Yep even the trailers show that the parents would do anything to protect their children and the WoM would have convinced a lot of people by now.

AQP's drop on Mother's Day was not good relative to other films. In fact, its Sunday drop was the second worst among the top 10 compared to last Sunday's. I would not say its great hold was due to MD.

Sunday was its best week to week hold.

Maybe a lot of adults went to it see it pre-MD with their mothers to see it

MD helped a little bit for it... but it had a weirdly great week Monday-Sunday.

It was the second worst drop, relative to other films in the top 10. If you look at week-to-week drops, I Feel Pretty went from 28.2% Saturday to 2.4% Sunday, Rampage 27.1% to 20%, Black Panther 40.5% to 23.8%. Compared to them, AQP's week-to-week was insignificant (15% to 13.7%).

Yeah it received a Mother's Week boost.

^ That could hold true basically you see the movie with your Mom over the weekend and then spend the actual day with your own kids