Many animated films had delayed summer release dates in HK to capitalize on summer weekdays. Monsters University, Inside Out, and Madagascar 3 were all delayed summer releases with a lot of competitions but this did not prevent them from doing big numbers or increasing from their predecessors significantly.

Maybe let me say this: The Kung Fu Panda series attracted a larger percentage of the population to theaters in Singapore than in HK.

Yes KFP is a bigger series in Singapore than I have seen it for HK.

Which is the highest grossing animated film is HK and Singapore? (How much?)

HK:Toy Story 3-$11.5m

Singapore:KFP2-$7.4m

Monsters University and Inside Out are Pixar releases. Pixar is one of the strongest brands in HK apart from Marvel (superhero). Monsters University was always going to gross a lot more than Monsters Inc. with 12 years of inflation + 3D prices. Madagascar 3 did better than Madagascar 2 because M3 was released in the summer while M2 came out during the Christmas holidays. Animation films make much more money during summer than winter. Case in point: Madagascar was released in the summer, grossed 2.8m but the sequel went down to 2.3m 3 years later.

Yes because children were out of school in Singapore last week while in HK they are still in school this week.

	Saturday adm.	(so far)			March 19
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kung Fu Panda 3	4,135	11,871	+187.1%	+101.9%
2	Zootopia	--	5,535	--	--
3	Allegiant	3,814	1,987	-47.9%	+37.7%
4	London Has Fallen	3,000	1,565	-47.8%	+34.3%
5	The Danish Girl	3,202	1,156	-63.9%	+23.9%
6	Room	1,787	1,115	-37.6%	+34.7%
7	Gods of Egypt	2,478	996	-59.8%	+28.7%
8	The Tag-Along	--	737	--	+53.5%
9	A Bride for Rip Van Winkle	--	641	--	+74.7%
10	Pride and Prejudice and Zombies	1,108	420	-62.1%	+18.3%

	Saturday				March 19
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kung Fu Panda 3	10,352	25,875	+150.0%	+106.0%
2	Zootopia	--	13,860	--	--
3	London Has Fallen	11,033	6,228	-43.6%	+47.5%
4	Allegiant	9,778	5,018	-48.7%	+44.8%
5	Gods of Egypt	9,236	4,236	-54.1%	+28.1%
6	The Danish Girl	9,019	3,891	-56.9%	+27.7%
7	The Tag-Along	--	3,247	--	+21.6%
8	Room	4,167	3,072	-26.3%	+64.0%
9	A Bride for Rip Van Winkle	--	1,617	--	+66.4%
10	Spotlight	2,428	1,410	-41.9%	+56.5%

Strong increase for Kung Fu Panda 3. Zootopia's Saturday sneaks triumphs over last week's Kung Fu Panda 3 Saturday sneaks. Winning against KFP3's sneaks could mean that kids wanted to see it this weekend over watching it next weekend when Batman v Superman will take the most screens. London Has Fallen comes back down to the pack. The rest of the top 6 had pretty iffy holds.

	Sunday adm.	(so far)			March 20
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kung Fu Panda 3	6,735	16,386	+143.3%	+38.0%
2	Zootopia	--	7,369	--	+33.1%
3	Allegiant	3,861	2,196	-43.1%	+10.5%
4	London Has Fallen	3,362	1,691	-49.7%	+8.1%
5	Gods of Egypt	2,967	1,079	-63.6%	+8.3%
6	The Danish Girl	2,643	1,002	-62.1%	-13.3%
7	Room	1,626	991	-39.1%	-11.1%
8	The Tag-Along	--	761	--	+3.3%
9	A Bride for Rip Van Winkle	--	616	--	-3.9%
10	Trumbo	--	457	--	--

Great increase for Kung Fu Panda 3. Not as great as Kung Fu Panda 3's Sunday increase with sneaks last week for Zootopia's Sunday pre-sales. Perhaps demand was burned off just a smidge on Saturday.

