April 3 Weekend Actuals

1. Captain America 2 - $2,772,728
2. Naked Ambition - $786,681
Nymphomaniac Volume 1 - $38,689
A Tale of Samurai Cooking - A True Love Story - $21,923
Kano - will break $257,928 by today
The Grand Budapest Hotel - $348,203

Noah, Non-Stop, Divergent and That Awkward Moment were not reported due to no precise figures given.

Captain America 2 was overestimated but it still doubled Captain America's OW and it still beat its total in just 4 days. Naked Ambition did quite well. Not really great for Nympomaniac Volume 1 and A Tale of Samurai Cooking. Good for Kano. The Grand Budapest Hotel is posting solid numbers.


Fairly popular? It's extremely popular. It's pretty much all that everyone talks about here.

As for its box office potential, it will slaughter Due West by a wide margin. This has the potential to gross 3m, maybe even 4m is WOM is good.

I don't believe the popularity of this adapted film has anything to do with political ties. It's simply a post apocalyptic story that is not centered around zombies.

Thursday schedules

Broadway

Palace IFC
New	Holdovers	Leaving
The Midnight After - 5 showings	Captain America: The Winter Soldier 3D - 6 showings (▼ 8)	Noah 3D
Yves Saint Laurent - 5 showings	A Tale of Samurai Cooking - A True Love Story - 1 showing (▼ 3)	Non-Stop
Chinese Puzzle - 4 showings	Nymphomaniac Volume 1 - 1 showing (▼ 6)
	The Grand Budapest Hotel - 2 showings (▼ 4)
	The Lunchbox - 1 showing (=)
	Gravity 3D - 1 showing (=)

Posting for posterity's sake. The story here is not about The Midnight After or Captain America 2 but about Gravity where it will log its 28th week in release barring any scheduling changes made. This means that it will surpass 3 Idiots for the most number of weeks in release.

Palace APM
New	Holdovers	Leaving
The Midnight After - 11 showings	Captain America: The Winter Soldier 3D - 3 showings (▼ 6)	Naked Ambition 3D
Enthralled - 6 showings	Captain America: The Winter Soldier - 5 showings (▼ 8)	Noah
Campus Confidential - 3 showings	Naked Ambition - 6 showings (▲ 5)	Horseplay
	A Tale of Samurai Cooking: A True Love Story - 1 showing (▼ 3)	Black Comedy
	Kano - 3 showings (▼ 4)	Non-Stop

The Midnight After gets 2 screens at night along with Captain America 2 (1 3D, 1 2D).

Festival Walk
New	Holdovers	Leaving
The Midnight After - 10 showings	Captain America: The Winter Soldier 3D - 9 showings (▲ 8)	Naked Ambition
Yves Saint Laurent - 5 showings	Captain America: The Winter Soldier - 4 showings (=)	That Awkward Moment
Enthralled - 5 showings	Naked Ambition 3D - 3 showings (▼ 4)	Non-Stop
	Twelve Nights - 1 showing (▼ 3)	Divergent
	Noah - 1 showing (▼ 3)	The Lunchbox
	Kano - 1 showing (▼ 2)	A Tale of Samurai Cooking - A True Love Story
		Horseplay
		Her
		The Grand Budapest Hotel

At Festival Walk, The Midnight After gets 2 screens at night while Captain America 2 sees an increase in showtimes and 3 screens at night. The reason why Captain America 2 received more showtimes this week is because The Midnight After was bestowed the coveted biggest screen (which has more than 2x seat advantage next to the 2nd biggest theater: 354 seats: 156 seats) and therefore, the theater had to soften the blow by giving Captain America 2 2-3 screens. Overall, Captain America 2 will lose 30% of seats at night.

The ONE
New	Holdovers	Leaving
The Midnight After - 14 showings	Captain America: The Winter Soldier 3D - 8 showings (▼ 10)	Captain America: The Winter Soldier
Yves Saint Laurent - 5 showings	Naked Ambition 3D - 6 showings (=)	Naked Ambition
	Twelve Nights - 1 showing (▼ 2)	A Tale of Samurai Cooking - A True Love Story
	Kano - 1 showing (▼ 2)	Noah
	Non-Stop - 2 showings (▲ 1)	Horseplay
		Her
		The Grand Budapest Hotel

The Midnight After takes 3 screens at night over at The ONE while Captain America 2 is left with 1 screen. Yves Saint Laurent gets 1 screen as well while the remaining screen has not been decided yet.

UA

Langham Place
New	Holdovers	Leaving
The Midnight After - 13 showings	Captain America: The Winter Soldier 3D - 13 showings (▼ 17)	Noah 3D
	Naked Ambition 3D - 10 showings (▼ 12)	Nymphomaniac Volume 1
	Divergent - 1 showing (▼ 2)
	Kano - 1 showing (=)

At Langham Place, showings are spread out quite evenly with The Midnight After and Captain America 2 with 13 showings apiece. Naked Ambition is not far behind with 10 3D showings. All 3 films will have two showings at 7 PM. Altogether, those 3 films combine for 94% of the showings on Thursday. Currently, The Midnight After has the advantage with the bigger theaters at 7 PM and 3 showings at 9 PM while Captain America has 3 showings at midnight.

Cine Times
New	Holdovers	Leaving
The Midnight After - 9 showings	Captain America: The Winter Soldier (3D Atmos) - 5 showings (▼ 8)	Nymphomaniac Volume 1
	Captain America: The Winter Soldier 3D - 4 showings (=)	Noah 3D
	Naked Ambition 3D - 2 showings (▼ 8)	The Grand Budapest Hotel
	Naked Ambition - 3 showings (▲ 0)
	Naked Ambition 3D (Males only) - 1 showing (▲ 0)
	Noah - 1 showing (▲ 0)
	Divergent - 2 showings (▲ 1)

Yes, you read that right. Cine Times will host a gimmick 3D screening of Naked Ambition for males only. UA has done this in the past. They did it in 2011 when Sex & Zen was released and they threw a females only bash for a couple of nights (I can't recall if it was Langham Place or if it was Times Square that showed it.).

The Midnight After and Captain America 2 tie with 9 showings each. Captain America 2 though has the edge here with the biggest screen and the inflated ticket prices thanks to installing Dolby Atmos at their theater.

The One
	The Midnight After
Day	Time	Seats sold	Seats available	% filled
Apr. 10	11:20 AM	59	163	36.20%
	12:20 PM	8	163	4.91%
	1:30 PM	14	163	8.59%
	2:35 PM	4	163	2.45%
	3:40 PM	39	163	23.93%
	4:50 PM	10	163	6.13%
	5:50 PM	58	163	35.58%
	7:15 PM	16	163	9.82%
	8:00 PM	31	111	27.93%
	8:00 PM	134	163	82.21%
	9:30 PM	13	163	7.98%
	10:15 PM	127	163	77.91%
	11:45 PM	4	163	2.45%
	12:30 AM	16	163	9.82%
Total		533	2230	23.90%

Note: These pre-sales were taken at 9 PM.

