Average Price of a Movie Ticket Soars to $8.97 in 2017
3:18 PM PST 1/17/2018 by Gregg Kilday
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Individual admissions, meanwhile, declined by more than six percent.
While the average price of a movie ticket in the U.S. rose to $8.97 in 2017, an increase of 3.69 percent, total domestic box office in North America dropped by 2.55 percent to $11.091 billion, according to information released Wednesday by the National Association of Theatre Owners.

Despite the increase in ticket prices, the overall decline in ticket revenue was caused by a drop in overall admissions, which fell by 6.03 percent to $1.236 billion.

While the average ticket price hit $8.97, it remained below the cost of an average ticket in 1977 when adjusted for inflation. Back then, a ticket cost $2.23, the equivalent of $9.40 in today's currency.

For the final quarter of the year, the average ticket price hit $9.18, up from $8.79 in the fourth quarter of 2016. Fourth-quarter ticket prices reflected the more expensive tickets sold for 3D and large-format screens which were in demand as well as the roster of adult-skewing, awards-contending films hitting the multiplex.

While the 6.03 percent drop in admissions was the steepest decline in the past decade, over those 10 years the number of annual admissions has actually bounced around the 1.3 billion mark — increasing four times, decreasing five times and staying even with the previous year on one occasion.

In terms of admissions, 2017 had a strong first quarter, with hits like Beauty and the Beast contributing to a record-setting Q1 in terms of both admissions and box office. But then the tide turned because of a disappointing summer, in which a number of sequels failed to perform up to expectations. A particularly downbeat August accounted for half of the summer 2017 shortfall, according to NATO. Moviegoing rebounded in the fourth quarter of the year to nearly the level of 2016, as 315 million tickets were sold compared to 319 million in fourth quarter 2016.

From the theater owners’ perspective, the see-sawing business during the course of 2017 only underscored the need for Hollywood to maintain a balanced, compelling release schedule throughout all 52 weeks of the year.

Q1 2017 $8.84
Q2 2017 $8.95
Q3 2017 $8.93
Q4 2017 $9.18 (!)

2017 $8.97

Movie tickets now are the most expensive relative to the CPI they have been since 1976. They are very nearly the most expensive they have ever been by that measure which was in 1971 when they were $10 in 2017 dollars.

Q1 2017 $8.84
Q2 2017 $8.95
Q3 2017 $8.93
Q4 2017 $9.18 (!)

2017 $8.97

Q1 2017 $8.84
Q2 2017 $8.95
Q3 2017 $8.93
Q4 2017 $9.18 (!)

2017 $8.97

Are Tuesday's ticket prices starting to make an impact?

Q1 2018 $9.11
Q2 2018 $9.38
Q3 2018 $8.83
Q4 2018 $9.03

2018 $9.11

Q1 2018 $9.11
Q2 2018 $9.38
Q3 2018 $8.83
Q4 2018 $9.03

2018 $9.11

Q1 2018 $9.11
Q2 2018 $9.38
Q3 2018 $8.83
Q4 2018 $9.03

2018 $9.11

Q1 2018 $9.11
Q2 2018 $9.38
Q3 2018 $8.83
Q4 2018 $9.03

2018 $9.11

https://www.motionpictures.org/wp-content/uploads/2022/03/MPA-2021-THEME-Report-FINAL.pdf

The MPA pulished its yearly report and ticket prices went up from $9.17 in 2020 to $9.57 in 2021 - I guess 2022 could hit the $10 mark...