend. 3 Idiots continues to chug along. Not bad for Shark Night.

October 6 Weekend Update

Looking really close in admissions between Real Steel and Johnny English. The top 2 haven't been separated by more than 1,300 admissions on any day so far this weekend.

Real Steel will take the weekend by about $50,000-$100,000 in gross. More to come.

Records and schedules updated. I also added November to the first post.

		Thursday Actuals						October 6
LW	TW	Title	Last Thu. (USD)	Thursday (USD)	% chg	Theaters	Days	Total
--	1	Real Steel	--	$105,873	--	48	1	$111,780
1	2	Johnny English Reborn	$297,925	$81,579	-72.6%	38	8	$2,163,326
--	3	The 33D Invader	--	$26,982	--	31	1	$75,804
--	4	What's Your Number?	--	$20,238	--	30	1	$53,962
5	5	3 Idiots	$42,458	$16,410	-61.4%	14	36	$1,034,133
2	6	Shark Night	$92,273	$11,721	-87.3%	27	8	$478,744
3	7	The Sorcerer and the White Snake	$60,510	$8,686	-85.6%	34	8	$328,915
--	8	The Days of Noah 2: Apocalypse	--	$4,473	--	4	1	$4,473
6	9	1911	$31,838	$3,204	-89.9%	29	8	$161,888
8	10	Paradise Kiss	$11,839	$2,892	-75.6%	9	15	$271,098

Other totals:

The Smurfs	$2,249,389
Lan Kwai Fong	$1,006,039
One Day	$997,006
Contagion	$854,777
Horrible Bosses	$847,555
Midnight in Paris	$537,217
Insidious	$467,533

	Thursday adm.			October 6
Rank	Title	LW	TW	% chg
1	Real Steel	--	13,482	--
2	Johnny English Reborn	57,796	13,088	-77.4%
3	What's Your Number?	--	2,808	--
4	3 Idiots	8,716	2,709	-68.9%
5	The 33D Invader	--	2,074	--

	Friday adm.				October 7
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Johnny English Reborn	43,072	20,063	-53.4%	+53.3%
2	Real Steel	--	18,877	--	+40.0%
3	3 Idiots	6,520	5,283	-19.0%	+95.0%
4	What's Your Number?	--	4,552	--	+62.1%
5	Shark Night 3D	6,696	1,991	-70.3%	--
	Saturday adm.				October 8
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Real Steel	--	38,084	--	+101.7%
2	Johnny English Reborn	93,348	37,557	-59.8%	+87.2%
3	3 Idiots	17,464	12,766	-26.9%	+141.6%
4	What's Your Number?	--	7,083	--	+55.6%
5	Shark Night 3D	11,885	2,558	-78.5%	+28.5%
	Sunday adm.				October 9
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Real Steel	--	39,177	--	+2.9%
2	Johnny English Reborn	75,316	34,164	-54.6%	-9.0%
3	3 Idiots	14,517	12,728	-12.3%	-0.3%
4	What's Your Number?	--	5,440	--	-23.2%
5	Shark Night 3D	9,149	2,626	-71.3%	+2.7%

	Weekend adm.			Oct 6-9
Rank	Title	LW	TW	% chg
1	Real Steel	--	109,620	--
2	Johnny English Reborn	269,532	104,872	-61.1%
3	3 Idiots	47,217	33,486	-29.1%
4	What's Your Number?	--	19,883	--

Summary

Real Steel pulled away from Johnny English Reborn on Sunday. The increases for Real Steel on Saturday/Sunday indicate that this is more of a family film. That's an ok/good drop for Johnny English Reborn. Remember that Johnny English Reborn had 2 holidays to compensate for this big drop and it had the 2nd best drop in the top 10 on Thursday behind 3 Idiots. 3 Idiots continues to shine. A drop under 30% in admissions after 2 holidays is spectacular. What's Your Number? clawed back but still did disappointing numbers.

October 6 Weekend Estimates

1. Real Steel - $820,000
2. Johnny English Reborn - $610,000 (-55.1%)/$2,685,000
3. 3 Idiots - $160,000 (-25.3%)/$1,178,000
4. What's Your Number? - $135,000/$168,000
5. The 33D Invader - $110,000/$159,000

September 29 Actuals

1. Johnny English Reborn Universal Int'l $1,358,742 1 37 $36,723 0 $2,076,642
2. Shark Night 3D Golden Scene $316,815 1 28 $11,315 0 $465,203
3. 3 Idiots Edko $214,792 5 14 $15,342 +33 $1,018,277
4. Sorcerer And The White Snake, The Gala Films $213,064 1 36 $5,918 0 $319,512
5. Spy Kids: All The Time In The World Sundream $194,743 1 33 $5,901 0 $280,335
6. 1911 Newport Ent. $106,578 1 37 $2,880 0 $158,998
7. Abduction Deltamac $86,837 1 23 $3,776 0 $130,666
8. Paradise Kiss Intercontinental $49,347 2 11 $4,486 -66 $268,543
9. Lan Kwai Fong Gala Films $41,551 3 12 $3,463 -78 $1,001,945
10. Midnight in Paris Golden Scene $38,862 4 9 $4,318 -37 $535,005

These totals include the Wednesday holiday.

