Saw some near sellouts for Monsters University this morning. Very strong sales so far.

Looks like MU will be HUGE in HK....very impressive numbers so far. Good news is the DM2 is also holding well as of now but it could go down over the weekend.

And it is doing that with only 2 screens. If theaters weren't resisting so much, this could have easily hit 80,000 on OD and made over 4m.

Pacific Rim watch

Telford
	Pacific Rim
Day	Time	Seats sold	Seats available	% filled
Jul. 18	9:05 AM	1	147	0.68%
	11:40 AM		147	0.00%
	2:15 PM	2	147	1.36%
	4:50 PM	5	147	3.40%
	7:25 PM	4	147	2.72%
	10:00 PM		147	0.00%
Total		12	882	1.36%

1 week out and Pacific Rim is looking terrible at Telford. It already had 1 week of priority booking for club members and didn't do anything. This is looking really bad.
_________________________________________________________________
At 7 PM, Monsters University is nearing 58,000 admissions. It will hit 60,000 admissions within the next couple of hours.

Opening Saturday Monsters University watch

Palace APM
	Monsters University	3D Can.
Day	Time	Seats sold	Seats available	% filled
Jul. 13	9:00 AM	88	112	78.57%
	11:05 AM	99	112	88.39%
	1:10 PM	61	112	54.46%
	3:15 PM	81	112	72.32%
	5:20 PM	76	112	67.86%
	7:25 PM	70	112	62.50%
	9:30 PM	63	112	56.25%
	11:35 PM	6	112	5.36%
Total		544	896	60.71%

Extraordinary numbers for Monsters University. Huge pre-selling.

Festival Walk
	Monsters University	3D Can.				Monsters University	3D Eng.
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 13	11:15 AM	290	354	81.92%	Jul. 13	9:10 AM	204	354	57.63%
	1:20 PM	144	354	40.68%		3:25 PM	222	354	62.71%
	5:30 PM	235	354	66.38%
	7:35 PM	207	354	58.47%
	9:40 PM	106	354	29.94%
Total		982	1770	55.48%	Total		426	708	60.17%

Not to be outdone, Festival Walk continues to shine for Monsters University. It is beating Iron Man 3's early pre-sales though Iron Man 3 had one less showtime and had nearly a week to buy tickets. Monsters University only had 1 day of pre-selling.

	Thursday			July 11
Rank	Movie	LW	TW	% chg
1	Monsters University	--	59,870	--
2	Tales from the Dark Pt. 1	--	14,265	--
3	Despicable Me 2	16,978	10,546	-37.9%
4	Blind Detective	13,441	6,778	-49.6%
5	World War Z	8,480	3,367	-60.3%
6	Man of Steel	12,374	2,366	-80.9%
7	Now You See Me	4,447	1,942	-56.3%
8	Midsummer Formula	3,986	666	-83.3%
9	Epic	2,962	373	-87.4%
10	A Story of Yonosuke	265	150	-43.4%

Great number for Monsters University. I saw admissions go down at night so don't know what happened there. It should have made over 60,000 admissions today. That is still a great number for it though considering it got only 2 screens at most places. That means most showtimes were 90%+ full. Tales from the Dark Part 1 recovered well with good walk-ins. I still think it would have done better had they released this next weekend. Despicable Me 2 had a excellent hold in admissions. Let's see how much it falls in gross. Blind Detective did pretty good as well. World War Z did OK. Man of Steel got stopped in its tracks by Monsters University. Now You See Me did alright. Enormous drops for Midsummer Formula and Epic.

Opening Saturday Monsters University watch

The One
	Monsters University	3D Eng.				Monsters University	3D Can.				Monsters University	Eng.
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 13	9:50 AM	11	163	6.75%	Jul. 13	9:10 AM	100	163	61.35%	Jul. 13	9:25 AM	61	111	54.95%
	11:15 AM	122	163	74.85%		11:55 AM	8	163	4.91%
	1:20 PM	98	163	60.12%		2:00 PM	28	163	17.18%
	1:40 PM	10	111	9.01%		3:45 PM	61	111	54.95%
	3:25 PM	122	163	74.85%		4:05 PM	85	163	52.15%
	4:05 PM	46	111	41.44%		6:10 PM	71	163	43.56%
	5:30 PM	130	163	79.75%		7:55 PM	28	111	25.23%
	5:50 PM	27	111	24.32%		8:15 PM	52	163	31.90%
	7:35 PM	124	163	76.07%		10:20 PM	18	163	11.04%
	8:00 PM	61	111	54.95%		12:05 AM	4	111	3.60%
	9:40 PM	107	163	65.64%
	10:00 PM	26	111	23.42%
	11:45 PM	10	163	6.13%
Total		894	1859	48.09%	Total		455	1474	30.87%	Total		61	111	54.95%

Doing pretty well at The ONE.

