The fourth part of the adventure franchise Pirates of the Caribbean came in incredible 1716 screens and literally conquered the Russian box office. The distributor had not stinted on the support of his release: a new record for the number of screens (5-6 halls of in the multiplexes), the many TV spots on federal channels, outdoor advertising in major cities, the promo support from the various networks, branding sites. And most importantly, the organization of the premiere in Moscow.
By Monday, the movie have exceeded the final result each of the previous parts. Curse of the Black Pearl in 2003 earned $8.91M, Dead Man's Chest in 2006 took $27.51M. At World's End in 2007 increased to $30.85M. On Stranger Tides just for 5 days reached $31.36M.
The film set several records. First, the best opening day - $ 4.7M. The previous holder - The Twilight Saga: Eclipse ($ 3.9M). Secondly, the best opening 4-day weekend both in rubles and in dollars - 749.09 mln. rubles ($26.71 M). Shrek Forever (604.42 mln. rubles) and Avatar ($19.93M), accordingly, were beaten.
The only significant milestone, which is not submitted, is the number of viewers, looked a movie for the first weekend. Here two animated films Madagascar 2 (2,984,580) and Ice Age 3 (2,927,644) continues to occupy the first two lines. Pirates has a little less - 2,925,584.
Fast Five earned additionally $0.58M. At the moment the film from director Justin Lin is the 12th row among the highest-grossing film, surpassing the second part of Pirates of the Caribbean, but conceding the third and fourth.
Priest and Thor caved under the pressure of fresh 3-D blockbuster, falling by 92 % and 95 %, respectively.
The Russian comedy "Super manager, or Spud destiny" started on 209 screens and gathered $0.16M. The film looked at 22 thous people, and the average score users of the site Kinopoisk.ru was humiliating 1.86 out of 10.
1. Pirates of the Caribbean: On Stranger Tides (1716 screens) - $26.71M (NEW)
2. Fast Five (470) - $0.58M (-77%)
3. Your Highness (314) - $0,29M (-71%)
4. Priest (215) - $0.27M (-92%)
5. Something Borrowed (240) - $0.18M (-69%)
6. Supermenedzher, ili Motyga sudby (Russia) (209) - $0.16M (NEW)
7. Thor (191) - $0.09M (-95%)
8. Rio (92) - $0.08 (-69%)
9. I Love You Too (230) - $0.08M (-51%)
10. Burnt by the Sun 2: The Citadel (Russia) (165) - $0.05M (-85%)