Notables (from BOM):

14 - 33D Newport $24,630 - 21 - $1,173 $24,630 -
16 - What's Your Number? Fox $18,792 - 21 - $895 $18,792 -
17 - You Are the Apple of My Eye Fox $15,804 - 3 - $5,268 $15,804 -2
18 2 Apollo 18 Cable $13,162 -92.3% 10 -23 $1,316 $231,398 2
20 N Sleeping Beauty (2011) n/a $11,161 - 2 - $5,581 $11,161 1

33D Invader did ok with advanced screenings but What's Your Number started off very sluggish. It was tracking behind Friends with Benefits special screenings, which is not listed in this week's chart. You are the Apple of My Eye did pretty good from just 3 theaters. It saw a couple more sellout advanced screenings on the October 6 weekend which should make for a very interesting weekend come October 20. Apollo 18 combusted. Sleeping Beauty did OK.

Edit: Tacked on the holiday totals for What's Your Number? and The 33D Invader.

	Thursday adm.	(so far)		October 13
Rank	Title	LW	TW	% chg
1	Real Steel	3,258	3,416	+4.8%
2	Johnny English Reborn	3,717	1,552	-58.2%
3	The Thing	--	1,390	--
4	3 Idiots	976	1,381	+41.5%
5	Friends with Benefits	--	1,168	--

Real Steel is benefiting from very strong word of mouth. I see this dropping less than 35% this weekend. Johnny English is fading fast. The Thing did marginally better than Apollo 18 and Insidious. This might be able to make $200,000 this weekend. Fantastic number for 3 Idiots. I wonder if this will get to 2m? This weekend it could hit $200,000 again. Friends with Benefits has a fair shot at $175,000...maybe $200,000 if it picks up this weekend.

	Thursday adm.			October 13
Rank	Title	LW	TW	% chg
1	Real Steel	13,482	11,174	-17.1%
2	Johnny English Reborn	13,088	5,792	-55.7%
3	The Thing	--	5,060	--
4	Friends with Benefits	--	3,622	--
5	3 Idiots	2,709	3,191	+17.8%

Excellent number for Real Steel. 2m is happening. Johnny English isn't having great legs but it will be enough to pass Overheard 2 for #8. Tenants and X-Men: First Class will be a harder target with it dropping fairly heavily and bigger openers expected next week. The Thing is having a decent start. Friends with Benefits is doing better than What's Your Number. It should amount to about a $150,000 weekend. Every time I make a prediction about 3 Idiots, it seems to bite me in the ass so I'll just say this...it will pass Transformers 3 and become the #1 film of the year. It might be able to sneak in another weekend above $200,000 and it should be around 1.35-1.45m after this weekend.

	Friday adm.	(so far)			October 14
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Real Steel	5,893	5,711	-3.1%	+67.2%
2	3 Idiots	2,578	2,974	+15.4%	+115.4%
3	Johnny English Reborn	6,237	2,693	-56.8%	+73.5%
4	Friends with Benefits	--	2,498	--	+113.9%
5	The Thing	--	1,897	--	+36.5%

Real Steel and 3 Idiots are having some great drops. Johnny English will need to pick it up if it wants to succeed 72 Tenants as the 6th biggest film of the year. Very good for Friends with Benefits. The Thing could lead off with $200,000 this weekend.

October 6 Weekend

1. Real Steel Walt Disney Int'l $763,937 1 38 $20,104 0 $1,070,093
2. Johnny English Reborn Universal Int'l $570,714 2 37 $15,425 -58 $2,809,541
3. 3 Idiots Edko $161,323 6 14 $11,523 -25 $1,239,880
4. The 33D Invader Newport Ent. $161,244 1 31 $5,201 0 $230,114
5. What's Your Number? Fox Int'l $149,462 1 28 $5,338 0 $195,119
6. Shark Night 3D Golden Scene $67,757 2 28 $2,420 -79 $566,212
7. Sorcerer And The White Snake, The Gala Films $55,674 2 34 $1,637 -74 $399,776
8. Spy Kids: All The Time In The World Sundream $27,706 2 13 $2,131 -86 $311,902
9. 1911 Newport Ent. $20,458 2 28 $731 -81 $192,212
10. Paradise Kiss Intercontinental $18,071 3 9 $2,008 -63 $291,709

Totals now include the weekdays from last week.

Ok start for Real Steel. Great word of mouth really saw its Sunday benefit. Understandable for Johnny English Reborn. It had 2 holidays to compensate for the bigger weekend drop. Incredibly strong for 3 Idiots after the holiday. Amazing that it only fell 25% after 3 holidays last week (typhoon, 2 public holidays). Poor for 33D Invader and What's Your Number even with advanced shows added in. Shark Night had a pretty successful opening weekend and then it went kaput. The same can be said for Sorcerer and the White Snake, Spy Kids 4D and 1911. Paradise Kiss did well in Hong Kong, better than what a lot of Japanese movies make here. It almost doubled Gantz's total.