	Weekend Projections			March 17
Rank	Movie	TW	% chg	Total
1	Kung Fu Panda 3	$1,050,000	+222.9%	$1,375,000
2	Zootopia	$388,000		$388,000
3	London Has Fallen	$255,000	-40.7%	$1,730,000
4	Gods of Egypt	$185,000	-51.3%	$1,570,000
5	Allegiant	$175,000	-54.9%	$675,000

Kung Fu Panda 3 comes in below Kung Fu Panda 2's OW. It's a disappointment. Chalk this one up to Dreamworks deciding to release this in March where animations don't do as well. Panda 3 should have been released on Chinese New Year. Pixar really lucked out with The Good Dinosaur there. Meanwhile, Zootopia got off to a pretty good start in sneaks. It defeated KFP3's sneaks from last weekend and is positioning itself as the #2 film of next week. This animation battle will be one to watch. London Has Fallen had a decent hold with Thursday/Friday pumping its weekend hold up. Gods of Egypt didn't too badly and passes 1.5m. Allegiant did not have a good hold and will make less than $900,000.

Batman v Superman: Dawn of Justice - Part 3/3 Easter series
Opening: March 24 (midnight sneaks on March 23)



The last of the 3 entries this Easter is also expected to be the biggest.

Batman v Superman: Dawn of Justice is the mashup of the superhero world pitting superhero against superhero. Anticipation is extremely high with marketing surfacing 8 weeks out back in January. The film does have something to refer to.

Man of Steel disappointed when it opened to just 2m back in late June 2013. It was following up 2 surprisingly powerful opening weekends from Now You See Me and World War Z. The mixed word of mouth did not help either as it fell at least 60% in its 2nd-5th weekend with the 83% tumble on its 3rd weekend being back-breaking.

This time around, Batman will help to ensure a huge rush of tickets on opening weekend and BvS will be the tentpole release of the Easter season. There were no big surprises in the previous few weeks coming to the forefront so the stage is set for a gigantic opening weekend. Prices are sky high with regular theaters at least $20 HK more expensive than regular films and upwards of $30 HK in the most expensive theaters. IMAX is $20 less expensive than Star Wars 7 but any loss from cheaper IMAX tickets will be mitigated by higher regular theater ticket prices. For IMAX prices, this represents a new trend in HK where studios/distributors will raise ticket prices to nonsensical levels and people will still watch it regardless.

Theater	Movie	Ticket Prices (HKD)	Ticket Prices (USD)
Palace IFC	The Hobbit: An Unexpected Journey	$180	$23
	Batman v Superman: Dawn of Justice	$175	$22.50
	Transformers: Age of Extinction	$175	$22.50
	Avengers: Age of Ultron	$160	$20.60
	Star Wars: The Force Awakens	$150	$19.30
	The Avengers	$135	$17.50
	Maleficent (regular)	$125	$16
	Life of Pi	$120	$15.50

Opening weekend is expected to be red hot with at least 2-3 screens allocated to the superhero flick. It might receive 1 more depending on its performance at individual theaters but 2 screens will be saved for Zootopia and Kung Fu Panda 3. Pre-sales are looking very good in 2D and 3D at almost all theaters. With really high ticket prices, this should lead to another record breaking Easter weekend with over 6m+ in gross. Opening weekend could gross at least 4.5m quieting any doubts about the Superman franchise here.

2nd weekend will still be under the influence of a holiday with a Monday holiday so Sunday will see relatively similar drops to Easter Sunday. The loss of the Thursday night into Friday holiday will hurt tremendously though. A -55% would give it another 2m weekend. By this weekend, it will have passed 7.5m.

3rd weekend there will be no holidays to prop it up and the superhero rush will be over. A -66% decline would be another $680,000. It would break through 8.5m by this weekend.