Langham Place
	Monsters University	3D Can.
Day	Time	Seats sold	Seats available	% filled
Jul. 13	9:00 AM	143	202	70.79%
	9:00 AM	47	202	23.27%
	9:20 AM	55	191	28.80%
	11:10 AM	142	202	70.30%
	11:30 AM	42	191	21.99%
	11:50 AM	41	180	22.78%
	1:20 PM	131	202	64.85%
	1:40 PM	39	191	20.42%
	2:00 PM	59	180	32.78%
	3:10 PM	92	202	45.54%
	3:30 PM	162	202	80.20%
	4:10 PM	104	180	57.78%
	5:20 PM	102	202	50.50%
	5:40 PM	144	202	71.29%
	6:20 PM	86	180	47.78%
	7:30 PM	111	202	54.95%
	7:50 PM	144	202	71.29%
	8:00 PM	123	191	64.40%
	9:40 PM	103	202	50.99%
	10:00 PM	136	202	67.33%
	11:50 PM	11	202	5.45%
	12:10 AM	8	202	3.96%
Total		2025	4312	46.96%

Wow, Langham Place has sold nearly half of its tickets already. Not enough shows are being given to Monsters University. No matter, this will see a fantastic hold next week. Early reviews have poured in and almost all have given Monsters University excellent marks.

		Thursday Actuals						July 11
LW	TW	Movie	Last Thu. (USD)	Thursday (USD)	% chg	Screens	Days	Total
--	1	Monsters University	--	$627,860	--	100	1	$627,860
--	2	Tales from the Dark Pt. 1	--	$101,850	--	38	1	$101,850
1	2	Despicable Me 2	$177,978	$101,850	-42.8%	54	8	$2,062,786
3	4	Blind Detective	$105,755	$59,305	-43.9%	37	8	$1,197,705
4	5	World War Z	$83,830	$32,231	-61.6%	25	22	$5,194,353
2	6	Man of Steel	$125,100	$21,917	-82.5%	34	15	$4,061,109
5	7	Now You See Me	$32,242	$15,470	-52.0%	20	29	$3,415,200
6	8	Midsummer Formula	$28,373	$5,543	-80.5%	14	13	$614,968
7	9	Epic	$24,504	$4,641	-81.1%	10	15	$857,345

July 11 Thursday Actuals

	Friday adm.	(so far)			July 12
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	34,893	--	+2.6%
2	Tales from the Dark Pt. 1	--	4,495	--	+20.1%
3	Despicable Me 2	6,746	4,495	-33.4%	+39.6%
4	Blind Detective	6,513	3,618	-44.4%	+85.2%
5	World War Z	3,247	1,431	-55.9%	+72.6%
6	Man of Steel	6,906	1,027	-85.1%	+5.1%
7	Now You See Me	1,924	602	-68.7%	+30.6%
8	Midsummer Formula	2,317	293	-87.4%	+18.1%
9	Epic	1,526	266	-82.6%	+24.3%
10	Liar Game: Reborn	--	52	--	--

To see Monsters U up from Thursday pre-sales is a huge surprise. Friday was tracking to have lower pre-sales so this is great news! Good for Tales from the Dark. Great for Despicable Me 2 and Blind Detective. Nice for World War Z.

At 7:30 PM, Monsters University has eclipsed 60,000 admissions. That means it has already done better than yesterday's admissions. Even if it gets the same adjustment down as yesterday, it has already done more for the day than yesterday.

I watched Monsters University today and I really enjoyed it.

Last check of opening Saturday pre-sales for Monsters University.