Life Without Principle and You Are the Apple of My Eye both received widespread advanced screenings this weekend. Apple is doing much more business than Principle and has already had a few weeks of sold out advanced screenings at select locations.

		Thursday Actuals						October 13
LW	TW	Title	Last Thu. (USD)	Thursday (USD)	% chg	Theaters	Days	Total
1	1	Real Steel	$105,873	$76,441	-27.8%	43	8	$1,147,802
2	2	Johnny English Reborn	$81,579	$34,580	-57.6%	37	14	$2,843,631
--	3	The Thing	--	$33,105	--	34	1	$33,105
--	4	Friends with Benefits	--	$21,931	--	32	1	$52,711
5	5	3 Idiots	$16,410	$19,574	+19.3%	14	43	$1,260,532
3	6	The 33D Invader	$26,982	$8,753	-67.6%	6	8	$239,130
--	7	Seeking Justice	--	$8,267	--	13	1	$8,267
--	8	The Woman Knight of Mirror Lake	--	$6,520	--	21	1	$11,570
--	9	Mural	--	$4,666	--	15	1	$4,666
--	10	Demon 2	--	$4,475	--	4	22	$4,475

Very good for Real Steel. Johnny English Reborn will pass 3m and might pass Overheard 2/Apes this weekend. Passing First Class is a lock and is almost a certainty to pass Tenants. Good number for The Thing. Ok for Friends with Benefits. 3 Idiots continues to dominate at the two theater chains. Extremely weak for 33D Invader. The bottom 3 openers did really bad. I'm skeptical of Demon 2 being #10 because I don't see it playing at any theaters but that's what is listed.

Thursday admissions (October 20)

1. You are the Apple of My Eye - 18,995
2. Life Without Principle - 10,553
3. Real Steel - 5,249 (-53.0%)
4. Crazy Stupid Love - 3,479
5. 3 Idiots - 2,365 (-25.9%)

October 20 Weekend Estimates (Thu -> Sun)

1. You Are the Apple of My Eye - 18,995 -> 52,623 -> 100,071 -> 94,010 = 265,699 admissions
2. Life Without Principle - 10,553 -> 13,624 -> 25,240 -> 24,149 = 73,566 admissions
3. Real Steel - 5,249 -> 7,803 -> 14,033 -> 13,075 = 40,160 admissions
4. 3 Idiots - 2,365 -> 4,486 -> 8,593 -> 9,790 = 25,234 admissions
5. Crazy Stupid Love - 3,479 -> 5,405 -> 7,407 -> 6,100 = 22,391 admissions

You Are the Apple of My Eye - $2,510,000 (4-day)/$2,630,000
Life Without Principle - $480,000 (4-day)/$562,000
Crazy Stupid Love - $133,000

Saturday admissions (October 29)

1. You Are the Apple of My Eye - 114,714 (+14.6%)
2. In Time - 26,825
3. Life Without Principle - 12,735 (-49.5%)
4. 3 Idiots - 8,962 (+4.3%)
5. Real Steel - 5,999 (-57.3%)

You Are the Apple of My Eye watch: Thursday's actuals came in above last week's. With Saturday's increase from last week, it looks like Apple of My Eye is headed for a 2nd weekend increase. After this weekend, it will stand above 3.5m for sure and be very close to 4m.

Partial records updated.

"Apple of My Eye" 's bo performance is even more impressive than 3 Idiots and Sex and Zen earlier this year. To see the Taiwan indie beat the crap out of In Time and PA 3 is a real pleasant surprise. The coming-of-age movie has a good shot at topping Pirates 3 to become the third highest grossing movie of the year.

I disagree. I think 3 Idiots' performance is way more impressive than Apple of My Eye's for the sole reason that this was released 2 years after the initial release date worldwide.

Add in all the other factors (no other Indian movie comes close, only played at 2/5 theater chains, foreign language, over a 10 multiplier) and I don't think Apple of My Eye comes close. IMO, Apple of My Eye is banking on the hot WOM from Taiwan and the love story plot. We already saw glimpses of good box office return from other love story hits such as Beastly and Don't Go Breaking My Heart earlier this year. It was only a matter of time before a love story movie would break out.

Thursday update: You Are the Apple of My Eye is going to stay on top for a 4th week making it the longest #1 since Inception last year. If it spends another week at #1, it will be the most since Avatar in 2009 and only the 2nd movie to stay at #1 for more than a month since BOM started tracking HK box office back in 2001. Box office wise, it has already cruised past 5.5m and should end with 7.5m total which would make it only the first fall film since Lust, Caution to end in the top 5 of the year.