4th weekend will see some new competition unleashed but its hold will be slightly better as its weekend hold does not rely on a huge crowd anymore. A 50% hold would be $340,000.

5th weekend is empty at the moment. It should be the only weekend where Batman v Superman drops below 50%. -40% would be $205,000.

6th weekend is Captain America 3's OW. Superhero films perish at this point. A 90% collapse is another $20,000.

Rest of its run could make about $50,000.

Opening weekend: $4,500,000 (including previews)
Total: $9,710,000 (2.16 multiplier)

So you don't see BvS crossing $10m in HK?

So glad nothing has beaten it!

How much did TDK and TDKR make there and does BvS have chances to beat those films?

It's possible but there hasn't been a 3m OW grosser during the Easter period yet let alone a 4m one. I also think the Easter + Ching Ming holidays will help to frontload the film a lot and after the 2 week rush is over, that is when word of mouth needs to sink in. I think Zootopia will overshadow BvS in the long run and that will shave off some money for BvS down the road.

The Dark Knight - $2,129,884 OW/$7,531,944 total
The Dark Knight Rises - $3,332,877 OW/$10,354,201 total

Batman v Superman is 95% likely going to beat The Dark Knight unless if it crashes and burns. Passing The Dark Knight Rises is a tougher task since it will need word of mouth to get there and Easter is not really a period for mega blockbuster OW grosses (over 4m) but it's possible.

I just question whether Zootopia's word of mouth will likely overshadow BvS in the long run. Once that happens, Batman v Superman is on a downward descent because everyone's attention will be on Zootopia therefore 3rd, 4th and 5th weekend grosses might be lower than expected.

	Sunday				March 20
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kung Fu Panda 3	14,212	28,590	+101.2%	+10.5%
2	Zootopia	--	16,035	--	+15.7%
3	London Has Fallen	9,305	5,055	-45.7%	-18.8%
4	Allegiant	8,892	4,564	-48.7%	-9.0%
5	Gods of Egypt	8,235	4,111	-50.1%	-3.0%
6	The Danish Girl	7,423	2,911	-60.8%	-25.2%
7	The Tag-Along	--	2,699	--	-16.9%
8	Room	3,588	2,615	-27.1%	-14.9%
9	A Bride for Rip Van Winkle	--	1,520	--	-6.0%
10	Spotlight	2,208	1,055	-52.2%	-25.2%

I expected higher for Kung Fu Panda 3. Zootopia did a good job. Awful collapse from Saturday for London Has Fallen. Allegiant held OK on Sunday. Decent hold for Gods of Egypt from Saturday. All 3 Oscar films crumbled on Sunday with Room performing the best of the 3.

	Weekend adm.			Mar 17-20
Rank	Movie	LW	TW	% chg
1	Kung Fu Panda 3	24,564	74,737	+204.3%
2	Zootopia	--	29,895	--
3	London Has Fallen	30,195	18,319	-39.3%
4	Allegiant	30,441	15,353	-49.6%
5	Gods of Egypt	27,261	13,880	-49.1%
6	The Danish Girl	25,182	11,777	-53.2%
7	The Tag-Along	--	10,916	--
8	Room	11,882	8,718	-26.6%
9	A Bride for Rip Van Winkle	--	4,833	--

Zootopia extends its lead over last weekend's Kung Fu Panda 3 sneaks to 5,000.

	Weekend Estimates			March 17
Rank	Movie	TW	% chg	Total
1	Kung Fu Panda 3	$1,020,000	+213.6%	$1,345,000
2	Zootopia	$395,000		$395,000
3	London Has Fallen	$250,000	-41.9%	$1,725,000
4	Gods of Egypt	$195,000	-48.7%	$1,580,000
5	Allegiant	$175,000	-54.9%	$675,000

Kung Fu Panda 3 had a lower than expected Sunday. Zootopia did slightly better than expected on Sunday.