The One
	Monsters University	3D Eng.				Monsters University	3D Can.				Monsters University	Eng.
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 13	9:50 AM	108	163	66.26%	Jul. 13	9:10 AM	116	163	71.17%	Jul. 13	9:25 AM	86	111	77.48%
	11:15 AM	145	163	88.96%		11:55 AM	46	163	28.22%
	1:20 PM	104	163	63.80%		2:00 PM	102	163	62.58%
	1:40 PM	65	111	58.56%		3:45 PM	76	111	68.47%
	3:25 PM	125	163	76.69%		4:05 PM	122	163	74.85%
	4:05 PM	76	111	68.47%		6:10 PM	116	163	71.17%
	5:30 PM	132	163	80.98%		7:55 PM	72	111	64.86%
	5:50 PM	81	111	72.97%		8:15 PM	112	163	68.71%
	7:35 PM	127	163	77.91%		10:20 PM	100	163	61.35%
	8:00 PM	81	111	72.97%		12:05 AM	8	111	7.21%
	9:40 PM	111	163	68.10%
	10:00 PM	54	111	48.65%
	11:45 PM	13	163	7.98%
Total		1222	1859	65.73%	Total		870	1474	59.02%	Total		86	111	77.48%

Extremely high pre-sales over at The ONE. Pretty much everywhere in HK is over 50% full on Saturday. Monsters University needs more screens.

Langham Place
	Monsters University	3D Can.
Day	Time	Seats sold	Seats available	% filled
Jul. 13	9:00 AM	143	202	70.79%
	9:00 AM	109	202	53.96%
	9:20 AM	111	191	58.12%
	11:10 AM	142	202	70.30%
	11:30 AM	86	191	45.03%
	11:50 AM	90	176	51.14%
	1:20 PM	135	202	66.83%
	1:40 PM	99	191	51.83%
	2:00 PM	114	176	64.77%
	3:10 PM	138	202	68.32%
	3:30 PM	164	202	81.19%
	4:10 PM	130	176	73.86%
	5:20 PM	140	202	69.31%
	5:40 PM	144	202	71.29%
	6:20 PM	134	176	76.14%
	7:30 PM	137	202	67.82%
	7:50 PM	146	202	72.28%
	8:00 PM	132	191	69.11%
	9:40 PM	130	202	64.36%
	10:00 PM	136	202	67.33%
	11:50 PM	58	202	28.71%
	12:10 AM	30	202	14.85%
Total		2648	4296	61.64%

61% sold for the day. Even midnights are starting to fill up. 15% & 30% sold out...fantastic.

	Friday				July 12
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	60,944	--	+1.8%
2	Tales from the Dark Pt. 1	--	13,951	--	-2.2%
3	Despicable Me 2	17,096	11,201	-34.5%	+6.2%
4	Blind Detective	15,965	7,977	-50.0%	+17.7%
5	World War Z	9,446	3,884	-58.9%	+15.4%
6	Man of Steel	15,733	2,524	-84.0%	+6.7%
7	Now You See Me	5,105	1,735	-66.0%	-10.7%
8	Midsummer Formula	5,654	685	-87.9%	+2.9%
9	Epic	3,199	466	-85.4%	+24.9%
10	Liar Game: Reborn	--	139	--	+18.8%

Awesome number for Monsters University. I was worried that Friday would be its weak spot but it turned out just fine. Friday saw a similar dip like Thursday's. At one point, it had more than 61,000 admissions and then dropped back into the 60,000 range. Tales from the Dark Part 1 is frontloaded but word of mouth is good. Superb hold for Despicable Me 2, however, next week, it will be targeted directly and indirectly. Blind Detective did pretty well. Good hold for World War Z. Disaster for Man of Steel. Now You See Me fell hard today. Tomorrow won't be much better. Midsummer Formula and Epic got doused by Monsters University. Liar Game: Reborn enters the top 10 with 3 theaters.

	Daily admissions (OW)
	Thursday	Friday	Saturday	Sunday	Total
Monsters University	59,870	60,944			120,814
Toy Story 3	71,663	71,042	112,971	119,140	374,816
Gap	-11,793	-21,891	-134,862	-254,002

Monsters University won't be winning the OW admissions battle against Toy Story 3 but it may pull out a minor weekend victory. Saturday and Sunday will end up being extremely close either way.