Strong pre-selling at night. Afternoon and morning pre-sales are slow. Midnights seem to be getting some action. It must have something to do with the title.

Interestingly, theaters that have released early weekend showtimes for The Midnight After are seeing night shows sell out faster than the afternoon.

The Midnight After should start off with about 12,000 in pre-sales. Most theaters will be showing it although curiously, 3 Newport theaters have left it off of their schedules.

Let's see how last week's top 2 and The Midnight After are doing at the busiest theater in Hong Kong...

Langham Place
	The Midnight After					Captain America 2 3D					Naked Ambition 3D
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Apr. 10	11:00 AM	13	202	6.44%	Apr. 10	11:10 AM	2	191	1.05%	Apr. 10	11:00 AM	1	202	0.50%
	11:35 AM	13	180	7.22%		11:50 AM	0	187	0.00%		1:10 PM	0	202	0.00%
	1:20 PM	6	202	2.97%		1:50 PM	0	191	0.00%		3:40 PM	11	202	5.45%
	2:40 PM	9	180	5.00%		2:30 PM	2	187	1.07%		5:20 PM	4	176	2.27%
	3:15 PM	11	202	5.45%		4:25 PM	4	191	2.09%		5:35 PM	4	202	1.98%
	5:10 PM	15	191	7.85%		5:10 PM	0	180	0.00%		7:25 PM	46	176	26.14%
	5:45 PM	14	202	6.93%		7:00 PM	18	191	9.42%		8:05 PM	65	202	32.18%
	7:30 PM	120	191	62.83%		7:45 PM	56	180	31.11%		10:10 PM	30	202	14.85%
	7:40 PM	178	202	88.12%		9:30 PM	45	176	25.57%		12:20 AM	2	202	0.99%
	9:40 PM	158	191	82.72%		9:50 PM	26	187	13.90%		12:40 AM	0	180	0.00%
	10:00 PM	96	202	47.52%		12:10 AM	0	176	0.00%
	10:20 PM	64	180	35.56%		12:20 AM	0	202	0.00%
	12:00 AM	14	191	7.33%
	12:30 AM	26	191	13.61%
Total		737	2707	27.23%	Total		153	2239	6.83%	Total		163	1946	8.38%

Well, that was unexpected.

I knew that The Midnight After would command a lot of pre-sales but what I am surprised about is that Naked Ambition 3D is beating Captain America 2. Very surprising that Captain America 2 could only muster 8 tickets outside of the night shows. Meanwhile, that is really good for The Midnight After. It obliterates everything at night and is doing better in the afternoon than both openers from last week. Overflow from the 7 PM showtimes will start to seep through to the 5 PM showings soon. Midnights are superb but it is strange that the 12:30 AM showing is doing better than the midnight showing.

I will check back later tonight to see how much Captain America 2 improves and if it passes Naked Ambition.

Pre-sales have been quite telling. The Midnight After is beating Captain America 2 everywhere including the business district. Even Yves Saint Laurent is rounding up more admissions than the superhero at the more expensive theaters. The Midnight After is nearly up 5:1 over Captain America 2 at The GRAND at night (that includes 3D Atmos, 3D and 2D versions for CA2).

It has been complete domination by The Midnight After so far. I give The Midnight After 65% chance of winning this weekend. Captain America 2 can still pull this out but it really needs to pick up (higher ticket prices will not sell themselves). Even if it does 3/4 business of The Midnight After, it can still win. Weekend for The Midnight After will be key. After the opening day frenzy, it will need to sustain its opening day prowess through the weekend. Most Cat. III movies do not jump that high on the weekend so we will see if it follows that trend or if it deviates from it. Right now, I see The Midnight After opening with 1.3m this weekend and Captain America 2 tallying 1.1m (-60%).

Time to check in again at Langham Place...

Langham Place
	The Midnight After					Captain America 2 3D					Naked Ambition 3D
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Apr. 10	11:00 AM	20	202	9.90%	Apr. 10	11:10 AM	4	191	2.09%	Apr. 10	11:00 AM	1	202	0.50%
	11:35 AM	14	180	7.78%		11:50 AM	0	187	0.00%		1:10 PM	4	202	1.98%
	1:20 PM	13	202	6.44%		1:50 PM	0	191	0.00%		3:40 PM	13	202	6.44%
	2:40 PM	9	180	5.00%		2:30 PM	2	187	1.07%		5:20 PM	4	176	2.27%
	3:15 PM	19	202	9.41%		4:25 PM	6	191	3.14%		5:35 PM	8	202	3.96%
	5:10 PM	29	191	15.18%		5:10 PM	9	180	5.00%		7:25 PM	69	176	39.20%
	5:45 PM	30	202	14.85%		7:00 PM	53	191	27.75%		8:05 PM	86	202	42.57%
	7:30 PM	129	191	67.54%		7:45 PM	83	180	46.11%		10:10 PM	42	202	20.79%
	7:40 PM	178	202	88.12%		9:30 PM	53	176	30.11%		12:20 AM	8	202	3.96%
	9:40 PM	159	191	83.25%		9:50 PM	34	187	18.18%		12:40 AM	0	180	0.00%
	10:00 PM	106	202	52.48%		12:10 AM	0	176	0.00%
	10:20 PM	92	180	51.11%		12:20 AM	0	202	0.00%
	12:00 AM	22	191	11.52%
	12:30 AM	44	191	23.04%
Total		864	2707	31.92%	Total		244	2239	10.90%	Total		235	1946	12.08%

The Midnight After: +127 seats filled
Captain America 2: +91 seats filled
Naked Ambition: +72 seats filled

Great for The Midnight After. With little to maneuver at night, tickets have started to shift to the 5 PM shows. All sections of the day saw some movement from morning to afternoon to night and to midnights.

Much better for Captain America 2 at night. Troubling to see so many gooseeggs for it though. At least it passed Naked Ambition.

Good for Naked Ambition. Guess the big local film counteracting it did not affect it that much.

	Thursday adm.	(so far)		April 10
Rank	Movie	LW	TW	% chg
1	The Midnight After	--	11,778	--
2	Captain America: The Winter Soldier	13,794	5,244	-62.0%
3	Naked Ambition	3,581	2,267	-36.7%
4	Yves Saint Laurent	--	396	--
5	Noah	1,057	276	-73.9%
6	Enthralled	--	251	--
7	Kano	236	161	-31.8%
8	The Chinese Puzzle	--	158	--
9	Twelve Nights	426	149	-65.0%
10	Divergent	202	134	-33.7%

About what was expected for The Midnight After. Since most night shows are filling up quite quickly, I'd say the target for today is around 25,000-26,000 admissions.