Thursday pre-sales for the expected top 3 at Palace APM

Palace APM
	Batman v Superman: Dawn of Justice 3D					Zootopia	(all v.)				Kung Fu Panda 3	(all v.)
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Mar. 24	12:05 AM	40	286	13.99%	Feb. 9	9:15 AM	37	112	33.04%	Feb. 9	9:10 AM	29	167	17.37%
	9:20 AM	9	114	7.89%		11:20 AM	27	112	24.11%		10:50 AM	22	98	22.45%
	10:30 AM	106	286	37.06%		1:40 PM	6	98	6.12%		1:20 PM	7	112	6.25%
	11:05 AM	40	167	23.95%		3:10 PM	37	112	33.04%		3:45 PM	7	98	7.14%
	12:10 PM	4	114	3.51%		5:45 PM	20	114	17.54%		5:15 PM	12	112	10.71%
	1:20 PM	47	286	16.43%		7:30 PM	44	98	44.90%		8:10 PM	23	98	23.47%
	1:50 PM	7	167	4.19%
	2:30 PM	6	98	6.12%
	3:00 PM	8	114	7.02%
	4:10 PM	58	286	20.28%
	4:40 PM	10	167	5.99%
	5:20 PM	9	98	9.18%
	7:30 PM	61	167	36.53%
	7:50 PM	57	114	50.00%
	9:50 PM	188	286	65.73%
	10:00 PM	17	112	15.18%
	10:20 PM	14	167	8.38%
	10:40 PM	7	114	6.14%
	11:55 PM	6	98	6.12%
Total		694	3241	21.41%	Total		171	646	26.47%	Total		100	685	14.60%

Batman v Superman is doing slightly better than Star Wars 7 at the same point in time, however, Batman has a much bigger advantage in terms of pricing at regular theaters which will play a major factor this weekend. Zootopia is doing OK so far while Kung Fu Panda 3 looks lethargic. Obviously being in your 2nd week will hurt pre-sales but only the morning shows are comparable to Zootopia's and even those are running behind it.

		Weekly Gross (Mon-Sun)							Mar 14-20
LW	TW	Title	Last Week (HKD)	This Week (HKD)	Days in release	% chg	Total (HKD)	This Week (USD)	Total (USD)
--	1	Kung Fu Panda 3	$2,522,147	$7,559,017	4	+199.7%	$10,081,164	$967,981	$1,290,958
--	2	Zootopia	--	$3,158,555	0	--	$3,280,595	$404,473	$420,101
1	3	London Has Fallen	$5,033,160	$3,061,642	18	-39.2%	$13,524,997	$392,063	$1,731,964
4	4	Allegiant	$3,008,796	$2,354,499	11	-21.7%	$5,363,295	$301,508	$686,804
2	5	Gods of Egypt	$4,437,682	$2,231,036	18	-49.7%	$12,083,912	$285,698	$1,547,423
3	6	The Danish Girl	$3,224,180	$1,682,019	25	-47.8%	$13,360,529	$215,393	$1,710,902
6	7	Room	$1,555,700	$1,191,823	18	-23.4%	$4,008,867	$152,620	$513,361
--	8	The Tag-Along	$1,360,610	$1,018,155	4	-25.2%	$1,114,671	$130,381	$142,740
7	9	Pride and Prejudice and Zombies	$1,410,242	$846,832	11	-40.0%	$2,257,074	$108,442	$289,033
9	10	Spotlight	$865,819	$503,652	32	-41.8%	$3,743,597	$64,495	$479,392

