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Chippy
KJ's Leading Pundit
Joined: Tue Oct 12, 2004 4:45 pm
Posts: 63026
Location: Tonight... YOU!
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 Re: Focus predictions Even if there's no substance, I would probably watch banter between Will Smith and Margot Robbie for 2 hours.
_________________trixster wrote: shut the fuck up zwackerm, you're out of your fucking element trixster wrote: chippy is correct
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| Wed Feb 18, 2015 1:38 pm |
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publicenemy#1
Extraordinary
Joined: Tue Oct 12, 2004 12:25 am
Posts: 19447
Location: San Diego
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Re: Focus predictions Hm. The weekend it comes out actually seems like it'll be pretty good. Focus and Lazarus Effect could combine for 45+ million.
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| Thu Feb 19, 2015 5:02 am |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 68383
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Re: Focus predictions So I guess there is an embargo on this.
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| Thu Feb 19, 2015 5:06 am |
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Rolling Thunder
Forum General
Joined: Fri Nov 19, 2004 12:11 pm
Posts: 9148
Location: Kentucky Bluegrass
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Re: Focus predictions What I'm hoping is that leaving out key plot points from the marketing was an intentional decision. Certainly possible if they feel Smith is enough to get people out OW.
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| Thu Feb 19, 2015 8:14 am |
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Rolling Thunder
Forum General
Joined: Fri Nov 19, 2004 12:11 pm
Posts: 9148
Location: Kentucky Bluegrass
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Re: Focus predictions New ads airing this weekend revealing a little more about the stakes/plot. Definite $30m+ weekend coming up.
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| Sun Feb 22, 2015 2:39 pm |
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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm
Posts: 21601
Location: West Chester, Pennsylvania
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Re: Focus predictions Rolling Thunder wrote: New ads airing this weekend revealing a little more about the stakes/plot. Definite $30m+ weekend coming up.
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| Sun Feb 22, 2015 2:54 pm |
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publicenemy#1
Extraordinary
Joined: Tue Oct 12, 2004 12:25 am
Posts: 19447
Location: San Diego
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Re: Focus predictions I just saw a TV spot during the Oscar red carpet, they look much more appealing than the trailer.
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| Sun Feb 22, 2015 8:06 pm |
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Chippy
KJ's Leading Pundit
Joined: Tue Oct 12, 2004 4:45 pm
Posts: 63026
Location: Tonight... YOU!
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Re: Focus predictions The plot isn't super strong. But it moves quickly, it's funny, Margot is sexy, and it has some really well done individual scenes.
It's really more of a romantic con-medy!
_________________trixster wrote: shut the fuck up zwackerm, you're out of your fucking element trixster wrote: chippy is correct
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| Tue Feb 24, 2015 12:32 pm |
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trixie
Angels & Demons
Joined: Fri Apr 18, 2014 2:15 pm
Posts: 299
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Re: Focus predictions The marketing for this movie is totally un-focused. They arent sure what they want to sell this movie as. A romantic comedy or con man action thriller?
Luckily Smith has Concussion (which is more clear cut drama) and Suicide Squad (clear cut blockbuster) coming up because this movie run is going be totally forgettable.
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| Tue Feb 24, 2015 6:44 pm |
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Chippy
KJ's Leading Pundit
Joined: Tue Oct 12, 2004 4:45 pm
Posts: 63026
Location: Tonight... YOU!
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Re: Focus predictions They probably should've gone full on romantic comedy with the marketing. That's the centerpoint of the movie. The problem with that is there aren't a ton of romantic parts that would work in a trailer. It's a very strange movie to figure out how to market.
_________________trixster wrote: shut the fuck up zwackerm, you're out of your fucking element trixster wrote: chippy is correct
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| Tue Feb 24, 2015 7:08 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 68383
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Re: Focus predictions I think the direction they went with the marketing is probably just fine. It probably appealed to the same people that Entrapment appealed to. Some movies just aren't destined to be seen by all. It doesn't matter what the marketing tries.
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| Wed Feb 25, 2015 7:39 am |
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Alex Y.
Top Poster
Joined: Fri Oct 15, 2004 4:47 pm
Posts: 5824
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Re: Focus predictions the legs for this type of genre is always very strong (American Hustle, The Italian Job, Argo, Ocean's Eleven, etc.) I think $100m benchmark and 4x+ legs is very doable, with anl outside shot of nabbing top film of February.
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| Thu Feb 26, 2015 9:45 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 68383
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Re: Focus predictions Well, those had Oscar buzz or were Summer releases. Focus probably won't reach $100m, and I don't think anyone expects it to.
_________________STOP UIGHUR GENOCIDE IN XINJIANG
FIGHT FOR TAIWAN INDEPENDENCE
FREE TIBET
LIBERATE HONG KONG
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| Thu Feb 26, 2015 10:15 pm |
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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm
Posts: 21601
Location: West Chester, Pennsylvania
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Re: Focus predictions Algren wrote: Well, those had Oscar buzz or were Summer releases. Focus probably won't reach $100m, and I don't think anyone expects it to. Rolling Thunder appears to.
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| Thu Feb 26, 2015 11:36 pm |
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Rolling Thunder
Forum General
Joined: Fri Nov 19, 2004 12:11 pm
Posts: 9148
Location: Kentucky Bluegrass
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Re: Focus predictions zwackerm wrote: Algren wrote: Well, those had Oscar buzz or were Summer releases. Focus probably won't reach $100m, and I don't think anyone expects it to. Rolling Thunder appears to. Indeed I do. 
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| Fri Feb 27, 2015 8:39 am |
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