	Saturday adm.	(so far)			July 13
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	60,286	--	+72.8%
2	Despicable Me 2	13,875	7,873	-43.3%	+75.2%
3	Blind Detective	11,110	6,584	-40.7%	+82.0%
4	Tales from the Dark Pt. 1	--	5,502	--	+22.4%
5	Man of Steel	10,297	2,189	-78.7%	+113.1%
6	World War Z	5,358	1,649	-69.2%	+15.2%
7	Now You See Me	2,935	1,258	-57.1%	+109.0%
8	Midsummer Formula	3,379	963	-71.5%	+228.7%
9	SDU: Sex Duties Unit	--	532	--	--
10	Epic	2,716	279	-89.7%	+4.9%

Wonderful for Monsters University.

Lots of sellouts this morning for Monsters University.









Festival Walk's 11 AM 3D Cantonese showing on the biggest screen was 99% filled. It's a pretty difficult theater to fill due to its size (354 seats).

Reviews for the Pixar toon are extremely strong with many giving it positive marks.

8 PM Saturday: Monsters University is far away from Toy Story 3's opening Saturday admissions and is not having much of an increase. The other films aren't having much luck with Saturday increases either.

It will depend on Sunday but Monsters University is looking at 3.1m for the weekend, good enough for #2 animated OW of all time.

I have some news to announce.

The opening day gross that I posted earlier for Monsters University is wrong. The number reported was incorrect. Straight from Disney, Monsters University made $648,520 ($5,031,687 HK) and edged out Toy Story 3's opening day to place itself as the highest grossing animated release on the first day.

Both the records page and the July 11 Thursday Actuals have since been changed to reflect the more accurate information.

As a side note, I also went back and checked other films on the top 10 opening day list and The Dark Knight Rises moves from #10 to #7 on the list.

	Saturday				July 13
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	84,282	--	+38.3%
2	Tales from the Dark Pt. 1	1,374	18,633	+1256.1%	+33.6%
3	Despicable Me 2	33,588	16,175	-51.8%	+44.4%
4	Blind Detective	25,286	11,199	-55.7%	+40.4%
5	Man of Steel	22,716	4,161	-81.7%	+64.9%
6	World War Z	14,281	3,473	-75.7%	-10.6%
7	Now You See Me	5,917	2,713	-54.1%	+56.4%
8	Midsummer Formula	7,091	1,364	-80.8%	+99.1%
9	Epic	6,116	555	-90.9%	+19.1%
10	SDU: Sex Duties Unit	--	542	--	--

Awesome for Monsters University. Yes, today also saw downward adjustments for the film so admissions likely won't be of any help this week. That is better for Tales from the Dark 1. Despicable Me 2 had a mild increase today compared with last Saturday but it will make over $500,000 this weekend. Blind Detective saw a bigger drop with Monsters University clamoring for screens. Man of Steel bumped World War Z out of the top 5 due to it getting showtimes over World War Z. Its hold, however, is ghastly. World War Z decreased from Friday due to losing showtimes and theaters. Many theaters were not able to support so many films with Monsters University leading the charge over the weekend so a couple of films got the axe. Now You See Me held well considering showtime loss today. Midsummer Formula saw a huge spike today. Epic lost showtimes as well hence the soft increase. SDU: Sex Duties Unit got off to a frolicking start.

	Sunday adm.	(so far)			July 14
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	68,730	--	+14.0%
2	Despicable Me 2	18,446	11,110	-39.8%	+41.1%
3	Blind Detective	12,797	6,194	-51.6%	-5.9%
4	Tales from the Dark Pt. 1	--	5,662	--	+2.9%
5	Man of Steel	10,816	1,787	-83.5%	-18.4%
6	World War Z	6,054	1,766	-70.8%	+7.1%
7	Now You See Me	3,145	1,465	-53.4%	+16.5%
8	Midsummer Formula	3,638	1,196	-67.1%	+24.2%
9	SDU: Sex Duties Unit	--	496	--	-6.8%
10	Epic	4,048	423	-89.6%	+51.6%

Monsters University sees a massive 8,500 bump similar to Kung Fu Panda 2's opening Sunday pre-selling admissions increase. Despicable Me 2 also saw a big family gain on Sunday. Those that wanted to see Monsters University this weekend but couldn't likely went over to Despicable Me 2 to see something else. Blind Detective's drop is just OK. Tales from the Dark Part 1 is doing not bad this weekend. Man of Steel is shedding a lot of viewers this weekend.

Lots of sellouts today. Yesterday, there was only sellouts in the morning but today, it extended into the afternoon. Here are some highlights.

Kingswood Ginza sold out both morning and 3 PM showings today.




Shatin sold out both of its Monsters U 3 PM screenings.