Yikes. The move to Easter weekend backfires in HK. Kung Fu Panda 3 comes in almost $500,000 US below Kung Fu Panda 2's OW even when you include sneaks. Now Kung Fu Panda 3 has to hope like heck that Easter renews interest in the animation flick otherwise it will finish lower than the 2nd's total. In the event that it does finish below KFP2's total by a considerable margin, we can blame the release date on this one. Kung Fu Panda 3's day and date release in China was a huge misstep and subdued grosses in Asia the last 2-3 weeks seem to support the same argument. If there's a Kung Fu Panda 4, Dreamworks needs to reconsider its release date strategy in Asia. On the flip side, Zootopia outperformed Kung Fu Panda 3's sneaks from last week despite doing so in treacherous conditions. It has seen weekend increases in nearly every Asian market and HK will definitely follow suit as demand for Batman v Superman eases. Decent hold for London Has Fallen. It has done pretty well in HK. Major disaster for Allegiant. Gods of Egypt is doing alright. HK's The Danish Girl gross passes Australia's TDG gross. Superb job.

	Thursday adm.	(so far)		March 24
Rank	Movie	LW	TW	% chg
1	Batman v Superman: Dawn of Justice	--	38,002	--
2	Zootopia	--	10,475	--
3	Kung Fu Panda 3	3,092	4,791	+54.9%
4	Heaven in the Dark	--	625	--
5	London Has Fallen	720	254	-64.7%
6	A Bride for Rip Van Winkle	342	187	-45.3%
7	The Danish Girl	576	162	-71.9%
8	The Tag-Along	384	139	-63.8%
9	Room	406	127	-68.7%
10	Allegiant	981	104	-89.4%

Good start for Batman v Superman. It will get over 50,000 admissions...perhaps 55,000-60,000 for today. Negative reviews won't affect admissions too much until Tuesday after the holiday period is over. Zootopia opened quite well considering the mammoth competition. Zootopia is expected to surge this weekend as holidays benefit kids films a lot and early weekend schedules sees Zootopia getting a few more showtimes. Kung Fu Panda 3 had a weaker Thursday but if it experiences a similar increase to Zootopia then the franchise won't be in bad shape against Kung Fu Panda 2 coming out of this weekend. Meh for Heaven in the Dark.

Movie	OD pre-sales adm.	% diff
Batman v Superman: Dawn of Justice	38,002
Deadpool	44,218	-14.1%
Star Wars: The Force Awakens	30,870	+23.1%
Avengers: Age of Ultron 3D	47,647	-20.2%
Transformers: Age of Extinction	30,850	+23.2%
The Amazing Spider-Man 2	54,986	-30.9%
Captain America 2	13,794	+175.5%
Monsters University	34,005	+11.8%
Man of Steel	12,350	+207.7%
Iron Man 3	46,074	-17.5%
Iron Man 2	31,977	+18.8%
The Dark Knight Rises	38,750	-1.9%
The Amazing Spider-Man	32,580	+16.6%
The Avengers	47,317	-19.7%
Transformers 3	44,161	-13.9%
Harry Potter 7-2	62,089	-38.8%
Toy Story 3	32,294	+17.7%
Pirates 4	21,559	+76.3%
Shrek 3	49,634	-23.4%
The Hobbit	18,440	+106.1%
Mission Impossible 4	24,390	+55.8%

Not a bad start for Batman v Superman. The interest is there at least.

Less than Deadpool not that great IMO.

While Pixar is a well-known brand, its track record is not consistent and has had a few big misses, including Brave (US$1.1m), Cars ($1.9m), and Wall-E ($2.2m). This makes Monsters University ($10m) and Inside Out ($8.7m) all the more impressive.

Zootopia did 30% better than Kung Fu Panda 3 in sneaks. This shows KFP is not that popular as a franchise after all.

More than TFA and TDKR

Deadpool opened on a holiday. Batman v Superman opened on a half holiday...pre-sales were expected to be lower.

i.hope, Cars and Brave opened in August where blockbuster grosses are not expected. Wall-E opened in a very tough marketplace in 2008, sandwiched between The Dark Knight and The Mummy 3 (both 2m OW grossers) plus Journey to the Center of the Earth on its 4th weekend. Animated releases took up last weekend of June into mid July. Big films like Hancock, Red Cliff, The Dark Knight and The Mummy all occupied July weekends and all of them made more than 1.3m on their OWs respectively. Wall-E was always going to play second fiddle to one of them or risk losing out on summer weekdays by opening in August and possibly be overshadowed by Journey to the Center of the Earth.