Not good for Captain America 2, particularly since opening day was not frontloaded due to the Saturday holiday. Walk-ins will have to be brisk to pass The Midnight After today. Very good for Naked Ambition. The tepid reviews did not seem to hurt it. Yves Saint Laurent did OK. It is doing good at some locations but it has been weak in most. Noah tumbled again. Bad reviews really sunk this ship. Terrible for Enthralled. They should not have bothered to release it this week with two higher profile Cat. III releases. Great hold for Kano. Bad for The Chinese Puzzle. Twelve Nights is not doing well. It will leave Hong Kong soon. Divergent had a good hold but drops will be much hurder this weekend.

	Thursday			April 10
Rank	Movie	LW	TW	% chg
1	The Midnight After	--	25,683	--
2	Captain America: The Winter Soldier	30,942	13,543	-56.2%
3	Naked Ambition	11,397	6,406	-43.8%
4	Yves Saint Laurent	--	1,107	--
5	Enthralled	--	1,029	--
6	Kano	963	662	-31.3%
7	Noah	3,029	629	-79.2%
8	Divergent	799	376	-52.9%
9	The Chinese Puzzle	--	363	--
10	Nymphomaniac Volume 1	1,079	349	-67.7%

Very good number for The Midnight After. Not good for Captain America 2. Need to see its actual first though to see how much it fell from last week. Naked Ambition did well. Alright for Yves Saint Laurent. Still bad for Enthralled. Great for Kano. Awful for Noah. Mediocre for Divergent. Decent for The Chinese Puzzle. Weak for Nymphomaniac Volume 1.

	Friday adm.	(so far)			April 11
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Midnight After	--	15,554	--	+32.1%
2	Captain America: The Winter Soldier	19,395	9,255	-52.3%	+76.5%
3	Naked Ambition	4,650	2,737	-41.1%	+20.7%
4	Yves Saint Laurent	--	718	--	+81.3%
5	Kano	804	468	-41.8%	+190.7%
6	Enthralled	--	452	--	+80.1%
7	Twelve Nights	641	319	-50.2%	+114.1%
8	Noah	1,691	289	-82.9%	+4.7%
9	The Chinese Puzzle	--	202	--	+27.8%
10	Nymphomaniac Volume 1	582	130	-77.7%	--

Pretty good for The Midnight After. It should be able to do 28,000 today. Strong increase for Captain America 2. It's one of only 2 films in the top 10 to see a decrease from its Thursday pre-sales' week-to-week hold. Enormous jump for Kano.

Let's take a look at Saturday showtimes for the top 2.

	Showtimes
	The Midnight After	Captain America 2
Pacific Place
Friday	5	10
Saturday	6	14
Biggest Screen?	No	Yes
Palace APM
Friday	13	8
Saturday	18	11
Biggest Screen?	Yes	No
The One
Friday	15	10
Saturday	21	14
Biggest Screen?	Yes* (2)	Yes* (1)
Festival Walk
Friday	10	13
Saturday	12	15
Biggest Screen?	Yes	No
Palace IFC
Friday	6	7
Saturday	6	9
Biggest Screen?	No	Yes
Cityplaza
Friday	9	11
Saturday	10	14
Biggest Screen?	No	Yes
Cine Times
Friday	11	11
Saturday	10	11
Biggest Screen?	No	Yes
Langham Place
Friday	17	14
Saturday	21	18
Biggest Screen?	Yes* (1)	Yes* (1)
The Grand Cinema
Friday	12	21
Saturday	14	20
Biggest Screen?	No	Yes

* The number in brackets refers to the number of biggest screens it is getting. Ex. if one film has 2 biggest screens while the other film has one, that means that particular theater has 3 screens that have the same number of seats.

At Broadway, most theaters are giving the biggest screen to The Midnight After, however, those in the business district or those that cater more toward foreigners have given it to Captain America 2.

UA, meanwhile, have done a 180 and has given the biggest screen to Captain America 2 on Saturday. Langham Place have split the biggest screens between Captain America 2 and The Midnight After with both occupying their own big screen all day.

The GRAND has been a huge superhero supporter in the past so it is no surprise that they have put Captain America 2 way out in front in showtimes this weekend.

The Midnight after made $220,000 Thursday, compared to Due West's $160,000 2012 debut. But considering the enormous buzz (especially online) it had going into its release, Midnight will be quite frontloaded. Whether it will outdo Due West's $2.48M total remains to be seen.

While The Midnight after sold more tickets, Captain America 2 should retain the top spot in weekend gross thanks to higher ticket price.

Enthralled, the directorial debut of columnist and radio show host Chip Tsao, was largely ignored, ranking only #6, behind French movie Yves Saint Laurent.

Maybe the film is not politically charged, but the movie trailer is full of allusions to current politics. Its source material is an internet novel published on HKGolden, an online forum known for its anti-establishment, libertarian leaning. It is obvious to me the movie's targeting the politically progressive and culturally localized.

Due West had 3D. The Midnight After did not so it's OD is way more impressive than Due West.

Looking ahead to The Amazing Spider-Man 2 next week, I fully expect it to make 6m in 6 days. It will take the OD record and should come close to 4m in 4 days. Its total should come in around 12-13m. Godzilla won't affect it too much but I expect X-Men: Days of Future Past to halt its chances of surpassing Iron Man 3.

Taking a peek at pre-sales, at the iSQUARE IMAX, The Amazing Spider-Man 2 is looking pretty solid.

iSquare IMAX
	The Amazing Spider-Man 2 3D
Day	Time	Seats sold	Seats available	% filled
May 1	8:20 AM	100	380	26.32%
	11:05 AM	161	380	42.37%
	1:50 PM	191	380	50.26%
	4:35 PM	235	380	61.84%
	7:20 PM	213	380	56.05%
	10:05 PM	134	380	35.26%
	12:50 AM	31	380	8.16%
Total		1065	2660	40.04%

The 8:20 AM showtime is filling up nicely. Strong pre-sales for the 10 PM session too.

Over at regular theaters, pre-sales one week out are looking decent.

The One
	The Amazing Spider-Man 2 3D
Day	Time	Seats sold	Seats available	% filled
May 1	9:00 AM	64	163	39.26%
	11:35 AM	101	163	61.96%
	2:10 PM	52	163	31.90%
	4:45 PM	73	163	44.79%
	7:20 PM	62	163	38.04%
	9:55 PM	21	163	12.88%
	12:30 AM	6	163	3.68%
Total		379	1141	33.22%

Pretty good numbers all around except for the 10 PM showtime. I see 4, possibly 5 screens for The Amazing Spider-Man 2 on Thursday.

