Savoy Magazine Gears Up For its Long-Awaited Relaunch
Quote:
Savoy is back.
More than a year has passed since Savoy magazine shut down after Vanguarde Media filed for bankruptcy in late 2003. But the glossy, black-owned publication has new backing, new editorial leadership, and is expected to relaunch in February.
“What distinguishes Savoy is that we are targeting affluent, upscale, professional African American readers,†Hermene Hartman, Savoy’s owner and publisher, told BlackAmericaWeb.com. “We’ll publish trendy, savvy and topical stories with our point of view.â€Â
Hartman said the return of Savoy will feature 116 pages of articles, features and a cover story on popular Illinois Senator Barack Obama and his wife, Michelle. The debut issue will also feature a story about hip-hop and a photo essay entitled “Portraits of Power.â€Â
â€ÂWe’ll have wonderful stories,†said Hartman, who will publish Savoy from Chicago.
Five columnists, Hartman said, will be a new addition to Savoy’s editorial offerings, providing financial advice, inspiration and social commentary. The columnists include economist Julianne Malveaux, and author/motivational speaker Terrie Williams.
More than a year has passed since Savoy magazine shut down after Vanguarde Media filed for bankruptcy in late 2003. But the glossy, black-owned publication has new backing, new editorial leadership, and is expected to relaunch in February.
“What distinguishes Savoy is that we are targeting affluent, upscale, professional African American readers,†Hermene Hartman, Savoy’s owner and publisher, told BlackAmericaWeb.com. “We’ll publish trendy, savvy and topical stories with our point of view.â€Â
Hartman said the return of Savoy will feature 116 pages of articles, features and a cover story on popular Illinois Senator Barack Obama and his wife, Michelle. The debut issue will also feature a story about hip-hop and a photo essay entitled “Portraits of Power.â€Â
â€ÂWe’ll have wonderful stories,†said Hartman, who will publish Savoy from Chicago.
Five columnists, Hartman said, will be a new addition to Savoy’s editorial offerings, providing financial advice, inspiration and social commentary. The columnists include economist Julianne Malveaux, and author/motivational speaker Terrie Williams.
Here's a pic of the cover, I saw it in the train station today. i can't find a better image, but its a pretty good spread, and was apparently executed by photographer Victor Skrebneski.
Interesting new launch and even more indicative of Obama's reach. Its going to be interesting to see if this is a case of too much too early, or if he can sustain positive media and support for at least another 6 to 8 years.