Wall-E is also harder to sell to people. Talking animals/people sell themselves to HK audiences but robots (unless if its Transformers and blowing shit up) with no dialogue is much harder. I'd argue that Wall-E's gross is acceptable given the amount of competition that summer and how easy it would have been for audiences to completely ignore it. It was Pixar's brand that drew people in and limped it toward 2.2m. If you notice the drops, it fell hard in weeks 3 and 4 (Doraemon + Crayon Shin-Chan both opened in these 2 weeks) in addition to Journey/Hellboy 2 opening on Wall-E's 4th weekend. You're also comparing an original film released nearly 8 years ago to more recent Pixar films with far more inflated prices.

____________________________________________________
At 6 PM, Batman v Superman has eclipsed 50,000 admissions and has likely secured a place in the top 5 for opening day of all time with 6 hours left to go.

Isn't Deadpool the most recent? Plus I hope you do realize that SW7 isn't as big in Asian markets as in States.

	Thursday			March 24
Rank	Movie	LW	TW	% chg
1	Batman v Superman: Dawn of Justice	--	53,236	--
2	Zootopia	--	20,937	--
3	Kung Fu Panda 3	7,712	10,249	+32.9%
4	Heaven in the Dark	--	1,761	--
5	London Has Fallen	2,814	1,092	-61.2%
6	The Tag-Along	2,299	748	-67.5%
7	The Danish Girl	1,929	627	-67.5%
8	A Bride for Rip Van Winkle	724	504	-30.4%
9	Room	1,158	420	-63.7%
10	Allegiant	2,305	416	-82.0%

Batman v Superman: Dawn of Justice opening day estimate - $968,895
Zootopia opening day estimate - $280,555
Kung Fu Panda 3 2nd Thursday estimate - $133,237

Wow. Batman v Superman doesn't have the admissions but prices are sky high. Currently, it is estimated to be #5 OD of all time but it's $5,000 away from #4 and $6,000 away from #3. It's possible that it might have made over 1m on Thursday. It might exceed 5m this weekend depending on the rush factor. Opening day reviews are mixed with a 3.7/5.

Zootopia opened amid fears of a pounding by Batman v Superman but it definitely held its own. It will make around 1.5m this weekend and close to 2m including sneaks which would secure itself as the highest opening weekend Easter animated release of all time. Zootopia would beat its nearest animated competitor, The Croods, by about 60%! Opening day reviews are glowing with a 4.7/5.

Kung Fu Panda 3 had a suppressed 2nd Thursday with staunch competition coming from the 2 openers but it will see a massive surge this weekend where it will play much better to audiences. Reviews still sit at a very good 4.5/5. After this weekend, it will be close to 3m.

Heaven in the Dark tried to play as a counter-programming film but it didn't even get off the ground floor. Average admissions per showing was below 25.

London Has Fallen rounds out the top 5 with a pretty good total so far. Holidays will help a little bit. It might be able to edge its way to 2m when all is said and done.

	Friday adm.	(so far)			March 25
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Batman v Superman: Dawn of Justice	--	51,575	--	+35.7%
2	Zootopia	--	24,304	--	+132.0%
3	Kung Fu Panda 3	5,879	16,321	+177.6%	+240.7%
4	Heaven in the Dark	--	1,603	--	+156.5%
5	London Has Fallen	1,165	759	-34.8%	+198.8%
6	The Danish Girl	933	744	-20.3%	+359.3%
7	Room	828	557	-32.7%	+338.6%
8	A Bride for Rip Van Winkle	367	399	+8.7%	+113.4%
9	Spotlight	310	352	+13.5%	--
10	The Tag-Along	480	285	-40.6%	+105.0%

Batman v Superman nearly succeeds in beating its opening day admissions with its Good Friday pre-sales. Excellent increase for Zootopia. Could we see 35,000 or perhaps 40k today? Superb increase for Kung Fu Panda 3.