I'm going to break this up into 2 posts. This one will only focus on Broadway/AMC theaters.

Thursday schedules

Broadway/AMC

Pacific Place
New	Holdovers	Leaving
The Amazing Spider-Man 2 3D - 21 showings	The Other Woman - 5 showings (▼ 7)	Grand Piano
	Rio 2 (3D Eng.) - 4 showings (=)	Vampire Academy
	Heaven Is For Real - 2 showings (▼ 5)	That Demon Within
	Yves Saint Laurent - 1 showing (▼ 2)	Captain America: The Winter Soldier 3D
	Captain America: The Winter Soldier - 2 showings (=)	Noah 3D
	The Grand Budapest Hotel - 2 showings (▼ 3)	Divergent

Palace APM
New	Holdovers	Leaving
The Amazing Spider-Man 2 3D - 19 showings	Bilocation - 1 showing (▼ 5)	The Truth About Beauty
The Amazing Spider-Man 2 - 9 showings	The Other Woman - 4 showings (▼ 5)	Kiki's Delivery Service (Can.)
Aberdeen - 3 showings	Iceman - 2 showings (▼ 4)	Captain America: The Winter Soldier 3D
	Rio 2 (Can.) - 2 showings (▼ 3)	Captain America: The Winter Soldier
	That Demon Within - 2 showings (▼ 7)	Naked Ambition
	The Midnight After - 1 showing (▼ 6)	Kano

Festival Walk
New	Holdovers	Leaving
The Amazing Spider-Man 2 3D - 27 showings	The Other Woman - 4 showings (▼ 6)	Grand Piano
The Amazing Spider-Man 2 - 3 showings	Heaven Is For Real - 2 showings (▼ 4)	The Truth About Beauty
Aberdeen - 4 showings	That Demon Within - 2 showings (▼ 6)	The Midnight After (IIB version)
		The Midnight After (III version)
		Iceman
		Rio 2 (Can.)
		Rio 2 (3D Eng.)
		Rio 2 (Eng.)
		Kiki's Delivery Service (Jap.)
		Yves Saint Laurent
		Captain America: The Winter Soldier 3D
		Captain America: The Winter Soldier
		Kano

Note: Aberdeen has not officially been released yet. It will officially come out on May 8.

The Amazing Spider-Man 2 is getting 4 screens mostly. Some places it is getting 3 screens and in others, it is getting 5 screens.


At Broadway/AMC, The Amazing Spider-Man 2 has been getting mostly 4 screens everywhere. In some theaters, like The One or Festival Walk, it has gotten 5 screens at varying points of the day.

Apart from TASM 2, Aberdeen is launching with special screenings on Wednesday night and into Thursday. It is mostly playing with 3-4 showtimes at Broadway/AMC. This will take a slight chunk out of TASM 2's potential earnings tomorrow.

Holdovers such as That Demon Within and The Other Woman remain for another week but for the others, they are getting the axe at different places. One movie that is not showing up on the admissions site, Heaven is for Real, is doing especially well at the theaters it is in and is being kept by all theaters it is showing at.

Biggest losers this week are Captain America 2, Rio 2 and one-weeker Vampire Academy.

TASM vs. TASM 2 Opening Day Showtimes Comparison

Palace APM: 33 showtimes vs. 28 showtimes
Festival Walk: 32 showtimes vs. 30 showtimes
Tsuen Wan: 21 showtimes vs. 19 showtimes
The Grand: 39 showtimes vs. 28 showtimes

Apart from The Grand, everywhere is just slightly below TASM's showtime count on its opening day. Part of that is due to the longer running time of TASM 2 but I think it mostly comes from Aberdeen getting special screenings everywhere. I am surprised that it's getting so many showtimes everywhere on a big tentpole's opening day (even if it is a holiday). Normally, I do not include special screenings in showtime reports, however, this has had an impact on TASM 2's showtimes.

Some good news for The Amazing Spider-Man 2 though...at Festival Walk, it has gotten a lot of morning showtimes.

9 showtimes in the morning. It also has gotten every house in the morning which is pretty incredible. Sadly, 2D has no morning showtimes so it does not tie the morning showtimes record set by The Avengers (with 10) here.

Checking ticket sales one day out, at Palace APM, TASM 2 is looking alright.

Palace APM
	The Amazing Spider-Man 2 3D					The Amazing Spider-Man 2 2D
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
May 1	9:00 AM	191	286	66.78%	May 1	12:00 PM	48	167	28.74%
	9:20 AM	57	167	34.13%		1:00 PM	33	112	29.46%
	10:25 AM	63	112	56.25%		3:35 PM	57	112	50.89%
	11:00 AM	76	114	66.67%		5:35 PM	36	98	36.73%
	11:35 AM	228	286	79.72%		7:45 PM	19	167	11.38%
	1:35 PM	6	114	5.26%		8:00 PM	20	112	17.86%
	2:10 PM	116	286	40.56%		9:00 PM	5	98	5.10%
	2:30 PM	15	167	8.98%		10:20 PM	15	286	5.24%
	3:10 PM	16	98	16.33%		12:00 AM	6	114	5.26%
	4:10 PM	10	114	8.77%	Total		239	1266	18.88%
	4:45 PM	122	286	42.66%
	5:10 PM	24	167	14.37%
	6:45 PM	9	114	7.89%
	7:20 PM	83	286	29.02%
	8:10 PM	12	98	12.24%
	9:20 PM	4	114	3.51%
	9:55 PM	32	286	11.19%
	11:35 PM	8	98	8.16%
	12:30 AM	22	286	7.69%
Total		903	3193	28.28%

Total: 1,142 seats sold/4,459 seats available = 25.61% filled

It manages to beat TASM's opening day pre-sales at this theater 1 day out, however, comparing a holiday versus a non-holiday weekday is kind of useless. Judging from these pre-sales though, it seems like it will begin with about 50,000 admissions on Thursday.

Tomorrow we will look at UA scheduling, ticket prices, updated theater location pre-sales and of course, opening day pre-sales.

