WB would like sore lsoers if they did.

Initial thoughts.

1) Wow. Just wow.

2) It increased from estimates. Wow. It made 135M. By itself it would be the the 63rd top aggregrate weekend ever.

3) We might as well just drop the whole question of fudge. If it did not make it, "it missed it by that much" and nothing more. Which is to say my thought was that if it came within a million, Disney would take the record and run. Given the insanely low Sunday drop WITH it making it, this is either real or so close it just doesn't matter.

4) On that sunday drop - those who are convinced this won't make 400M ought to take serious thought about conceding that it DID make 100M in two days. A 20% Sunday drop is pointing at good legs, not bad. Claiming 100M is fudge just makes an even greater statement that this thing will have legs. The weekdays may change my thought on this, but based on the data we do have to date, I don't see how this doesn't make 400M.

5) On the WC - on a nights reflection - no impact for reasons we weren't discussing. The weekend aggregate record just got blown out of the water on a non-holiday weekend. How much more money was Hollywood supposed to make? I'd say at this point, all the WC, if it did do anything, did was open seats up for other people to see the movie.

6) Great hold by Prada. Brilliant piece of counter programming. Nice hold by Cars in in the wake of its stablemate. Pretty much meh for everything else.

7) Wow. This performance only gets more impressive on a nights sleep.

due to its huge opening it can set its sights to atleast 350 million.

I can't believe it increased over 3 mil from the estimates!! That is simply an amazing opening weekend for Pirates and I don't think any of the big three next year (Spidy, Shrek, or POTC) will beat $135.6 mil. With that low of a Sunday drop, The Omen's Tuesday record will be blown away.

I wish I could be at Disney's party today!

It's even more impressive because, as some pointed out, the marketing was not amazing. The trailer wasn't attached to like every movie, the commercials weren't non-stop, the tie-ins were limited. It was just enough to pull the record opening.

Oh, and the total aggregated weekend is $209,881,552. Wow.

Jesus, didn't think this would be underestimated.

i think with such large numbers there will be a difference. There was a big debate about Hp4 and X-men 3.

As great as things are at Disney: can you imagine the stress the poor bastards in WB's marketing department are feeling right now?

They've successfuly marketed Poseidon and Superman to ensure no one would be interested in seeing them. If they can only get Lady in the Water to open behind Monster House and/or My Super Ex-Girlfriend...

I smell a hat trick, guys! You can do it!

yes we know the work for disney!

6) I don't know if it was all the WC but all the estimated Sunday drops were lower than the actual drops, except for Lake House and Pirates. Cars was estimated 10% and dropped 30%. The World Cup had some impact, because the drops were bigger than last year's equivalent Sunday. It may have been the biggest weekend ever, but Sunday was the weakest day in comparison to how strong Friday and Saturday were to other Fridays and Saturdays. Sunday in comparison to other Sundays was the weak link.

A sign this film has good legs...
Best sunday drop from the rest of the films.
http://www.boxofficemojo.com/daily/char ... -09&p=.htm

Means nothing. It had a 20% drop on Sat., no other film dropped as much. It also had to deal with unmet demand from the previous days. The weekdays will tell us if it has good legs. HP3 had the second best drop on its first Sunday, Shrek 2 just edged it out, and that didn't mean its legs were good... Although, I thought it did at the time

well i am saying for pepople who suspect this to pull of a x-men 3 will be dissapointed.

Pirates is at 193 million WW.
£104m/$193m
http://www.sky-is-falling.co.uk/arrghhh.html

5 4 Cars
Buena Vista - Rated G 5 3379 $10,734,082 $205,908,484 -26%

Looks to me like all that "spillover" from the Pirates sellouts went to Cars instead of Superman. I predict a few great weekdays to bleed off all those who were turned away. Next weekend the repeat viewings start up.

So 135.6 is the new box-office catch phrase, heh. Too bad it'll only last till next May though.

Disney continues to prove why they are the most treasured studio of all time, in terms of giving us Hollywood magic in their own distinctive way. From 1937 on baby, still on top of the world.

Yeah, I know, eh? WB really has a poor marketing department. If they wanted to really change something with their studio, do a major upheaval of the marketing department. Not only general marketing, but even their trailers are usually less impressive than most other studios.

As for Pirates 2: I knew it! I knew they were underestimating sunday to make actuals looks better, and it did make $100 mil. in 2 days. This ended up being just like Shrek 2, which was also way underestimated (Shrek 2's actual was $4 million higher than estimates, Pirates $3 million higher than estimates).

PEACE, Mike.

I wouldn't go so far as to say "amazing" but the marketing was effective and focused. It wasn't the desperate "all over!" grab of movies like Superman. Pirates knew it's audience, it also knew that it was the last *major* movie of the summer and it knew what it needed to do and didn't go insanely overboard.

I think that was a good thing actually.

Ovr here the marketing is so offensive, it is actzally nauseating. The trailer was attached to EVERY SINGLE MOVIE I have seen over the past months. Seriously, every SINGLE one.

Oh and my wrap-up:

http://www.worldofkj.com/boxoffice/Wrap ... 7_2006.php




Basically:

- Pirates will finish with $390-405 million, but I will get a clearer picture after the next weekend.

- Superman disappoints, looking at $190-195 million now.

- Cars is doing very very well. I expect it to pass $240 million and finish as #2 of the summer and overall #2 of te year. Might pass $250 million if Monster House doesn't hurt it too much.

- The Lake House will finish with a good multiplier of 4 and around $55 million

- The Da Vinci Code will pass Saving Private Ryan for the 3rd biggest live action movie for Hanks (behind Cast Away and Forrest Gump)

So, what's my avatar, you lucky bastard?

I hope to God that's a typo.

Sounds like a gay porn movie

They fudged the numbers just so DP07 could win this bet.

Hanks jumped on the Brokeback train!