Hot off the press: Captain America 3 will release on Wednesday April 27 and has already started pre-selling today. With this shift in release date, it seems likely now that Captain America will break 6m OW and possibly make 7m.

Pricing for Captain America 3 is exactly the same as Batman v Superman.

WTF? 6m OW would guarantee a $10m total. HUGE.

6m OW would guarantee at least 13m...most likely 15m.

		Thursday Actuals						March 24
LW	TW	Movie	Last Thu. (USD)	Thu. (USD)	% chg	Theaters	Days	Total
--	1	Batman v Superman: Dawn of Justice	--	$1,067,927	--	--	1	$1,067,927
--	2	Zootopia	--	$250,898	--	--	1	$670,999
1	3	Kung Fu Panda 3	$103,152	$131,239	+27.2%	--	8	$1,722,836
--	4	Heaven in the Dark	--	$25,733	--	--	1	$25,733
2	5	London Has Fallen	$38,682	$15,439	-60.1%	--	22	$1,839,922

5m OW incoming?! :shock: :noway:

Zootopia did great. It should be close to 2m after this weekend. Kung Fu Panda 3 did OK. It will clear 2m on Friday and be over 2.5m by Sunday.

	Top 10 Opening Days
Rank	Movie	US Gross	HK Gross
1	Avengers: Age of Ultron 3D	$1,242,606	$9,611,044
2	The Amazing Spider-Man 2	$1,233,114	$9,560,768
3	Batman v Superman: Dawn of Justice	$1,067,927	$8,300,000
4	Spider-Man 3	$974,580	$7,556,265
5	Transformers: Age of Extinction	$973,956	$7,550,000
6	Pirates of the Caribbean 3	$869,176	$6,800,000
7	Iron Man 3	$851,192	$6,614,837
8	Harry Potter 7-2	$821,324	$6,368,018
9	The Avengers	$779,647	$6,044,881
10	Deadpool	$753,891	$5,848,267

Only the 3rd 1m+ OD ever. And Batman v Superman did it with ease against competition from Zootopia AND Kung Fu Panda 3. What does this mean for Captain America 3 with virtually zero competition? 8m 5-day OW?

	Opening	Saturday	3D showings
	Pirates 4	Toy Story 3	Transformers 3	Harry Potter 7-2	The Avengers	Iron Man 3	The Amazing Spider-Man 2	Transformers: Age of Extinction	Avengers: Age of Ultron	Star Wars: The Force Awakens	Batman v Superman: Dawn of Justice
Pacific Place	21	28	28	22	27	27	22	22	29	22	16
Total	21	28	28	22	27	27	22	22	29	22	16
Palace APM	25	23	32	27	34	30	19	24	33	18	17
Total	25	28	35	34	37	34	28	29	37	19	19
Tsuen Wan	18	22	20	18	24	22	20	19	26	14	11
Total	18	22	22	21	24	25	22	21	26	17	13
Palace IFC	21	24	24	21	23	25	18	15	26	24	15
Total	21	24	24	21	23	25	18	15	26	24	15
Festival Walk	N/A	N/A	26	26	32	32	23	26	38	25	N/A
Total	N/A	N/A	33	32	32	36	29	27	38	27	N/A
The One	N/A	N/A	N/A	31	34	33	29	30	36	18	15
Total	N/A	N/A	N/A	33	34	35	33	31	37	21	17
The Grand Cinema	N/A	N/A	N/A	N/A	N/A	31	33	30	46	31	23
Total	N/A	N/A	N/A	N/A	40	37	39	34	53	35	26

This is why pricing is SO important. Forget that only 1 theater from that list cracked 20 showtimes on Saturday. Batman v Superman kicked so much ass with huge ticket prices.