Thursday Schedules

UA

Windsor Cinema
New	Holdovers	Leaving
The Amazing Spider-Man 2 3D - 10 showings	The Other Woman - 3 showings (▼ 5)	The Midnight After (III version)
The Amazing Spider-Man 2 - 1 showing	That Demon Within - 2 showings (▼ 4)	Rio 2 (Can.)
Aberdeen - 4 showings	Rio 2 (3D Can.) - 1 showing (=)	Rio 2 (3D Eng.)
		Naked Ambition 3D
		Captain America: The Winter Soldier 3D
		Captain America: The Winter Soldier
		Kano
		Non-Stop

Langham Place
New	Holdovers	Leaving
The Amazing Spider-Man 2 3D - 20 showings	Bilocation - 3 showings (▼ 7)	Vampire Academy
The Amazing Spider-Man 2 - 1 showing	The Other Woman - 4 showings (▼ 7)	Rio 2 (3D Can.)
Aberdeen - 6 showings	The Midnight After (III version) - 2 showings (▼ 5)	Rio 2 (Can.)
	That Demon Within - 5 showings (▼ 8)	Captain America: The Winter Soldier
	Iceman 3D - 1 showing (▼ 2)	Kano
	Captain America: The Winter Soldier 3D - 1 showing (▼ 4)
	Naked Ambition 3D - 2 showings (▼ 3)

Cine Grand Century
New	Holdovers	Leaving
The Amazing Spider-Man 2 (3D IMAX) - 6 showings	The Other Woman - 4 showings (▼ 6)	Vampire Academy
The Amazing Spider-Man 2 (3D Atmos) - 6 showings	The Midnight After - 1 showing (▼ 3)	Iceman 3D
The Amazing Spider-Man 2 3D - 3 showings	That Demon Within - 4 showings (▼ 6)	Rio 2 (3D Can.)
The Amazing Spider-Man 2 - 1 showing	Enthralled - 1 showing (=)	Rio 2 (Can.)
Aberdeen - 5 showings	Naked Ambition 3D - 1 showing (=)
	Captain America: The Winter Soldier 3D - 1 showing (▼ 2)
	Kano - 1 showing (▼ 2)
	Twelve Nights - 1 showing (=)

UA has put TASM 2 on 3 screens. The Other Woman and That Demon Within receive 2/3 of a screen while Aberdeen gets nearly full day showtimes. The rest of the showtimes that have not been allocated to those 4 movies have been left for the remaining holdovers to fight over.
____________________________________________________________

Ticket prices for The Amazing Spider-Man 2 are slightly more expensive than Captain America 2 depending on the theater chain.

TASM 2 (vs. Captain America 2)
Broadway/AMC: No Change
UA: No Change/IMAX - +$5
MCL: +$5
Golden Harvest: No Change

Adding a $5 mega blockbuster surcharge is smart for IMAX as they will shell out big money just to catch it on the big screen. MCL pushing for a $5 surcharge is good business. Definitely surprised that the other chains did not jack up the price as they could definitely get away with it. Frankly, they could only realistically do it to only 2 movies this summer (TASM 2/Transformers 4).

Let's check in again at Palace APM to see how TASM 2 is doing.

Palace APM
	The Amazing Spider-Man 2 3D					The Amazing Spider-Man 2 2D
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
May 1	9:00 AM	228	286	79.72%	May 1	12:00 PM	114	167	68.26%
	9:20 AM	129	167	77.25%		1:00 PM	83	112	74.11%
	10:25 AM	88	112	78.57%		3:35 PM	88	112	78.57%
	11:00 AM	96	114	84.21%		5:35 PM	73	98	74.49%
	11:35 AM	243	286	84.97%		7:45 PM	78	167	46.71%
	1:35 PM	59	114	51.75%		8:00 PM	54	112	48.21%
	2:10 PM	157	286	54.90%		9:00 PM	29	98	29.59%
	2:35 PM	60	167	35.93%		10:20 PM	24	167	14.37%
	3:10 PM	41	98	41.84%		12:00 AM	7	114	6.14%
	4:10 PM	39	114	34.21%	Total		550	1147	47.95%
	4:45 PM	142	286	49.65%
	5:10 PM	67	167	40.12%
	6:45 PM	22	114	19.30%
	7:20 PM	100	286	34.97%
	8:10 PM	35	98	35.71%
	9:20 PM	14	114	12.28%
	9:55 PM	65	286	22.73%
	11:35 PM	10	98	10.20%
	12:30 AM	22	286	7.69%
Total		1617	3479	46.48%

Very good number for TASM 2 here.

	Thursday adm.	(so far)		May 1
Rank	Movie	LW	TW	% chg
1	The Amazing Spider-Man 2	--	54,986	--
2	Rio 2	--	2,641	--
3	The Other Woman	--	2,391	--
4	Aberdeen	--	2,272	--
5	That Demon Within	--	1,862	--
6	Captain America: The Winter Soldier	--	1,145	--
7	The Midnight After	--	874	--
8	Kano	--	418	--
9	Iceman	--	385	--
10	Naked Ambition	--	269	--

It's off to a good start. There's still a lot of seats to be filled. It should be able to pass 80,000 admissions today. If seats really fill up, it could hit 90,000 admissions. No matter what, OD record is going down. It will make more than 1m.

Movie	OD pre-sales adm.	% diff
The Amazing Spider-Man 2	54,986
Captain America 2	13,794	+298.6%
Monsters University	34,005	+61.7%
Man of Steel	12,350	+345.2%
Iron Man 3	46,074	+19.3%
Iron Man 2	31,977	+72.0%
The Dark Knight Rises	38,750	+41.9%
The Amazing Spider-Man	32,580	+68.8%
The Avengers	47,317	+16.2%
Transformers 3	44,161	+24.5%
Harry Potter 7-2	62,089	-11.4%
Toy Story 3	32,294	+70.3%
Pirates 4	21,559	+155.0%
Shrek 3	49,634	+10.8%
The Hobbit	18,440	+198.2%
Mission Impossible 4	24,390	+125.4%

It's ahead of everything with the exception of Harry Potter 7-2. The holiday does skew things a bit but the good news is that it's up 69% from TASM. 10m will be crossed by the end of the 3rd weekend at the very latest.

Nice to see TASM2 breaking out big in HK.

I always love it when a big movie is released because we get to see a lot of these...

	Thursday			May 1
Rank	Movie	LW	TW	% chg
1	The Amazing Spider-Man 2	--	89,743	--
2	Aberdeen	--	8,270	--
3	The Other Woman	--	6,973	--
4	That Demon Within	--	5,283	--
5	Rio 2	--	4,015	--
6	Captain America: The Winter Soldier	--	2,193	--
7	The Midnight After	--	2,069	--
8	Bilocation	--	765	--
9	Iceman	--	753	--
10	Naked Ambition	--	624	--

Great number for The Amazing Spider-Man 2. It secures the OD record.

OD estimate: $1,125,000 (new OD record)

The Amazing Spider-Man 2 OW Projections

Thu: $1,125,000
Fri: $650,000
Sat: $1,050,000
Sun: $975,000
4-day OW: $3,800,000 (#4 OW all-time; +36.8% from The Amazing Spider-Man OW)

Opening day WOM for TASM 2 is mixed. Legs won't be very good although it does not need it. It will be either the #1 or #2 film of the year depending on Transformers 4's performance.

