Russia and CIS: Prediction on March 3 - 6
Mar 4 2011 5:45pm
In this pre-holiday weekend a distributors release four potentially powerful films.
The third part of the family comedy "Lyubov-morkov" (http://www.kino-n-sport.ru/news/trailer/id/727) is going at 1080 screens. The main obstacle for the popular franchise about the exchange of bodies will be extended workweek. It will prevent repeat the December start of the second part, when it earned $6,9M for six days. We expect about $3,73M for pure weekend and $5,08M for the first week Drive Angry will be the 3D opener of the week. After the failure in the U.S. Nicolas Cage has a chance to rehabilitate himself in Russia, where his films continue to enjoy considerable success. Of course, outright thrash project should scare part of the audience. The most likely outcome seems the result of Watchmen (554 screens, $2,57M) which started in a similar weekend two years ago. No Strings Attached opens on 650 screens. Such generosity is rare for the genre. But it is justified step on the threshold of the women's holiday. Ashton Kutcher and Natalie Portman doesn't require any representation to our audience. The first has What Happens in Vegas (476 screens, $3,7M), Spread (220 screens, $1,6M) and Killers (505 screens, $1,7M). Natalie and her amazing perfomance was recently seen in "Black Swan ". Together, this couple is able to bring $2,20M The fantastic drama The Adjustment Bureauare will be released on 284 screens. This movie with Matt Damon and Emily Blunt will attract also a female audience, because it has a strong romantic history. Posters may remind viewers about successful Inception. We hope for $1,02M.
The holdovers are reduced to on average 1-3 shows daily in the multiplexes. So the big drops are inevitable with the exception of Oscar-winning The King's Speech.
2. Drive Angry 3D (701) - $2,54M (NEW) 3. No Strings Attached (650) - $2,20M (NEW) 4. I Am Number Four (643) - $1,29M (-60%) 5. The Adjustment Bureau (284) - $1,02M (NEW) 6. Vykrutasy (Russia) (550) - $0,66M (-75%) 7. The King's Speech (201) - $0,42M (-22%) 8. Slove. Pryamo v serdtse (Russia) (480) - $0,37M (-69%) 9. Gnomeo & Juliet 3D (600) - $0,36M (-71%) 10. Big Mommas: Like Father, Like Son (417) - $0,32M (-66%) |
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