#2-4 is looking like it's up for grabs with Three Musketeers, 3 Idiots and In Time all battling it out. I Don't Know How She Does It isn't doing well. Similar thing with Drive although that is rated III. 3 Idiots will pass 2m this weekend and has already passed films like Green Lantern, Tangled, Green Hornet and other WOM hits like Confessions, Departures and Aftershock.

	Sunday adm.				November 13
Rank	Title	LW	TW	WKD % chg	QD % chg
1	You Are the Apple of My Eye	--	33,721	--	--
2	In Time	--	12,150	--	--
3	3 Idiots	--	10,094	--	--
4	The Three Musketeers 3D	--	6,809	--	--
5	Starry Starry Night	--	6,475	--	--

Look ahead: Immortals will lead the pack next week with 8 new releases out. 5 new Hollywood releases (Immortals, 50/50, Margin Call, Killer Elite, Trespass) along with Taiwan epic Warriors of the Rainbow: Seediq Bale (Part 1) and local/mainland films The Big Blue Lake and Legendary Amazons come out. You Are the Apple of My Eye will have a tough time repeating with Immortals showing in 3D but it still has a fair chance of doing so.

Tintin pre-selling has started in IMAX. It's been doing ok so far. Early predictions look like this start off with a 1m weekend.

Thursday schedules

Pacific Place
New	Holdovers	Leaving
Immortals 3D - 6 showings	Drive - 2 showings (▼ 6)	The Three Musketeers 3D
50/50 - 5 showings	I Don't Know How She Does It - 1 showing (▼ 6)	In Time
Killer Elite - 5 showings	3 Idiots - 4 showings (▼ 5)	Tower Heist
Margin Call - 5 showings		You Are the Apple of My Eye
Trespass - 5 showings		The Help

Olympian City
New	Holdovers	Leaving
Immortals 3D - 6 showings	3 Idiots - 3 showings (▼ 4)	The Three Musketeers 3D
Fullmetal Alchemist: The Sacred Star of Milos - 3 showings	I Don't Know How She Does It - 1 showing (▼ 5)	Tower Heist
Margin Call - 5 showings	Starry Starry Night - 2 showings (▼ 4)	Life Without Principle
Warriors of the Rainbow: Seediq Bale (Part 1) - 5 showings	In Time - 3 showings (▼ 5)	Real Steel
	You Are the Apple of My Eye - 6 showings (▼ 9)

Palace APM
New	Holdovers	Leaving
Immortals 3D - 6 showings	3 Idiots - 4 showings (▼ 5)	Let's Go
Fullmetal Alchemist: The Sacred Star of Milos - 3 showings	Starry Starry Night - 2 showings (▼ 6)	The Killer Who Never Kills
Legendary Amazons - 3 showings	The Three Musketeers 3D - 1 showing (▼ 3)	Sleepwalker 3D
Margin Call - 6 showings	In Time - 1 showing (▼ 6)	Tower Heist
Trespass - 6 showings	You Are the Apple of My Eye - 6 showings (▼ 9)
Warriors of the Rainbow: Seediq Bale (Part 1) - 3 showings

Very surprising that Pacific Place has already dropped Apple of My Eye after 4 weeks. I don't think it's a full drop though. They will probably schedule a few showtimes of it on the weekend.

Immortals is looking more and more likely to be the #1 film this week. Apple of My Eye so far has had mixed results with scheduling with a handful of theaters still giving it 2 screens at night, most giving it 1 screen (full day) while another handful has dropped this or has only left it with 1 showtime. Margin Call is the other very wide release this week with it being added in many places. 50/50 is only going limited while Seediq Bale Part 1 may be in about 10 or so theaters. Trespass and Killer Elite are fillers. Fresh off her bomb, Treasure Hunt, Cecilia Cheung is back in a new movie called Legendary Amazons. Theaters have shunned this so returns are expected to be very weak.

	Thursday adm.			November 17
Rank	Title	LW	TW	% chg
1	Immortals 3D	--	13,363	--
2	You Are the Apple of My Eye	--	8,887	--
3	Margin Call	--	3,163	--
4	3 Idiots	--	2,158	--
5	In Time	--	2,002	--

		Thursday Actuals						November 17
LW	TW	Title	Last Thu. (USD)	Thursday (USD)	% chg	Theaters	Days	Total
--	1	Immortals	--	$99,474	--	40	1	$99,474
--	2	You Are the Apple of My Eye	--	$50,279	--	36	29	$6,737,120
--	3	Margin Call	--	$23,560	--	28	1	$23,560
--	4	In Time	--	$13,869	--	34	22	$1,423,244
--	5	3 Idiots	--	$12,369	--	13	78	$2,182,485
--	6	Warriors of the Rainbow: Seediq Bale (Part 1)	--	$12,189	--	16	1	$17,978
--	7	Starry Starry Night	--	$10,351	--	17	15	$339,202
--	8	Trespass	--	$10,117	--	26	1	$10,117
--	9	Killer Elite	--	$8,636	--	14	1	$8,636
--	10	50/50	--	$8,263	--	6	1	$8,263