	Friday				March 25
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Batman v Superman: Dawn of Justice	--	67,793	--	+27.3%
2	Zootopia	--	36,723	--	+75.4%
3	Kung Fu Panda 3	12,560	23,737	+89.0%	+131.6%
4	Heaven in the Dark	--	3,308	--	+87.8%
5	London Has Fallen	4,222	1,975	-53.2%	+80.9%
6	The Danish Girl	3,046	1,164	-61.8%	+85.6%
7	The Tag-Along	2,671	972	-63.6%	+29.9%
8	Room	1,873	835	-55.4%	+98.8%
9	Spotlight	901	761	-15.5%	--
10	Gods of Egypt	3,308	638	-80.7%	--

2-day Batman v Superman estimate - $2,427,871 ($1.36m Friday)
2-day Zootopia estimate - $690,967
2-day Kung Fu Panda 3 estimate - $435,193

So the top 3 could bring in more than 6m alone this weekend. I wonder if this weekend could end up being the highest grossing weekend of all time for a traditional 4-day weekend. Chinese New Year weekends don't count as the distributors/studios tends to lump all sneaks and opening weekends into the immediate weekend after Chinese New Year.

Strong for Batman v Superman. To make 5m in 4 days, it has to sell out more showtimes. Zootopia continues to do very well with a 4m+ opener standing in its way. Kung Fu Panda 3's gross is only OK. Its holiday Friday admissions could not even eclipse its opening Saturday admissions.
________________________________________________
If anyone has ever lamented the runtime of a movie, arguing it's too short or too long, I can tell you that in places that ascribe to the old adage 'Time is money', the shorter the movie, the more chances (showtimes) you get to make money on the same screen. This is the schedule that a typical Hong Kong theater would employ on a holiday or a Saturday on one screen which includes 1 midnight and 2 morning shows for shorter running movies and just 1 morning showtime as we enter the mid triple digits.

90 minutes: 9 showtimes (usually for family friendly/animation films)
100 minutes: 8-9 showtimes (usually for family friendly/animation films)
110 minutes: 8 showtimes
120 minutes: 7 showtimes
130 minutes: 7 showtimes
140-145 minutes: 6 showtimes (usually for superhero blockbusters)
150 minutes: 5 showtimes (usually for superhero blockbusters)

Now if we look at the difference between Captain America 3's runtime of 146 minutes and Batman v Superman's 151, there's only a 5 minute difference but shaving off 5 minutes can ensure another extra showtime at a somewhat ok time...something like:

8:50 AM (morning show)
11:35 AM (morning show)
2:30 PM
5:05 PM
7:50 PM
10:35 PM

The 10:35 pm showtime is not really that favorable but people will buy tickets eventually when the rest of the showtimes are sold out. Contrast that with Batman's runtime with the exact same start time of 8:50 AM,

8:50 AM (morning show)
11:40 AM (morning show)
2:30 PM
5:20 PM
8:10 PM
11:00 PM

11 PM is an awful time for a 2 and a half hour movie versus a 10:35 pm start time for a 2 hour and 25 minute movie.

This is why a movie's runtime is very important. In the case of Batman v Superman, it only gets 3 screens max with Zootopia and Kung Fu Panda 3 also getting screens. Due to its long runtime, the majority of theaters only scheduled it with 5 showings per screen. It might not seem like much when you look at it from the surface but the extra showtime represents 172 lost showtimes over a 4-day period. If something like Batman v Superman's OW comes down to the wire with estimates this weekend, you can bet that the lost showtime will play a crucial role in why it failed to pass a certain benchmark.

So glad for those BvS numbers

Yep that's a great opening for BvS in HK. Think its number is comparatively better than the states.

I read that BvS is also the biggest WB opening in Singapore. Where does it rank all time among OD in Singapore?