Aberdeen had a slow start with previews. WOM is average but it seems with Pang Ho Cheung films, WOM does not really matter. If TASM 2 bleeds viewers next week, Aberdeen could become a strong runner-up for next weekend.

Good number for The Other Woman. WOM is great and being the only female driven movie in the top 10 helps a lot too.

Also nice for That Demon Within. 2m is not out of the picture just yet.

Rio 2 fell hard but at least it passed the first one's total.

Captain America 2 got rammed hard by The Amazing Spider-Man 2. Still, its box office has been spectacular. Passing 7m when the first did only 2.4m with very mixed WOM attached to it is a magnificent feat.

The Midnight After is really fading away after all the buzz evaporated. Locals have turned to either That Demon Within or Aberdeen. Overall though, it is a success.

Awful for the bottom 3.

	Friday adm.	(so far)			May 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Amazing Spider-Man 2	--	16,933	--	-69.2%
2	The Other Woman	--	1,460	--	-38.9%
3	That Demon Within	--	993	--	-46.7%
4	Aberdeen	--	418	--	-81.6%
5	Rio 2	--	348	--	-86.8%
6	The Midnight After	--	310	--	-64.5%
7	Captain America: The Winter Soldier	--	304	--	-73.4%
8	Kano	--	116	--	-72.2%
8	Naked Ambition	--	116	--	-56.9%
10	Iceman	--	115	--	-70.1%

Huge drop for The Amazing Spider-Man 2. Some theaters gave more showtimes to The Other Woman/That Demon Within and combined with the holiday effect, it had a much larger drop compared with most other films. Very good for The Other Woman/That Demon Within. A lot of theaters are not showing Aberdeen today which is why it dropped a ton in pre-sales. Pretty heavy drops for the rest.

Thursday actuals (May 1)

1. The Amazing Spider-Man 2 - $1,233,114 (opening day actual; 720 showtimes (new record); 130 people per showing)
The Other Woman - $580,394
That Demon Within - $42,562/will make $2,063,624 by tomorrow
Heaven is For Real - $154,771
Bilocation - $103,181
Iceman - $606,189
The Midnight After - will accumulate $2,644,018 by today
Captain America: The Winter Soldier - $7,158,195
Kano - passing $515,906 tomorrow

Incredible OD for TASM 2. It demolishes the old OD record set by Spider-Man 3 by nearly $300,000. Good totals for The Other Woman and That Demon Within. Fantastic gross for Heaven is for Real. Captain America 2 will pass Spider-Man 3 for #12 all time this weekend.

	Top 10 Opening Days
Rank	Movie	US Gross	HK Gross
1	The Amazing Spider-Man 2	$1,233,114	$9,560,768
2	Spider-Man 3	$974,580	$7,556,265
3	Pirates of the Caribbean 3	$869,176	$6,800,000
4	Iron Man 3	$851,192	$6,614,837
5	Harry Potter 7-2	$821,324	$6,368,018
6	The Avengers	$779,647	$6,044,881
7	Transformers 3	$741,998	$5,752,975
8	The Dark Knight Rises	$666,307	$5,166,114
9	Monsters University	$648,969	$5,031,687
10	Toy Story 3	$641,792	$4,976,045

TASM 2 made $2m HK more than its nearest competitor. If you want to break records, this is how you do it.

	Friday				May 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Amazing Spider-Man 2	--	40,390	--	-55.0%
2	The Other Woman	--	4,965	--	-28.8%
3	That Demon Within	--	3,619	--	-31.5%
4	Aberdeen	--	1,827	--	-77.9%
5	The Midnight After	--	1,537	--	-25.7%
6	Captain America: The Winter Soldier	--	1,121	--	-48.9%
7	Rio 2	--	608	--	-84.9%
8	Bilocation	--	541	--	-29.3%
9	Naked Ambition	--	435	--	-30.3%
10	The Grand Budapest Hotel	--	366	--	--

After that huge high, this is quite a low. It expended a lot of its business on the holiday and the long running time is shifting its admissions toward the weekend. Mixed WOM might already be starting to affect its admissions. We will know more on Saturday and Sunday.

Very good for The Other Woman and That Demon Within. Aberdeen dropped hard due to loss of theaters today. The Midnight After had a great decrease. Not bad for Captain America 2. Harsh tumble for Rio 2. Good decreases for Bilocation and Naked Ambition. The Grand Budapest Hotel did well even though it got only 6 showtimes today.

It's definitely the type of film that will do well on the mainland. I can see an Avatar-type total gross for it.

That opening day record was largely due to the May 1st holiday and an almost empty market. Only two other movies opened in limited platform. Japanese horror Bilocation (#7) outsold Chinese road thriller No Man Land (#14) by 3-to-1. Another two movies were doing previews: Pang Ho Cheung's family drama Aberdeen and Japanese WWII drama (propaganda?) The Eternal Zero.

The Other Woman had a great hold, even with last week. Heaven Is for Real and Taiwanese baseball drama Kano also seemed unaffected by Spider-Man.

	Saturday adm.	(so far)			May 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Amazing Spider-Man 2	--	30,421	--	+79.7%
2	The Other Woman	--	1,894	--	+29.7%
3	That Demon Within	--	1,289	--	+29.8%
4	Rio 2	--	842	--	+142.0%
5	Captain America: The Winter Soldier	--	640	--	+110.5%
6	The Midnight After	--	588	--	+89.7%
7	Kano	--	492	--	+324.1%
8	The Eternal Zero	--	337	--	--
9	Bilocation	--	190	--	--
10	Iceman	--	181	--	+57.4%

	Saturday				May 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Amazing Spider-Man 2	--	61,738	--	+52.9%
2	The Other Woman	--	6,855	--	+38.1%
3	That Demon Within	--	4,378	--	+21.0%
4	The Midnight After	--	1,919	--	+24.9%
5	Rio 2	--	1,642	--	+170.1%
6	Captain America: The Winter Soldier	--	1,575	--	+40.5%
7	Kano	--	956	--	--
8	Bilocation	--	638	--	+17.9%
9	The Grand Budapest Hotel	--	526	--	+43.7%
10	Iceman	--	420	--	--

Disappointing for TASM 2. I expected a stronger jump on Saturday. Good for The Other Woman/That Demon Within. Nice for The Midnight After. Rio balloons on Saturday after the big Friday decrease. Captain America 2 rebounds from a heavier Friday drop. Huge gain for Kano on Saturday. It has gotten more weekend showtimes which is why it is back in the top 10 in admissions.