Real Steel	$2,469,201
Life Without Principle	$1,067,178
The Three Musketeers	$707,007
Tower Heist	$352,991
Drive	$129,461

Good start for Immortals. Pretty good for Apple of My Eye although it is slowing down now. Weak for Margin Call. Decent enough run for In Time. 3 Idiots is a beast. It has already spent 7 weekends in the top 5 tying Sex & Zen for most weeks spent inside the top 5 this year and will break the record with another top 5 finish this weekend. Seediq Bale starts off well. With the 2nd one set to play in 2 weeks, this should do fairly well with its niche audience. Good number for Starry Starry Night. It might be able to drop less than 50% this weekend. Trespass did substandard numbers. Likewise for Killer Elite. While 50/50's subject matter isn't appealing, it managed strong sales in the arthouse theaters which is boosting its PSA. An exceptional start nonetheless.

It is going to be very close between Real Steel and the other movies bunched up below 2.5m. Nice total for the robot boxing movie. Great number for Life Without Principle. OK-below average for 3 Musketeers. Tower Heist did acceptable numbers. Extremely good for Drive...and we're only into week 2 of its run. Considering that it got slapped with a III rating, this number is a great leading off point.

	Friday adm.	(so far)			November 18
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Immortals 3D	--	7,079	--	--
2	You Are the Apple of My Eye	--	5,096	--	--
3	Margin Call	--	2,295	--	--
4	3 Idiots	--	2,237	--	--
5	Starry Starry Night	--	898	--	--

	Friday adm.				November 18
Rank	Title	LW	TW	WKD % chg	QD % chg
1	You Are the Apple of My Eye	--	14,915	--	+67.8%
2	Immortals 3D	--	13,471	--	+0.8%
3	Margin Call	--	5,540	--	+75.2%
4	3 Idiots	--	4,669	--	+116.4%
5	In Time	--	3,238	--	+61.7%

Records updated -- including the foreign top 50.

	Saturday adm.	(so far)			November 19
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Immortals 3D	--	9,670	--	+36.6%
2	You Are the Apple of My Eye	--	7,290	--	+43.1%
3	3 Idiots	--	2,822	--	+26.2%
4	Margin Call	--	2,770	--	+20.7%
5	Warriors of the Rainbow: Seediq Bale (Part 1)	--	1,373	--	--

	Saturday adm.				November 19
Rank	Title	LW	TW	WKD % chg	QD % chg
1	You Are the Apple of My Eye	--	24,579	--	+64.8%
2	Immortals 3D	--	22,730	--	+68.7%
3	Margin Call	--	8,665	--	+56.4%
3	3 Idiots	--	8,665	--	+85.6%
5	In Time	--	7,355	--	+127.1%

Good numbers for Apple of My Eye and Immortals. Nice recovery for Immortals as well after the mild Friday. Margin Call isn't doing great while 3 Idiots is looking very good still. 3 Idiots will spend another weekend over 100k, its 10th consecutive weekend that it has done so. In Time is holding on pretty well. It'll hang around with a 40-50% drop for the weekend.

	Sunday adm.	(so far)			November 20
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Immortals 3D	--	10,246	--	+6.0%
2	You Are the Apple of My Eye	--	7,756	--	+6.4%
3	3 Idiots	--	4,000	--	+41.7%
4	Margin Call	--	2,756	--	-0.5%
5	In Time	--	1,831	--	--

	Sunday adm.				November 20
Rank	Title	LW	TW	WKD % chg	QD % chg
1	You Are the Apple of My Eye	33,721	19,505	-42.2%	-20.6%
2	Immortals 3D	--	18,932	--	-16.7%
3	3 Idiots	10,094	8,366	-17.1%	-3.5%
4	In Time	12,150	6,466	-46.8%	-12.1%
5	Margin Call	--	6,269	--	-27.7%

	Weekend adm.			Nov 17-20
Rank	Title	LW	TW	% chg
1	Immortals 3D	--	68,496	--
2	You Are the Apple of My Eye	--	67,886	--
3	3 Idiots	--	23,858	--
4	Margin Call	--	23,637	--
5	In Time	--	19,061	--

Couple of squeakers with admissions. Immortals dethrones Apple after it reigned for 4 weeks. Apple put up a valiant fight but could not catch Immortals. 3 Idiots manages to tip over Margin Call with its very strong Sunday. Margin Call really paled in admissions to the 2nd Wall Street (though that did benefit with a holiday), making just 39.1% that Wall Street 2 opened with last September. In Time is benefiting from no 2D screens of Immortals and lack of sci-fi action competition.

