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O
Extraordinary
Joined: Sun Jul 10, 2005 1:53 pm
Posts: 12197
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 MikeQ. wrote: lesterg wrote: As great as things are at Disney: can you imagine the stress the poor bastards in WB's marketing department are feeling right now?
They've successfuly marketed Poseidon and Superman to ensure no one would be interested in seeing them. If they can only get Lady in the Water to open behind Monster House and/or My Super Ex-Girlfriend...
I smell a hat trick, guys! You can do it! Yeah, I know, eh? WB really has a poor marketing department. If they wanted to really change something with their studio, do a major upheaval of the marketing department. Not only general marketing, but even their trailers are usually less impressive than most other studios. As bad as the marketing department was, the entire studio failed at many levels:
-Bad marketing (blame marketing)
-Bad release date (blame distribution departments)
-Unreasonable budget (blame heads who greenlit it forward)
You don't spend $260 m on questionable product. A Superman movie wasn't a slam dunk AT ALL, and they just threw money at it. IMO, they could have made a Superman movie in $150 m, and still made the same amount as this one is doing, and at least not be so embarrassed by it. Also, I don't know what they were thinking opening so close to POTC 2. It wasn't marketing's fault alone though.
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| Tue Jul 11, 2006 12:43 am |
 
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MadGez
Dont Mess with the Gez
Joined: Sun Oct 24, 2004 9:54 am
Posts: 23386
Location: Melbourne Australia
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Prada did well considering it lost alot of women to POTC2.
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| Tue Jul 11, 2006 12:51 am |
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STEVE ROGERS
The Greatest Avenger EVER
Joined: Fri Oct 29, 2004 4:02 am
Posts: 18501
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Re: Weekend Actuals xiayun wrote: 1 new Pirates Of The Caribbean: Dead Man's Chest Buena Vista - Rated PG-13 1 4133 $135,634,554 $135,634,554 new 2 1 Superman Returns Warner Bros. - Rated PG-13 2 4065 $21,815,243 $141,642,667 -58% 3 2 The Devil Wears Prada Fox - Rated PG-13 2 2882 $15,014,778 $63,110,544 -45% 4 3 Click Sony - Rated PG-13 3 3458 $11,921,513 $105,842,811 -40% 5 4 Cars Buena Vista - Rated G 5 3379 $10,734,082 $205,908,484 -26% 6 5 Nacho Libre Paramount - Rated PG 4 2262 $3,339,828 $73,814,240 -49% 7 6 The Lake House Warner Bros. - Rated PG 4 2420 $2,854,457 $45,630,219 -41% 8 7 The Fast And The Furious: Tokyo Drift Universal - Rated PG-13 4 1868 $2,549,855 $57,434,625 -43% 9 8 Waist Deep Focus/Rogue - Rated R 3 864 $1,901,151 $19,207,640 -45% 10 9 The Break Up Universal - Rated PG-13 6 1175 $1,621,345 $114,278,860 -46% 11 10 The Da Vinci Code Sony - Rated PG-13 8 1012 $1,321,762 $213,210,326 -45% 12 13 An Inconvenient Truth Paramount Vantage - Rated PG 7 562 $1,172,984 $15,050,824 -31% http://www.ercboxoffice.com/erc/reports ... osses.html
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| Tue Jul 11, 2006 2:21 am |
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Lotan
Indiana Jones IV
Joined: Mon Jun 05, 2006 5:25 pm
Posts: 1222
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O wrote: Also, I don't know what they were thinking opening so close to POTC 2. It wasn't marketing's fault alone though. Btw, what Sony were thinking opening even closer before Ep2? That was a same risk... But Sony got lucky.
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| Tue Jul 11, 2006 7:56 am |
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lesterg
Indiana Jones IV
Joined: Thu Dec 22, 2005 11:40 am
Posts: 1339
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O wrote: MikeQ. wrote: lesterg wrote: As great as things are at Disney: can you imagine the stress the poor bastards in WB's marketing department are feeling right now?
They've successfuly marketed Poseidon and Superman to ensure no one would be interested in seeing them. If they can only get Lady in the Water to open behind Monster House and/or My Super Ex-Girlfriend...