Paris London... theater sold out a morning show. (Extremely difficult to do)



Other locations that recorded a sellout today

The ONE
Festival Walk
Palace IFC
Pacific Place
Olympian City
Palace APM
Cinematheque
Windsor Cinema
tmtplaza
iSQUARE
Tsuen Wan
Kwai Fong
Hollywood
Broadway Mongkok

	Sunday				July 14
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	90,898	--	+7.8%
2	Despicable Me 2	38,052	18,728	-50.8%	+15.8%
3	Tales from the Dark Pt. 1	--	17,459	--	-6.3%
4	Blind Detective	26,380	10,612	-59.8%	-5.2%
5	World War Z	14,522	4,087	-71.9%	+17.7%
6	Man of Steel	20,557	3,252	-84.2%	-21.8%
7	Now You See Me	6,304	2,451	-61.1%	-9.7%
8	Midsummer Formula	6,521	1,417	-78.3%	+3.9%
9	Epic	8,502	572	-93.3%	+3.1%
10	SDU: Sex Duties Unit	--	543	--	+0.2%

Monsters University surges on Sunday thanks to a ton of sold out shows. Good for Despicable Me 2. Tales from the Dark 1 loses out on a 4-day admissions win over Despicable Me 2 due to weaker Sunday nights for horror films. Blind Detective has progressively gotten worse with each day this week. After yesterday's decrease, World War Z was bound to rise today. That along with Man of Steel's big decrease allowed for a swing of 1,500 admissions from Saturday in favor of World War Z.

	Daily admissions (OW)
	Thursday	Friday	Saturday	Sunday	Total
Toy Story 3	71,663	71,042	112,971	119,140	374,816
Monsters University	59,870	60,944	84,282	90,898	295,994
Gap	-11,793	-21,891	-50,580	-78,822

Toy Story 3 padded its lead over Monsters University this weekend. Its obvious from the weekend that Monsters University won't see Toy Story 3 legs.

	Weekend adm.			Jul 11-14
Rank	Movie	LW	TW	% chg
1	Monsters University	--	295,994	--
2	Tales from the Dark Pt. 1	2,131	64,308	+2917.7%
3	Despicable Me 2	105,714	56,650	-46.4%
4	Blind Detective	81,072	36,566	-54.9%
5	World War Z	46,729	14,811	-68.3%
6	Man of Steel	71,380	12,303	-82.8%
7	Now You See Me	21,773	8,841	-59.4%
8	Midsummer Formula	23,252	4,132	-82.2%
9	Epic	20,779	1,966	-90.5%
10	SDU: Sex Duties Unit	--	1,085	--

Massive opening for Monsters University.

	Weekend Estimates			July 11
Rank	Movie	TW	% chg	Total
1	Monsters University	$3,250,000		$3,250,000
2	Despicable Me 2	$556,000	-50.0%	$2,517,000
3	Tales from the Dark Pt. 1	$445,000		$445,000
4	Blind Detective	$319,000	-52.9%	$1,457,000
5	World War Z	$140,000	-71.0%	$5,302,000

July 11 Weekend Estimates

	Monday adm.	(so far)			July 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	20,372	--	-70.4%
2	Despicable Me 2	--	3,456	--	-68.9%
3	Tales from the Dark Pt. 1	--	1,957	--	-65.4%
4	Blind Detective	--	1,482	--	-76.1%
5	World War Z	--	558	--	-68.4%
6	Man of Steel	--	364	--	-79.6%
7	Now You See Me	--	350	--	-76.1%
8	Midsummer Formula	--	305	--	-74.5%
9	Epic	--	140	--	-71.8%
10	Disconnect	--	140	--	--

Pretty strong Monday pre-sales for Monsters University.

Movie	OM adm.	% diff
Monsters University	20,372
Man of Steel	22,313	-8.7%
Iron Man 3	22,379	-9.0%
Iron Man 2	N/A
The Dark Knight Rises	N/A
The Amazing Spider-Man	39,878	-48.9%
The Avengers	41,193	-50.5%
Transformers 3	N/A
Harry Potter 7-2	N/A
Toy Story 3	27,150	-25.0%

It might be 25% down from Toy Story 3's opening Monday pre-sales but Monsters University has closed the gap between itself and Toy Story 3. Friday's pre-sales saw an 8,000 gap between the two but Monday has come down to 7,000.