November 17 Estimates

1. Immortals - $505,000
2. You Are the Apple of My Eye - $381,581 (-57.0%)/$7,095,351
3. Margin Call - $175,000
4. 3 Idiots - $125,000 (-8.9%)/$2,297,758
5. In Time - $120,000 (-48.0%)/$1,525,126

Ok start for Immortals. I would have liked to see a bigger number from it but it could have been a lot worse. Apple of My Eye is stumbling a bit but it has already outgrossed everyone's predictions by a lot. It should end up with about 7.4-7.5m. Margin Call is the big loser this weekend. The Wall Street premise didn't convince those same people who watched WS2 to come back as most ended up skipping the film. 3 Idiots continues its record-breaking run. If it doesn't pass The Smurfs this weekend, it will do so by next week. Absolutely insane and the fact that it's closing in on the group bunched together below 2.5m says something about its amazing staying power. In Time had a nice hold once again. It'll probably lose most of its showtimes to Tintin next weekend but so far it's been doing quite well here.

Next weekend: Tintin and his secret unicorn adventures.

Palace IFC
New	Holdovers	Leaving
The Adventures of Tintin: The Secret of the Unicorn (3D Eng.) - 6 showings	50/50 - 2 showings (▼ 5)	In Time
A Little Bit of Heaven - 4 showings	Immortals 3D - 4 showings (▼ 6)
	Margin Call - 3 showings (▼ 5)
	Warriors of the Rainbow: Seediq Bale (Part 1) - 1 showing (-)
	Drive - 1 showing (▼ 2)
	The First Grader - 1 showing (-)
	You Are the Apple of My Eye - 2 showings (-)
	3 Idiots - 3 showings (-)

Palace APM
New	Holdovers	Leaving
The Adventures of Tintin: The Secret of the Unicorn (3D Can.) - 3 showings	3 Idiots - 4 showings (▼ 5)	Fullmetal Alchemist: The Sacred Star of Milos
The Adventures of Tintin: The Secret of the Unicorn (3D Eng.) - 3 showings	Margin Call - 2 showings (▼ 5)	Legendary Amazons
East Meets West - 6 showings	Trespass - 1 showing (▼ 3)
	Warriors of the Rainbow: Seediq Bale (Part 1) - 4 showings (▼ 5)
	Starry Starry Night - 2 showings (-)
	Immortals 3D - 6 showings (▼ 7)
	In Time - 3 showings (-)
	You Are the Apple of My Eye - 6 showings (▼ 7)

Festival Walk
New	Holdovers	Leaving
The Adventures of Tintin: The Secret of the Unicorn (3D Eng.) - 6 showings	50/50 - 4 showings (-)	Killer Elite
A Little Bit of Heaven - 4 showings	Immortals 3D - 5 showings (▼ 6)	Drive
	Margin Call - 2 showings (▼ 5)
	Warriors of the Rainbow: Seediq Bale (Part 1) - 4 showings (-)
	Trespass - 1 showing (▼ 4)
	The First Grader - 1 showing (-)
	Starry Starry Night - 1 showing (-)
	In Time - 1 showing (-)
	You Are the Apple of My Eye - 6 showings (▲ 5)
	3 Idiots - 4 showings (-)

Excellent for Apple and 3 Idiots.

November 24 Predictions

								Nov. 17 WKD
Rank	Film Title	Distributor	Weekend BO	Weeks	Engmnts	Eng. average	% change	B.O. Cume
1	Immortals	Universal Int'l	$502,426	1	39	$12,883		$658,028
2	You Are The Apple of My Eye	Fox Int'l	$358,021	5	34	$10,530	-47%	$7,189,721
3	Margin Call	Golden Scene	$140,232	1	26	$5,394		$184,527
4	3 Idiots	Edko	$118,359	12	14	$8,454	-14%	$2,336,807
5	In Time	Fox Int'l	$116,765	4	33	$3,538	-49%	$1,559,944
6	Starry Starry Night	Golden Scene	$78,297	3	17	$4,606	-34%	$439,737
7	Trespass	One Dollar	$61,738	1	26	$2,375		$92,681
8	50/50	UA Films	$61,628	1	6	$10,271		$84,954
9	Killer Elite	Walt Disney Int'l	$47,375	1	14	$3,384		$66,229
10	Seediq Bale (Part 1)	Lighten Distribution	$42,031	1	9	$4,670		$61,211

Nothing to report here except excellent number for 50/50.

	Thursday adm.	(so far)		November 24
Rank	Title	LW	TW	% chg
1	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	3,355	--
2	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	2,556	--
3	Immortals 3D	--	2,471	--
4	You Are the Apple of My Eye	--	1,888	--
5	3 Idiots	--	893	--

	Thursday adm.			November 24
Rank	Title	LW	TW	% chg
1	You Are the Apple of My Eye	8,887	5,382	-39.4%
2	Immortals 3D	13,363	4,583	-65.7%
3	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	4,540	--
4	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	4,149	--
5	3 Idiots	2,158	2,149	-0.4%