I smell a hat trick, guys! You can do it! Yeah, I know, eh? WB really has a poor marketing department. If they wanted to really change something with their studio, do a major upheaval of the marketing department. Not only general marketing, but even their trailers are usually less impressive than most other studios. As bad as the marketing department was, the entire studio failed at many levels: -Bad marketing (blame marketing) -Bad release date (blame distribution departments) -Unreasonable budget (blame heads who greenlit it forward) You don't spend $260 m on questionable product. A Superman movie wasn't a slam dunk AT ALL, and they just threw money at it. IMO, they could have made a Superman movie in $150 m, and still made the same amount as this one is doing, and at least not be so embarrassed by it. Also, I don't know what they were thinking opening so close to POTC 2. It wasn't marketing's fault alone though. All good points.
The general rule of business is to blame marketing first and I can't disagree in this case. If your department can't create effective advertising to sell the general public Superman, a scary M. Night Shaylaman flick and a mega-budget disaster epic - something is clearly wrong. Yes, the end products might be crap - but their job is to overcome that and OPEN the film.
Say what you want about the quality of Fox's recent output - but their marketing department is probably the best in the business right now. Can you imagine what they'd do with some of the same opportunities WB has had? _________________
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| Tue Jul 11, 2006 11:32 am |
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Anita Hussein Briem
Yes we can call dibs on the mountain guide
Joined: Tue Apr 19, 2005 5:47 pm
Posts: 3290
Location: Houston
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Lotan wrote: O wrote: Also, I don't know what they were thinking opening so close to POTC 2. It wasn't marketing's fault alone though. Btw, what Sony were thinking opening even closer before Ep2? That was a same risk... But Sony got lucky. Spiderman had two weeks; it was not "even closer."
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| Tue Jul 11, 2006 2:05 pm |
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Lotan
Indiana Jones IV
Joined: Mon Jun 05, 2006 5:25 pm
Posts: 1222
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| Tue Jul 11, 2006 9:18 pm |
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O
Extraordinary
Joined: Sun Jul 10, 2005 1:53 pm
Posts: 12197
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Lotan wrote: O wrote: Also, I don't know what they were thinking opening so close to POTC 2. It wasn't marketing's fault alone though. Btw, what Sony were thinking opening even closer before Ep2? That was a same risk... But Sony got lucky. Same comment as above. One week is too close. Also, it was competing with April holdovers. Superman was competing with summer films. Not the same risk at all.
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| Tue Jul 11, 2006 9:52 pm |
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Speevy
Veteran
Joined: Wed May 11, 2005 9:12 am
Posts: 3139
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I know this threads about everyone gushing over POTC2 but I want to note how well Cars is doing. It's having one of the best runs of the summer, 240 million is all but a lock at this point and 250 million is very possible.
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| Tue Jul 11, 2006 10:18 pm |
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choubachou
Indiana Jones IV
Joined: Thu Oct 21, 2004 1:13 pm
Posts: 1796
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Cars isn't doing that well. That 44% drop on weekend 2 still leaves a bad taste.
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| Tue Jul 11, 2006 11:05 pm |
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BJ
Killing With Kindness
Joined: Mon Oct 11, 2004 8:57 pm
Posts: 25035
Location: Anchorage,Alaska
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choubachou wrote: Cars isn't doing that well. That 44% drop on weekend 2 still leaves a bad taste. atleast it will manage a 4.0, would have been catastrophic had the film not gotten there. _________________The Force Awakens
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| Wed Jul 12, 2006 2:41 am |
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Speevy
Veteran
Joined: Wed May 11, 2005 9:12 am
Posts: 3139
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choubachou wrote: Cars isn't doing that well. That 44% drop on weekend 2 still leaves a bad taste. Sure it is. It's having the leggiest run of any big summer movie. Sure it had a 44% drop in it's second weekend, but since then all drops have been below 40% and the largest has been only 37.4%. That's fantastic. I think a total of around 250 is very likely.
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| Wed Jul 12, 2006 2:56 am |
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