No figure given but actuals should come out within the next few hours anyway. If it's the 6th biggest opening of all time, then it might have made 3.3m. Of course, I'm still not sure how the HK MPIA counted Kung Fu Hustle's opening weekend gross because that had sneak previews.

July 11 Weekend Actuals

1. Monsters University - $3,275,215 [$25,410,000 HK] (opening weekend actual)
2. Despicable Me 2 - $2,527,625 ($566,000 2nd weekend; [-49%])
3. Tales from the Dark 1 - $480,777 (opening weekend actual)
4. Blind Detective - $1,483,578 ($345,000 2nd weekend; [-49%])
5. Man of Steel - $4,169,744 ($149,000 3rd weekend; [-83%])
6. World War Z - $5,310,462 ($148,000 4th weekend; [-67%])
7. Now You See Me - $3,464,690 ($64,000 5th weekend; [-61%])
8. Midsummer Formula - $641,895 ($33,000 3rd weekend; [-81%])

Liar Game Reborn - $5,026 (opening weekend actual)

Top 8 films: $5,060,000 (NEW July weekend record)

Everything was underestimated with the exceptions of Now You See Me and Midsummer Formula. This is the biggest July weekend on record. No other July weekend has taken in 5m total.

I checked and Monsters University loses to The Dark Knight Rises' OW ($25.48m HK) by less than $10,000. So since Monsters University has the 6th biggest opening weekend, it beats out Kung Fu Hustle's OW as well.

Now, this weekend, Pacific Rim is blasting its way through HK.

Telford
	Pacific Rim
Day	Time	Seats sold	Seats available	% filled
Jul. 18	9:05 AM	2	147	1.36%
	11:40 AM	5	147	3.40%
	2:15 PM	5	147	3.40%
	4:50 PM	7	147	4.76%
	7:25 PM	19	147	12.93%
	10:00 PM	6	147	4.08%
Total		44	882	4.99%

Not good at all. The 7 PM showtime moved a lot from yesterday but the day is still only 5% sold on 1 screen. Contrast that with Monsters University where it was about 40-50% full on opening day at this same time at this theater.

	Monday adm.				July 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	49,201	--	-45.9%
2	Despicable Me 2	16,142	10,480	-35.1%	-44.0%
3	Tales from the Dark Pt. 1	--	8,504	--	-51.3%
4	Blind Detective	11,266	5,847	-48.1%	-44.9%
5	World War Z	7,058	2,694	-61.8%	-34.1%
6	Now You See Me	3,991	1,660	-58.4%	-32.3%
7	Man of Steel	8,569	1,320	-84.6%	-59.4%
8	Midsummer Formula	2,901	690	-76.2%	-51.3%
9	Epic	2,208	292	-86.8%	-49.0%
10	Disconnect	--	140	--	--

Great number for Monsters University. It's off only 18% from its red hot opening day. Despicable Me 2 holds magnificently. Tales from the Dark Part 1 saw a huge drop from opening day. It lost 40% of its Thursday admissions which indicates that it's extremely frontloaded. It will not reach 1m. Good for Blind Detective. Not bad for World War Z.

	Tuesday adm.	(so far)			July 16
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	28,892	--	+41.8%
2	Despicable Me 2	--	4,726	--	+36.7%
3	Tales from the Dark Pt. 1	--	2,794	--	+42.8%
4	Blind Detective	--	2,507	--	+69.2%
5	World War Z	--	860	--	+54.1%
6	Man of Steel	--	502	--	+37.9%
7	Now You See Me	--	458	--	+30.9%
8	Midsummer Formula	--	391	--	+28.2%
9	Epic	--	138	--	-1.4%
10	Liv & Ingmar	--	62	--	--

Strong increase for Monsters University.