		Thursday Actuals						November 24
LW	TW	Title	Last Thu. (USD)	Thursday (USD)	% chg	Theaters	Days	Total
--	1	The Adventures of Tintin: The Secret of the Unicorn	--	$51,988	--	40	1	$51,988
2	2	You Are the Apple of My Eye	$50,279	$30,752	-38.8%	34	36	$7,184,668
1	3	Immortals	$99,474	$28,649	-71.2%	40	8	$684,340
--	4	East Meets West 2011	--	$12,377	--	24	1	$12,377
5	5	3 Idiots	$12,369	$12,321	-0.4%	13	85	$2,343,833
6	6	Warriors of the Rainbow: Seediq Bale (Part 1)	$12,189	$10,870	-10.8%	21	8	$129,556
--	7	A Little Bit of Heaven	--	$8,535	--	12	1	$8,535
4	8	In Time	$13,869	$8,530	-38.5%	27	29	$1,571,457
3	9	Margin Call	$23,560	$7,333	-68.9%	21	8	$190,828
10	10	50/50	$8,263	$6,235	-24.5%	6	8	$91,074

Tintin disappointed big time. I'm not ready to call it a bomb just yet as it is only beginning its run but I'm sure Sony did not have this number in mind when they scheduled it this week. They thought this was a huge contender for the winter crown and the other distributors feared the worst as they dumped fluff movies or didn't bother trying to mute its gross with other high profile pics. Last week, we saw filler movies like Killer Elite, Trespass, Margin Call out and this week, it was a similar story with A Little Bit of Heaven, East Meets West 2011, Jump Ashin! and others all being released.

This year has been the story of great WOM movies with many movies turning in better legs than the norm. This week alone, we see You Are the Apple of My Eye, 3 Idiots, Seediq Bale 1, 50/50 and In Time to a lesser extent having good-great drops. It stands to reason that movies with great WOM are gripping the city and that unless you have something appealing, you aren't going to make a ton of money. Massive disappointment for Tintin and next week it goes up against Arthur Christmas.

You Are the Apple of My Eye is still doing fine. It is starting to slow down now but before it is all said and done, it will have passed the 7.5m barrier. Congrats to Immortals for going from decent opening weekend to disappointment in its 2nd weekend. Terrible week-to-week drop. Bad for East Meets West 2011. Eason will try again next week with Strawberry Cliff. 3 Idiots still holding on. Very good for Seediq Bale 1. I guess some theaters will try and do a double feature with Seediq Bale 1+2 next week. It's possible that people are waiting for both to come out to just watch it all at once. Maybe an increase for Seediq Bale 1 is in the cards? A Little Bit of Heaven did meh numbers. In Time is doing well. I am a bit surprised it hasn't fallen below 50% yet. Margin Call crashed. 50/50 posted a solid hold.

Rest of the top 10 active grosses

Real Steel	$2,476,678
Life Without Principle	$1,075,267
The Three Musketeers	$742,004
Starry Starry Night	$440,293
Sleepwalker	$236,978

	Friday adm.	(so far)			November 25
Rank	Title	LW	TW	WKD % chg	QD % chg
1	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	4,205	--	+25.3%
2	You Are the Apple of My Eye	5,096	3,197	-37.3%	+69.3%
3	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	2,858	--	+11.8%
4	Immortals 3D	7,079	2,660	-62.4%	+7.6%
5	3 Idiots	2,237	1,994	-10.9%	+123.3%

	Friday adm.				November 25
Rank	Title	LW	TW	WKD % chg	QD % chg
1	You Are the Apple of My Eye	14,915	8,204	-45.0%	+52.4%
2	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	6,694	--	+47.4%
3	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	5,679	--	+36.9%
4	Immortals 3D	13,471	5,233	-61.2%	+14.2%
5	3 Idiots	4,669	4,093	-12.3%	+90.5%

Tintin is pulling away from Apple although it still doesn't make up for its lackluster Thursday. Immortals is going in the opposite direction if it wants to break a 2 multiplier. Excellent hold for 3 Idiots.

	Saturday adm.	(so far)			November 26
Rank	Title	LW	TW	WKD % chg	QD % chg
1	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	5,189	--	+23.4%
2	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	4,865	--	+70.2%
3	You Are the Apple of My Eye	7,290	3,609	-50.5%	+12.9%
4	Immortals 3D	9,670	3,580	-63.0%	+34.6%
5	3 Idiots	2,822	3,002	+6.4%	+50.6%

	Saturday adm.				November 26
Rank	Title	LW	TW	WKD % chg	QD % chg
1	You Are the Apple of My Eye	24,579	13,873	-43.6%	+69.1%
2	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	11,574	--	+103.8%
3	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	9,886	--	+47.7%
3	Immortals 3D	22,730	9,407	-58.6%	+79.8%
5	3 Idiots	8,665	7,990	-7.8%	+95.2%

	Sunday adm.	(so far)			November 27
Rank	Title	LW	TW	WKD % chg	QD % chg
1	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	6,878	--	+41.4%
2	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	6,577	--	+26.7%
3	You Are the Apple of My Eye	7,756	4,261	-45.1%	+18.1%
4	3 Idiots	4,000	3,998	-0.0%	+33.2%
5	Immortals 3D	10,246	3,994	-61.0%	+11.6%

