Another month begins, and this one doesn't look to get into a good start.

Bad reviews look to plague Hop, which explains why it will only do 3.6k pta.  With two other adult thrillers, Source Code will have a hard time standing out, despite the rave reviews from critics.  Jake Gylenhaal is not a draw.  And there hasn't been a Horror film in a long time, so Insidious should do pretty well.  Jane Eyre expands to 180 theaters, and with good expansions, it should jump to the top ten with a huge pta jump with the outstanding WOM kicking in.  King's Speech clever PG-13 rating means that more family friendly audiences will flock to see the best picture winner.

Among Holdovers.  Diary of a Wimpy Kid had a better IM than the first, and with Hop not providing too much competition, with will have a great hold.  Sucker Punch will have IMAX to itself, so it will have a better than expected hold.  Limitless and Lincoln Lawyer had great holds last weekend, and they will continue to do so.  Rango won't have too much competition, so another good hold is ensued.

All in all, it will be a weak weekend once again.  This is the Scottie Signing out.

and if you reading this right now, all I have to say is....

April Fools...

If you people were still reading this, you justed wasted 5 minutes of your time.  If you knew it all along, well, I guess I can't fool you people.  If I did fool you, and you need to go back to school with the rest of the Kindergardeners.  A real sets of predictions coming soon.