Thursday schedules

Olympian City
New	Holdovers	Leaving
Pacific Rim 3D - 4 showings	Monsters University (3D Can.) - 5 showings (▼ 8)	Despicable Me 2 (3D Can.)
Pacific Rim - 3 showings	Monsters University (Can.) - 11 showings (▼ 12)
Turbo (3D Can.) - 2 showings	Tales from the Dark 1 - 6 showings (▼ 11)
Turbo (Can.) - 4 showings	Despicable Me 2 (Can.) - 3 showings (▼ 5)
	Blind Detective - 1 showing (▼ 2)
	Midsummer Formula - 1 showing (=)
	World War Z - 1 showing (=)

The ONE
New	Holdovers	Leaving
Pacific Rim 3D - 6 showings	Monsters University (3D Can.) - 6 showings (=)	Despicable Me 2 (3D Can.)
I'm So Excited - 5 showings	Monsters University (3D Eng.) - 8 showings (▼ 13)	Despicable Me 2 (Can.)
	Monsters University (Can.) - 3 showings (▲ 1)	Despicable Me 2 (3D Eng.)
	Monsters University (Eng.) - 2 showings (▲ 1)	Now You See Me
	Tales from the Dark 1 - 6 showings (▼ 12)
	Despicable Me 2 (Eng.) - 4 showings (▲ 0)
	Blind Detective - 1 showing (▼ 3)
	Midsummer Formula - 1 showing (=)
	World War Z - 1 showing (=)

Cityplaza
New	Holdovers	Leaving
Pacific Rim 3D - 11 showings	Monsters University (3D Can.) - 8 showings (▼ 13)	Monsters University (Can.)
Pacific Rim - 1 showing	Monsters University (Can.) - 2 showings (=)	Tales from the Dark Part 1
Turbo (3D Can.) - 5 showings	Despicable Me 2 (3D Can.) - 2 showings (▼ 4)	Despicable Me 2 (Can.)
	Blind Detective - 1 showing (▼ 4)	World War Z 3D
	Man of Steel 3D - 1 showing (=)
	Now You See Me - 1 showing (▼ 3)

Thursday schedules

New article: Ticket Pricing Strategies

July 18 Predictions

1. Monsters University - $2,000,000 (-39%)
2. Pacific Rim - $1,700,000
3. Despicable Me 2 - $300,000 (-47%)
4. Turbo - $225,000
5. Tales from the Dark Pt. 1 - $180,000 (-63%)

First off, a slight correction. Monsters University actually grossed more than what was reported. It made $3,324,339 ($25,789,538 HK), besting Toy Story 3's opening weekend ($25.7m HK). It also took care of Monsters Inc. in 4 days, brushing MI's $3,322,848 ($25,777,970 HK) total aside. In addition to those records being broken, it also scored the highest single day for an animated film with $1,022,197 ($7.93m HK [vs. 7.87m for Toy Story 3]) collected on Sunday.

Iron Man 3 Dominates Hong Kong Box Office in First Half of 2013



Onto this week...there's a hotly contested battle going on at the top.

Langham Place
	Pacific Rim 3D					Monsters University	3D Can.				Turbo	3D Can.				Despicable Me 2	3D Can.
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 18	9:20 AM	7	202	3.47%	Jul. 18	9:00 AM	6	187	3.21%	Jul. 18	9:10 AM	3	187	1.60%	Jul. 18	8:50 AM		180	0.00%
	9:50 AM	3	180	1.67%		9:10 AM	6	202	2.97%		11:20 AM		202	0.00%		1:00 PM	5	180	2.78%
	11:00 AM		187	0.00%		11:10 AM	5	187	2.67%		1:30 PM		187	0.00%		5:40 PM	4	180	2.22%
	11:50 AM		202	0.00%		1:20 PM	2	187	1.07%		3:40 PM	2	202	0.99%
	1:10 PM	6	202	2.97%		2:50 PM	4	180	2.22%		6:00 PM		187	0.00%
	2:20 PM	3	202	1.49%		3:20 PM	9	187	4.81%
	3:00 PM	6	180	3.33%		5:00 PM		180	0.00%
	3:30 PM	2	187	1.07%		5:30 PM	11	202	5.45%
	4:50 PM		202	0.00%		7:50 PM	31	187	16.58%
	5:30 PM	4	191	2.09%		8:00 PM	32	187	17.11%
	7:20 PM	9	202	4.46%		10:00 PM	11	187	5.88%
	7:40 PM	25	202	12.38%		10:20 PM	6	187	3.21%
	7:40 PM	15	180	8.33%		12:10 AM		187	0.00%
	9:50 PM	13	202	6.44%
	10:10 PM	18	180	10.00%
	12:20 AM		202	0.00%
	12:40 AM		180	0.00%
Total		111	3283	3.38%	Total		123	2447	5.03%	Total		5	965	0.52%	Total		9	540	1.67%

Monsters University has a slim lead over Pacific Rim here. In the race for 3rd, Despicable Me 2 has a slight advantage over Turbo.

