World of KJ :: View topic - Knocked Up-What went right?

baumer72 wrote:

Nothing has gone right yet. It will no doubt, but it only opened to what everyone expected it to.

Libs wrote:

baumer72 wrote:

Nothing has gone right yet. It will no doubt, but it only opened to what everyone expected it to.

Huh?

Since everyone expected it to do very well, how is a $30M opening "not having gone right yet"?

kamaldhamal2007 wrote:

It was a fresh movie and people for some reason like vulgar comedy movies.

Quote:

Strangely, the tracking looks a little soft. I'm told that Un-Aided Awareness for Knocked Up, an excellent measure of buzz and anticipation, is in the single digits and that its Total Aware number is in the 70s. Overall Definite Interest is in the 30s and, although Definite Interest with Under 25s is stronger, something isn't quite right with the way this film is being marketed.

Magnus wrote:

What went right?

A. R-rated comedies. These films are now very marketable

B. Word-of-Mouth. i think this is actually a case where a film got helped on OW from WOM. The WOM on this is just SOOOO GOOD that it has actually convinced people to see it on OW. I mean, I personally really had no desire to see this film the first time I saw the trailer. But the WOM was just so amazing that I just had to see it

C. Lack of a romantic-comedy/dat movie for a while. Time and time again we see that when a romantic-comedy is in the right place, it can do huge numbers. I think this is the biggest reason

Author:	bl1222 [ Sat Jun 02, 2007 2:31 pm ]
Post subject:	Knocked Up-What went right?
The best reviews so far this year. http://www.metacritic.com/film/titles/knockedup score: 85, lowest score 50, 7 reviews giving a score of 100 http://www.rottentomatoes.com/m/knocked_up/ 91% fresh, only 11 rotten 97% cream of the crop 7.9/10 overall rating with an 8.1/10 from cream of the crop http://us.imdb.com/title/tt0478311/ 8.3/10 rating from 1,592 users The last comedy to get WOM/reviews positive was Borat. Universal did a fantastic job marketing this movie and made a great choice releasing a red band trailer to show more funny clips. It's headed for high 20s to low 30s this weekend. I wouldn't be suprised if Knocked Up's 2nd weekend matches or exceeds The Break Up's 2nd weekend ($20.6m).

Author:	zingy [ Sat Jun 02, 2007 2:33 pm ]
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It's the first comedy since Blades of Glory, it looked fuckin' hilarious, 90%+ at RT doesn't hurt, and word-of-mouth is terrific (which will help it in the following weekends).

Author:	baumer72 [ Sat Jun 02, 2007 2:34 pm ]
Post subject:
Nothing has gone right yet. It will no doubt, but it only opened to what everyone expected it to.

Author:	MARVEL_ROCKS [ Sat Jun 02, 2007 2:41 pm ]
Post subject:
It was a fresh movie and people for some reason like vulgar comedy movies.

Author:	O [ Sat Jun 02, 2007 2:42 pm ]
Post subject:
Up and coming stars (Heigl and Rogen), follow up to a very successful movie (40), a marketplace looking for something that wasn't a sequel, a female demographic aimed film (not starring Lindsay Lohan), etc.

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Author:	roo [ Sat Jun 02, 2007 2:53 pm ]
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It's a good movie. Regardless of the Box Office that's a victory.

Author:	Libs [ Sat Jun 02, 2007 3:12 pm ]
Post subject:
baumer72 wrote: Nothing has gone right yet. It will no doubt, but it only opened to what everyone expected it to. Huh? Since everyone expected it to do very well, how is a $30M opening "not having gone right yet"?

Author:	baumer72 [ Sat Jun 02, 2007 3:16 pm ]
Post subject:
Libs wrote: baumer72 wrote: Nothing has gone right yet. It will no doubt, but it only opened to what everyone expected it to. Huh? Since everyone expected it to do very well, how is a $30M opening "not having gone right yet"? Because everyone knew it would. That doesn't make it a "what went right scenario." It makes it a why did it do what we expected? It is obviously going to do very well as it is the funniezxt movie to come out in quite a while. I think it will do more than 100 mill, but to say it did 25-28 mill OW isn't some resounding success. It's good, but its nothing out of the ordinary.

Author:	Jmart [ Sat Jun 02, 2007 4:26 pm ]
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kamaldhamal2007 wrote: It was a fresh movie and people for some reason like vulgar comedy movies. Which is weird, because it's anything but.

Author:	thompsoncory [ Sat Jun 02, 2007 4:31 pm ]
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Great reviews, great concept, great advertising, great director. Add in two up-and-coming stars, one recognizable from The 40-Year-Old Virgin and the other on TV's most popular drama - and the fact that it's a fantastic movie - and you have the reasoning behind its success.

Author:	bl1222 [ Sat Jun 02, 2007 10:25 pm ]
Post subject:
Before the Friday numbers were released, this was the tracking from http://news.fantasymoguls.com/originalc ... d_t_3.html Quote: Strangely, the tracking looks a little soft. I'm told that Un-Aided Awareness for Knocked Up, an excellent measure of buzz and anticipation, is in the single digits and that its Total Aware number is in the 70s. Overall Definite Interest is in the 30s and, although Definite Interest with Under 25s is stronger, something isn't quite right with the way this film is being marketed.

Author:	Biggestgeekever [ Sun Jun 03, 2007 12:12 am ]
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This may be one of the few times where everything that could have gone right, did.

Author:	insomniacdude [ Sun Jun 03, 2007 5:45 am ]
Post subject:
Magnus wrote: What went right? A. R-rated comedies. These films are now very marketable B. Word-of-Mouth. i think this is actually a case where a film got helped on OW from WOM. The WOM on this is just SOOOO GOOD that it has actually convinced people to see it on OW. I mean, I personally really had no desire to see this film the first time I saw the trailer. But the WOM was just so amazing that I just had to see it C. Lack of a romantic-comedy/dat movie for a while. Time and time again we see that when a romantic-comedy is in the right place, it can do huge numbers. I think this is the biggest reason Point A is really meh, but your next two points are spot on. A bit of fodder for point two - I had no intentions on seeing this in theaters, opting to wait for DVD or TV. But the great reviews and early WOM convinced me to see it. And I know at least three of the friends I went with went becuase of the great buzz around it. A few went for the reason of another thing that went right: 40 Year-Old Virgin. Once I told them that it was the same director and some of the same stars, they were on board instantly.

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