	Sunday adm.				November 27
Rank	Title	LW	TW	WKD % chg	QD % chg
1	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	14,170	--	+22.4%
2	You Are the Apple of My Eye	19,505	12,125	-37.8%	-12.6%
3	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	10,611	--	+7.3%
4	3 Idiots	8,366	8,375	+0.1%	+4.8%
5	Immortals 3D	18,932	8,204	-56.7%	-12.8%

	Weekend adm.			Nov 24-27
Rank	Title	LW	TW	% chg
1	You Are the Apple of My Eye	67,886	39,584	-41.7%
2	The Adventures of Tintin: The Secret of the Unicorn (3D Can.)	--	35,572	--
3	The Adventures of Tintin: The Secret of the Unicorn (3D Eng.)	--	33,419	--
4	Immortals 3D	68,496	27,427	-60.0%
5	3 Idiots	23,858	22,607	-5.2%

Tintin's opening weekend admissions: 68,991

Thursday - 8,689
Friday - 12,373
Saturday - 21,460
Sunday - 24,781

Summary

The Adventures of Tintin disappointed big but it rebounded slightly on the weekend. The Cantonese version showed considerable strength on Saturday/Sunday and surpassed Apple on Sunday as evidenced by its 22% Sunday jump. It doesn't minimize the poor opening weekend for Tintin though as it was expected to gross more than Immortals OW. After actuals come in, HK will be Asia's 2nd lowest grossing market for Tintin with Philippines and South Korea still to come. Good for Apple of My Eye. It has passed 7.3m and it will crawl past 7.5m with no real big movies coming out the next 2 weeks. Immortals had a horrible drop for a 3D film but this was pretty much expected with mixed WOM and poor ticket sales. 3 Idiots continues to impress and it will spend another weekend over $100,000.

Huge misfire for Sony/Paramount. Hindsight is 20/20 but they had a prime slot with the Christmas week opening and moving Tintin from there to end of November 24 was a magnificent blunder.

November 24 Weekend Estimates

1. The Adventures of Tintin: The Secret of the Unicorn - $391,000
2. You Are the Apple of My Eye - $207,500 (-42%)/$7,397,220
3. Immortals - $190,000 (-62%)/$848,000
4. East Meets West 2011 - $145,000
5. 3 Idiots - $112,500 (-5%)/$2,449,300

December schedule

Release Date	Movie Title
December 1	Arthur Christmas The Rum Diary Magic to Win Patisserie Coin de rue Strawberry Cliff Warriors of the Rainbow: Seediq Bale Part 2
December 8	Happy Together: All About My Dog White Vengeance Sarah's Key The Nutcracker Sector 7
December 15	Sherlock Holmes: A Game of Shadows Mission Impossible: Ghost Protocol
December 22	The Flying Swords of Dragon Gate The Twilight Saga: Breaking Dawn Part 1 Happy Feet 2 Alvin and the Chipmunks: Chip-Wrecked
December 29	War Horse The Skin I Live In We Bought A Zoo Turning Point 2 Speed Angels

Obviously the big weeks are the two weeks sandwiched in the middle. December 1 will be a fairly light week with Arthur Christmas presumably winning it. Warriors of the Rainbow Part 2 (and Part 1) will do fairly well now that Seediq Bale has took home some Golden Horse awards including Best Picture, Supporting Actor, Original Score and Audience Choice. December 8 is the calm before the storm with nothing really noteworthy coming out.

December 15 is the big weekend with Sherlock Holmes and Mission Impossible fighting it out. Right now, I would say Sherlock Holmes has the slight edge given Robert Downey Jr's bigger starpower from recent movies. Still, Tom Cruise is a huge draw here. The last MI film opened to over $2m in 2006 and Knight & Day opened to over $750,000 last summer. Those did not have formidable competition like Sherlock Holmes however. Sherlock Holmes opened to a hair below 1m 2 years ago on Christmas week...but that faced an unstoppable Avatar in its 2nd weekend. This time, it won't be the underdog. This weekend will rival that of the April 29, 2010 weekend when Ip Man 2 faced off against Iron Man 2 in the battle of the "Man" sequels. I predict that both movies will make a combined total of about 3.5m with Sherlock Holmes squeezing out the victory.

December 22 will be the other big week where all 4 openers are expected to contend for a place in the top 5. Breaking Dawn Part 1 will be the one with the best chance of leading the openers. It has steadily grown in OW with Eclipse opening to over $800,000 but its total has been pretty stagnant around the 2m mark. Alvin & The Chipmunks and Happy Feet 2 will march towards the last spot in the top 5. We cannot forget the new Jet Li movie coming out. That is a question mark at this point but it should do fairly well with no wuxia movies out since the summer. This weekend will probably break the 5m mark again with Sherlock Holmes and Mission Impossible holding well. We could see 6 movies gross more than $500,000 this weekend.

December 29 is not looking too bad with Turning Point 2 expected to win and War Horse to challenge. Speed Angels won't fare well and We Bought A Zoo should do OK numbers but is not gunning for #1.