	Sunday adm.	(so far)			May 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Amazing Spider-Man 2	--	30,813	--	+1.3%
2	The Other Woman	--	1,645	--	-13.1%
3	Rio 2	--	1,247	--	+48.1%
4	That Demon Within	--	1,216	--	-5.7%
5	Captain America: The Winter Soldier	--	667	--	+4.2%
6	Kano	--	496	--	+0.8%
7	The Midnight After	--	472	--	-19.7%
8	Bilocation	--	232	--	+22.1%
9	The Eternal Zero	--	159	--	-52.8%
10	The Grand Budapest Hotel	--	155	--	--

I thought it would jump up higher than that in pre-sales. Sunday looked much fuller than Saturday. Its weekend has definitely fizzled from its opening day.

	Weekend Projections			May 1
Rank	Movie	TW	% chg	Total
1	The Amazing Spider-Man 2	$3,580,000	--	$3,580,000
2	The Other Woman	$175,000	-40.5%	$515,000
3	That Demon Within	$140,000	-63.7%	$1,920,000
4	Rio 2	$85,000	-65.2%	$1,385,000
5	Aberdeen	$80,000	--	$96,000

Looks like the holiday will account for more than 1/3 of its opening weekend. That opening weekend number would put it #5 all time behind Transformers 3, Iron Man 3, The Avengers and Harry Potter 7-2.
____________________________________________
X-Men: Days of Future Past has started pre-selling. So far ticket sales are kind of slow but it is still 3 weeks away.

I wonder why Heaven Is for Real is not being tracked on wmoov.com. Is it because they are selling tickets through other channels (e.g. group bookings)? or for other reasons (e.g. distributor's demand, political pressure)?

It could've been the site's mess-up.

	Sunday				May 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Amazing Spider-Man 2	--	59,582	--	-3.5%
2	The Other Woman	--	6,392	--	-6.8%
3	That Demon Within	--	4,210	--	-3.8%
4	Rio 2	--	2,932	--	+78.6%
5	The Midnight After	--	1,699	--	-11.5%
6	Captain America: The Winter Soldier	--	1,654	--	+5.0%
7	Kano	--	936	--	-2.1%
8	Bilocation	--	740	--	+16.0%
9	The Grand Budapest Hotel	--	523	--	-0.6%
10	Iceman	--	378	--	-10.0%

Spidey saw a muted decrease thanks to people taking Monday off and higher pre-selling on Sunday. Not bad for mostly everything else. Great bump for Rio 2. Good increase for Captain America 2.

	Weekend adm.			May 1-4
Rank	Movie	LW	TW	% chg
1	The Amazing Spider-Man 2	--	251,453	--
2	The Other Woman	--	25,185	--
3	That Demon Within	--	17,490	--
4	Aberdeen	--	10,097	--
5	Rio 2	--	9,197	--
6	The Midnight After	--	7,224	--
7	Captain America: The Winter Soldier	--	6,543	--
8	Bilocation	--	2,684	--

Decent stuff for TASM 2.

	Daily admissions (OW)
	Thursday	Friday	Saturday	Sunday	Total
The Amazing Spider-Man		64,471	78,763	89,389	232,623
The Amazing Spider-Man 2	89,743	40,390	61,738	59,582	251,453
Gap	89,743	65,662	48,637	18,830

A bit troubling to see that TASM is catching up to TASM 2. TASM will pass TASM 2 in admissions on Monday but TASM 2 will come back on Tuesday.

	Weekend Estimates			May 1
Rank	Movie	TW	% chg	Total
1	The Amazing Spider-Man 2	$3,580,000	--	$3,580,000
2	The Other Woman	$175,000	-40.5%	$515,000
3	That Demon Within	$140,000	-63.7%	$1,920,000
4	Rio 2	$85,000	-65.2%	$1,385,000
5	Aberdeen	$80,000	--	$96,000

Very good opening for The Amazing Spider-Man 2. Yes, it did slightly below what I expected but it at least took the OD record by force and reins in the 5th biggest OW of all time. The Other Woman held impressively. WOM is very strong here. It should remain a bit player for the next few weeks. That Demon Within also did pretty well. Do not let that 63% fool you. It had to contend with Aberdeen stealing away showtimes. Not a great hold for Rio 2. Aberdeen did alright for special sneaks on Thursday/Friday.

The Amazing Spider-Man 2 Opening Monday pre-sales - 10,769

Movie	OM adm.	% diff
The Amazing Spider-Man 2	10,769
Captain America 2	6,389	+68.6%
Monsters University	20,372	-47.1%
Man of Steel	22,313	-51.7%
Iron Man 3	22,379	-51.9%
Iron Man 2	N/A
The Dark Knight Rises	N/A
The Amazing Spider-Man	39,878	-73.0%
The Avengers	41,193	-73.9%
Transformers 3	N/A
Harry Potter 7-2	N/A
Toy Story 3	27,150	-60.3%
Pirates 4	N/A
Shrek 3	N/A

Not a great number for TASM 2. Walk-ins should pick up heavily today.

I think it's the site's problem. All of the theaters showing Heaven is for Real are being tracked by wmoov.

Do you have an updated list of the top 10 highest grossing films and an OW record?

So The Amazing Spider-Man 2 might have clinched #4 OW all time. We'll need to see more concrete actuals first.

Top 10 OW's

1. Iron Man 3 - $4,598,493 ($35.7m HK)
2. The Avengers - $4,355,049
3. Transformers 3 - $4,302,758 ($5,126,924 incl. previews + Wed.)
4. The Amazing Spider-Man 2 - $3,700,000*
5. Harry Potter and the Deathly Hallows Part 2 - $3,640,758
6. The Dark Knight Rises - $3,322,868
7. Monsters University - $3,275,215 ($25.41m)
8. Toy Story 3 - $3,239,287
9. Kung Fu Hustle - $3.2m
10. Harry Potter and the Half-Blood Prince - $2,976,407
* pending more complete actuals

Note: If you include The Amazing Spider-Man's holiday Monday into its OW, it would have grossed $3,532,545 for 6th OW of all time. Officially, it stands outside the top 10 with a 3-day OW of $2,686,872.

I'm not quite sure if HK box office counts Transformers 3's Tuesday nights + Wednesday into its OW, however, if we stick with the traditional Thu.-Sun. release date, this is the top 10.

Top 10 of All Time

1. Avatar - $22,964,414 ($178,029,440 HK)
2. Titanic - $14,826,276* ($114,939,300 HK)
3. Iron Man 3 - $13,723,457 ($106,389,801 HK)
4. The Avengers - $12,474,280 ($96,705,670 HK)
5. Toy Story 3 - $11,527,276 ($89,364,118 HK)
6. Transformers 3 - $10,926,131 ($84,703,797 HK)
7. The Dark Knight Rises - $10,354,201 ($80,269,966 HK)
8. Monsters University - $9,984,987 ($77,407,664 HK)
9. Harry Potter and the Deathly Hallows Part 2 - $9,904,797 ($76,785,999 HK)
10. The Amazing Spider-Man - $7,995,435 ($61,983,852)

* Titanic's gross does not include its 3D re-release. Including the 3D re-release, altogether it has grossed $16,511,396 ($128,003,033 HK).