The One
	Pacific Rim 3D					Monsters University	(all v.)				Despicable Me 2	(Eng.)
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 18	11:15 AM	27	163	16.56%	Jul. 18	9:05 AM	11	163	6.75%	Jul. 18	9:00 AM	12	163	7.36%
	2:50 PM	8	163	4.91%		9:20 AM	8	163	4.91%		1:00 PM	4	163	2.45%
	5:15 PM	6	163	3.68%		9:35 AM	4	111	3.60%		3:45 PM	4	111	3.60%
	7:40 PM	59	163	36.20%		11:25 AM	4	163	2.45%		6:20 PM	12	111	10.81%
	10:05 PM	16	163	9.82%		12:05 PM	10	111	9.01%
	11:40 PM	4	111	3.60%		1:30 PM	4	163	2.45%
						2:00 PM	8	111	7.21%
						2:10 PM	30	111	27.03%
						3:35 PM	4	163	2.45%
						4:05 PM	14	111	12.61%
						4:15 PM	11	111	9.91%
						5:40 PM	8	163	4.91%
						6:10 PM	14	111	12.61%
						7:20 PM	17	163	10.43%
						7:45 PM	32	163	19.63%
						8:15 PM	45	111	40.54%
						9:30 PM	26	111	23.42%
						9:50 PM	6	163	3.68%
						11:55 PM	4	163	2.45%
Total		120	926	12.96%	Total		260	2629	9.89%	Total		32	548	5.84%
Jul. 19	11:15 AM	6	163	3.68%	Jul. 19	9:05 AM	10	163	6.13%	Jul. 19	9:00 AM	4	163	2.45%
	2:50 PM	4	163	2.45%		9:20 AM	4	163	2.45%		1:00 PM	4	163	2.45%
	5:15 PM	6	163	3.68%		9:35 AM	7	111	6.31%		3:45 PM	4	111	3.60%
	7:40 PM	16	163	9.82%		11:25 AM	11	163	6.75%		6:20 PM	6	111	5.41%
	10:05 PM	13	163	7.98%		12:05 PM	4	111	3.60%
	12:05 AM	4	163	2.45%		1:30 PM	6	163	3.68%
						2:00 PM	4	111	3.60%
						2:10 PM	16	111	14.41%
						3:35 PM	8	163	4.91%
						4:05 PM	6	111	5.41%
						4:15 PM	8	111	7.21%
						5:40 PM	6	163	3.68%
						6:10 PM	6	111	5.41%
						7:20 PM	13	163	7.98%
						7:45 PM	25	163	15.34%
						8:15 PM	48	111	43.24%
						9:30 PM	40	111	36.04%
						9:50 PM	41	163	25.15%
						11:55 PM	4	163	2.45%
						12:05 AM	7	111	6.31%
Total		49	978	5.01%	Total		274	2740	10.00%	Total		14	385	3.64%

Huge lead for Monsters University at The ONE. It's kicking Pacific Rim's ass on Friday, doing even better than Thursday's pre-sales.

General Records and 2013 Records updated.

Its surprising that PR is doing THIS bad. I thought having quite a few action shots in HK it will help to open better.

Nah, sci-fi doesn't do as well here than in Southeast Asia for some reason. And you don't mess with Pixar here.

7/18 PRE-SALES: A couple of places have Pacific Rim out in front but the majority have Monsters University well ahead. It's scary to see how well Monsters University is doing. At some theaters, it is doing 4:1 or even 5:1 Pacific Rim sales. One theater even has Monsters University doubling Pacific Rim's entire sales for the day with just its morning show. (And Pacific Rim isn't even doing that badly at that theater.)

	Tuesday adm.				July 16
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	55,940	--	+13.7%
2	Despicable Me 2	--	11,760	--	+12.2%
3	Tales from the Dark Pt. 1	--	10,662	--	+25.4%
4	Blind Detective	--	7,368	--	+26.0%
5	World War Z	--	3,016	--	+12.0%
6	Now You See Me	--	1,595	--	-3.9%
7	Man of Steel	--	1,546	--	+17.1%
8	Midsummer Formula	--	936	--	+35.7%
9	Epic	--	322	--	+10.3%
10	A Story of Yonosuke	--	149	--	--

Pretty number for Monsters University. Excellent.