	Monday adm.				May 5
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Amazing Spider-Man 2	--	30,971	--	-48.0%
2	The Other Woman	--	4,205	--	-34.2%
3	That Demon Within	--	2,938	--	-30.2%
4	The Midnight After	--	1,216	--	-28.4%
5	Captain America: The Winter Soldier	--	1,134	--	-31.4%
6	Kano	--	519	--	-44.6%
7	Rio 2	--	449	--	-84.7%
8	Bilocation	--	437	--	-40.9%
9	The Grand Budapest Hotel	--	326	--	-37.7%
10	Naked Ambition	--	262	--	--

Not great for Spidey. Good holds for the rest of the top 5.

	Tuesday adm.	(so far)			May 6
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Amazing Spider-Man 2	--	32,017	--	--
2	Aberdeen	--	2,991	--	--
3	Rio 2	--	2,075	--	--
4	The Other Woman	--	1,856	--	--
5	That Demon Within	--	1,158	--	--
6	Captain America: The Winter Soldier	--	931	--	--
7	Kano	--	559	--	--
8	The Midnight After	--	539	--	--
9	The Grand Budapest Hotel	--	233	--	--
10	Bilocation	--	223	--	--

The Amazing Spider-Man 2 is eerily reminding me of Clash of the Titans. Clash of the Titans had a great first 4-days (with OW falling on a holiday weekend) and then it imploded afterwards. It will still easily be the #2 film of the year by a mile.

The Amazing Spider-Man actual - $3,433,745 ($26,617,352 HK)

or if you choose to believe BOM/Screendaily's number, here it is.

BOM:

TW	LW	Movie	Studio	Weekend Gross	Change	Screens	Change / Avg.		Gross-to-Date	Week
1	N	The Amazing Spider-Man 2	Sony	$3,710,255	-	207	-	$17,924	$3,710,255	1
2	2	The Other Woman (2014)	Fox	$218,893	-25.6%	63	-2	$3,474	$738,106	2
3	1	That Demon Within	Lark	$150,478	-61.0%	58	-31	$2,594	$2,130,381	3
4	4	Rio 2	Fox	$87,814	-64.1%	47	-34	$1,868	$1,447,036	3
5	3	Captain America: The Winter Soldier	Disney	$75,226	-74.1%	26	-47	$2,893	$7,196,351	5
6	5	The Midnight After	Golden Scene	$61,873	-64.6%	25	-37	$2,475	$2,677,256	4
7	10	Heaven is for Real	Sony	$58,246	+45.0%	7	-11	$8,321	$196,865	3
8	-	The Iceman (2013)	Newport	$30,629	-	19	-	$1,612	$624,782	2
9	11	Kano	n/a	$27,414	-14.1%	12	-6	$2,285	$536,541	6
10	7	Bairokêshon	Cable	$24,963	-58.9%	8	-12	$3,120	$120,303	2
11	9	Ho Ching 2	Lark	$23,696	-59.6%	8	-13	$2,962	$2,051,623	5
12	16	The Grand Budapest Hotel	Fox	$15,903	+92.5%	6	+2	$2,651	$460,215	7
13	8	Vampire Academy	Intercontinental	$8,332	-86.2%	7	-32	$1,190	$106,939	2
14	13	Nymphomaniac: Part 2	n/a	$6,584	-52.0%	4	-2	$1,646	$43,999	2
15	15	Yves Saint Laurent	Intercontinental	$6,458	-28.9%	3	-4	$2,153	$154,749	4
16	-	Eien no zero	n/a	$5,612	-	5	-	$1,122	$5,612	-1
17	23	Inside Llewyn Davis	Golden Scene	$5,345	-1.4%	3	-2	$1,782	$38,937	3
18	25	Nymphomaniac (2013)	n/a	$5,042	+82.9%	1	-	$5,042	$103,371	5
19	30	Her (2013)	Golden Scene	$4,644	+144.3%	1	-1	$4,644	$290,470	8
20	N	No Man's Land (2013)	Lark	$4,399	-	8	-	$550	$4,399	1
21	22	Twelve Nights	n/a	$3,987	-26.6%	2	-3	$1,994	$157,947	5
22	21	The Nut Job	Golden Scene	$3,584	-40.2%	4	-3	$896	$46,934	3
23	29	The Lunchbox	EDKO	$3,503	+58.7%	2	-	$1,752	$176,049	9
24	18	Enthralled	Cable	$2,969	-60.7%	2	-3	$1,485	$130,024	4
25	27	Chinese Puzzle	EDKO	$2,784	+18.3%	3	-1	$928	$38,303	4
26	14	Majo no takkyûbin (Kiki's Delivery Service)	EDKO	$1,968	-83.0%	1	-13	$1,968	$116,116	3
27	31	Bushi no kondate	EDKO	$1,947	+35.4%	1	-1	$1,947	$51,286	5
28	20	Noah	Intercontinental	$1,917	-73.9%	2	-4	$959	$1,181,158	6
29	12	Zheng Rong Ri Ji	EDKO	$1,477	-90.7%	1	-17	$1,477	$31,168	2
30	19	Divergent	Deltamac	$1,226	-83.6%	1	-5	$1,226	$1,135,055	7
31	17	Grand Piano	Panasia	$700	-90.9%	1	-7	$700	$13,811	2
32	26	Hot Young Bloods	Deltamac	$602	-76.8%	1	-2	$602	$20,864	3
33	34	Hidamari no kanojo (The Girl in the Sun)	Intercontinental	$571	+36.6%	1	-	$571	$320,366	17
34	28	Fruitvale Station	Deltamac	$502	-77.9%	1	-3	$502	$21,184	3
35	24	Non-Stop	n/a	$198	-95.8%	1	-3	$198	$1,967,902	8

	Thursday adm.	(so far)		May 8
Rank	Movie	LW	TW	% chg
1	The Amazing Spider-Man 2	54,986	4,587	-91.7%
2	Aberdeen	2,272	1,722	-24.2%
3	Transcendence	--	1,526	--
4	Delete My Love	--	367	--
5	The Other Woman	2,391	332	-86.1%
6	That Demon Within	1,862	165	-91.1%
7	The Past	--	162	--
8	Lupin the 3rd vs Detective Conan	--	107	--
9	Captain America: The Winter Soldier	1,145	97	-91.5%
10	Rio 2	2,641	96	-96.4%

Ugly holds for everything. The Other Woman is the only listed film in the top 10 to fall below 90%.